How Flamin’ Hot Cheetos Became America’s Favorite Snack
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- Опубліковано 10 лис 2024
- It seems like you can’t go anywhere without seeing Flamin’ Hot Cheetos. Since launching Flamin' Hot Cheetos in 1992, Frito-Lay is continuing to expand their Flamin’ Hot product line. There are 15 Flamin' Hot snacks from popcorn to Doritos.
It's easy to mistake Flamin' Hot’s popularity as just another social media trend. But experts say, its success is actually a reflection of America's shifting demographics and their desire for more intense flavors. Here’s how Flamin’ Hot went from a janitor’s vision to a world-wide phenomenon.
Editor's Note: Richard Montañez's claim that he invented Flamin’ Hot Cheetos was disputed in a 2021 report by the LA Times (www.latimes.co..., in which Frito-Lay said, "We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him." In response, Montañez disputed those allegations to Variety (variety.com/20...) and maintained his version of the story, saying that he may not have known what other divisions of the company were working on at the time.
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How Flamin’ Hot Cheetos Became America’s Favorite Snack
Disappointed how little of this video focused on Montanez; he was a janitor who intrapreneured one of Frito Lay's most successful products!
cor gems yep i wanna know more about what else he’s done
Pat W was able to find this article about him aldianews.com/articles/leaders/success-story-richard-montanez-janitor-vice-president/56706
He is now a VP and is doing very well :)
That’s how they do non white people..😏
I want to know what he’s up to now⁉️
He’s reported to be worth around 14 million $‼️😎
I remember when hot cheetos and hot fries were only sold in hood stores and gas stations. Now look at it
They still are
Me too
@@elisabethfanfan9560 I think he's pointing out that they've expanded beyond that, selling in high class neighborhood stores
But.. what did the Janitor get out of this for coming up with the idea?! We want to know.... I hope he’s chillin in a mansion right now
I know, right?!? Where is he now?
He’s a marketing executive at PepsiCo which owns Frito Lay
He's doing very well financially and will working for PepsiCo!
Ted Sholl 👍🏻
edit name dude he’s in the video. With a nice suit and a Versace tie ! Lol
Hot Cheetos have always been it, white people just started eating them lmaoooo
Erick Maya they are too spicy how do people eat food that burns your mouth off it feels like eating fire
stupid you're just weak
We got a racist 😎😎😎
HBC423
Some might say the spices you eat are weak.
haha that true
"I have a PHD. I've been Poor, Hungry, and Determined.". 👏🏽👏🏽
This guy hopefully getting some nice royalties
Pat W He’s reported to be worth around 14 million $‼️😎
Im glad the people at frtio lay are giving him what he deserves because big corps love to rob the small guy with the good ideas they look like a good company
@@honeybdream while the workers who make it happen get paid crippling wages
@@honeybdream while the workers who make it happen get paid crippling wages
Bruh ain’t nobody eating flamin hot chips becuz of social media influencers n celebrities...we eatin it cuz it’s spicy n dank... if anybody deserves any credit...it should be medicinal marijuana
i’m italian cuban and puerto rican and grew up around the lifestyle of an immigrant family. i’ve always loved spicy foods but my black friends put me on to flamin hot cheetos when we were mad young. i never thought it was a cultural thing, just that some ppl like hot foods and others don’t. i’ve always noticed though that my white friends don’t like anything that tastes amazing lmaoooo
Thats why I have to avoid extremely spicy food, even though I love the taste.
@@jasmina.8473 What do you mean?
@@hydrolifetech7911 This guys comment says that white people dont like spicy food. I corrected him and said: white people like spicy food, however we dont eat it, because we usually cannot digest it that well and our body cannot handle it.
My Indian and Mexican firends made me est takis even though I liked hot chettos already when I was 5
I'm a white dude chilling here watching this video while eating a bag of hot fries even though I already had flamin hot asteroids earlier today lol.
Idk if it’s healthy or not, I’m gonna die one day, mine aswell enjoy the foods I eat
This is the content I never thought I needed!
It's inspiring
Ayyy there she is again 👏👏
Anyone remember when the extra hot Cheetos were limited time?
No1CurrMadison777 anyone remember when the mascot was a flame 🔥 instead of a cheetah? Personally I thought when it was a flame mascot it taste a lot better.
@@black_guardd1194 holy crap.. I thought I was dreaming when I was a kid. It was totally a flame in the begining. haha.. I've been eating Flamin Hots since I was a little kid in the early 90s. The funny thing is I do not enjoy them ever since Xxtra Flamin Hots got released. The flavor is just better.
Chick_Bana my favorite was lays or funyon flaming hot in the 90s. Now it’s very different.
black_guardd I think the Cheetos fries has that mascot Flame Guy on the front or back of the bag. Maybe they changed it by now
I have a legit addiction to them. Not proud
This video makes me wanna eat some Cheetos..
just cheetos? not flaming hot cheetos?
Pro tip: eat them with chopsticks
pro
I eat them with a knife and fork. Like the classic lady that I am
I'm waiting for my chopsticks that I bought on amazon atm. and I plan to get a bag, nachos, etc.
Why is this still up? Fritos called him a fake.
I’ve been eating these all my life ... and shall continue to do so.
My favorite snack in High School. We only had the baked section but its so good
Baked is honestly better tho lol
Got to meet Montañez and hear his story. He's really amazing
Proud consumer since 1999, when I was 4 years old!
I'm the Indian American in my friend group who got my friends hooked ^^
I remember I used to be a Hot Cheetos dealer at school. I had the good stuff. :)
I just ordered my first bag of Flamin' Hot Cheetos...thanks to this video (marketing!) 😂
Montañez spoke at my university’s commencement 2 years ago!! It was so cool
I would have never watched something on Cheetos. But this is CNBC and they have some of the best content on UA-cam.
Almost done reading the book. Richard is an inspiration!
Fritos called him out and said he's a liar. You're reading a con mans book after its known hes a liar?
@@skatarest77 funny how their VP is acknowledging that he created the brand. 🤔
I'm Hispanic I grew up eating spicy food ! It's what I'm use to ❤️
I love the little giggle at 3:14 😂
Every body : trying to get a degree. Him: I have a PHD 1. Poor 2. Hungry 3. Determined 🤣😂
I’m eating hot Cheetos rn😂
A janitor didn’t make them. That’s a lie.
Hey it ain't easy being cheesy 😎
Dont forget a Mexican created it
The extra flaming hot and flaming hot ruffles are S tier +
It tastes good toooo
They should sell Cheetos powder by itself.
You need to get a pitch meeting asap
His vision is so true, I'm Mexican American and I crave that flavor of Valentina hot sauce and lemon on my potato chips and popcorn. Also the chili powder (tajin) lemon and salt on fruit. Otherwise these taste bland to me.
You dont find fruit delicious by itself? I'm latina and I love Tajin but I can eat fruit with out it. Especially if you get the ones from the farmers markets. So sweet.
Please Frito Lay just bring back Twisted Cheetos!
I want some chips now 😭
Tajin!!!!
The lady on 7:43 is gorgeous!
Because of Hispanics
They’ve always been a thing.
MORE HOT CHEETO PUFFS SOLD IN MORE STORES :'(
Those ruffles tho 😍😍
Probably one of the most disgusting things I've discovered on UA-cam is people eating food. I don't understand it, it's the weirdest fettish ever. People need to be examined
Mukbang (먹방) originated in South Korea because eating alone there is considered 'strange and bizarre'. When you're watching someone else eat while eating your own meal it apparently softens the blow smh
You're one weird person
Owesome Music its to help lonely people feel like they’re not eating alone
Millennial: the food
Gringos descubren que el chile es sabroso jajajaja
OG’s remember taki’s
Comment if you love elotes from the elotero man, and hello to all Latinos and Hispanics🇲🇽🙋♂️
Great going in 😛. Burns like mad coming out. 😭
He is Legend and a amazing part of history🖤💖💁👑
Word
hot Cheetos with chamoy 🤤🤤
Watching this while eating some hot Cheetos
Lol it’s “vanishing chaotic density” not “banishing.” Why are you banishing it from your kingdom? Did it speak out against the church?
Noticing grocery stores having less and less flaming hot chips...
Hot Cheetos have always been good y'all just discovered them
This is also why cases of acid reflux & gastritis are growing
I agree. I started on them very young and I have very acid reflux
I truly thought this video was an April Fools prank until I started googling everything. I never called it flaming hot before. I thought hot Cheetos was always a popular food.. I’ve been eating them my whole life. Is this not true for everyone?
witty username idk what they’re talking about with sales doubling in one year, pretty much everyone I know who had these growing up ate them unless it was some white kid who can’t handle pepper lol
Im feeling hot just watching this video. Lol
All the hot Cheeto latinas made it popular lol.
Love flaming hot cheetos with greek tzatziki dip, they launched recently in New Zealand 🤟
I still add Valentina man
I love Valentina but don't put it on hot cheetos 🤣
Never heard of the "flamin' hot" flavor, greetings from Western Europe
Highway Pro mainly a U.S flavor
Yea, I lived in Spain for a year and visited all over Europe and it made me miss Hot Cheetos
I haven’t ate them in years but welp now I’m gonna go buy some.
latin hot cheetos
my elementary school loved it!
Y’all gotta try the kettle flaming hot! 😋
They stopped selling them in Canada :(
Penguins in Madagascar love hot Cheetos too.
Flamin' Hot Ruffles over everything. Prove me wrong.
How do they keep them warm?
Flamin hot fritos ! My number one!
When will there'll be flaming hot sun chips?
Eating cheetos while watching this
*Eat Flamin Hot Cheetos now, and you'll experience Flamin' Hot booty later on in the bathroom...... xD*
Because it’s delicious!
Calling a bag of crisps "a lifestyle" is easily one of the most ridiculous things ever said throughout the history of mankind.
Al Fayed you are Muslim. You don’t eat bacon that’s ridiculous!
Ali A bruh
Back in the 90s in elementary school, there was a kid who would eat a bag of hot Cheetos every morning for breakfast. His stomach got fd during the year and he couldn't eat anything spicy after that..sucks for him!!
I love Cheetos but Doritos is the superstar!
lol Hot Cheetos have been the business for years... all of a sudden it's trendy though.
I like Cheetos but can't eat them health dietary restrictions (sodium). I don't like the flaming hot kind--- it just tastes bitter to me and makes my mouth burn. I'm not Cheetos- bashing, just can't eat them.
You had me till you used that disturbed avocado channel
my girl dont like that guy
We want flaminn hot Oreos
edit name have we gone too far? 🤔
How come no one mention about the burning experiment with a lighter
Also I had flamin hot popcorn and my mouth burned off
Who else ran to the store to get some flaming hot cheetos after watching this⁉️🤠
no cuz we aint tryna catch dat rona
Souledad Productions there’s also delivery
I need some but don’t need it
Hot Cheetos been high ranking
Our good old kurkure desi cheetos
eat hot chip and lie
The best snack is flamin' hot cheetos dipped in hummus.
Lol. Comparing flamin hot to takkis is like comparing coke to Pepsi. There’s clearly only one winner. That flamin hot and coke combo
The most surprising thing about this was that flaming hot Cheetos came out in 1992... I thought they came out like 5 years ago 😂
Wow..
Mmmm i going to put chile in my Maruchan
Thank you for making a non corona video♥️
Flamin hot Cheetos is the best chip ever
I still like original more
Your name makes a lot of sense after that comment
Souledad Productions lol
I like but cant eat more than 20. After 20 i feel really full. Thanks cheetos
the Jalepeno cheetos are better imo....but then again my fav and main snack is salt and vinegar potato chips
lime hot cheetos are top 2 and it aint 2 baby