A 4th Grade Drop Out Invented Flamin' Hot Cheetos While Mopping Floors
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- Опубліковано 19 чер 2024
- Richard Montañez was a dropout. He could barely read or write in English and mopped floors for a living.
But that changed when he stood up to America's top executives when pitching a billion-dollar idea.
Sources:
[Richard Montañez]
web.archive.org/web/202001142...
• Richard Montanez, Mark...
www.lowrider.com/news/1108-lm...
www.cnbc.com/2018/03/27/a-jan...
• How The Multi-Billion ...
[Flamin’ Hot Cheetos]
www.adweek.com/retail/america...
www.newsweek.com/flamin-hot-c...
Already 20k subscribers! Thank you ❤️
We should be the ones thanking you. You're a G.
I dunno what I was thinking
5k in one day
Yep
Hook please make more these are so good!!!!!
"I do have a Ph.D., I've been poor, hungry, and determined." I don't know why but that seemed powerful to me.
Sooo deeeeeeep 😔👊
No literally that was one of the greatest quotes I’ve heard
Just like a Ph.D student.
ikr 😂
Cyber Pleb lol
If Richard didn't have a wife, cheetos wouldn't be here
Ooooomagawwaaawaaaaard
If his wife didn’t have him hot Cheetos wouldn’t be here
Joshua Riley what are cookietos
unsatisfied review3r nah if the Cheeto machine didn’t break we would have no hot Cheetos
@@gaming4life641 He could've just bought a few bags of cheetos or just ask someone if he could take the leftovers, all credits to his wife, she's the one who pushed him forward
*”He lived in a one-bedroom apartment with his mother, father, grandfather, and*
*_t e n s i b l i n g s”_*
Seems normal for most Mexican families
@It is What it is you prove my point
@@damigamermx-us8291 wow
My grandmother on my moms side had 12-20 siblings idk exactly how many
@@bjordan5555 wth?
To think that not too long ago, kids in L.A had no idea what a freakin’ burrito was 😅.
Bologna is disgusting
Justin Time what is it
@@jumelsmith9657 meh lunch meat
@Derp Inshmurtz meh lunch meat.
@@boxingbull523 what is meh?
Shout out to his mom tho, instead of giving him the sandwich she helped him make friends and learn about business.
Burrito ;)
@Jay E - Z I did, for no reason... what are you talking about?
She intentionally pushed him out of his comfort zone, and that's what eventually changed his life.
And his grandfather
@@absolutemadman3993 hot dogs won't eat anything. In fact they can't eat anything
"I do have a Ph.D., I've been poor hungry and determined"
Dang, that was smooth.
fr. that line just proved how smart he is,
but he still determined, right?
Lol
So dang smooth
That's cold
"at the time he was 18"
" *so he asked his wife* "
You'd be surprised at how young latinos marry.
My great-grandma married when she was 18. Grandma was born when she was 19.
@@ChapaRanks glad
Back in the day mfs get married at 18 and have children by 20.
@@stevenmark4407 that’s my great grandma. My grandma was born when GG was 19.
This story should be a movie!
It is!
Perfect for a BCE Movie called "The Mexican Boy and his Flamin' Hot Life" by Richard Mondelez.
When you skip the tutorial in a game but you're smart enough to figure out how it works
GamingMelon when you throw away the instructions but was still able to assemble the shelf
@Lhist You win
GamingMelon when you see a girl hair and think it’s your girl and kiss her and see her face and realize she finer than your girl
@@hotdog4743 I've actually done this, but it was a hug not a kiss.
Eligamz_mobile I did that but the cameras weren’t on
This hot Cheeto girl In the back of the corner wouldn’t be the same without this guy
Sigh
That's so true
In the back of the corner?
Literally the truth.
Fact
this is the craziest fictional story of all time
Not fiction. Actually happened.
@@Danvers97 look it up
Didn’t happen. The guy lied.
@@Danvers97 dude didnt, he lied
Proud to be Latino, Doesn’t matter if you’re Mexican or Guatemalan or Chilean we all speak Spanish and and we all come to this country to find better opportunities, Richard is a prime example of what determination what we need as Latino’s, we need to keep pushing, immigrants are the backbone of this country !
Spanish is from Spain
Its not our languages
We don't all speak Spanish lol that's a white man's invention. I get your point tho
@@greatestever4836 yessssss and thanksgiving celebrates genocide
Brazil, which speaks Portuguese: Guess I'm not Latin American.
@@greatestever4836Then answer this why do we call it Spanish then? Nvm now I understand you meant that not every one of us speak Spanish. True I don’t even speak it to much but im trying to learn more of it.
Imagine living in a time where half the kids at your school didn't know what a BURRITO was
Wasn't even that long ago.
I mean this was was descrimination was a casual thing
@Tyler Durden you are not a big guy, tour Bond density is the same as any man your height. You are more than a 'big' guy.
I remember going to a store in Philadelphia asking where the tortillas are and the clerk said seriously, "What's a tortilla?" Dumbstruck I slowly backed up and out of the store. True story!
Here in brazil 93% Of the population never eated a burrito and in brazil 80% Know what a burrito is
I feel like we should thank the CEO too, he didn't jug shrug his idea, didn't look down on him for being a Janitor, being positive and supportive of his idea.
planarian 17 thats why hes the ceo
Very true
😂 Why would he shrug off an idea if was going to make money?
@@sejfzlrrhman if it were any other ceo, theyd be like "no buddy"
@SEC Securities and Exchange Commission depends on the ceo but some are very stuck up
And thus, with the wisdom of his mother, the attitude of his grandfather, the support from his wife, the curiosity of a CEO, and the resilience of Richard Montañez, the hot cheeto was born.
can you do my essays
Wow, two years ago I was stunned and amazed by Richard, and now I am laughing at how he lied and how so many people believed it
There’s not really any proof he lied though.
@@Sam-oy8sv and there's no proof he actually invented flaming hot Cheetos either
@@s.i.m.poster6823 Guess we’ll never find out then
@@Sam-oy8sv a guy named Goog Bumpers invented them
@@whytfdoesnoonelovemeno he didn’t and people have the nerve to believe this bs . This is just an attempt to discredit someone else ,
The man really said "THIS MUCH MARKET SHARE!!!" What a legend.
*business men begin to mumble*
mmm yes that much mm yes
I’m picturing the board room to erupt like in wolf of Wall Street
@@ulicespedraza you reminded me of south park for some reason
Fortunately he was wrong. It was way more than "THIS MUCH MARKET SHARE!!!"
he should have said: ESTA!
My man changed from being the backround character to become the protagonist.
SfredTheGamer Yep!
Went from PedmexicanJan3 to Pepsico VP of MSM Richard Montanez.
Character development
hi mio
From Background to Hero this is a legend of his life.
POV: it’s 2022 and you now know that he lied
I also learn they making a movie about this.
He’s a janitor for a reason
don’t care
It probably evolved from flamin hot popcorn to the already existing flamin hot cheetos.
Looking for this lol
Shout out to Mr.Enrico too. A bad CEO would've dismissed him right on the phone call or later have his idea stolen.
roger enrICOOOOOOOOOOOOOOOOOOOOOOOOIOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
@@Seven71987 hehe
“THEY FILLED MY POCKETS WITH COOKIES!”
The best sentence I ever heard
😂
@The note thats deep
@The note r/im14andthisisdeep
@The note I agree
The note “yukillpoop” that’s pretty deep man
0:39: "He lived in a one bedroom apartment with his mother, father, grandfather"
Me: Dang that's a lot of peop-
"And *t e n* sibling"
That’s us Mexicans alright 😂
Our Mexican families back then XD
How does that even work
Where would they sleep
gamergost67 actually tho
“This story is a good moment for people to remember and be thankful for why we have Hot Cheetos.” - my 12 year old son👍
Your son is wise
lol 69 likes
@@minix07 Better make that 69 + 6. (until it goes to 76+...)
Your son is one of wisest.
This is why we should be thankful for flamin hot popcorn, the thing no one eats.
Well this aged like milk...
Not really.
Never knew a janitor made one of the greatest snacks around. They didn't just grab the Latino market, they took a good amount of the U.S.
ikr
James Garcia whatever takis are better
And the world too.
man i been know
Not even the u.s everywhere. I've been to several European and Arabic countries. Spicy Cheetos are best sellers.
It's also luck that he had a CEO that was open minded enough to hear him out. The CEO's personal assistant could have also blown him off by saying the CEO is busy. That's what would have happened at my company.
Ok
If your persistant enough it won't matter as it really just comes down to your drive. If they said that he was busy, you respond by saying that you are aware as he is the CEO and he is always busy followed by asking when you can talk to him and if not now, what would be the process needed in order to get in contact with him sooner.
Hulk *You’re
Hulk gotta love people who don’t know the difference between “your” and “you’re”
Rya Reyna shhh
Kids: staring at his delicous burrito
Him: I wAs EmBaRrAsEd
what would you feel if everyone was staring at your food and possibly staring at you?
@@Turd13s I would say YES YES IK THE BURRITOS DELICOUS UvU
@@Gamethinker uh
@@Gamethinker sure you would say that irl
@@izzachi3525 yup I would how u know :0
Such a shame richard lied about the whole story
What really happened
big props to the CEO and the wife, the CEO who was open minded and the wife who motivated. I'm now on my 3rd bag of lime cheetos today
CEO probably wasn't WHITE.
@@jzizzles7799 probably was
Don't forget the Mother, who made sure he stuck to his roots.
@@jzizzles7799 uhh, did you see that picture? Definitely a white man.
@@jzizzles7799 An Incorrect assumption, and proof that you didn't pay attention. The video showed his face front and center.
He made a whole bunch of kids learn about burritos... and that’s amazing
@Zeke Pingoo Ikr
@Zeke Pingoo I AM WHITE BUT I LOVE MEXICAN FOOD ALL I WANT TO EAT IS MEXICAN AND A BIT OF ASIAN HEHE.
Gabriel 777 ok...
It's hilarious they didn't even know what a burrito is? You can get them now at every Taco Bell!
@@koniel1197 wooow youre so quirky and funny
People who had respect for this guy and found out that he wasn't the one who invented flamin' hot cheetos: 😳
I met this guy when I was 13 or 14 at an event. I bought his book that day, “ A Boy A Burrito and A Cookie” and it always inspires me to this day. 🇲🇽
Crazy. God bless him. Hea great guy
@@flallal8543 he lied about the cheeto story
@@WalterDawgno he didn’t
"THEY FILLED MY POCKETS WITH COOKIES!"
You could still feel his joy from that moment, even after so many years.
Xia Mei Chen That sentence was so wholesome in general, I just smiled when he said that lol
Xia Mei Chen dude he is like Luis from ant man
That just sounds weird. 'THEY FILLED MY POCKETS WITH COOKIES!'
Xia Mei Chen the only time I’ve filled my pockets with cookies is borrowing from the school canteen
They may have wanted to get him in trouble for stealing. Glad he became successful!
Man I have a lot of respect for
His wife for encouraging him
The receptionist for not hanging up on him
The CEO for being open minded and listening to him
The lunch lady also gave him cookies :)
Lets not forget his mom who gave him 2 burritos for school so he could share and eventually learn about business
True that
@@nicolaifs7993 Also his grandfather and wife for Inspiring him
And the lunch lady and his mom
He doesnt need to learn from the school, the school needs to learn from him. WHAT A LEGEND
This aged like milk and i love hooked’s vids 😂
When he said “WHAT IF I PUT CHILI ON A CHEETO”
“I felt that”
Boo not funny
Irony
@Kyle Griffin you're not supposed to laugh at mine. I'm just telling them it's not funny.
SaltyKudadogg so unoriginal not funny
No Regrets haha lol
He even wrote a book thats talks about all this. Its called " A Boy, a Burrito, and a cookie". They were even trying to make a movie this too.
I’d watch the movie
I would also watch that movie.
I too, would like this movie. It literally sounds like Hollywood magic already
What a sell out
@@InspectorSplatter I second your statement.
This aged like milk
This was awesome! Totally took me out of a sad state. Thank you!! ❤️❤️❤️
when the assistant didnt just hang up, I was shocked.
Probably asked the CEO if she should or not since she probably didnt receive calls like that often
I think she asked her boss what to do and he realized a janitor had taken him at his word.
So he took the call...and probably thanks God every day for it.
The story is what happens when people are good to each other.
@@glennchartrand5411 "when people are good to each other." Yes. I feel like most CEO's would take the idea and he would have no way of defending himself.
She’s an assistant, it’s not like her job was any better than his.
@@beauntea8356 not true. being a secretary is much better than being a janitor.
"I do have a PhD, I've been Poor, Hungry and Determined." What a powerful sentence.
This was so inspiring. I cried because I love to see someone win! This was a great story.
Wow, what an incredible story! Seriously inspirational
Man he was embarrassed about bringing a burrito.
If i bring one I’d flex it
true everyone loves em
Yes but we live in different times where people are more open minded, but back then you where afraid to be seen as different.
he paved the way for us 😪🇲🇽🇲🇽
Iv never seen a buritto in real life 😭😭😭😭
😂
He's also lucky that the CEO didn't just claim his idea and ripped him off, and make him stay poor forever.
I doubt the ceo knew the blend of spices that Richard was using to coat the cheetos.
There's some decent people everywhere, and the CEO apparently was a confident, smart, open-minded one. We need more people like that--ego in check, we can all learn something from everyone.
@@josejonhson674 yea but at some point he gave the recipe for them to start producing them
I think it's because Roger Enrico himself had humble beginnings.
Because the CEO was also Latino?
Much respect to his wife as well for being supportive. ♡
Wow!! Thank you Mr.Montañez 🙌🏾
His wife.
She built him up when it most women would have torn him down.
He did got lucky
@No Regrets true haha
No Regrets ahaha what mate i feel like everyone online has never met a regular middle-lower class working family? i know most of the janitors at my school, and i think the majority are married mainly because they’re just good, hard working people?
@@rg-ed5fr FAX no printer 🙏🙏
Yeah. Also truly shows the power of women in the world!
The fact that the mom made a second burrito to share is absolutely genius.
Ya
Mom: No, you won't get a sandwich. Here, 2 burrito's, for your friend and you.
*Many years later...*
Person: *Creates mega successful food item and gets a ton of money, all because of a second burrito*
Bamboocarver if she did that in 2020 everybody in my school would be like:
CORONAVIRUS
Smart lady!!
It all started with his mom's burritos
Best part of these videos is they are almost all things i give to my kids to watch about perseverance and driving through problems...
this did not age well
"They have cookies inside"
Man, as a kid that would have been reason enough for me to get on that line.
300th
I love the PHD acronym alternative:
Poor
Hungry
Determined
Evop Fx
How
Furry trash
Bruh
@@burntchickenpopper5725 ewwwwww a furry
Facts ! 💯
At first, I thought this was gonna be funny
And now it’s actually a really good story
This sounds like a great movie. Somebody should make a movie about this.
FlakeyFilms coming soon to Netflix
@@letsgoooo9200 cap?
They are
@@salt5537 fr?
I read about it. It’s called Flamin Hot.
Thought this would start with the guy slurpin on the cleaning chemicals and dipping them in cheetos
Basically mountain dew + cheetos
Lol me too
Andrew F. Strangely enough, my mind worked that same way for whatever reason.😂
Wha- like wha-
Dipping cleaning chemicals in Cheetos?
This is such an amazing story. it brought a tear to my eyes. god bless determination. never give up & always have positive people in your corner.
Up next:
how McDonald's was invented while *washing a toilet.*
Probably how it happened
Your mistaken. It was Taco Bell not McDonalds
"You're fhired"
"What?"
"You're fhired!"
"But this is my only-"
"You're no longer a janitor and you are now head of spicy cheetos department"
"Oh"
Ok
Ok
Ok
You mean promoted
Ok
I don’t even remember how I got here but dang that was a good video
Very wholesome
I agree 😊
Ik
we told you not to drink the city 17 water!
Ikr-
Incredible story, the best one so far!!!
tbh I don’t really care if he lied, I’m just enjoying this story.
Its a beautiful inspirational story about rags to riches, as a first gen american from immigrant parents it motivates me to work hard in the hopes of making it out
@@Johannesburg_he still lied
@@patato7499 does change the fact its still a great story
its honestly so nice that the assistant didnt just hang up and gaff him off, imagine if she did, we probably wouldnt have had hot cheetos and other hot chips like that.
we probably wouldn't even know what hot flaming cheetos is and this video won't happen
That's an alternative time line for us to imagine 😅
“You’re attitude determines your altitude” that is going to be stuck in my head forever
It's a shame that it usually doesn't work that way
@@spartansquid5931 But if you think that, does that mean your attitude is already bad? (cue "The More You Know" rainbow)
The more you go up, the more succesful you are, just don't go too high up, or you will end up being depressed.. just ask Jim Carrey
IM PICKLE RIIII-
dacypher22 I was referring to him using the wrong “your”.
Incredible story! Very motivating! Thanks!
Proud to me a Mexican💓🇲🇽 saludos Richard.
This is a hook video so you know it’s gonna be great
I agree too
I agreen’tn’t
well I gotta say, I am *Hooked*
I agree three
I agreen’tn’tn’tn’t
Moral of the story:
Drop out of school.
*The earlier the better*
And dont be lazy 😁
Its too late for me now ill never be successful
einstein dropped out of high school lol
@@mavsowo went to a university though
When you think about a lot of these famous people are dropouts
Oooh... This didnt age well.
Aged worse than the milk I left out
@@comradefired1260 aged milk is great, that’s how cheese and yogurt are made
? Why
what happened
This was so awesome. For me, life changing . Thank you
The fact that the CEO and his assistant is open minded is really heart warming for some reason. If the assistant just dismiss his call, it all would not have happen.
It surely would have happened even if she hanged up, because he have a phd (poor hungry and determined) he would go see the CEO in person!!!
FL was desperate at the time
Enrico.... he probably HAD to try them once he heard they were spicy.
Imagine... if she had hanged up, millions would not be born, the world would look very different today. It's the butterfly effect
@@farajaraf it’s Italian not Latino
This is the most inspirational story ive ever watched in my entire life. Respect to u sir.
Im surpised no one has replyed to this for 2 months
@@mui3 yes
United Kingdom Ball ya
Ye
GAMAL lol
This is one of the best stories. Learned a lot.
I've heard this story and read it over 30 times and it still gives me chills!
Back when the assistant didn’t just hang up
He told her was just the janitor and still, she was respectful enough to let him talk with the director. Sadly, that kind of courtesy is missing today.
I broke down when he said he was there because "he was hungry".
This man wasn't interested into a billions of dollars deal. He just wanted to provide for his family and make people happy. Simple as that.
He's Mexican; we're always hungry.
if you cry over this video you are hyper emotional
@@DakotaofRaptors deadass
@@josephstalin6647 A'ight thanks doc
hungry for money...
This aged like milk 👍
Thanks! This one is my favorite story
"i do have a ph.D.i was poor hungry and determined" Shakespeare
"I don't remember saying that, bro." ~ Also Shakespeare
ceaonic “I dont remember saying that either, bro”-Shakespeare
@@ukiyo9999 "I don't remember saying either of those things" - Shakespeare
“I don’t think i ever said bro in my life”also also also shakespeare
i think im going crazy-shakespeare
Why does every famous person always in a giant family
My opinion:
A average family doesn’t need to work hard, since they have what they need. Some rich people don’t need to work hard or work at all anymore cause they’re rich. Families like the creator of Flaming hot Cheetos aren’t as fortunate. They work harder, and he was determined. Since he worked harder, he had better results.
They probably came from a poor family who live together for support
@@ninja1676 can confirm
Bill Gates came from a rich family that was small.
@@Oridux Bill Gates isnt that smart at all. He took over other peoples ideas and just knew how to market
I am so glad you shared this true inspiration :)
Richard is a fraud he never made it sadly. Lynn greenfield is the real inventor
This is beyond inspirational. You can do anything if you put your mind to it.
“I don’t know how, but you used the wrong equation and still got the correct solution”
Pretty sure it was formula, actually. lol
Why is there so little views here?! This honestly needs more!!
So true.
Ikr? the quality and narration of this video are top notch
Hana Mae true
For real
theres so many vids about this
Thank you for making one of my favorites
Great job on this man. Great story.
This is like when someome tells you to study or become a grabage man but the garbageman gets more money than them
Tomy Sonardi Garbage*
@@BruhBruh-mk5yg good one
yep, and if you have a kink for garbage, grab that garbage! but if you dont, find your own kink because it probably has a job associated with it that makes a lot of money.... eg feet fetish can become sock tester or shoe designer....
@@NotSandhorst ....
Also, did you notice that this man's inflation adjusted hourly wage as a janitor was $18/hr? I know college grads who don't make that.
never be embarrassed of your moms lunch, she put effort into that.
My mom didn’t even make me lunch, she bought me school lunch
Most mom's give their kids some money and tell them to buy something from the store, handmade lunches are very rare and if your mum makes handmade lunches, she really cares about you
@@Roy28_29 They can care without making you handmade lunches but I see what you mean
@@Roy28_29 thats rich folks, i grew up broke and around other broke people, our moms made our lunchs dogg, and they were amazing
Oh yes I love homemade lunches my mum makes the best ham and cheese sandwiches I love my mum
This is my first and my most favorite story on hook I am glad this was on my recommendations
I appreciate his wife as well.
This kind of thing is why America is great. People can rise up from nothing. My father rose from being a Janitor, to being an engineer without even getting a college degree, because he kept sneaking into the test kitchen at Whirlpool and working on things... They eventually saw his ingenuity, and determination, and made him an engineer.
@@junehanabi1756 okay
coughs in millions and millions of other immigrants who work their whole life to end up dying in debt.
@@chgo-kj7cj lol I'm one of the millions of poor immigrants who has worked their whole life, and will end up dying in debt. What we have in America is the possibility. The hope of things getting better. It can, and it does for many people. It's not a guarantee. It's a possibility.
@@SydLane We have the possibility, the problem is that not everyone has enough talent, determination, and/or luck to seize the opportunity. Just look at some rich people, we have people like Richard from the video who became successful by sheer luck and determination to become great. Yet there are people like Donald Trump who were simply born into a rich family and they inherited their parent's money. That's the problem, some people have it way more easier than others and it's simply unfair. That's why I say America should become a Communist country and that way everyone will have it easy!!!!! Or people should just own up to their abilities and keep on trying harder and harder because in the world we live in today, the only way to become successful is to have talent, luck, and pure determination.
Also, it doesn't matter where you are from or what country you live in either because becoming successful mostly relies on you, not on the people or government around you!
gumbyisaac ! Easiest route to become a noticed person with the over saturated market is to be the next el chapo or Pablo Escobar 🥴
So back in the day people haven’t seen burritos
Back in the day the U.S. was a white country.
@@HunterShows Back before then the U.S was an red indian country
That was way before the internet and quick access to information. The best way to be cultured was either have friends from other parts of the world which wasn't always possible, or visit and experience other parts of the world. I'm 26, from texas, and I remember a short time when people from other states would ask if we ride horses to school lol. But also, you gotta remember, he was in elementary school at the time and not a lot of kids know anything about anything at that age.
HunterShows It was never a white country. Whites always had brown and black people right along side them. It’s just that now they’re not an invisible minority.
@@s.a.8548 But it was about eighty percent white for most of USA's history.
Godam this video made me feel great! What an inspiring story, thanks Hook, made my day a little better.
This made me cry this is a beautiful story
Richard : *makes hot cheetos*
Frito lay: *WE COULD MAKE A RELIGION OUT OF THIS*
Sticks not funny
@@boov218 thats insane but i dont remeber asking cheif
maybe he didnt watch history of the whole world i guess
r/UnexpectedBillWurtz
@@sticks-cr746 Not funny
Imagine having 10 siblings
I can’t even handle one
Bro try dealing with 2 siblings who are extremely young and curse you out every day
@@zacktheprogamer7999 Complain all you want, I'm the oldest of five
Nicolas Armstrong do you fool around with them?
And having to share 1 room with ALL of them.
@@firstname4304 Yeah of course. They're my siblings. For example, there's a vent between me and my my two brother's room for air circulation or something, and if you drag your fingers down the metal grate, it's ridiculously loud. Yesterday I drug a screwdriver down it while they were sleeping. No regrets
great story. great wifey. support is what every hardworking man needs!
Nice inspiring story and means that you never stop dreaming and do you best in your life to make it better no matter you succeed or fail...at least you have been tried your best!