Little Green Bags: True Business Sustainability

What is true business sustainability? And how can enterprises solve social problems by means of diligent business practices? These questions are dealt with by the eleventh film of the HSG’s “Little Green Bags” animation video series. The text was written by Thomas Dyllick, Professor of Sustainability Management at the University of St.Gallen.
© University of St.Gallen (HSG)
Text by Prof. Dr. Heike Bruch und Jessica Färber (IFPM-HSG)
Production: www.zense.ch
Academic Director: Prof. Dr. Thomas Beschorner
To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to • What is Corporate Soci...
To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to • The 10 Myths of Entrep...
To watch the third "Little Green Bags" video on the energy revolution, please go to • The Energy Revolution
To watch the fourth "Little Green Bags" video on business model innovation, please go to • Business Model Innovation
To watch the fifth "Little Green Bags" video on the digital good live, please go to • The digital good life
To watch the sixth "Little Green Bags" video on real marketing, please go to • Real Marketing: Stop A...
To watch the seventh "Little Green Bags" video on Business Models and the Internet of Things, please go to • Business Models and th...
Watch the eighths video of our series on public value: • Public Value - Common ...
The ninth video shows six Steps towards more intergenerational fairness: • Little Green Bags: The...
The tenth video explains Leadership: • Little Green Bags: Lea... .
Learn more online: bit.ly/17dU7pP
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[@davidhurst4811]

Excellent! The challenge is that moving from the inside-out view (Business Sustainability 0.0, 1.0, 2.0) to the outside-in view (3.0) requires a complete change in mindset. And there is no "we" to change "our" mindset. As Peter Drucker pointed put in in 1959, the dominant Western worldview is Cartesian. The notion that people are rational egoists pursuing their own preferences is a quintessential "inside-out" view. What is required is a more ecological/systems view and that change seems likely to take a large shock to the system...

[@mateoc1817]

These videos are amazing, they´re probably one of the best things I've found! Congrats.

[@KatrinMuff]

Just love it! Great job Thomas - so happy how this turned out!

[@vsikora4887]

Excellent video that can be used at many different levels. Thank you Katrin and Thomas and the whole team.

[@christenoesterbye9603]

Great video - well done HSG!

[@mkbjayathilaka5803]

this model video is good one for academic learning

[@2222ben]

love the animation!

[@yourdressbarcelona722]

Thanks!

[@ernestea-senpai6084]

Excellent presentation may I humbly ask what's the applicaiton used for this ?

[@mugimesh]

Very insightful.

[@vijaythakur-eo9ye]

very amazing video..

[@cristianagalilearodrigueza862]

EXCELLENT

[@Colin573]

Very nice keep it rollin

[@MdMizanurRahman-nj2ng]

So good,

[@Ricardo-lb4so]

Great idea. Now we should work on the hard evidence for companies´ management to move on towards 2.0 and 3.0 stages. A big challenge in emerging economies (LAtin Am for instance) where business strategies are yet in the stalled in cost-cutting approach for competitive advantage. I think the rght term to use is strategic positioning! (and let's talk about the consequences of the 0.0 model: Enron, General Motors, etc.

[@rickchase6990]

Just watched

[@linzaitkonen5155]

Is the Transformer image licensed?

[@AceHardy]

🙏

[@arttulahti7601]

How was the Ikea one an example of 'true' business sustainability?

[@paulmateo667]

what is 3.0 formally called?