Why Ford Stopped Making Cars In India
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- Опубліковано 7 гру 2021
- In 2021, Ford stopped making cars in India. With the market there being mostly dominated by two-wheelers, Ford lost approximately $2 billion in its India business, prompting the company to begin slowing down its operations. General Motors has also experienced similar issues finding success in the country. These problems are due in large part to different needs in the market and predictions not panning out as anticipated, which leads companies like Ford and GM to pull back and focus more on profitability.
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Why Ford Stopped Making Cars In India - Авто та транспорт
"Why Ford Stopped Making Cars outside america" should be the title , instead of "Why Ford Stopped Making Cars in india"
“Why US legacy car companies can’t compete anywhere?”
Answer: Their CEOs are not innovative and prefer taking advantage of their protective chicken tax law domestically.
Trucks, trucks, trucks. The bigger the better. And F mpg too. You know, the perfect vehicles for emerging markets.
They let japanese auto makers eat there lunch, bring back the rs jump on ecom direct sale to avoid dealer mark ups.
They won't do this and come up with a newer eco sport lol
All automakers are now very diversified in where they assemble cars. For a variety of reasons it often makes sense to do it locally. In the US for example a majority of Toyota's and Honda's sold are built in US factories
@@texleeger8973 They are not good fits for emerging markets for a variety of reasons so that's misinformation.
Always nice to have more competition but I think companies like Ford, GM and even Toyota to an extent have failed to come up with the kinds of cars that are preferred in India. Kia came to India only a couple of years ago and they're killing it here with their SUVs because they understand the market. Local manufacturers like Tata and Mahindra are also offering very compelling products nowadays. If an Indian manufacturer is able to match or exceed the level of quality and reliability of a foreign manufacturer, I'm obviously going to buy from the Indian manufacturer. Foreign companies need to innovate more to keep up. I'd never buy a Volkswagen for instance because the models they bring to India are years behind the ones they sell in the rest of the world in terms of features, safety, etc. It feels like such companies couldn't care less about India and are only here to make quick profits by selling junk. Case and point, just take a look at the Polo that they sell in India vs the Polo they sell in Europe.
It's becuase China is now ahead in manufactruring while America is focusing on destroying other countries now China is the richest
@@rupesh1508 Not sure if you're being sarcastic but I have driven European cars. The only ones worth buying are luxury cars (which are always about low volume, high price so most people wouldn't buy them) and even then there are more affordable alternatives. Take a look at the Polo GT that they sell outside India vs what they sell in India. There's no way I'm buying that TRASH for that price. Indian automakers like Tata and Mahindra have actually come a long way in providing affordable, roomy and comfortable cars. You should try them out before you comment. Also, not everyone cares for these "driving dynamics" as much as they do about fuel efficiency, space, interior quality, features, after sales support, reliability and so on. I feel sorry that you have such a simplistic motion for what a car should be. What are these Chinese cars that you speak of?
@@hermeslein6614 America has taken some missteps but the fact is China is an illusion. It has a gdp per capita 6.5 times lower than US. A birth rate much below replacement levels. Honestly china is in a bubble state. It will burst before 2035. Never overtaking the US economy sustainably.
@@MAC-vi7fy Keep believing in your bubble waha
@@rupesh1508 German cars are doing very well. VW already has surpassed Toyota in terms of the production and sales this year. And the video talks about Ford. I think comparing the brand to Hyundai-Kia makes sense. Also, Indian GDP is high but GDP per capital is low. Of course, tin cans from Asia sell. Indians are not Europeans. They do not earn a ton of money. Where can you buy Indian electronics and cars?
Honestly, Ford’s failure in these markets is their own doing. They make cars that are poorly designed and manufactured and expect to get away with it.
I’ve had two Fords made in Brazil and they were both plagued with problems, from doors that opened by themselves, the Powersh*t thing and engines that overheated out of the blue.
Ford just needs to make better, reliable cars!
yeah buddy ... here in India we are an extremely price sensitive market, Indians like to see value for their money ... ford is barely surviving in america too from their only work horse , ford f150
Well said
I dont ever remember ford make good car, most of their stuff are garbage.
@@dangda-ww7de yeah !
I don't know what you are talking about but here in India Ford makes one of the best products in its segment that are reliable and durable. Speaking as owner of 2013 Fiesta 1.4 Tdci.
Kia and MG have just entered the market and are doing well becuz they know the market ,
Indians want gold for the price of silver. They should stick to their bicycles
@@trutharrow5311 or you can say americans want gold for there junk cars
@@kuldeeprana1908 here im gonna give it to you straight. Your country is ranked 101 in global hunger index. Your per capita gdp is 1/30 of the US. You indians dont have money to buy a Ford. Get real
@@trutharrow5311 lol check indias rank in food security.. And global hunger index isn't about hunger.. It's more about nutrition.. And in India people have mostly vegetarian diet that's why our rank is poor in global hunger index and not because people are hungry.... Get some basic knowledge first before crying everywhere... And no need to buy junk ford cars.. Indians are already buying better cars and more expensive cars of tata,mahindra ,hyundai, KIA than that junk ford made... That's why ford backed from whole market ans now focusing on just America....
@@trutharrow5311 still 3 million cars sells anually in india
get your facts straight
india is also the third largest consumer market
don't speak if you're not aware about the ground reality
also ford failed in Japan and General motors in Australia 😳👌😏😳
It's Ford's fault. They treated India as some 3rd world poverty stricken nation and sold outdated or lower scale models. They failed to see the statistics of how many German marques & other luxury brands are sold there. Indians are a very brand conscious lot (while being price conscious). If you treat them like some slumdogs they recognize it and reject you outrightly. When Ford entered India, the Indians expected brands like the Mustangs, Lincolns, the Iconic pickup trucks, etc. Instead Ford dumped some outdated cheap entry level car models and expected them to sell. Indians saw through this as an insult and rejected the brand completely. This is the reason why Mercedes, BMWs are selling in huge numbers there, because they launch the latest models. Audi got into trouble when the market there realized that Audi too was dumping rejected low quality cars (including Lamborghinis), even after selling a good lot of those supercars.
True
What the he'll are you talking? The ordinary Indian wasn't looking at mustang, Lincoln's n pick up trucks as those models will be too expensive. The bread and butter models are between 6 to 30lakhs. Ford never did anything to bolster their model line up. They had success with the first figo, ecosport. Then squandered it... So not launching expensive lifestyle vehicle wasn't fords undoing, not updating model line up, not launching models that indian wanted was their undoing. Looking at Ford and GM, I blame the fools at the top who want to show short term profits vs having a committed long term plan.
@@DreCT99 how can they bolster their model line up when the taxes on ford were set to 172% ?
@@vemaraju does taxes only affect Ford? What about all the other car makers? Hyundai played the long game. Both Ford and Hyundai entered the Indian market almost the same time.. N you can see for yourself who is doing better.. Complaining about taxes is a weak argument. Yes, we all would like to own global products at competitive prices but the rules were laid down before and every one knows that
@@DreCT99 Suzuki and Hyundai had their taxes reduced back in 2019, which should help them expand further in India. Thanks to Modi, both Ford and Toyota have decided to reduce their footprint in India and move to China. I am sure gomutra bhakths think Harley-Davidson, Toyota and Ford jacked up their prices to get out of India 😅😅😅
American businesses can mostly only operate in monopolistic markets with comfortable margins and not in cut throat ones where they need volumes to survive.
True, sir!!
True to hell the japnese and Germans excel in such markets
Lol what, the American car market is the most competitive automobile market in the world lol
@@visorij3374 It is not about the American market. It is about American businesses in other markets.
@@visorij3374 only in America.. globally German and Japan quality is preferred, and china for cheap flashy products..
Worked in US based co in India and USA for 16 years.. Always felt that instead on focus of business, revenue , mgmt is more focus on showoff , policy, screwing employees by another employee
I found the management of GM to be very lazy and lethargic in India. Ford was a bit better but still not enough. Other competitors are too quick and dedicated in their work. The Americans were a bit laid back.
Prashanth B
India is garbage, recycling nation.
Not able to sell any Tesla there, cheap crap margins!
GO AWAY!
@@lucasrem1870 You westerners grew because of us
Ja
@@lucasrem1870 Tesla has 8 variations that are approved for India. =Expect Tesla to build in India soon.
@@jonmccormick8683 Yeah, we all hope that! Or refurbish used Tesla cars as new!
Good luck! We need India too! Recycling skills is the future!
Learn Elon how to do that!
@@lucasrem1870 i feel your frustrated because every American company is runned by Indian now . Anyway I'll be your boss one day
Ford were not able to understand indian market.
Recently Kia entered in 2019 in indian market and their suv seltos currently selling 15k cars per month and that car coats like 25k usd.
Ford has nice brand reputation in india their endeavour(everest) was so popular here but that car is expensive and they were struggling to sell their mid-range and budget car.
Chin a is the ruler now America is just pretending to be number one but Right now China is ahead in verything in wealth,economy,power manufacturing Ameri ca ol number one in Riots and covid wahaha
VERY FRANKLY SPEAKING , actually the truth is that these companies don't want customer welfare , all they want nevertheless are profits , because of which cost reductions have been done through which the quality of cars is reduced dramtically ......these 2 companies ford and gm are such weird companies that they dont want to try i can name countless brands which entered India and left it too soon ......and its not like i dont understand that profits and loses occur , but if you were loosing in a country , then why did you not introduce more cars , why did you not bring updates in your cars , why did you not try to cater toward the market's needs ??!! ...BRAND LIKE HYUNDAI AND SUZUKI WORK FINE IS BECAUSE THEY CATER TO THE MARKET , KEEP BRINGING UPDATES WITHOUT INCREASING PRICES , INTRODUCE NEW CARS , GIVE A QUALITY PRODUCT FOR A VERY JUSTIFIED AMOUNT
@@hermeslein6614 Covid came from China.
@@hermeslein6614 China does what it always does, trade with everyone and take the money. I can't remember where I heard this, but it seems we're entering into a 15th century sort of situation where both China and Europe hold power over the world stage. If EU becomes a confederacy they would absolutely have as much power.
true. These western products are so expensive, and people begin to realize the hype of their products.
As a person who lives in India and my father was involved with their entrance I can tell you it because American management was out of touch with Indian consumers. They have products within the international and American markets that would have appealed to Indian joint families. They refused to see that a bigger car like the expedition and explore which would have appealed to joint families if locally manufactured would have been priced competitively. What happened to ford they deserve they refused to listen to anybody and used outdated ideas on the Indian market they got what they deserved.
Agreed . They is a market for the American Ford models . But they tried to palm off substandard and undersized poorly speced vehicles to the Indian market .
They underestimated the buying capacity of the Indian car buyers .
Remove the 60% and 100% import tariffs and they'll be there tomorrow, if not through Ford directly, through grey market imports.
The expedition? In India? How many people in India can afford a full size suv? If people need a large vehicle they’ll buy a minivan. They are cheaper and more efficient.
@@DeadAir21 A fraction of India is super wealthy but this is a very big market because India has a huge population. Many developing countries have wealth disparities and it’s wrong to think they are all poor.
How can Ford compete against Jaguar Land Rover/Tata? As these were and still are essentially FOMOCO premium brands. Ford pays import tax were as Jag/Rover/Tata doesn't, the Expedition doesn't stand chance against Discovery or LR3 when the price is the same (the Rovers project more wealth than the Expedition).
I am Indian and I know the real reason why they r leaving . They Can't compete with Indian Brands like Tata and Mahindra and other German and Japanese/Korean brands. American cars were never better reliable than Japanese nd never suitable than Indian cars in india . This is the sole reason they went in loss. No matter what they say.
wrong, import on ford was at 172%. Gomutra party is to blame or are you going to cry about Nehru ?
😂😂u never driven Fords....the drivability n handling is way better than japanese / Koreans/ Indian brands....check reviews better atleast 😂😂
@@MrTransporter5 I talked about country wise suitability and dumbfukkkk.... let tell u one thing ... no car in world is more reliable reliable Japanese cars.. go and check facts for last 100 years . 3k do gaari kya chaala liya ... fukraa mt ban..😀😀😀😀😀
@@MrTransporter5 No it's not. I am from the US, and even here the only Ford vehicle that outsells the Japanese cars, is their pickup truck. Ford Mustangs are literally known for losing control and crashing into crowds,
@@vemaraju ford factories were in tamil nadu what did they do?
Ford never really tried. It made a comeback with the Ecosport and should've taken off from there. But no updates, facelifts and some poor decisions like going back to hatchbacks when SUVS are booming here has led to their downfall. Indians loved ford while it lasted. Very disappointed that both the US giants have left. Hope Tesla does something big here!
Don't count on Telsa. The charging infrastructure isn't there and the electric grid is too unstable.
@@johniii8147 For now yes but a lot of investment is gng into it and lots of companies are into developing charging stations here.
I don't think that Tesla will do something big because Tesla don't have any plan of manufacturing in India which means that due to 100% import duties charged by India on imported cars will destroy Tesla's plan to capture the EV market of India.
Those taxes and restrictions will make Tesla unappealing and people will choose Jaguar I pace instead of 3x overpriced Tesla.
The second reason why Tesla is going to fail is TATA.
Tata had already annexed the EV market of India by launching cars like Nexon EV and Altroz EV. These cars have got 5 star safety ratings just like any Tesla car, Tata are very cheap and feature loaded.
Of course you don't need features like lane assist for idiots who drive on wrong side of national highway 😂.
The condition of roads in India is so bad that half of the Tesla's safety features won't work. In India, every road gives you a feel of off roading.
@@improbablynotahooman5782 True. They just aren't concerned with India as many are not. Not worth the hassle. And much smaller than China or the US which is where their focus is.
@@johniii8147
There are many car brands in India and almost every brand is performing good except Ford and Chevrolet. Chevrolet left India in 2017 and now Ford.
All brands are focusing on their market.
MG whose ultimate owner is Chinese and is the only Chinese car brand in India (entered India in the end of 2017).
Even MG is performing excellent in the market and it had completely destroyed the market of Toyota because Toyota was just trying to fool us.
If they actually didn't want to focus on India then they could've dropped the plan of investing in India 🙄.
Till now only American brands are not performing good because they always underestimate Indian market.
The reasons why Ford and Chevrolet miserably failed in India were:
1) Unappealing design
2) Lowest features available in their segment
3) Overpriced cars
4) Least safe cars available in the market
5) High maintenance cost
6) Smokey engines couldn't match the BS6 emission standards
7) The losses faced by these companies
The problem has always been in GM and Ford management, not anything else.
Lol a mustang gt is sold for a hundred thousand$ here😂
Ford coming back to India only for EV
I have seen Ford name in PLI scheme of government for EV manufacturing
@@LATHIFESTD if the idiots of ford don't localise their products then they will surely pay 120% import duty
Did Ford make region-specific cars in the foreign markets? Or were they trying to sell their same lineup everywhere?
Ford had a design centre in Brazil that created most cars sold in Latin America and Developing Asia. The line-ups were very different. But automakers now just want to make expensive, high margin cars.
That's the main problem, thier whole R&D is foccused on USA specific vehicles, so they tend to ignore other market needs.
selling cheapest models in 3 world world markets, same cars but then UBER cheap!
@@vishalj27 And that's why Stellantis is so successful around here. They design and make locally world class models such as the Commander, release them here first and have an extensive knowledge about our market. Their local division is quite independent from their headquarters.
@@murenorocha stellantis is surviving in India by making cars for Tata Motors. They have basically become a contract manufacturing company.
Its a management fail. Period.
India was a lucrative market with almost 2.4million new car sales per/year and yet they are unable to capture a slight fracture of its market shares. 2.4% market shares from 2.4m unit y/y is not a good picture.
To be fair, there would've been India-specific models if the country actually bought cars. India significantly underperformed in car uptake. As the video said, it was expected to be 10+ million by last year. I bet when India actually has money and a market then they'll come back.
@@rollog1248 other brands were able to sell their luxury vehicles easily, Ford didn't even manage to sell passenger vehicles.
Honestly think it is poor management and priority shift towards EV, SUVs and home market. if KIA’s have the highest profit margin and waiting period, logically can’t understand why Ford would want to exit that market, after provisioning such a high exit cost.
Because big factory.
@sledgehammer Kia and Hyundai are just bad in every country. They have a terrible reputation and just last year Hyundai ended up getting sued for many cars catching on fire
Do you own a kia ?
@@princeo15 No Ford
True global automakers are Hyundai Group (Hyundai, Kia) and Toyota.
They, AFAIK are in every major market (India, Europe, Americas) and have decent market shares in each of those markets.
Why? Because they are re-inventing themselves for every market. In India, they sell cars from $5000 to around $40000, which gives an entry point into the brand at multiple price points (like Samsung). Toyota meanwhile captured with the One Model to rule them all strategy (like Apple) with extremely successful Innova, Etios models.
This shows that if you put your honest effort and energy, you can be. But Ford and GM were trying to Americanize the Indian market and those huge, bulky, expensive and laggy-software cars just don't sell well in a densely populated nation like India.
VW has market-specific models too.
toyota and nissan make big ass pickups for north America the telluride and pallisade and now santa cruz made by the hyundai kia group are tailored to the us market. (I heard kia is working on a body on frame pickup tho)
$5,000 For a Car ?? What type is that ??
@@sw7314 ua-cam.com/video/_TQ0rS6uu0c/v-deo.html
@@sw7314 you'll get lots of cars for that price in India with best features
Harley Davidson sells their motorcycle at the cost of 2 million Indian rupees, with that huge amount we can buy 2 ford cars in India. However we dont have money to buy 1 so let alone buying Harley Davidson
Its not the mistake of harley, its the huge tax of India. Someone in USA could buy 2 luxury cars for the price of one in India. Indian govt is imposing huge tax on people. Jeep Wrangler is an affordable off-roader in US, but in India its a luxury off roader simply because of Indian tax. We have to pay morethan twice the amount Americans have to pay for these products
Ford still thinks India is a third world country which made them produce the cars that were suitable for year 2000. If they have updated their line up like in North America or Europe they would have succeeded. Anyway I’m grateful that Indians rejected Ford for not respecting the Indian customer mentality.
if there wasnt any restriction in america for foreign trucks, ford, gmc etc will go bankrupt already.
That's what I was thinking too.
Last year I was considering buying ecosport in India when the JV talks were going on with Mahindra. But indecisive future of the company made me steer away. Soon after they left India. Dodged a bullet there 😅
Same here 🙏 bach gaye!
A bullet? You dodged a whole loaded magazine!
Same here. I even booked a Figo. Later decided not to go with it thanks to my wife. For some reason it did not feel right for her. haha dodged a bullet indeed!
@@zenjm6496 we almost booked a Figo too in 2015,now it feels like dodged bullet too, honestly if ford improved ecosport by 2019-2020 instead of keeping it same, probably would have bought it too instead of nexon
Firstly, CNBC please show the correct map of India.
Secondly, I feel somewhat cheated after buying a Ford EcoSport in Feb 2021. But don't get me wrong, really appreciate the quality. It's just that, regardless of assurances given by Ford, I am not sure about the service back up in the future.
Such, withdrawal brings down the trust of people towards the brand. It might be common with Americans, but we Indians value "Trust" above everything.
When Hyundai and Now Kia can find roaring success, Ford could have too. Magnite has resurrected almost gone Nissan in India. Ford could have tried to Get the pulse of the nation and gave us what we wanted, they would have succeeded. Even after so many years Figo doesn't have projector headlamps... Just an example.
Ashutosh Pandey
Cheap crap cars, no margins to make in India!
so get out, let them build there own cars for their own markets!
Pakistan levels Cars? India?
@@lucasrem1870
Oh , see the global n cap rating for indian car brands
@@user-ji4gq3ot5u Tesla India, for the 3th level countries! Global = recycling them in India!
sell them an new!
Magnite was able to resurrect Nissan, only because of the price it was launched at! Had they not priced it the way it was, they would’ve wound up by now. They have taken that loss upon themselves.
What do you think will happen when you give no new cars in 8-10 years. Moreover endevour and ecosport still were selling good, but due to no timely changes in them, why would people buy them.
Moreover their spare part costed alot, where the similar part for a car of another company costed 1/4th of it!!
Ford made it happen on its own!!
Why not launched the ford fiesta st, the explorer and such amazing cars in india??
Imagine, they didnt had any car for competing against Tata Harrier/Safari and XUIV700 which is a hot segment right now.
I ride a motorcycle every day and I now understand why Indians don't buy cars. Cars are expensive to maintain, purchase, insure, fuel and house in a full size garage. With inflation I had to give up a car. The wife still has one but we are a one car family for the first time in 40 years.
What's even more surprising is Ford announcing they will stop "car" production here in the U.S. sans the Mustang.
It's not really surprising. They nor GM or Chrysler was making any money on cars. The profits come from Trucks and SUVS in the US market so that's the focus is and it's where the market demand is.
Tesla is the biggest car maker now
Who needs the old crap cars?
@Nic Sae ford did not take a government bailout
Car companies seem to think that offering less options is good, which is false. Look at the success of FCA in recent years, especially Dodge.
@@angelgjr1999 Only Tesla now, rest are old crap
CNBC should first correct the Map of India. It is totally unacceptable
There are many reasons why ford failed in India. Though they had many opportunities to do course correction , they didn't do. Most of the cars were not India specific.
This 17 minutes video talks about market share in Australia, China & about GM , etc but miserablely fails to pin point the failures of Ford .
CNBC- We expect informed stories from you & this is 17 minutes of wasted time.
Better luck next time
Reasons for the Fall of Ford in India .
1. The Cars totally looked Bad . ( For more than 8yrs they sold a car without changing the Exterior)
2. Bad performance as compared to peers .
3. Brands like TATA came into the picture, Better Quality Cars .
( Interiors, Exteriors, Performance)
Imagine TATA Harrier / Safari being launched in USA.
4. The Ford Maintenance was expensive .
5. Lastly Advertisement, Like come on you use Ford Ecosport Ad for 8yrs ?
Having better looking cars live Ford Endeavour and never showed them on Ad?
Not uncommon among automakers. Nissan, Toyota, Lexus, Acura, etc all do the same thing with keeping designs for as long as possible and perfecting them. It’s expensive to redesign an interior and exterior every 2 years. Personally idc. I’d rather have a proven design with reliably than a new one with new issues
Sounds like you are wanting Lexus quality and BMW design at ford price. Not gonna happen
@@ValentinoBentley Haha , No changes to the exteriors were made .
Just look for a Car Called Tata Harrier …
It's just about same price point of Ford Ecosport ( the mainstream Ford car for India ).
Or Mahindra XUV 700 cheaper than Ford.
And you'll get my point.
Ford can't stand it's reliability, performance,looks , comfort or anything in general.
Also it's not a matter of 2-4yrs .
The Car exactly looks the same from its launch on June 2013 .
i.e 8yrs and running.
@@parasbhatt8492 again Nissan, Lexus and Toyota, Acura and Honda, gm, Chevy , all other automakers have models that run for 5+ years before redesign. Not uncommon.
@@ValentinoBentley ecosport were 8 yrs old. And what about features.
Same category cars in india has big screen, ventilated seats,panaramic sunroof and many more features but Ford had nothing new.
Idk how this works in USA but in india cars after 4-5 yrs becomes outdated.
@@ValentinoBentley Probably true what you say, but the original author makes a good point about market share and repairs: generally speaking in developing countries, and I've lived more than a year in three such countries, repairs can be expensive unless a vehicle's manufacturer has market share. And dev country roads are quite poor, bumpy, and you develop all kinds of problems that need repair. Not to mention my pet theory which is "lemons" are always shipped to dev countries (not just lemon vehicles but anything mechanical seems to always have defects in these countries, it's as if the manufacturers ship the rejects destined for developed countries to undeveloped countries; I'm pretty sure this is true but it's hard to prove and mainstream media doesn't report on this).
I wish FORD management would have listened to indian car demands. Except eco sport there was hardly any car on the shelf. Even the cars they were trying to offer had decade old looks.
Learn from skoda , they launched an wonderful car KUSHAQ( little overpriced) , still it's an hotseller these days.
Still was sad with Ford India exit 😭 wanted my first car to be ECO-SPORT
It's Bec ause China defeated USA in terms of advanced technology and now China is the richest nation poor USA wahaha karma
@@hermeslein6614 Hardly true. China is still well below the US in wealth and as we're seeing now much of the "wealth" in China is imploding as debts come due
US arrogance
@@johniii8147 It's a bot!
They never saw profits to be doubled and once they saw losses it was game over .competition took over.will.to survive is to be alert
They pulled out of Brazil too, where they had a significant market.
Ford made some good cars in India, I still drive an Ecosport, and its a great little car; but they did not update their cars for YEARS, and they totally could not compete with KIA, Hyundai or even TATA and Mahindra these days.
At the end of the day, the only people buying ford were the ones who cared about cars that were fin to drive; and Ford did not even bother advertising their cars as fun. Was a complete mismatch between what Ford wanted to be and what it actually was.
They could have been a premium but fun to drive brand; but they tried to compete to be the cheapest. Its not possible to beat the Indian and Korean companies at that.
Ford made the same mistake in Brazil. While GM, Stellantis, VW, Hyundai, Toyota and others were modernizing, it became complacent and outdated.
You said it!!! Ford didnt improvise. Clear case of management failure. Ford should have fired its top Indian executives.
As a mature person says "car is a responsibility consuming energy,etc."
lndia ranks 101 out of 106 in world hunger index 2021. lndians can't buy sh*t. 90% of their income is spent on food. Ford and GM learnt a lesson in a hard way.
My colleagues are in a spree of selling their Ford cars 😂😂
Maybe in China it's because of the brand image, lots of Chinese consumers think Japanese car are economic, while people with higher income tends to buy German luxury cars like AMBs. US cars may have no advantage comparing to those two and are more a "fuel monster" to them.
China loves USA brand cars.
Chinese loves Cadillac
@@leihtory7423 Not after that tesla crash lol.
Chinese consumers love Cadillac, Tesla and especially Buick. It all depends on how the manufacturer markets itself in China, American manufacturers always make the big mistake thinking whatever it sells in America will work for the rest of the world (aka throwing inefficient engine choices and make large vehicles) when that isn’t the case. The Chinese market don’t mind buying American as long as that car is marketed as “luxury” or at the very least in the “premium” category. Cadillac, Tesla and Buick does a decent job of keeping up this image.
Fun fact now all Indian manufacturers are focusing on SUVs , GM and Ford Should have entered India now when Indian middle class is growing and is shifting from two wheelers to SUV s
Vivek Kumar
India production is just too crappy and cheap, for India only!
Not able to sell any Tesla levels, so GET OUIT!
@@lucasrem1870 Chinese bot get outta here! Whole load of derogatory comments about US Europe and India!! Check VPN validity or else daddy jinping will lower your credit score so you don't have undies to buy!
@Abdullah Saud lol
KIA motors enter indian market recently 2018 but they captured market with their new model cars , good services ..Ford failed to give new models & cannot give good services compared to rivals thats why they lost market in india ...
Lol 😂 like your name 😆 😝
Nice name bruh
Tata has improved a lot. We were thinking between tata suv and Ford suv, back last year as they are sturdy and reliable. But now we are left with tata.
Ford need to change/update the designs once in every couple of years. Instead of doing that and attracting hard-core customers, they left the market. Poor management,.
If you keep closing your factories, you'll only be left in the history of ancient car manufacturers.
They bring overpriced moderately styled moderately powered and not very reliable cars in india..they did get ford endeavour and fiesta right and were good sellers..rest were lame and overpriced against the competition
India has become the land of SUVs, compact SUVs, off-roaders.. so it's a testament to Ford's lack of focus & direction that they lost out on India. When you do not treat your market right.. the market does not treat you right either. Ford did not introduce any new model in years.. did not upgrade any of the existing models.. and then Ford executives wondered why they were loosing marketshare to Toyota, Honda, Kia etc.. duhh!!
Even if Indian is in USA, reality remains same....
Middle class Indian = brand with long history in Indian market
Newly rich Indian = German brands
Indian in rural area = easy to repair vehicles.
Ford, GM, Harley never understood the sentiments.
I wonder why newly entered foreign brands keep on hiring ppl who don't understand their own market.
bro how did you calculated it so accurately, we just bought an audi and planning for bmw, how did you know, please tell
@Achilles_ 001 can you please tell me where the mistake is ,also it's ok brother if you don't believe , have a nice day.
@Achilles_ 001 ok, but can you please tell me what was so wrong in my sentence, i mean it was readable, thats what matters ,other than that, i would like to be informed of my mistakes.
@Achilles_ 001 Moreover bmw is called "bimmer" , not "beemer", in car culture, sorry but its you who needs to recheck your sentences.👍👍👌👌
@Achilles_ 001 omg so funny
Ford has closed the manufacturing of heavy-duty trucks and the Ford Fusion here in Brazil in 2019. This year it closed the factories of the Ford Ecosport, Ka (Figo) and also ended the Troller, its Brazilian off-road car subsidiary. Unlike GM or Stellantis, Ford didn't invest here for years, stopped being competitive and still faced reliability problems.
Brazil needs setting up their own car manufacturing, wages are soo low! Easy!
Cheap cars for their own markets!
@@lucasrem1870 It's hard, anyone prefer to invest their money on a 100% made in Brazil product. (Yes cars here are investiment)🙁
1. Ford couldn't upgrade most of their engines to meet BS6 emission standards implemented in India.
2. They didn't have a plan to introduce EVs which is the next big thing in our country.
3. Accumulated losses.
1. Which engine wasn’t upgraded to BS6??
2. Right know already in India, very few manufacturers are focusing on EVs, Ford was not different.
Freestyle had a BSVI if I'm right.
Some markets you just don't need to be in. It's hard for most companies to make any money in India for a lot of reasons.
Indian people don't need American cars! India is making the best cars in the world!
@@islamisgreat258 Perfectly logical. The above fully explains why Suzuki dominates the Indian car market. Thanks for the info.
@@islamisgreat258 I don't think that's true. Ford particularly had a bad market advisor in Indian market. It looks like they struggled with the same elsewhere. Any brand that comes with sufficient looks and value for money will be sold in India whichever the price category is.
Y, y,,y,
@@islamisgreat258 LOL yeah no. It's all about cheap price.
The title of this video should be " Why Ford Stopped Making Cars outside US"
Ford cars are undoubtedly good. I have been in a ford Figo and Ecosport, both are great vehicles, but the problem with American companies is that they don't care to understand the sentiments and the choice of people in diverse foreign markets, especially in a place like India. They had to reduce presence in Japan and other Asian countries as well, whereas Japanese and Korean automakers like Suzuki, Hyundai, Kia, Honda, Nissan and Toyota are increasing their presence day by day. Even Tata and Mahindra are coming up with excellent offerings for the market. Americans seem to have this problem of not conforming to other cultures of other places.
It stopped making cars in Brazil too
Just in India? Seems they just want to make trucks for as long as they are protected by the chicken tax.
Buy a Asian truck they are superior Nissan, Toyota or Honda
India use Ashok leyland and tata trucks mostly
@@Crysizz
He was talking about pickup trucks.
We have Mahindra bolero pickup trucks.
Indians Economy is starting to grow the middle class families are increasing year on year. Definitely there is a scope for automobiles
Owner of a 2015 Ford Figo TDCi Trend here.
Ford in terms of safety is underrated. My brother, dad and mom were in the car when facing a side on by a lorry. Lorry took away the side mirror and dented the side heavily. Any Swift to i10 would have rolled over. But due to the weight distribution in Figo and its heavy durable materials, the car got away with a huge dent and a headlamp pop.
Ford never tried to sell an affordable version of cars like the Taurus, Mondeo or Fusion. Even the Falcon could have made a mark. There is a reason why Honda City sells like Hot Cakes in India and one reason is its affordability.
Had Ford ever tried to get some quality sedans at a bracket of 13-26L, they could have had a better competition. Yes, I know about the Fiesta, but they were too quick with the Fiesta. It was overpriced when it came out in 2011, starting at 10L I think.
Ford management literally treated India like a 3rd class country. We had to wait 10 years for a single Endeavour facelift and 12 for a Figo facelift. Ford never tried the Indian market thoroughly.
Ford needed to understand, DON'T SELL OLDER CARS AND MODELS IN INDIA! That's al there is.... They could have introduced Ford Raptor and manufactured Mustang locally and trust me we would have bought them!
Look at KIA, they introduced the older version of Carnival and it wasn't well received. Seltos was and is popular as it is a new car. People are looking forward to cars like Palisade, Skoda Slavia, Elantra (facelift) because we are not a country which will buy cars blindly. We want all the modern luxuries and amenities in cars that are sold in Europe or US.
Ford took us for granted way too long.
Plus majority of their service centers were focused on making people spend money on unnecessary repairs and parts. We can get the same thing done at a local garage for 1/4th the price.
Haha 😄 sorry raptors and mustangs wouldn't have worked in India. They aren't even mass sellers in most markets that bring in the profits. The stock F150, Ranger and other stock SUVs bought in profit.
Lol delusional. Who uses massive trucks and unreliable sports cars on Indian roads, let alone afford them?
@@blink182bfsftw the nationalist who are out of touch of reality. Just look at the type of cars that sell in India. Affordable cars. The raptor f150 here in New Zealand costs $160k NZD and it takes about $250NZD to refill it. Ford won't be bringing that to India.
@@blink182bfsftw It's easy to call anyone delusional when you don't see the trends.
Mahindra coming out with Suvs in India, Tata suvs are well received, same with Kia Seltos, Hyundai Creta, Toyota Innova and before that Qualis...
Fact is Majority of newer cars are suvs that are below 25L. Cars like Endeavour, Fortuner were popular when they were the only " 7 seater SUVs" in India. At this point Fortuner was for 30L Endeavour for 33L... people only got them as second had to make them a bit affordable.
As of 9 December Seltos, Duster, Creta, XUV700, Scorpio, Thar, Hector, Safari, Harrier, Alcazar are below 17L on an average. These are the best selling Suvs in India.
Ford did get Ecosport but without regular updated and last update was minimal in updates..... so who would want to spend something for an older model???
Also, Harrier was well received because its based on the Range Rover platform, since Tatas know only a handful of Range Rovers can be sold in India due to its cost.
If you don't read the news and the statistics so I would say you're the one who is delusional. 50 bucks says that you're so delusional that you see Pappu as the next PM....
Go read a Car magazine and educate yourself
Ford Ecosport started the compact SUV trend in India. They failed to adapt and update their product that caused them to fail.
I've 2016 Ford ecosport, it's one of the best handling car. Sad they left india.
Ahhh nobody cares about ur handling
Only thing one wants is decent engine good mileage,cheap service and comfortable seats.tahts it and some accessories like sensors
@@1pasupaty then die driving susuki .
I care .
Kitna deti hai 😂
@@Rashisy81i5 tera grading se Jada deti hai
Ford lack variety in its line, if they could make a smaller Everest that is cheaper or a cheaper Everest overall that would be great
Felt bad when I heard about the news that Ford is shutting down their operations in India. Had a fatal accident back in 2014, thanks to the Ford build quality that I'm still alive. Thank you Ford🙌🏻
Ford has fewer models in Vietnam too, only Ecosport, Everest, Explorer for passenger cars, Ranger and Raptor for pickup van.
At Toyota Vietnam, there are several choices, Innova, Fortuner, Cross, Vios, Corolla, Wigo, Yaris.
We in India had only 4 models combined🤣
@@daksh725 fact of the matter is even Toyota has only 4 true “Toyota” models, the other 2 are tincans from Maruti Suzuki.
@@sanchaynarain3532 Waiting for Toyota too to quit Indian Market🤣
@@daksh725 unlikely they will quit the market! 6000 units of a Innova and almost 2000 units of Fortuner month after month, they have generated so much profit in the last 15 years since both the Innova and Fortuner have been present is that they don’t give a sh*t !!
Hyundai and Kia are design oriented unlike Ford that is painfully conservative.
GM should be selling it's Buick, Boajun JV or simply a GM brand selling the best corporate offerings.
lndia ranks 101 out of 106 in world hunger index 2021. lndians can't buy sh*t. 90% of their income is spent on food. Ford and GM learnt a lesson in a hard way.
@@aburetik4866 What is China rank in World Hunger index
@@aburetik4866 what about ur country?
Ford left at a very wrong time right when the market started to boom
Thank you CNBC on this beautiful vid.
Not only me but lot of people miss the driving experience in Ford vehicles.
Its the bitter truth that Ford didnt reach everyone as it got very few models for very few people.
American companies should learn something from Japan and South Korea
Why should they? It should be the other way around. Americans are envied around the world because of how rich they are.
@@marktrinidad7650 But not enough for medical purposes
India wants RELIABLE-High Mileage cars like TOYOTA,TATA and SUZUKIs of the world provide. As a highly densed populated and not as huge in area as USA, there's no need of the V8 or V6, simple cars are preferred like camry or golf. Ford does not have 3% of the market share, Anybody can vouch for that.
The world can have any international, local style Ford they want... as long as it's like it is in America. -updated Henry Ford phrase
Reliability, quality, and affordability: 3 main issues that Japan learned decades ago. europe, and usa refused to acknowledge.
Feel sorry for workers, but no pity for manufacturers. Did they at least do homework on infrastructure before go to those countries?
Just so people know, a "crore" is 10 million. Hence, 3 to 5 crores is 30 to 50 milllion indian rupees. Around $400K to $650K.
GM would have died in 2018 but for US taxpayer $80 billion bailout. Ford received much less public financial assistance because a year earlier Ford had arranged a $25billion line of credit.
Both Ford and GM pulled out of Australia. GM Holden Australia made a great car called Holden Commodore. Now I live in Thailand so I bought a Ford Ranger wildtrak made in Thailand after 5 years had no problems and very pleased with the Ford.
Ford makes it's money selling 50,000 usd trucks in North America. It's not too surprising that that model doesn't travel well. Going to the TATA website, it looks like they have cares they sell new for like 7 grand, it's no wonder ford can't win at that game.
When Tatamotors of India wanted to sell its car manufacturing unit to Ford they scolded Mr. Ratan Tata for making a car in first place. Had they instead seen the business sense with his proposal then they.would have probably been the largest producer in India. The fact that they scolded him shows their idioti at running a company. They probably understood this later on and tried instead to create a partnership with Mahindra which was put on hold recently.
What a achievement! From staggering 3% to 1.7% 😂!
I grew up seeing Ford cars and trucks made in Brazil everywhere.
Ford, GM and Volkswagen, these three dominated the car market in my childhood.
But a series of management mistakes and bad products made Ford give up the light truck market and, later, the car market and leave Brazil completely.
Well... the main European and Asian players continue to invest here, even after some bad years in the economy... and now several Chinese are coming in, assembling their products here with local partners...
Is the European and Asian business vision less immediate and more resilient?
I suspect that soon we will know who won and who lost...
PS: Ford EcoSport was a project born in Brazil and later produced in other countries...
Do you still have Fiat, Peugeot, MAN and Mitsubishi? These car companies are no longer selling in India
lndia ranks 101 out of 106 in world hunger index 2021. lndians can't buy sh*t. 90% of their income is spent on food. Ford and GM learnt a lesson in a hard way.
@@aburetik4866 Yeah, and ghosts are buying those Hyundais, Suzukis, Tatas and even to a smaller extent Mercedes and BMWs?
Sober up man. Ford and GM pulled out because they misunderstood the market or their own product line-up/ strengths. Ford was never a mass market manufacturer, especially for emerging markets. It should have tried to be more exotic like BMW and Mercedes with some mid price SUVs, that although have a smaller presence, have a strong consumer base. Instead they tried to wrestle with the Japanese. Looks like Ford didn't learn the lesson from their own home market on that front.
@@deepakabram Yes, they still here
I own a Toyota and a minivan here in usa, both paid for, i only buy used, new cars cost too much Anywhere.
"why ford failed in india" ?
this was actually one the better reporting / video, you guys have done under your signature "why America or the America thing failed, is no good, bad, ... " titles.
this was actually well rounded. it wasn't just focused on pushing a narrative where American / American thing is bad, and others are so much better.
If Ford wants to win big in different regions, they gotta focus on Kaizen instead of profitability.
Ford management couldn't understand Indian mindset. Hyundai, Kia etc cracked the code and got established soon.
Ford is a typical American MNC, goes in with big investment comes back empty handed. Then blame on local governments, while competitors make profit.
Well Ford and Garbage Motors are leaving many markets due to sub standard products. Their only products which are good are pickups and large suv's which no wonder sells very well in USA.
Garbage Motors😝😝
Well they've done the same here in Brazil. And now they try to position themselves as an upmarket brand, selling only expensive, imported models, but I don't see people buying into that. Many people I know just lost the little respect they had for Ford, after years of poorly made cars (remember Powershift), parts supply issues and now no local manufacturing whatsoever.
Same in India ford mostly sold their 'endeavour' which is ofc not for middleclass families. The vehicle is good but in India if you've so much money ppl who go for BMW or mercedes.
Ford isn't considered as luxury brand.
@@mausenpai215 as far as I know Ford isn't even taken into consideration at that market segment, they were always a volume brand. I wonder how they got to this strategy after making so many missteps. It's almost like they are just throwing things at the wall to see what's gonna stick.
The price and quality are two big factor in India ...
"Made in the USA" ain't a sign of quality in any other market than the US itself, so it ain't strange that US brands mostly stay in the US or as Ford now retreat back to the only market they can compete in.
Made in the US isn't a sign of quality in the US either and hasn't been in the auto industry now for decades. You want quality you go Toyota, Honda and even the Korean brands now.
Rick Zune
Only Tesla! Sell any Tesla in India?
No margins, get out! tooo cheap!
@@lucasrem1870 another Chinese bot spotted!
This video is exactly why US companies have lost in any competitive market (Wait that would be any market outside of US), the video was supposed to figure out what went wrong with ford in India rather it was all praises of which vehicles Ford sells in US and what it is doing to get its small share in US market still relevant. The fact is US companies may shout about innovation but are not innovative. Innovation is the name now given to following what others are doing and what your bosses want you to do. Actual innovation in name of products is zero. Ford, GM and the grand 3 of US automobile would not have existed today in US too if the socialistic govt bailout was not there for them. American corporates talk about market forces but are not able to handle the same.
Yes India and many of the developing countries are Price sensitive, didn't the Ford or GM bosses knew about it before going in. If not then they should not hold on to their seats and if yes then why they were not ready to adapt according to the market condition. Ford and GM thinks that they can change the consumer behaviour but they must remember the famous saying in Capitalistic society that "Customer is the King".
Who would pay for a inferior product compared to Japanese cars at a premium just because they are huge toys to boost ego. Remember when Honda and Toyota would be giving ads for 40 MPG ford and GM would say it had revolutionized fuel consumption with just 35mpg. No one would buy that kind of brouhaha in a consumer is king market.
Why US car companies failed in India while the Koreans, Japanese etc have succeeded should be the question.
Korean Cars Ain’t Reliable
@@byronchavarria4954 american made crap is low quality.
@@byronchavarria4954 if ur talking about hundai, they r 10 times reliable and updated than any ford model with updated and latest features with less price
@@bismayparida2115 Hyundai’s Catches Fire
@@bismayparida2115 Toyota’s And Tesla’s Are Reliable
Americans make average cars and bikes
Koreans and Japanese make reliable good bikes and cars
Ford never took the Indian market as seriously as hyundai tata maruti or kia
maybe worry about the American market before trying to expand...just a thought. Sadly, every company operates with the idea of always expanding, always growing, always making the balance sheets have bigger numbers and making investors happy. Some of the big companies should worry more about making a quality product and customer loyalty in the markets they have and less about expanding. The idea of expanding into a market where people care more about the price of a ride, rather than the badge or the perceived lifestyle that the brand will provide (like in the US) was pretty silly. But when the upper management gets bonuses for making and selling more cars, that promotes choices that don't even make sense.
Ford really sh*t the bag with Indian market. There were a bunch of problems with their approach from the get go.
They barely released 4-5 models, it was very hard to find service centers or parts and they kept discontinuing models, which made finding parts and resale a big issue.
I owned a Ford Ikon for some time, the car was incredibly powerful. But the mileage… damn, it would give me 8-10 km/l which was on par with one of the worst mileages you can get.
Also finding parts was an issue. I was literally turned down by an official ford dealership saying that they stopped making the car so they dont have spares anymore. Had to search a ton and acquire it from black market.
And because of the mileage and lack of reliability and parts, had to sell it for peanuts in the end.
It was fun to drive, but probably the worst investment of all time for me.
True story. They had to import parts from USA for the Ford escort.
American Auto Companies fails in India:
1. Don't research the market.
2. Thinks Amercian way is the only way and everyone digs American cars.
3. Don't listen to advices, always loud.
4. Unreliable cars and change in models take a while.
5. Not working with local partners or go with the flow.
6. Not providing incentives to political parties in the power.
I believe that some informations abot the EcoSport are wrong. The model was originally designed by Ford Brazil Development Center (the original name was "Amazon Project"), not India.
Problem with Ford & GM was over priced terrible quality vehicle and subpar service center's.
indeed
If you deduct vehicles that are used by police forces in the United States , Ford do not sell that much cars in the US either.
amarican cars were outdated compared to what other companies had to offer in India. so ford lost customers due to Not able to offer upgraded version.
@Unfinished Ritual so you wanted to prove that you are smart?
Indian average income is
@Achilles_ 001 ~72k usd, I'm 24. You? Sťiиký browпie lol
@Achilles_ 001 you live in slum thats why you think everyone lives in fking slums. Ever heard of Arizona?
@Achilles_ 001 sounds like a dream yea? I'm so damn blessed, really if you think about it, what were the chances of me ending up in fkiиg india?!! My gosh lol
I think Ford miss read the Indian market, it should have focused on selling niche brands like Mustang and Suv like Explorer to a niche audience. Rather than getting into price sensitive low cost car where it had no chance to compete with Maruti In India. Hyundai is 2nd position but is still struggling to keep up. Maruti Suzuki has the advantage of having the largest service network in any part of India. It is low on cost and yet sturdy. Indians dont lease cars they have to pay high interest rates on car loans and average Indian salary is low depending on 1 persons earning in the family, combine all that with expensive real estate market in cities with high interest rates on Housing loans and ever increasing fuel cost. The people who cant afford to buy new car buy resale cars which can be easily repaired by the roadside mechanic, so inshort Indian car market is complicated for American car manufacturers if they don't understand the psychology of Indian car buyers.
lndia ranks 101 out of 106 in world hunger index 2021. lndians can't buy sh*t. 90% of their income is spent on food. Ford and GM learnt a lesson in a hard way.
@@aburetik4866 your ignorant ass would be surprised to see the chaotic traffic jams there. Wouldn't be the case if they couldn't buy vehicles; yet there they are. Lol
@@aburetik4866 20.1 mil vehicles sold in FY2020.
So much for "they can't buy sh*t" eh? 😂😂
@@nebroskitheraut6705 Free roaming cows on the street and rampaging three-wheelers. And no one respects traffic lights. That's why lndian traffic jams are so chaotic
@@aburetik4866 madarsachap just do more research about big cities traffic jam in india not the tier3 place u live in
While the numbers will be very limited, the new C8 Corvette, both the 'Stingray' and the ultra high performance 'Z06', will be very interesting to follow. With the U.S. now offering its first mid engine supercar, one with performance that can compete with all the Europe has to offer, and at a lower price point, it may fare well.
@Abdullah Saud In the U.S., for many years, Toyota (& Lexus) were ranked at the very top. Honda and Subaru were right behind. Occasionally, General Motors had one in the top ten. Dodge has pretty much ALWAYS been the worst of the domestic brands. But surprisingly in recent years, several of the European cars fell behind the American ones. BMW had a rash of electrical problems. Out of 44 manufacturers, the lowest rank went to Land Rover.
Indian car market is evolving, people are moving towards safe and performance oriented cars , check vw group recent launches and mahindra too …. Ford could have leveraged this legacy that they build in past decade … I personally own a Ecosport top model really love this car … if ford comes back will buy another ford too . But ford failed to understand the market and that vacuum will be filled up by vw and skoda cars now ….
Back then they were laughing at Tata Motors for getting into Automotive business.
The Ford Eco sport was not originally designed for India, but instead it was firstly produced and designed in and for Brazil.
Finally a video I was waiting for from CNBC
Price sensitivity isn't a minus but a plus; good for India, and Asian car makers. Ford leaving the Indian market was also a mistake
Ford Fiesta is nice car, bought 17 years back. But at present Ford was providing old models to Indian market for high prices, nobody is buy that thing and service support, after sale service is not good
8:13 Although Holden of GM Australia had manufactured cars for 70 years, it IS more than 1½ centuries old _(founded in 1856, shut down in 2021)._
Indians only drive Toyota and Honda minivans, at least in North America.
I don’t know why Ford expected to compete in that market bro have you seen a tiny Indian cars like what products did ford provide?
Lol
well we do have a preference for suv's as joint family vehicles. that's the reason why innova was so popular. i think the major problem was price. they could've sustained their business by just capturing the joint family market if their prices were competitive enough for the Indian middle class. companies like kia & morris garage hector are doing something similar in India. capturing different segments individually.
Ford made/makes some great little cars like the the old Puma, the Ka and the Fiesta
Well Everest & ecosport were much popular in India but what do u expect from customers if ford is not updating their products ?
Compared to the Americans the Germans and Czechs have done a great job. Skoda, seems to be the trump card for VW group . It's been here for almost 20 years and still sells well. With the new Slavia and Kushaq coming in, Skoda is expected to perform really well. For most Indians, a Mercedes,Volvo or BMW is beyond dreams, the best they can aspire for is a Skoda.
Zero inovation, large price tag, price sensitive market.
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