Business Identity Is Strategy

When you're running a business and asking people to come and spend their time and money with you, you're competing with any other way they can spend their time and money, including doing nothing and just sitting on their couch watching Netflix.
This means that your unique vision and identity that you build through your business is the thing that people will either resonate with or choose to abandon WHEN a competitor (or the next big thing) arrives to compete for everyone's attention.
This could be a direct competitor or an online game or something we haven't seen yet.
Just like with the restaurant you love, what it is it about that place that makes you want to come back consistently, regardless of what other newer options you may have?
It's probably a combination of the place and space itself, in combination with the way that it's run.
From the way they invite you in, to the way that they treat you when you're there; it's not just one or the other.
It's both aspects that create your identity because without checking several boxes, it doesn't add up to enough.
More in the video.
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