00:00:00 Defining Sustainability and Sustainable Brands 00:00:51 Sustainability and Marketing 00:02:01 Brand Finance and Sustainability Discussion 00:04:30 Consumer Role in Sustainability 00:03:58 Sustainability and Economic Benefits 00:06:16 Investing in Sustainability 00:07:05 Sustainable Business Practices 00:08:00 Environmental Impact Initiatives and Technology Integration 00:10:24 Building Transparency and Engagement for Sustainability 00:09:31 CMO role and purpose integration 00:12:14 Importance of sustainability practices 00:14:31 Implications of ESG regulation on brand managers 00:15:37 Regulatory Pressure Impacts on Businesses 00:17:05 Corporate Sustainability and Market Impact 00:19:00 CEO's balancing act challenge 00:20:34 ESG and Financial Decision-making 00:19:41 Regulation vs Self-Regulation in Sustainability 00:23:33 Call to action for green practices 00:24:30 Sustainability and Intervention 00:26:02 Challenges in energy transition and climate action 00:26:59 Challenges in Sustainability Communication The fastest way to absorb knowledge | Lilys AI
Really interesting discussion and some very good counter points. I agree with the point that sustainability is such a difficult thing and no one size fits all approach, but I believe its from learning from consumers too and what they want to see, and implementing change consistently so bit by bit we can all make a positive impact for the planet and its inhabitants.
Thank you for this 😁
00:00:00 Defining Sustainability and Sustainable Brands
00:00:51 Sustainability and Marketing
00:02:01 Brand Finance and Sustainability Discussion
00:04:30 Consumer Role in Sustainability
00:03:58 Sustainability and Economic Benefits
00:06:16 Investing in Sustainability
00:07:05 Sustainable Business Practices
00:08:00 Environmental Impact Initiatives and Technology Integration
00:10:24 Building Transparency and Engagement for Sustainability
00:09:31 CMO role and purpose integration
00:12:14 Importance of sustainability practices
00:14:31 Implications of ESG regulation on brand managers
00:15:37 Regulatory Pressure Impacts on Businesses
00:17:05 Corporate Sustainability and Market Impact
00:19:00 CEO's balancing act challenge
00:20:34 ESG and Financial Decision-making
00:19:41 Regulation vs Self-Regulation in Sustainability
00:23:33 Call to action for green practices
00:24:30 Sustainability and Intervention
00:26:02 Challenges in energy transition and climate action
00:26:59 Challenges in Sustainability Communication
The fastest way to absorb knowledge | Lilys AI
Really interesting discussion and some very good counter points. I agree with the point that sustainability is such a difficult thing and no one size fits all approach, but I believe its from learning from consumers too and what they want to see, and implementing change consistently so bit by bit we can all make a positive impact for the planet and its inhabitants.