HVOs 101, Part 1: Why Most ABM Programs Fall Short

🚀 What is the #1 thing that drives ABM/ABX results? 🚀
🎉 Good News: A stellar account-based marketing program can close 6-11% of your target accounts!
😱 Bad News: Most ABM programs fall short of greatness.
At ID, we've seen behind the curtains of HUNDREDS of Account-Based Experience (ABX) programs, we've seen one strategic component be largely responsible for driving live face-to-face engagement with 30-40% of target accounts... which convert to your highest-value and fastest-moving opportunities.
🔑 High-Value Offers (HVOs) are the ticket. They aren't just "good content"; they're unique, they're timely (think "solves a problem in 30-60 days"), and they solve real "pillow talk" problems. So we're going to spend a few days diving into the intricacies of great HVOs.
#ABM #MarketingStrategy #HighValueOffers #B2BMarketing #ABX #HVOs