Detecting Bot Traffic in Google Analytics 4

In this video, I will explain how to detect bot traffic in Google Analytics 4. I will discuss the limitations of the built-in bot filtering and show you how to identify bot traffic using different metrics such as IP addresses, cities, devices, and operating systems. By understanding these indicators, you can filter out bot traffic from your analytics data and improve the accuracy of your reports. No action is required from you, but implementing these strategies will help you make more informed decisions based on reliable data.
00:00 Introduction
00:30 Detecting Bot Traffic in Overall Settings
01:10 Looking at Cities
02:32 Analyzing Devices
02:57 Filtering by Operating System

[@cloggednose323]

Nice video! Shame google can't find a solution to this problem.

[@maulikkumarkhaniya]

Great Content. Some companies or competitors deliberately do this.

[@samkakc]

I was happy at first that finally my website got some traction. Man this is disappointing.

[@Verolinens]

How do you get to the page you are showing in this video?