Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time.
Episode Highlights:
[02:55] What is Brand Bonding?
[09:38] Micro Storytelling: The Key to Brand Narrative
[13:27] Making Decisions with Data
[16:19] Tackling Data Attribution in Marketing
[24:20] The Opportunities and Pitfalls of Generative AI
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