Why the market for skin whitening is growing
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- Опубліковано 3 січ 2018
- Skin whitening has proven to be damaging, physically and mentally. But sales are booming. The market is predicted to be worth $31.2 billion by 2024.
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That little girl talking about how she hated her skin colour breaks my heart :/
IKR? She's a beautiful little child and she thinks her skin tone looks nasty. I just wanted to hug her.
Can't assume she's a girl, she is an it, has not necessarily chosen her gender identity yet, time will tell... Ahh the new world, isn't it great?
Same. I had to skip it because it was hard for me to watch.
nubs This is about skin whitening. You seem to be unnaturally obsessed with this other issue. Get help.
The new world sucks because it's full of people like you who whine incessantly about a few crazy people's opinions.
Id rather have perfect, smooth skin than have lighter skin
i accidently used my moms skin whitener lotion and it gave my acne definitely isn't worth it don't know why my mom even has it
@@wheresmymelody9093 Is that lotion okay for the face use? It gave you acne because it is comedogenic, it blocks your pores so acne formed. Some are fine using comedogenic products on their faces, like my sister, but if you have oily skin like me, you gotta use non-comedogenic products.
@@ipromisethatserendipityisa9656 are u suggesting her to continue the use of whitening products??
@@pachioni7943 obviously not...
Regina Carbon
Me too, army💜
That little girl really got to me 😔 God knows what she’s been told about dark skin for her to feel that way. Every shade is beautiful, light or dark. No one deserves to feel that way.
Important to be strong and clever.
Only 3% of people are beautiful stop saying we are beautiful you should say it doesn't matter
Blah b you do know that’s 20 years old news footage
@@marciaosullivan3200 That's not true. Where did you even get that number?
@ 1. That was Anderson Cooper on CNN. 2. That exact experiment has been replicated numerous times over the year with similar results. I know that admitting the reality of racism can be difficult but it's something everyone should so they can address it in their own lives.
The world would look boring if everyone is of the same colour 🙄🙄
To you.
SKX FX um??
freja literally... the racism jumped out 😍
@@elizabethcory3361 are you trying to address me?
Atleast that world would be fair (not as in color, the other fair)
Seeing that little girl call her own skin color "nasty" was heartbreaking. It's so sad that society makes people believe they need to whiten their skin. You're beautiful just the way you are.
that's something a mother with a desperate daughter would say
There's another similar experiment with dolls of different skin tones and they ask who the good doll is and who the bad doll is. It's so sad to see little kids say the black doll is bad because it is black, especially little black kids.
KatarinaTVD and do you know why they did it on a child... BECAUSE SOCIETY DOESNT REALLY IMPACT THEM. Its psychological black is represented as dark and dank while white is always good and pure. Even a little girl would know it and you wouldnt.
It wasn't heartbreaking to me. It was one person. Did you see hundreds of kids get questioned? Some people want to die and thats sad too.
Society is a bully, lets destroy it!!!
See that little girl broke my heart. Self-loathing at such a young age, shame.
Mayamiko Hara same
Exactly. Pissed me off
not everyone can consider themselves perfect
Mayamiko Hara same I literally broke out crying because of that
Because racism...
You know what makes no sense?
The fact that Indian people want to be white and what not, but one of the goddesses in Hinduism is literally called kali Mata or Black goddess. Many worship her but some still want to lighten their skin...
"Not some"....almost 90% of Indians want lighter, fairer more European looking skin tone....they even have a racial slur for dark skinned ppl - "'madrasi'"....so anybody from south India or dark skinned person in India is humiliated as "madrasi'"....yes one can see the irony...most of their gods and goddesses are black...yet they hate their own blank skinned ppl...smh....
and krishna
Aesthetics • Where’d you get your statistics that 90% of people want lighter skin? I’m Indian and don’t really want lighter skin, nor does most of my family. We had a family reunion a couple weeks ago and we all discussed skin whitening and I can confirm that even my 2nd aunts and distant kind of cousins don’t really approve of skin whitening.
yoshiii I hate when I’m just tryna watch my Indian shows and get a stupid skin lightening ad.
They don't want to be white ( causcasian) they want to be fair
Why are you using Michael Jackson as an example of celebrities of color who become lighter over time?
He had a skin condition. Something tells me he didn't actively try to become whiter and all the sudden he lost all his melanin.
Skrumble_b u r half right he had a skin condition but he bleached his skin so the two different colors could just even out
MJ was clearly affected by colorism. Most people knew that....
The skin condition claim was an excuse for him to completely bleach without being judge. He also completely changed his kinky afro hair into an unnatural silky loose texture. Then he oblivarated his nose to look more European. Finally, he raised children, in my opinion, who does not look like they are biologically his own.
Vox chose the right person to convey this problem in which some believe white means superiority .
@@Lipstickforever84 1. After he died an autopsy was done and if proved he DID have vitiligo.
2. His hair is a wig. His real hair got burned in the Pepsi commercial accident and would never grow back the same.
3. He changed his nose so he could sing higher notes.
@@greatima526 I grew up in Hollywood/LA area. You can choose to believe what ever you want, but I know that many celebrities lie to the general public to hide their truth. They will pay people a fortune or have family cover their tracks,so they can appear perfect. It is what is...RIP MJ.
Ogo nope
In Asia this problem is at it's peak. Especially South Korean, Japan, Philippines and India. Lighter skin is deemed to be "pure and rich" whereas people with darker skin are made to feel horrible about themselves. Even kids are insecure about their own bodies and this results in severe bullying and shaming.
Bangtan's Bae Yeah but isn't that because in the past the darker people were the ones working outside the poor and the rich the ones working inside or who didn't have to work the rich...
Chinese, Japanese, Korean have better skin than White, European have so many freckle. i stay in Europe
That is why the video African girl choose East Asian skin type, White skin look sick, scary, blood drained from his face.
shyman sunder Who taught you English sweetie?
jessica alba
If you're still using these products please stop. A beautiful skin is the one which is clean and well-maintained, no matter what colour they are.
Riswan Ahmad P. I agree but people have different minds, they don’t think or do research, they just think they’ll look better.
Thanks Ainsley
I agree healthy skin is beautiful skin
Riswan Ahmad P. The only acceptable product is sunscreen, which prevents UV light and actually does something, according to my chemistry lessons.
Riswan Ahmad P. Your right
That’s actually really ironic that you can get paradoxical skin darkening from skin lightning products.
Colourism in India is also inspired by caste hegemony
Yeah it's amazing how prevalent that still is yet nobody talks about it.
@@jasondashney caste system is actually not that prevalent anymore. Only in rural areas
@@Luna-ry8lv caste system dictates everything in India.
@@nrg8763 what world do you live in lol
@@Luna-ry8lv Earth 616
I'm from Bangladesh, and this is one of the most sickening social problems here. The wide use of this products among the women in our society is so degrading.
Facts. Also in marriages (especially in arranged marriages), the only thing that matters about women is if their skin is light/pale.
well its just reverse in europe
Sayed Asif Dude, even if your claims are true you can't deny the fact that how casual it has become to use this products in your society. And you've said "it's the individual's personal choice," tell me, if a slightly darker-skinned kid is raised by her parents through discrimination and even reminding her she's ugly at an age when she doesn't even know what makes something beautiful, what is the "personal choice" you speak of? "Is it this bad?" Yes, I've seen my own sister to go through this. And yes, it has become a big problem in our society, we don't realize because it has gotten under our skin.
Tahmid Haque Right on point bro! 👌
Tahmid Haque Shut up, you're all oppressing the hero sexual middle class white male. White males are the most oppressed group. This video is racist - Mayo
I live in Lagos, Nigeria and the problem is huge here. Only one in every about 500 people are white, even less in the rural areas (I live in the city) and yet advertisements in some stores are full of smiling white people. American and British stores bring their adverts with them of all the white models to a country where very few are white. That’s the first problem. The ads. It’s not even just the foreign companies, it’s that even in the ads where black people are used, it’s blatant colorism. Rarely will advertisers pick someone of A darker skin tone over a fairer black person.
Problem 2, making it seem more normal to want to be fairer than to maintain your own skin tone. If I walk into one of our most popular grocery stores, there are shelves and shelves of skin whitening cream, available in large quantities, and cheap. For me to get cream that doesn’t promise to make me whiter, I’ve got to practically search, and when I do, it’s bound to be more expensive. It’s a different thing for a cream to promise to erase dark spots than for a cream to promise to erase a dark you.
Problem 3 is the mentality. Everyone wants to be ‘whiter’. I once walked into a saloon and the hairdresser who was about my skin tone said to me “ I’m really sorry you got your daddy’s coloration. You could have been fair like your mom” (my mom is of lighter skin tone than me). This is how people think. She actually felt sorry for me! Sometimes a relative will see me at Christmas or Easter and frown and tell me “you’re looking darker oh, it must be stress, and you need to stay out of the sun. The connotation is that black skin isn’t anything anybody wants, you get it by being dirty, by being stressed, by being out too long in the sun, by being genetically unlucky.
Tanning is not the same thing as Whitening. Tanning comes from wanting to look like you’ve been out in the sun more, like you went on a tropical vacation. Tanning isn’t intended for it to look like you’re changing your race. Whitening is based on racism. It’s based on thinking having white skin makes you look white and white people= beautiful.
Don’t mistake anything I’ve said for me not thinking white people are beautiful or me being totally against people wanting a brighter skin tone. I just think if you want to look brighter you should really think about it. Are you doing it because you think if you were white you’d be more beautiful?
Ok, ‘Tis all. Just my two cents
+
There is historical precedent for Asian countries though where skin whitening has been around since ancient times, before they had encountered fairer northwestern Peoples.
Tomi Soetan actually I just remembered that Europeans used to use damaging skin whitening back during the renaissance, I wonder why white people don't use them anymore if society still views lighter as the way to go, huh, fashion is weird and selective.
Great comment. I really like how you explain that the issue with tanning is not the same as the issue with skin bleaching.
Bravo bravo. I read the whole thing and agree with you. We need to come up with solutions for those points you mention.
😭💔 It’s hurts my heart when the little girl said, “It’s nasty” about her own skin color. 😖
As a brown skinned Filipina who was born and raised in America, I wanted to whiten my skin when I was a little girl. All the barbie dolls I saw on shelves were fair and blonde. The actors and actresses on TV were white. My classmates and friends made rude comments on my skin color but I believe most of them were out of ignorance since we were pretty little at the time and our community didn't have many brown skin people back then. I really wanted pale white skin to be like everyone else. Now, as we have better representation and diversity and continue to improve, I've accepted and come to love my skin color. But I still get upset when i find out my fellow Filipinas and other brown skin people still whiten their skin.
They were jealous of how pretty you are
and? yes, people should know that their skin color is good as-is, but using skin-whitening products should still be allowed. there is going to be a demand for them regardless, and many people want to lighten their skin for their own reasons.
having darker skin in the philippines means that the opportunity of having better jobs are less because of superficial beauty standards and you are prone to bullying
As an Asian if you go to any local drug store you'll fine like 2 isles of whitening skin product consists of pills, cream, lotion, shower,ect... Kinda sad but somehow it's considered as "beauty" and "grace" in my country. I have the typical tanned Asian skin and I'm all about moisturizing cause my skin is dry af from the heat. Who ever judge my skin color I suggest them go back to the early 1900s cause it's 2018 and we don't wanna do that here and now.
Human psychology we see white as a fair and good tone... Sorry :/ idk why it is like this
+QuickDraw it's ok we have different opinions
Lapy i understand, it’s so weird cause people want others to be lighter but than if you’re too light you’re pressured into getting spray tans it’s like there’s no escape, I have been told my whole life to get tanning products so I relate in a way
correction, is 2049
As a white person, speaking from a place of privilege, my skin is something I have never really thought about or been ostracised for. I seriously can’t seem to understand why skin tone has been an issue in society ever, and wouldn’t it make more sense to have more melanin in countries such as Malaysia, India and Nigeria? Funny enough, us fair Australians have the highest number of skin cancer in the world from people intending to darken their skin!
I’ve witnessed how big of an issue colourism is even within a country as open as Australia. I have a Vietnamese friend who has a tan complexion, something I never even thought about, until he was talking about how he wished his skin was slightly lighter. I just wish the beauty industry and society at large could recognise that skin doesn’t change the person you are inside
Little girl broke my heart, that kind of mentality being instilled st such a young age is a detrimental to ones sense of worth. If she isn't shown how to love the skin she's in then I fear for her psychological wellness
I don't see the problem
At that age you can't blame any propaganda because she is way to young to understand this
Maybe she just doesn't like the way her skin is colored like I dislike the way my nose is shaped
We should stop blaming everything on racism because kids at this age don't know that
I have never seen kids at this age saying: oh i don't play with you because you look different
This comment by her showed me that this hole discussion here is useless
Her reply of “I don’t know why it’s not good...it just is...” killed me. That’s indoctrination and socialization 101, she didn’t have to be explicitly told “this is bad and this is why,” she felt it. It’s inescapable.
Chrischi4598
So your logic is, she couldn’t have faced colorism or noticed subtle colorism because you haven’t seen kids bullied because of their skin color?
Perhaps her mother bleached her skin? Perhaps she watches tv and doesn’t see any dark black women? You don’t know. Stuff like that wouldn’t even be a consideration in a child’s mouth unless it was put there by someone
The problem is with your assumptions. I agree that the most probable cause is the one you talk about but maybe she just doesnt like her skin color bu herself... people dont like many things about themselves and its natural but when it comes to skin tone it must be because of racism...
Irek Cz. What do you mean "herself"? If dark skin was the beauty norm shed definitely be called beautiful and then it would be ingrained in her mind that her skin is beautiful. If your nose was the beauty norm then youd be called beautiful and believe it. We dont make most of our cosmetic assumptions ourselves. If people around us are striving for your features and praising them youll have a higher regard for them. If they do the opposite, well then you will have a lower regard for them. Kids are like sponges. Teach them good things and they will absorb that. Teach them hate and they will absorb that too. Its not their fault they live in a bad, hateful environment.
4:40 For me,that line is extremely racist for me.I mean "White is Purity" in that case,Brown is corruption.
Im a Filipino and I was judged for having a brown skin.
You are gorgeous in your natural body. NEVER forget that💎
I'm a filipino too and I have brown skin, don't let the society's standards hate yourself like I did. I hope many Filipinos will realize how beautiful brown skin is.
Actually skin lightening has been around in east asia for hundreds of years, Japan didn’t even open up its borders until like the 19th century, and before that the fashion was pale skin. Why do you think Geishas painted themselves white? Also a lot of the skin whitening products in Japan and China are more to do with getting rid of sun damage as you age, like age spots, and getting an even glowing complexion.
Skin bleaching is a whole differential ball game
Yes
Yes, People usually think eastern Asians do it because of the west
you forgot south asia
Most products from east Asia I know also do more towards toning/balancing your complexion that your skin looks smoother or essentially “brighter” no annoying, tired looking pigment spots etc - but I think what is problematic is how most beauty products in general market it as “whitening”, kinda put some unnecessary race/colorism discourse with that, especially with globalisation thrown into the mix
This is really interesting. It seems that the only acceptable skin colour seems to be a pale beige. Too light, you gotta tan. Too dark, you gotta whiten.
It depends on the country you belong too.
SAMURAI JACK
But in countries where skin whitening is acceptable, I guarantee the Irish person would be seen as beautiful
SAMURAI JACK
I mean, you can’t help but judge, but when a certain look (that doesn’t even look the the people in your country) is pushed upon them, it just leads to self hatred and crap
N M nah the whiter you are in south korea the better
Brazilians hit the jackpot
This happens in Mexico too except we don’t really do skin whitening, but our grandmothers and family members encourage dating light skinned people and light skinned actors/actresses are shown more in films. I think the idea from Spain ruling us is still that lighter skin is preferred more in society🙁
It’s true! In Brazil and Argentina is the same thing! Our families always say we should marry someone with lighter skin than we are! Unfortunately this is so ingrained in Latin culture that many of my friends think that way still...
It all started with the way our countries have been colonized.
Yeah I’m Latina too and the term they use is “mejorar la raza”
Alc Shot it had everything to do with Spain. Because of racism, people in the Latin countries see European/white features more beautiful because that’s what their white ancestors forced on everyone.
@@sabrinaaa417 La blancura es la mitad de la hermosura. Mexicanitos color Ca-Café
chiken in Brazil we have people from all different colors blond, black, brown, mestiços, Asian...
But unfortunately there is still racism. It’s very typical that someone who looks like Neymar to be a football player but he would never be a protagonist in a telenovela for example because his skin is too dark for that. But things are changing little by little and ppl are becoming more aware!
Beyoncé also bleached her skin. Why didn’t you include her in the pictures ?
This would only encourage more people to follow her lead.
I literally got a soap whitening ad before this video
Lol
evil
Strange to see one half of the world, with darker skin, holding women with lighter skin up, while the other half, with lighter skin, is filled with fake-tan and bronzer. It's a shame people can't just be happy with their skin colour.
gcf xnbv that's you need to have brown skin it's the best of both worlds
My name is Bob then the brown skinned person will want white skin. Asians have brown skin it they idolise being white.
Not exactly brown, more yellow.
Yeah but no one perceives someone as unattractive because of their lack of tan
Paleness is considered unattractive in many countries.
I am an Indian. And i am sick of this shitty ads. Bollywood Actors actress proudly promote this products. Even though they dont use it. Fair and lovely is the worst of all these. They even has skin colour shade meter .
Sarat R hahahaha indians are destroying themselves
Sarat R Fair is lovely! Also, dark is and medium and all of the others👍👍🏻👍🏼👍🏽👍🏾👍🏿 I love them all.
Sarat R The color meter reminds me of a certain SpongeBob episode.
Growing up in Bangladesh, alongside this particular unilever product named 'fair & lovely', was a horror. Women in my house were mesmerized by its appeal, and using it in daily-basis was part of their life.
How do these people feel about white people sun tanning?
Asia: I want to have light skin
Western country: I want tan skin
Me: I WANT TO BE A COWBOY BABY
It was just a joke don’t take it seriously 😳
Ofc u army
wolf what about Army’s?
💜
J Disgusting honestly same
That little girl was so beautiful it breaks my heart what she said:(
My sister has the darkest complexion of all my siblings. I have heard my relatives commenting on how she is gonna have difficulties in getting married. One teacher in my school once made the students stand in the order of their complexion from dark to fair skin. It was so humiliating. These are just two of the countless other incidents where dark skin is made fun of, treated as a disease, and used to make people feel inferior and insecure.
Yeah in my school, even tho it was just for fun people would call medium toned to dark toned people as Africans and not Indians......
shoorveer singh The teacher is so cruel, he is definetely a bad teacher
@Shreya Puthran If you want to learn the best way to whiten your skin then visit this website here: HootWhite. xyz
I Feel you my brother listen to me sit beside you sister and talk to her about reality be strong and clever.
Its just so cruel.. hope she know how beautiful she is
Did the little girl make anyone else cry? Made me cry
Tamer Pino Yes it was really sad when she said it looks nasty for some reason but idk :(
It was so sad
Yes, she is so little to already have prejudices.
It just sorta made me pace around whilst I absorbed how incredibly shocking it was.
Reality Reflected why are you comparing a little girl with a trans person
She's a child ffs
tan people want fair skin and fair people want tan skin.
*humans*
Yap important to be strong and clever.
Dejhia Bailey I'm western society, if you have a tan it means you're rich enough to go outside and travel, and in Asia if you're white, it means you're rich enough to afford people to do work for you while you sit at home and don't do any work.
It all comes down to satisfaction of a person. Which mostly been influenced by social norms and culture.
Its a shame. Black is so beautiful 💯❤
come to Brazil
Let's get this chanel to 100000 subscribers oof
black *AND* white is amazing stunning beautiful and pretty
The majority of the world doesn't think so.
Mary Hester what about brown?
In India, it's sadly become engraved in people's mind, and people feel inferior if they have dark skin. The way they advertise, I'm sure would have got quite an oppression if shown in other countries like the US!
Chick really?? Just can't understand how people can't see a beauty no matter witch colour you are...just INSANE 🤦🤦🤦🤦🤷🤷🏼
My mom growing up in india has had this mindset even til now and just when i was young she gave me this product to use and i always thought it was a requirement. Seeing as her skin was the whitest in my family, I always thought indian women had to be pale.
I recently saw an Indian animation movie about the story of Vishnu (it's on Netflix). 99% of good gods were light-skinned and 99% of bad demons were dark-skinned. It's really disturbing.
Well not just women,I was almost depressed by my complexion till my late teens and thinking about it now it's crazy how bad it was.
I'm platinum blonde and have pale skin, and I can't wait to go to India to get some colour! lol
This made me very sad. Especially when that beautiful little girl talked about her brown skin being ugly. Broke my heart.
Soji SideQuest well, being ugly is subjective and everybody has an opinion, so.... Let it be?
Thomas Calling something ugly when that something is objectively beautiful is subjective and can also result from psychological & spiritual damage caused by past & social trauma. Which is what the video talks about.
Or maybe she just has an aesthetic preference. My girlfriend would prefer to have red hair - does that mean she's filled with prejudices and suffering from psychological & spiritual damage toward her brown hair? No, it just means she thinks one looks better than the other.
There's no such thing as "Objectively Beautiful". Its all subjective.
JacsRambles Not if you believe in God.
Pale white and night black skin are difficult traits to maintain in during the reproduction process if not done with a person identical to you. Light brown shades are what emerge from generational racial mixing. As the countries continue to mix more and more, skin tones will get more and more brown. Just like economics, scarcity will cause demand. Pale white and black as night skin will become more exotic and even more marketable in the future. This will not go away.
Yeah, but my mom and dad are both just a tad darker then me, but I'm probably one of the most pale people I know.
? I assume you are implying that skin color is not genetic. But it is. Multiple genes control the color of ones skin, so something like that is possible, like how 2 parents with brown eyes can have a child with green, just with more steps.
@@seanscott1308 now that you mention it, my grandma is also very pale, so it could've been in my mom's genetics.
My mum: paler than snow and looks Russian.
My dad: tanned doesn't look Lithuanian.
We all Lithuanians (Baltic country) yet I get my tannedness from dad. We not mixed with any other race (I think as I only hear my mum's side)/country yet still end up looking tanner than my own people.
Im one of those pale white person and I agree, as brown becomes the average, both extremes will again be minorities and exotizied to the majority
"The grass is always greener on the other side"
Colorism is honestly so sad😔
Jasmine Calwell Ik and in haiti it is extremely prevalent
It is prevalent in all parts if the world where dark skinned ppl - black, brown, even beige skin tones live ...this mentality has to change...
It's pathetic.
@@ineednothin6373 it is a psycosocial effect of European colonialism/slavery.
@@littlegothgirl8869 yes and don't forget pathetic.
its kind of funny brown people want to look whiter while white people want to look darker lol. just be happy how you look all the shades are beautiful!
ra bababa Of course you say,that. You're white. Lets be realist here people,im half Latino and half Italian and when i was a teen i had darker skin than any other teens here in italy. For get ride of discriminations and stupid questions of people i used this type of cosmetics,and it changed my life. For the better. The problem is not color skin,the problem is PREGIUDICE AND RACISM.
ra bababa absolutely, as my mother said “humans will never be satisfied”
RetardedYanki 1 nobody forces you to change your skin color.
@Arturo Ochoa I'm not Dark anymore. I'm white. The use of cosmetics and becoming an adult made become white.
@Arturo Ochoa Yeh, self hate. Lol. People questions and discrimination is self hate right? Of course xD.
All skin complexions are beautiful.
Agreed stay strong and clever.
My mom literally bans me from sunny areas jus because she doesn’t want me to get darker
That Fair and Lovely ad is so irritating.
badal saibo even the name is "Fair"
Fair and lovely haha.....as a Indian gal I have been seeing that advertisement since I was 4 .....personally speaking I ain’t fair I got a more wheatish-dusky complexion and that ad literally made me laugh.....none of the people who I know use it n nowadays they don’t advertise it, but the product is still in the market.
If you want to learn the best way to whiten your skin then visit this website here: HootWhite.xyz
First it was originally dark and lovely important to be strong and clever.
"Many people are unaware of their preference for light skin because it's so ingrained in society" This is so true. Some times I have to mentally check myself. My mom used to say things like don't play too long in the sun because you are going to get black. She also told me to not marry a dark skin man because they make dark skin babies. I was a child when she said these things, and I know that those statements are utterly ridiculous, but to this day I still worry about being in the sun too long fo fear of becoming darker. It sucks, but it's hard to overcome decades of deep seated colorism.
lfutrell82 wow...my upbringing was exact opposite. Because I was the lightest in my family I tried to stay outside as long as I could. And I only wanted a dark man so my children would be brown or dark and not light. And to this day I am only attracted to/date dark men for that reason. It is so sad that it happens on both ends of the spectrum.
In my country (Estonia) being tanned means you have money as you can afford holiday in exotic countries, especially in winter.
Yeah, but the whole world validates light skin and devalues dark skin. your story is a false equivalence.
Sc j the whole world does not...no one treated me any better for being so light...it was the opposite. Which is why I have always wanted to be darker...again...it happens on both ends of the spectrum
No it does NOT. You just want to make this about you. Watch the video again, you self centered idiot.
Pale skin is beautiful.
But I think tan skin is beautiful too.
Just stay yourself.
But I’m serious, dark skin is SO BEAUTIFUL
Dark skin is gorgeous look at naomi Campbell and SZA 😍
Amen
Tyra also.
Tyra Banks too.
Lupita as well 😊❤
life is food that's it Tyra banks is half white
So sad to feel your skin color is not acceptable
Goyline Sechsgorillionberg Stop. It's not the same thing at all.
True don't feel hurt important to be strong and clever.
As an Indian I grew up watching atleast 3-4 skin whitening ads every ad break and thought that's what the norm was like. Only after growing up I realized how racist and discriminating these ads are.
It's not racist... it's called supply and demand. If people want to make their skin lighter and there is a demand for it, then companies will make products to satisfy those needs. The most attractive skin color is neither black nor white, it is apparently somewhere in between, which is why pale people seek to tan and dark people seek to lighten. Don't overthink it.
It's still silly.
3-4 ads of the same product category per ad break. those ad breaks in India must be an hour long as I can't imagine there only being ads for skin whitening products...
It's the other way around. This Phenomenon due to the Millennia-old association of Dark Skin with outdoor-under-the-sun labor, and therefor poverty, and Light Skin with having enough wealth to stay indoors.
Yon Yonson there's a demand bc of colorism
When I was in an exchange program last year, I met many girls from Japan. We often complimented each other on things like clothes and hair but I noticed that the Japanese girls often complimented me for my light skin and called it pretty. It was disturbing to know that people consider light skin to be so beautiful when skin color really isn't something we have a choice in and that our diversity should be celebrated.
My heart sinked in the first 30 seconds. Why have we pushed these people to feel like being lighter means you are prettier! This is down right sick that poc are pushed to be more lighter to be demed beautiful..
Beauti come from the inside be strong and clever.
That little girl broke my heart
I started getting teary eyed :(
Yes those videos make me want to cry every time
I know it's OK but if you get stronger then you won't be always offended.
People with dark skin are persuaded by big cosmetic companies to lighten their skin as a status symbol, while pale people want to tan and darken their skin for more exotic look (look at Kylie Jenner). On instagram I encountered several accounts that praise dark beauty, and i must say that I’m amazed. As a child, who grew up in southeastern Europe I always considered dark skinned women extremely beautiful and unique( especially African women in their native colorful clothing) and I never thought that racism or white privilege was a thing until I joined the internet community. All I wanted to say is that people aren’t born racist, they’re born curious, and I really hope that someday in the near future all women will appreciate their unique selves! ❤️
edit: i didn't wanted to make a fuss with my comment, in fact, i really do not comment on delicate topics because people do get offended easily.
I grew up in a very small and somewhat racist town in the midwest US and I still think middle eastern/asian/african women are much more beautiful than American women.
White privilege isn't real
PurpleHazeRunner X The irony to top all ironies.
PurpleHazeRunner X Literally like such a small percentage of people in America are radically racist, but yall overdo it with looking for small things that mean that a person is racist. It’s pretty ironic how you say that people with dark skin are persuaded to lighten their skin when in the next sentence, you shame lighter people who want to look darker. Also, Fenty Beauty and Kylie Cosmetics have both released cosmetic products that appeal to the lightest and the darkest of skin.
White privilege IS real. The damn article has evidence of it. Oh, wait, the trolls think the Vox is bias and lying right? Then why are you here? Go back to your "fascist'r us" pages and let the rest of us be normal.
That box was clearly a lie - your mom can pack better than this I'm sure.
Jack Black you don’t know Asian moms then lol
I'm pale and people think I look unhealthy and should get a tan...
Now imagine if somebody would say to a dark skinned person to lighten up his/her skin because it looks unhealthy.
...That's my natural skin colour...
For questions: I'm Austrian, literally in the middle of Europe where tanning is praised but pale skinned people discriminated.
I was bullied as a child for my pale skin an freckles
@@claricestarling6510 sure jan.
You've been discriminated against in Austria due to your pale skin? Can you provide some instances because I find this hard to believe...
@@Luboman411 This is a comment section, I can't send you proof.
And also, my life isn't a reality show, it isn't filmed, I can't show you something that happened in real life.
Is it true? I'm European too and I've never ever been bullied for having pale skin. Actually, I can't even imagine it because literally everybody around is white too so that would make no sense to bully me for that. I thought that the same thing works everywhere in Europe. Aren't all austrians white?
when the little speaks about why brown skins is nasty, it makes me sad. The child knows that being dark skinned is not good. We need to change this.
Yeah you should be happy in your skin no matter what colour you are, felt bad for the girl, she's adorable too.
The underrepresentation of black women in the beautiful women magazine front page is extremely misleading. The picture shows how only 4 out of 27 were black which sounds like very little. However, 4 out of 27 is almost 15% which is more than the black population in the united states. Black women would have needed to be overrepresented in those magazines cover in order for the people making this video to be satisfied.
Children speak the truth. They know what's beautiful and what's ugly.
zaQba You mean that's what she had heard and grown up around.. It's sad and needs to change society needs to change.
Andrea Moscoso I feel like that's what he/she also meant but unfortunately came out wrong or I'm just trippin.
I'm from the Philippines and this honestly disgusts me. You can see the ads every single day wherever you go (from tv to the radios to simple posters outside beauty salons) and it honestly is heartbreaking to see so many of my peers deifying lighter-skinned people ESPECIALLY when they're foreigners. If you're white, people will flipping bow down to you and will be ready to serve you with a bowl of compliments. If you're anything else, you'll be the next laughing stock of the group. The natural color of most Filipinos is brown and even at an early age, our parents would already tell us to "not to stay too much under the sun because we'll get all dark and ugly". And I hate that these ideas keep on circulating in the media, in the "values" that adults teach us and even in schools. I just hope this kind of mentality would stop soon.
Edit: a typo
Its funny because people here want to have darker skin "tanned"
I am a light brown Latino (meaning: in South America and the Philippines I am white, in Germany black 😂). I was in the Philippines a couple of years ago, and also noticed what u describe. But, if u and many others feel disgusted, then that might be hope.
I was in the philipines they have more discrimination besides just your skin color lol. You are welcome to apply to this job if you are taller then 5 foot 3 not overwieght, straight hair and such length, not to skinny, have straight teeth, female, no disfigurement, and so on about how someone looks to see basically sell clothes to washing machines..... and you just want to mention whitning lotion as the PI's problem?
White people ruined the Philippines too I see. smh
Yeah, a lot of people are protesting this limited portrayal and standard of "beauty", but it's not that easy to change heavily established norms. (but we are trying and that's something I guess)
Oof, my Filipino mom owns many of those items in that box
I can confirm
When I was little I REALLY wanted my skin to be lighter-
I’m from Southeast Asia
The part where the little girl says that she doesn't like her skin remind me a lot of my younger self. When I was little (around 1st-3rd grade) I used to cry about having dark skin and freaking out if I had to go outside in the sun for too long. I used to hate myself so much and I felt like I wasn't beautiful. My mom didn't help much either since when I started wearing foundation, she would always get me a WAY lighter color then my actual skin tone (she's Japanese) Gotta hate society
Curious, how were you raised when it came to skin tone?
same, I still hate to be in the sun tho.
I'm so sorry that you felt that way! The girl in the video made me so angry and sad, how can a society make even small children feel so bad about their (absolutely beautiful) skin color? Racism is disgusting.
So sad to hear that
i can relate to this. My mom was no help...she bleached her skin so I'm not surprised
I've heard of skin whitening before, but I didn't know it was such a big industry. It's really sad that this kind of thing is still happening and, based on the video, continuing to grow.
if you dont want inequality then stop associating everything with race
AluminumDragon Because it takes months to become white and too easy to become dark by tanning for seconds.
What’s sad about this? This isn’t about being white, it’s about having lighter skin. Should people feel bad for a hair style not being “in”? Or their personality not being loved by everyone? Why is it sad that people want to look lighter?
Thomas Stewart it's sad that so many people are so insecure about their skin color that they end up harming themselves trying to change it.
there's no difference between skin lightening and other beauty products tho. It amounts to the same thing: Trying to match the beau ideal
I have been descriminated in philippines because i have more melanin in my skin than most of people. Especially when i came here in Manila. I always met people who blatantly told me to use white peoducts so I’ll be beautiful.
4:45 MICHAEL JACKSON HAD VITILIGO IT DOESN'T COUNT!
Ikr
Exactly, I noticed that too
As a naturally fair skinned Filipino living in the Philippines, I would often be upset when people would badmouth their own skin and compare it to mine by saying I’m lucky. I’d take a compliment, but I don’t want people to downgrade themselves like that. I find beauty in all types of skin colors. Another note, I also find it horrible that my mother is against me for ever dating a dark skinned man, even when her own step dad is of African-American descent.
Ysabella Wuthrich kudos to you for being able to look past your own ego like that, a lot of people wouldn't.
Ysabella Wuthrich I am indian and have an "olive" skin tone as most people have it. I find in the summer i become a lot tanner because of the outdoor activities i do. Someone from my mother's work told me how me and my mom are lucky because we have a tanner complexion. It's very much reversed in america.
Krisha Patel olive skin tone is cery much a desired look
Krisha Patel most Indians are not olive. May be some northies.
This one hurts cause same.
"under the table sources" Shows ebay screen cap...lol
I looked at a photo of a parasitic alien from a video game on google images, and it put up eye glasses in related items.
Your Mom doesn’t think toothpaste is sold in The USA???
0:13 "fruit from my moms backyard" picking up a pepper
peppers are fruits actually
Technically she isn't wrong.
People are blaming European beauty standards but for many south east asian countries colorism existed long before that for exampe colorism in India dates back to Vedic times where Apsaras (beautiful light-skinned maidens) were sent out to distract men from their purposes and were referred to as supernatural beings whereas the women villains were described as dark skinned. So being fair was associated with being of a higher caste because they stayed inside while the labor class spent there time outside in the sun. Western influnce is also a contributing factor but India's obsession with fairness was a thing long before the brits came
@@huajiluhai This video isn't really talking about the reasons for the success of skin whitening products at all. And yes, it brings up racist ads, but those mostly showcased the reasons for the trend in Europe and the US, not in Asia. Yes the video is slightly misleading as to the causes, but this is Vox, what did you expect? The main points however are: skin whitening is a rising trend and a product of colorism and is extremely dangerous.
All of these points are true. Because there is a preference of lighter skin(/tanned skin for white people, there's people with very light skin that probably feel a softer variation on this).
@Criminology 101 I sincerely hope you understand that a lot of stuff happened between the Vedas being written and the Europeans coming. I'm not saying this has nothing to do with European beauty standards, but it's not only that. Most places on Earth had preexisting bias against darker skin tones before the Europeans came. Of the places talked about in the video this is definitely the case in Korea and Japan, since there the Europeans didn't even really come there.
@Criminology 101 I agree with you, but the commentator above was also talking about the general situation, not India specifically (again: if he was, I'm sorry and I mixed up different comments).
The reasons for colorism are usually both, colonialism and natural/historic in nature. In India it's more colonialism (because of course it is), in other countries/regions the setup is probably different.
@Criminology 101 I'm sorry too, I did get quite aggressive at some point. I also acted like I knew anything about Indian history which is obviously not true (I mean, I know some stuff, mostly about ancient India bc Podcasts, but yeah ...).
Thanks for taking the time to explain things to me.
I too hope colorism will cease to exist at some point.
Criminology 101 Finally, someone with a brain.
Lighter skin and other beauty standards in Asia have been the same for thousands of years, before any influence from white people.
herpderp547 Exactly it is just a preference
Not in India
Yes, in India. There are many stories in India of beautiful women in the culture being of paler flesh. Even the goddesses are often said to have light skins (blue or green yes, but never dark skins)
No there are no blue or green eyed goddess that's just post colonial paintings
Krishna is the most Beautiful being ever in Hinduism and he is dark skinned
But It afects dark skined asians in a bad way and pressure them to think that they are ugly and need to make their skin lighter. It needs to change.
In Asia yes it is about class boundaries and the amount of time working outside from ancient times determining social status by color, but it is a bigger problem than this because many asian people are just naturally darker. If you compared the average Filipino or even Tibetan to a northern japanese or Korean person their base skin tone would be substantially different
I'm not sure how significant this is I think that there is also the additional factor of wealth. In countries like America and Britain, where people like to tan, it is a luxury that only the rich can afford, but in less developed countries, darker skin means working out in the sun, doing mostly menial labour, where as fairer skin represents the luxury of not having to work and living indoors, or having a business type job which is probably more highly regarded
That made me so sad that little girl finds her skin tone "nasty" 😪 that's horrible negative effects these advertisements and ideas that create self hate when we should celebrate our differences and come together as humans as underneath it all we're all the same
There is pretty and ugly it's just facts of life. Everyone has their positives and negatives.
Totally agreed
Some of it is also parents at fault. I've seen parents push their own a genders on kids, and the kids don't understand. Like kids get taught at school obesity is unhealthy. Then kid comes home, and obese parents say "skinny people are ugly...beauty is within...obese people can be healthy..." The older the kid gets, the more the parents push their own agenda. Then its passed onto future generations.
Jenny Amaya I think Vox sends a confusing message. The video is about skin whitening and skin whitening ads in Asia, then proceed to show racism in America...
Everyone wants what they dont have, we are all the same in that.
People with curly hair want straight hair, straight hairs wish for curly.
No freckles, gee I wish I had some cute ones.
ohgawd I hate my freckles.
Then, yes, the exploitation machine that is the makeup industry will tap that vibe and do what exploitation machines do.
Welcome to humanity.
I feel ashamed to say that in India, my own country, this disgusting trend of skin whitening is very prevalent and even encouraged by Indian actors and sportsmen.
john edwards This convo is gravitating towards a heated battle; may the flame wars commence!
This situation is really pathetic....I just took a selfie the other day with my friend who is dark skinned and when we lookked at the pic she said,”yuck I look so dark!” I just felt so bad
"actors and sportsmen", WTF? Name One. Most Indian Cricketers are North Indian/Punjabi like myself. We are born this way, stop being an idiot. Its the same with actors they're either from the North or are ethnically Afghani like SRK and Salman.
If u look at South India, they're all heavily invested in their own films rather than mainstream Bollywood thus do not get represented as well as they'd like. Also, we all know Bollywood is a joke. The directors do not care about talent but ur face. If ur 'pretty' then u may get the gig or its just a waste of time. Its all about what sells to the public. Just because the more common dark skin people are not prevalent in the media does not mean "actors and sportsmen" are encouraging this behavior, its the system. You have to understand where they are from.
Also, India has A LOT of ethnicity's, especially since India has been invaded so many times by Greeks, Mongols, Turks, Mughals... or atleast the North anyways. Every State in India is unique. Travelling between states can also be like going to a different country, just because people in the media do not look like ur state or represent ur values doesn't mean their racist. Stop being a victim.
Btw, I understand this is a problem. I'm not going to argue against the facts. Their is definitely a trend BUT don't blame those people just because u want to. It makes no sense whatsoever. The people which make these ads are major corporations like L'Oreal, if u want to blame somebody, blame the system.
john edwards, well you said it yourself - Britain has disgusting trends, and I tend to agree - your country and its people are indeed disgusting.
That breaks my heart. They’re so beautiful as they are 🥺
On a positive note, India has outlawed advertising fairness products. So sales are expected to decline.
There's also a full length entertaining movie celebrating this idea, BALA. Do watch. 👍
Dear Vox,
Thank you for including a small clip from 1 of my videos in this video. As a content creator on UA-cam, it is great when a bigger channel features your content on their page.
However, I am greatly offended by VOX for using a snippet from my video out of context and without my permission here.
My channel has always been about promoting self love, women empowerment and accepting everyone’s skin colour as it is - whether it be light or dark. Here are a few examples: ua-cam.com/video/IXT8BYFdnTo/v-deo.html , ua-cam.com/video/OO93B2M-Iek/v-deo.html , ua-cam.com/video/mDAegZLBvGw/v-deo.html
In my videos, I call out people who still promote colourism, talk about the cultural damages that colourism causes, create makeup tutorials for dark girls and motivate and encourage women to love their own skin colour.
It is surprising & hurtful to see a clip of mine being used to promote skin lightening, when my morals and videos are far from it! Especially when there are thousands of UA-camrs who promote skin lightening. VOX could’ve used any of their videos!
Also, please give credits to the people you feature in your videos. It is only fair.
Thank you. Have a great day guys!
even i am a big follower of mr.jovita.... she never used any terms regarding colourism....always she says loves the way you are n love urself...
even am also shocked to see her featured in this video.....
i love mr.jovita george
love from chennai
india for jovita❤
Jovita George Dear Vox, please look into this matter. As a content creator myself I know how difficult it is to create content and stand by your moral. Jovita has never ever promoted fairness in any way. Either add a card on the clip or in the bottom bar because this is exactly opposite for what she stands. You should ideally have asked her before using her clip. This is extremely wrong on your behalf. Hope you try to correct this.
Cannot agree more
Jovita George 👍🏼🙌!
I'm so proud of you Srmu, for taking a firm stand in what you believe and promote. You have always been someone who has believed and promoted self love and empowerment - and never judged someone by the color of their skin!. For someone who knows you, i'm shocked that your content has been used out of context.
Dear Vox,
It's good to use and promote content creators - but the very essence is lost cz your team dsnt really know whom to feature where (basic research)
As a person who has faced bullying due to the color of my skin - this VIDEO and using Jovita George's snippet in promoting "fair skin tone" is appalling and downright disrespectful.
THAT NICKI MINAJ SHADE IM SCREAMING
He typed while exhaling loudly once from his nose.
Pun intended?
Here you can see the Tumblr spawn venturing out of his natural habitat.
Aditya menon it’s not 2013, nobody uses tumblr anymore
Mike D 😂😂😂😂😂😂😂😂😂
My first Barbie doll was tanned. I was so disappointed I rubbed white pastel on her skin-and I was only 4.
This just brings back the times when I went to Korea and a ton of my grandmas friends called me out for being too tan
WHEN THE LITTLE BLACK GURL TALKED I CRIED LIKE NOOO SHES BEAUTIFUL SHE SHOULDNT CHANGE
When I lived in Korea, a lot of the women (especially older women, not so much young women) always carried an umbrella to stay out of the sun. And I did see skin lightening products at the stores. However, when I asked Koreans about why women carried umbrellas on sunny days and what the deal with the skin lightening products was, multiple people told me that it has a historical basis. Basically, throughout the country's history, if you had darker skin as a Korean, that meant you had to work outside all day and were therefore poorer or "lower class". Having light skin showed that you didn't have to work outside and therefore were wealthy or "upper class". So obviously everyone wanted to have a "good reputation" by their society's norms and appear as if they were wealthy even if they weren't. Thus, skin whitening products.
Sam Tracy When I travelled to Korea, my Korean friend also said that "brightening" or "evening-out" is probably a better translation as well. I kept getting told by ajummas to "stay out of the sun and you will stop damaging yourself" and being offered whitening creams (which objectively I'm whiter than anyone there so why would I need one?) but I was told it was to remove my freckles 😂
Yes the same here in China. I'm not saying there isn't racist basis for it in the US, but keeping your skin lighter predates white folk arriving here in Asia. The economic reasons seam way more prevelent and are not even touched upon for this.
All I want is skin without acne
Haha same!! (╥ω╥`)
Try whole foods diet and no dairy
Mukund Gaur same!!!
Funny how they didn't know about Michael Jacksons vitiligo.
First of all, light skin may be a 'preference' in Asian countries (miss me with that) but that doesn't mean discrimination is nonexistent. Some of those who have darker skin don't feel confident mainly because people around them have preconceived notions about people with their skin colour and that advertisements constantly promote skin lightening products. It's just sickening. The worst is when people say that they'd like to have lighter skin but don't understand others who grew up being told by family and society that their skin is not beautiful and that people would like you more if you were lighter. It's gotten so nonsensical that there are people who are going to get their dicks lightened. Like that's just beyond idiotic.
People can have their discrepancies or opinions but I say that having a lighter shade does not make you any more attractive than a fake tan. It's just that the media likes to make people feel inferior about themselves, especially people of colour.
The only comment that makes sense. Skin lightening products usually feature white people, you cannot say it has nothing to do with race.
Exactly
Tapas Gaspocho in Asia (to be specific: east Asia/south east Asia), skin whitening products don’t feature white people, they feature light skin locals, people of their own, we don’t really live a diverse country like U.S. for except Singapore or Malaysia. As an Asian myself, I have to say fair skin preference in Asia does not have anything to do with western beauty standard. When white people use spray tan we don’t follow that trend so it has nothing to do with race. We see few women around us who gets darker as “westernised” but the general preference remains the same
Gracia Clara - Asian people are so in denial about their beauty standards not being about race. it's completely mind-blowing to me when I read comments like yours LOL.
I'm Korean and Vietnamese but was born in Australia so of course getting tanned was inevitable. When i went to vietnam to visit family, the first thing they said to me was "wow, you got so much more darker last time i saw you," and "you dont look korean anymore. what a shame." Whenever i would go out, my aunties would hand me a cardigan, sunglasses and a hat so i wouldn't get any darker and when i went to the markets, i saw vietnamese girls hanging around the skin whitening section, raving about how they wanted to look white or pretty and how they didnt want to be perceived as dirty and poor. It's sad, how in asia you would get discriminated by your own people for having just a darker skin tone than preferred, how dark skin equals poor and dirty while white is considered ideal. its very damaging, to both the people subjected to these beauty standards and to poc, to say that skin whitening has nothing to do racially would not be 100% true as it does play a part.
i hate how there’s a thing called “beauty standards”
Important to be strong and clever.
It's all illuminatis plan to divide us (racism) divide and conquer. Stay strong.
We just bought into it.
aminaaa
Exactly. 💯🙌🏼
@@dancelifeforsure you sound like a conspiracy nut
In india the actors like priyanka chopra and Deepika who use to advertise skin lightening creams now tweets "black is beautiful "
That kid that didn't like her skin colour broke my heart so much... 😭😭😭
This comment section is going to be good......
Right, the "its okay to be white" crowd will be here soon. It sucks that they never actually watch the full video and listen to what Vox is trying to say, they're convinced the entire world is out to get them.
ILuvDiazepam exactly, they play the little sad victims. Even though they criticize the left for doing the same
Meanwhile, I see these products and think "We have done it, ladies and gentlemen. Literal whitewashing." Obviously anticipating the swarm of comments too willing to play the victim here and saying "It's okay to be white."
I haven't seen a Vox video on the destructiveness of tanning, and that it's proven to cause skin cancer, they mention it here briefly but only to hint on the subject, but god forbid you to use whitening products because that's hurtful, and racist. This is the whole ''thin-privilege'' thing that fat people like to bring up, and their way of trying to push down people who are exercising and trying to stay healthy.
Windsbee it's not just about the harm it causes. Even though everybody knows tanning is dangerous but many skin lighting products are concealed as being "good for your skin". It's also about the reason for chancing your skin colour. In pretty much all 2nd and 3rd world countries you have a much higher chance of getting a good job, getting more opportunities, and finding a good partner, if you have lighter skin. Parents in certain counties bleach their young children's skin because they want them to have a good life. People who tan or use fake tan and bronzer do it for cosmetics reasons. Its simply not comparable. So don't go around saying" boo hoo we have it bad also, tanning is just as bad" because it's simply not.
Why use Michael Jackson as an example of skin lighting?
Dodge! Trooper Really??
kid n'play Wdym he had a disease that he couldn't control
Flatdinosaur If that's what you wanna believe ... then yeah, okay.
kid n'play He had vitiligo so of course
Flatdinosaur Babe, vitiligo does not turn you Caucasian. It doesn't change your hair texture, or make your nose thinner. Michael Jackson went out of his way to make himself look white, even going so far as to make sure he didn't have black kids. I'm sorry, but you sound like a Bee trying to convince me Beyonce's hair is real.
So I'm living in somewhere in Southeast-Asia, it's not really about racism. I'm an Indonesian myself, and most of Indonesians are tan-skinned. I'm considerd lucky because my skin is lighter than most of Indonesians. Skin color discriminations is real, in fact lighter skin people considered as high-strata people who got a higher status, better jobs, and even a lot more privileges than tan-skinned people who always considered as poor people who did outdoor jobs such being a farmer or public workers.
Whitening skincares are really a thing here. A lot dermatologist made warnings about fast-process whitening procedures such as illegal and cheap night creams, also even illegal high-consentrated injections for whitening procedures are easily to get here.
Body acceptance campaigns wasn't really works here. Everyone and everything always told if slimmer and lighter are better.
it's colorism sis so it's still deeply rooted in racism
need me a chill playlist for study tunes That seemed unnecessarily rude..
@@shreeyastache ?? how???
That's still colorism. It just has different origins.
Yall don't understand! YOU'RE skin is beautiful! There is NO NEED to bleach it! These brands are trying to make you feel bad about your skin in order to buy their products. You are perfect!❤
No it's not also that it's because of money 💵 be strong and clever.
There’s old saying goes in China : One white covers ten kinds of ugly.
Skin whitening is not about colorism in east Asia, it’s because in ancient times, upper class don’t need to work outside, so they have lighter skin, farmers have much much darker skin, so the people prefer lighter skin, because it appears you have a posh life. But I still think east Asia girls care about white skin too much(they even use umbrella in non rainy non sunny days!!), I think many kinds dark skin tone also looks beautiful.
this is still colorism and discrimination. if you're told to marry a light-skinned man, or that you should be lighter in order to get a job, when your skin colour matters more than your mental qualities, you can't call it a banal "trend" like some in the comment section write. in europe your grandma' won't recommend you to marry a tanned boy. and this argument with "upper class doesn't work outside - in ancient times" is fine, but why don't people just stop maintaining in ancient times and start thinking? is this an appropriate excuse for modern discrimination? "darker people work outside, this is embaressing. how can somebody be good who doesn't sit in a office" it's ridiculous. and being associated with posh life is also...senseless. all your friends, neighbors still know if you're rich or not, and the man who is going to marry you would also find out, if you belong to some "upper class" or not. you cannot hide the truth behind light-skin.
This video was mainly about Africa and India but go off...
Vibe Create - hey bud, *_India is an Asian country,_* also with similar cultural history in regards to monarchs/aristocrats with white-powdered faces. And African cultures were actually the first to experiment with this. Alright, have a nice day.
EnteleiEchein - idk, this sound more like "cultural appropriation" to me. Casting U.S. cultural norms and historical standards on to African and Asian countries, with no regard for the cultural and historical significance within those countries.
My skin is simply yellow... with too much pimples 😂😂 I’m trying homemade recipes (like, lemon, aloe vera and rice water) and it works plus my skin is healthier
Nothing is gonna prevent me from having fun under the sun 😂
@Nimal the darker the skin the less sun screen you need.
5:29 Rihanna's contribution for a better future...
I live in the Netherlands and am pale as a vampire but not many people like that paleness.
Σοφία wtf?????
Where the hell did that come from ?😂😂😂
Σοφία
You drunk. Go home.
Move to India?
Ryan de Bruin I like Pale skin.
I like your skin. I want your skin. Give me skin master. Feeed me the delishious flesh with toppings of nail. Let me feast on the beauty that is bright with all my might. Oh send me asunder with the land down under too. The sun will always shine on my empire of skin so light and refined. kappa
Michael Jackson had vitiligo...
but if beauty standards accepted vitiligo, he would of been black and white...yeah yeah yeah
The little girl who said that she didn’t WANT to be dark colored completely shattered my heart 💔 I started to cry
If you want to have white skin then use a spray paint
Don't let racism win. Love the skin you're in.
Oblong Polka Dots some people just don’t like what they have
Respect my sister stay strong be clever.
Right!
The Whiter the prettier. You know that, stop trying to pretend it's not true
@@raniareyes4397 It is very subjective Rania. I know for me personally prefer darker skin guys. The same goes for some men out there they prefer darker skin gals. Called diversity.
A more white skin shows that a person isnt in the worker class, that means that she/he doesnt work outside and under the sun (under hard conditions).
So, having a lighter skin to show your social class makes sense, in countries where you have a usually high temperature.
However, this makes even more sense if you look at the country and if they have a class system, like India.
If the people who are whitening their skin because of this,it's even sadder.This type of thoughts is ancient, at least.
andersonnick038 don't need to wait hundred years because that's exactly what happens now. People get tan (and skin cancer) to get the perfect beach body. Tan means you are wealthy enough to go n vacation.
Exactly, this had been a thing in Japan especially long before any white Europeans and the Japanese had any contact with one another, lighter skin represented royalty or upper class as it showed the person was not out in the sun farming, fishing, carpenting(?), etc, they were likely to catch the sun and have a darker tone
Actually this kind of thinking started with colonialism. Before then, the ideal beauty for women was a dark dusky skin tone with a curvy full figure. But since the British invaded them, some fool decided that the British were at the top of the social ladder and they wanted to be more like them. Remember, the British ruled India for almost 300 years.
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I'm naturally pale and I'd love to be more pale. It's beautiful.
racist
How are they more 'emotionally' damaging than others?
I think it's reductive to talk about colorism only through the lens of colonization and slavery. This has been happening for centuries before modern European colonialism took place. Of course nowadays it's a big influence, but people in 800 BC China were wearing parasols long before any contact with western civilizations. Same for Ancient Egypt. It was, like most things, deeply tied to wealth and power, since nobles stayed indoors and poor people worked in the fields. That's the same reason why tanning became popular in the last century, when poor people started working indoors while rich people vacationed in tropical paradises.
What that means is that, as long as we still live in a highly hierarchical society, as long as skin color can be tied to a fashionable and luxurious lifestyle, skin whitening (or darkening) won't be stopped by simply getting people to understand race and beauty.
Arthur P. Motta right on the money. Wouldn't have said it better myself
See, but this doesn't make a good righteous outrage video. And this doesn't let you blame whitey.
Arthur P. Motta Right! It's not a direct 1-1 example, of course, but it's the same way that I'm told, as someone who is super-pale in a western country where to be tanned is now a symbol of status, that I'm "sickly", "too-pale" and that I "must be a vampire". The occasional "go back to Scotland" is irritating too. It's not on par with racism, of course, but it's still very obvious my skin colour isn't "in". I mean, colourism notwithstanding, the beauty ideal here is "tanned (but not too dark)" and definitely not "so pale you're pink".
Why do white people always want the spotlight ? They even think they're the most oppressed and discriminated against race on earth. They want to be everything. Once they get called out they cry racism. They can't look past their selfishness to sympathise with POC.
Somali Pirate Who Pirated Your Girlfriend last time I checked, it’s mainly black people who put their oppression on every other race.