Yves Pigneur - Inventing, Shifting and Managing Business Models with a Purpose

In this one-hour session, Yves outlines that Business Models with Purpose matter more today than ever before. Using visual tools such as the Business Model Canvas, he explains how to map out and explain business models with a purpose in three contexts, when you: (a) Invent new “Business Models with a Purpose” (startups), (b) Shift towards a “Business Model with a Purpose” (existing companies), and (c) Manage an entire “Business Model Portfolio with a Purpose” (large corporates).