How Condé Nast alter Vogue's content strategy | Digital v.s. Editor-in-Chief

Speaking of fashion media, most of us will think of Vogue, which is one of the media under Condé Nast. This is the go-to media when it comes to fashion in decades. However, due to digitalisation and the pandemic, the publisher needs to face major changes. Since last year the publisher has been doing various strategy adjustments in terms of online presence or the appointment of editor-in-chief. These actions all show the determination to transform the over 100-year-old media house to increase revenues from readers.
#CondéNast #Vogue #FashionMedia #ContentStrategy
00:00 Intro of the episode: Condé Nast content strategy
00:48 Print or digital: Digitalisation in the fashion industry
01:28 The birth of Condé Nast Technology Lab in Bangalore
02:10 Example: Condé Nast India production 'The Big Day'
03:58 Status quo of Anna Wintour
05:27 Editor-in-chief exodus
05:39 Leslie Sun (new editor-in-chief Vogue Taiwan) and her content strategy
07:14 Angelica Cheung (former editor-in-chief Vogue China) and her content strategy
08:21 Magaret Zhang (new editor-in-chief Vogue China): brief intro
09:12 Global and local content planning
10:03 Balance between art & commercial: Franca Sozzani (former editor-in-chief Vogue Italy)
SOMETHING YOU NEED TO KNOW |
CLUBHOUSE & LUXURY BRANDS
• Clubhouse vs. Luxury |...
THE SHIFT TO DIGITAL FOR LUXURY BRANDS
www.youtube.com/watch?v=9GqJo...
SOMETHING EXTRA TO WATCH |
THE BIG DAY (NETFLIX SERIES)
www.netflix.com/search?q=the%...
BEHIND EDITOR-IN-CHIEF EXODUS
www.businessoffashion.com/art...

[@Louise-wk5yf]

Two years later and almost every edition of Vogue is full of shared content and with similar layouts. 💔 Heartbreaking

[@Tracy-Chen]

My favorite editor-in-chief is Carine Roitfeld! The best old times of Vogue Paris 💞

[@FashionBrief]

She’s indeed a great editor-in-chief! Love her so much😊

[@binknyc9217]

Your channel is great, trustworthy and content is interesting.

[@FashionBrief]

Thanks! 🙌🙌 I’ll keep on creating more content :)

[@coolkoreamag]

Your video was very interesting and soooooo knowledge worthy !!! Smart conversations like these are needed ;) keep it up.

[@NurseNyah]

Loving your content!

[@marvinraphaelmonfort8289]

love the AR and vid covers of ur taiwan's arm of vogue! oh, wow, margaret! used to watch her utube vids... and yes, franca is one of the greats! also love edward now

[@FashionBrief]

I also love the cover!