High fructose corn syrup, and the West knowing that there’s no such thing as a “healthy” soda. I’m going to guess that beverages that replaced sodas among health-conscious consumers are tea and other “medicinal” drinks. Ironically, at one time 7up was sold with medicinal claims.
@@spankybear it tastes Like crap IN plastic and aluminum Nothing at all like the crisp and refeshing Taste on a warm summer day after a round of Mini golf or real golf Or mowing the lawn when you needed some refreshment sadly IT tastes Like TRash now ( Most all do because they tampering with the recipes ( for years and years) and name a brand they all have suffered this garbage
@@spankybear 7Up looked so right, sitting there in the freezer at our local grocer, next to the Pepsi and the Hires root beer. They all just belonged together. They promised something happier than the everyday world around us.
I worked for Seven Up for 10 years between 2009 to 2019 out of the Sacramento CA branch and this video covers the summary. What a lot of people don't know is that the brand itself is is a conglomerate of multiple brands currently under ownership of Green Mountain Coffee company AKA Keurig. Before that it would change hand frequently causing a lack of leadership because we would end up getting new directions every time. The sad decline can be attributed to poor corporate mismanagement and management's inability to adapt to an ever changing market. At one point, we were literally cannibalizing our own spaces in stores because management wanted us to push products that would have higher profit margins instead of stocking 7up itself. At the end of the year when we didn't make a profitable sale, management would pay themselves bonuses and blame deflect failures to drivers, salesman, and merchandisers😢 God I'm glad I left. The video darn near gave me PTSD.
Cadbury ownership was the death blow to 7up. Cadbury is a European company that had no interest in adapting its culture to fit into the American market. I too worked in the beverage industry for 38 years. As Coke and Pepsi consolidated their franchise bottling networks, 7 UP was left to the independent bottling operations that were under funded to compete with the advertising of the big two. Besides 7 UP, Cadbury bought control of RC Cola, A&W Root Beer beverages, Vernors (a regional ginger ale) and a number of other small line beverages. Cadbury had neither the money nor the know how to market this extensive line of beverages. They never found a way to streamline their advertising buys to consolidate the relationships between the brands. With subsequent sales of these brands, the situation has only gotten worse. It has reached the point that 7 UP and the allied brand have zero social media presence or consumer contact system to field inquires from the public. It is a shame because 7 UP and its portfolio have a reliable market if they could just keep the product on the shelves. I worked for Pepsi for years, but now that I'm retired 7 UP and Cherry Diet Dr Pepper are my beverages of choice. But try to find them at any retailer.
I used to love 7up simply because it had no corn syrup, high fructose or otherwise. The syrup, by it's very definition, made the 7up drink feel thicker in my mouth. Prior to that, it was just carbonated water mixed with just the right amount of lemon lime flavor and sugar.
As someone who works for Coke, It seems Sprite dominates that Lemon-Lime market now. Especially the zero brands. They fly off the shelves. (I have a hard time keeping them in stock.) Pepsi has tried 3 times. (Sierra Mist, Slice, and now it's currently Starry.) I think the problem with 7up is just within the company itself. They seem like they don't use marketing anymore. As you have shown in your video. They could bounce back if they tried hard enough.
@TwistedSMF: Correction: Four times. Before Slice, they had something called "Teem". @Alex Carter: Coke and Diet Coke are two completely different formulas. Coke Zero is diet *real* Coke. Diet Coke is formulated to have a smoother taste. In fact, back in the 80s, Pepsi did an ad campaign called "The Pepsi Challenge". It was a series of commercials where people (usually Coke drinkers) would be shown choosing Pepsi over Coke in blind taste tests. This led to an increase in Pepsi's market share. Coke panicked. This combined with the rising popularity of Diet Coke caused Coke to assume everybody wanted a smoother cola. So, they changed the Coke formula. It was marketed as "New Coke". People hated it and Coke was returned to the "original" formula soon after. (Though this is also when they switched from cane sugar to corn syrup. Some people even go so far as to say the whole New Coke failure was a conspiracy to hide the switch.) New Coke occasionally makes a temporary comeback, sometimes marketed as "Coke 2". When they brought the original back, they added the word "Classic" to the label to assure people their "old friend" was back. The point of all of this in relation to your question? The "New Coke/Coke 2" formula was really just the Diet Coke formula with corn syrup in place of the artificial sweeteners.
@@kimsmith6974 personally, I liked Sierra Miss better than any of the other lemon lime sodas, with seven upcoming a close second. However, I like to slice better. The lemon lime didn't impress me, but I was an avid drinker of Apple Slice when it was around. (Though I will never understand why Pepsi came out with Cherry Cola Slice instead of just cherry Pepsi at the time...)
@@AustynSN Teem was before my time. I started in 1992. I worked for them for 26 years. But you are correct. Teem came out in 1959 and was stopped in 1984. Thanks for the clarification. Was not aware of that myself. But again, Goes to show that Pepsi just could not figure out the lemon-lime flavor apparently. lol, I've only been working for Coke for a little over 2 years now.
Precisely wtf is starry. I thought they were getting better with the new Pepsi Zero, and Mtn Dew Manic Melon is polarizing, but Starry just has a taste that I can't describe except its just bad
I think as fast food gained in popularity people got used to Sprite and Slice as 7up was rarely available. Once Pepsi/YUM got together it was curtains for the smaller soda brands.
True sprite was the go to drink when you could not find seven up. Same with coke for me i only buy it if I cannot find Pepsi or it is on sale for way less then Pepsi.
In my mind, this is what really seemed to kill 7.Up. That was always my drink of choice, and even though restaurants would serve either Pepsi or Coke products, you could still get 7.Up because they didn't really have their own lemon-lime drinks. With the increase of Sprite and Sierra Mist, those replaced 7.Up in their respective Coke or Pepsi-aligned restaurants, and you couldn't get it anymore except at stores. Another thing I didn't particularly like (that this video didn't mention) was the introduction of a caffinated 7.Up, after years of marketing "Never had it, never will."
I have a feeling that 7-Up can make a comeback by Gen Z’s nostalgia for the past. While other brands like Starry or Sprite try too hard to appeal to the younger demographic, all they need to do is be themselves embracing their past.
When it comes to soda, the 18 - 34 group is who you’re trying to get because they’re pretty much the only ones who can drink this stuff without it affecting them immediately as opposed to the older groups who have to rely on something more healthier. An average can of soda has about 20 tablespoons of sugar in it, so, an enchronologist would be the only thing you would look forward to afterwards
As soon as I started watching this video I had this exact thought. Low key thought I was a genius. Then I looked down and it’s the FIRST comment! Touché salesman.
@@MyKeeP81I remember as a 9 year old in 1986 going to Florida for vacation, and they pretty much only had 7-Up. My mom wanted a Sprite, but they were almost unable to be found there. Granted, Sprite was relatively new at the time, but it was widespread in Georgia by that time, perhaps because Atlanta is Coca-Cola's headquarters.
I don't know if the decline is only in the Markets or Global? As 7up is very well known and sold every where in the Arab countries it's also a main ingredient for non alcoholic Mohito drinks 😅
I didn't even know it was gone until I was at Taco Bell and I tried to order a 7up (cause they sell Pepsi products) and they asked if I meant Starry. I'm like WTF is Starry. I literally had to ask. I'm like when did that happen?
7-Up isn't gone, man. Did you even watch this video? Depending on where you live, 7-Up can be distributed by Pepsi, Coke, Dr. Pepper or RC/Cheerwine, and those distribution contracts change hands all the time. If that particular Taco Bell has switched to the new WebFountain machine, those machines only dispense PepsiCo brands; no third party distribution brands like Dr. Pepper, 7-Up, Snapple, Manzanita Sol, Lipton Ice Tea, or Dole fruit drink.
Coca-Cola and Pepsi use their power to force competition off the shelves and out of the drink fountains contractually. You will see the same thing happen with French's Mustard now that Heinz has their own brand and effectively push them out of the market. Personal preference has little to do with it. Store and restaurant contracts determine the products that we see.
I think that one of the things that hurt 7-Up is that you never really see any of their commeicals anymore. The last one I remember that seemed to make it into the zeitgeist was Make 7 Up Yours, and I barely remember the campaign where they switched to natural flavors. Coke is the biggest brand out there, but you still see advertising constantly.
As a employee for ten years, 20 years ago. It does not taste as good. It’s lost a little of that lemon lime flavor But coke doesn’t taste as good either.
Fun fact, 7Up had the Lithium drug as an original ingredient. Lithium is a mood stabilizing medicine used to treat certain mental illnesses such as bipolar disorder.
I totally forgot about 7up! Have you guys done other channels before? This video defintely doesn't look like it's been done by a channel with under 100 subscribers. It's very well done.
They changed their formula to have less sugar back in the 90's to compete with Sprite, but Sprite was only more popular because wherever Coke was served in fountains, Sprite was always there. Then, 7-Up tried the "natural" thing, and the taste suffered again. Now, Starry is the closest thing to the old 7-Up out there.
The lack of a good national marketing campaign was clearly a key factor in 7Up's decline. I agree with a previous comment that 7Up is popular in Canada. It indeed gets good shelf space in major grocery stores in Toronto. And as a Gen Xer, I look for 7Up and buy it often. I like Sprite too, but Sprite had much better branding with stars like Grant Hill pitching it (Obey your thirst) in the 90s. The Uncola was its best marketing, hammer that and tap the nostalgia, bring back spot and be consistent, stick with original formula 7Up.
I believe it’s decline accelerated when Pepsi stopped bottling it in favour of Sierra Mist in the states while Dr. Pepper was mostly bottled by either Pepsi or Coke depending on the market. 7up was pushed down to smaller bottlers who didn't have the muscle to fight the big two for shelf and cooler space. This is just for the US market.
It’s funny how the US market is allowed to use as much high fructose, corn syrup in their soda as they like, as opposed to Europe and Asia that have strict limits on that ingredient
Totally agree with you on this sadly I prefer 7up to sprite, slice, Sierra Mist and starry somehow it’s less heavy. But in Tulsa Dr Pepper is by the Pepsi bottler and in Massachusetts it’s by Coke. I am a Major Coca Cola fan and prefer RC to Pepsi by far but I think marketing is essential and I don’t see it in either place I Live
7-up was a great mixer and easier on the stomach than Gatorade or Pedialyte following a bout of stomach flu or diarrhea. I think it was also higher in sodium than Coke, making it a better drink for humid Southern summers. But they ruined the formula and made it less acid and too syrupy.
I will take a 7-Up over Sprite Anyday! Sprite is just too sweet.. As for the little known antique competitor / immitator, Bubble-Up it is just too salty.. 7-Up is just as classic as Coca-Cola!
Because they dropped the "make 7 up yours" campaign. They gave out shirts that said "Make 7" in the front, and in the back "Up yours". (several schools banned the shirt bc of obvious reasons.)
I can tell what went wrong with me buying diet Cherry 7Up, that's all I bought until early 2022 when they basically almost doubled the on sale price. Up till then they were usually on sale every week 4-2 liters for $5, then inflation hit & the price jumped either on sale for 2 for $5 or sometimes 3 for $5. I switched to diet Sprite which was still on sale 4 for $5 or store brand diet Lemon Limes for $1 but Sprite & store brands have went up since. But every now & then I can catch diet Sprite on sale for 99 cents & store brands have went to $1.25. If 7Up came back down in price I would start buying it again bc I look every week when grocery shopping.
7'up has never declined in my eye's , as it's the only tonic that i buy and drink , to this day ive never try'd a sprite or a mountain du and i don't do coke , = just 7'up or cream soda and you ju i mean yoo hoo
I mean yea .. Giving it some serious thought I think there is an answer so simple it’s unobvious … I don’t think i’ve seen a good 7up add campaign since the early to mid 2000s .. Furthering that distance is the nature of todays consumption of media /film/TV… We pay extra not to be bombarded by ads
I’m not sure what market that was in, in NYC, I can count on one hand, how many people drink A&W, squirt was around for a while before it disappeared, and went somewhere else
7up is the best and growing up it was a staple in our house especially when someone had a upset stomach or the flu it was easy on the stomach and always helped and i still buy it.
Diet 7UP is always A-OK with me but when getting over a cold or having that day or so sick from a covid shot, I was sure to get some diet 7Up, it's a comfort drink.
Last number of years I've found 7-Up too limey tasting and more syrupy in some ways, less crisp and light like it used to be, I feel like Sprite is a bit more lemon leaning and 7up being more lime leaning but who knows with all the chemicals in them noawadays. But in Canada anyway, where I am, it definately tastes "heavier" than it used to be than in my teens (the 90's)
One of the major reasons why 7Up continues to lag behind Sprite (and, to a lesser extent--at least in this context--Mountain Dew) is that the latter two invested early (and heavily) into hip-hop culture and rap musicians during the genre's golden age. By using some of the most prominent acts of the 90s as endorsers, they tapped into a culture that exploded into a global force. Even today, Sprite is synonymous with rap music [keep in mind, Sprite's new marketing push honors rap music's 50-year anniversary--they know who made their money] and the NBA (basically, Black culture, which in turn drives American culture); Mountain Dew, while largely abandoning hip-hop, still markets itself in a way that skews toward younger demographics. That's not to say that other influences weren't in play, or that 7Up's now been relegated to 'boomer soda,' but to not go after the urban demographic when it was still up for grabs was a missed opportunity that might just keep the brand irrelevant for decades to come.
As a GenX kid this was the beverage my Mother seemed to only give me when I had the Flu so it's always left a bad taste in my mouth (pun intended). Talking with my older Siblings, seems they got Ginger Ale, and till this day won't drink Canada Dry!
YES!!! This was what I was thinking. “You know, I wouldn’t mind it except that my mom always gave it to me to keep me hydrated when I was spewing chunks with the flu!” Haha I struggle with Sprite too. I’m a Root Beer guy nowadays. Lol
0:21 "The year is 1929 and the world is in the midst of the Great Depression". You do not get a passing grade in history. The Wall Street stock market crash (one of the global economic contagions leading to the depression) didn't occur until October 24, 1929 (although other economic contagions began occurring the previous month). So, the world has hardly "in the midst of the Great Depression" in 1929. That was just the beginning, and it would last 10 years.
The stock market crash of 1987, the fall of the Warsaw Pact, and the end of the Iron Rice Bowl in China didn't come out of nowhere. The world economy had been in a long-term stagnation since 1970. Same is true of the 1929 Crash. Same fallacy that the embezzlement of the Bank of the United States stated the economic depression of the 1830s. These "big moments" were actually not all that big a deal at the time. Hyperbolic hysterical historians exploded them all out of context.
I use to drink 7UP as it was tastier than Sprite. Then, my taste changed to Pepsi and I have been a customer of Pepsi since then. I still remember 7UP but do not drink it any longer. Especially since it is no longer available in stores.
I think one reason people go to Sprite over 7up is because you can rarely find it available in fast food restaurants, or at least in asian countries. Coca-cola brands took over the water fountains.
Fun Fact , 7up was Wilt Chamberlin's favorite drink , and he always wanted to do advertising for them , but 7up was not interested in sports advertising.
Their biggest mistake, I think, is to change the recipe and never back up. Coke tried and quickly learned from their mistake by bringing back the original taste. 7up should bring back the original recipe that wasn't as lemon/lime and sugary as the current one. Don't try to be like Sprite, the older 7up tasted was better IMO.
My grandmother always had a bottle in the fridge and only broke it out when she had a gallbladder attack. Eventually, though, she had to have her gallstones surgically removed.
7up is a popular lemon-lime flavored soda that has been around for decades. It's a refreshing drink that's perfect for quenching your thirst on a hot summer day. But there's more to 7up than just a tasty beverage. The History of 7up 7up was created in 1929 by Charles Leiper Grigg. He was a soft drink industry veteran who had previously created another popular soda called Howdy. Grigg wanted to create a drink that was different from other sodas on the market, so he came up with the idea for 7up. Originally, 7up was called "Bib-Label Lithiated Lemon-Lime Soda." The name was changed to 7up in 1936, and it's been known as 7up ever since. The Ingredients in 7up 7up is made with a simple list of ingredients. The main ingredients are carbonated water, high fructose corn syrup, and natural flavors. It also contains citric acid, potassium benzoate, and calcium disodium EDTA. One thing that sets 7up apart from other sodas is that it doesn't contain caffeine. This makes it a great choice for people who are sensitive to caffeine or who want to avoid it altogether. The Benefits of Drinking 7up Drinking 7up can have several benefits. For one, it's a great way to stay hydrated. It's also a good source of carbohydrates, which can give you a quick burst of energy. Another benefit of drinking 7up is that it can help settle an upset stomach. The carbonation and the lemon-lime flavor can help soothe your stomach and make you feel better. 7up and Mixology 7up is a versatile soda that can be used in a variety of cocktails. It's a popular mixer for drinks like the Seven and Seven, which is made with 7up and Seagram's 7 whiskey. It's also a key ingredient in the classic cocktail, the Tom Collins. If you're looking to make a refreshing summer cocktail, try mixing 7up with vodka and a splash of cranberry juice. It's a simple and delicious drink that's perfect for sipping on a hot day. The Future of 7up 7up has been around for over 90 years, and it's still going strong. In recent years, the brand has introduced new flavors like Cherry 7up and 7up Lemon Lime Cherry. These new flavors have been a hit with consumers, and it's likely that we'll see more new flavors from 7up in the future. Overall, 7up is a classic soda that's loved by many. Whether you're drinking it on its own or using it as a mixer, it's a refreshing beverage that's perfect for any occasion.
One thing missing from this video: They tried to market "DNL" which was a 7 up with caffeine. It had a very short life, but it was very smart marketing. "Turn your taste buds upside down...with DNL" (dnL is 7 up upside down, lol)
Actually, it is interesting, while I was learning about 7Up, the sources I read did not talk about it. After seeing your comment, I searched for it and now thinking Dnl would be one of the interesting points when talking about 7up
@@curiousstation I thought it was very smart of them to do a clear as day difference between the caffeine and no caffeine versions. That way nobody would buy the caffeine version by mistake. & people who don't want caffeine wouldn't wander off to competing alternatives. (any one that claims "no caffeine ever...")
I hate it when I go to a restaurant order 7-Up and they say are we have a Sierra mist or sprite... It’s like asking for a Coke/cola and they say all we have is PEPSI
7Up is still my favorite lemon lime, clear citrus soda. I buy it all the time. Tastes way better than Sprite or Starry and doesn't leave the weird aftertaste those two tend to have. It's more refreshing and crisp. I love it, sad to see old brands like this decline. I'm just glad they're still around.
I find this interesting that you would give a thumbs up cuz I'm hate speech about the salvation Army in one of your comments here. So any other comment I would have made I will just forgo. Remember salvation Army BAH volunteered and I know plenty of people who are employed by them and attended their Church. What about the salvation Army buckets out in front of most us retailers during Christmas ? Now he did make some reference to lgbtq or whatever that group calls themselves. Could this be the reason why you gave it a heart ❤️? Is there a hidden agenda in this? I'm asking questions. Ask question of the person that made the comment. Asking where they got their information. I've yet to say that person was wrong but I'm far away from you saying that they were correct! Your response please? 👎👎👎 👎👎👎
I think soda in general has declining sales in the USA since consumers today are definitely more health conscious Regular versions are loaded with unhealthy sugar levels. Diet versions, even being sugar free, aren’t exactly healthy either.
Are there any other reasons for the decline of 7Up that we haven't covered in the video?
I think they should've gained Dylan
Bring back those “upside down” glasses! (:
High fructose corn syrup, and the West knowing that there’s no such thing as a “healthy” soda. I’m going to guess that beverages that replaced sodas among health-conscious consumers are tea and other “medicinal” drinks. Ironically, at one time 7up was sold with medicinal claims.
MAKE
7
UP YOURS
Decrease in genever drinkers?
I think the reformulation in later years made it taste far different than the original. That led to its decline.
The main change in formulation involved an (unwarranted) increase in the sugar content.
@@keithbrown7685 It doesn't taste the same... and I do not like it. It USE to be my favorite
I wished they would bring back the 7up formulation of the 1980s to mid 1990:
@@spankybear it tastes Like crap IN plastic and aluminum Nothing at all like the crisp and refeshing Taste on a warm summer day after a round of Mini golf or real golf Or mowing the lawn when you needed some refreshment sadly IT tastes Like TRash now ( Most all do because they tampering with the recipes ( for years and years) and name a brand they all have suffered this garbage
@@spankybear 7Up looked so right, sitting there in the freezer at our local grocer, next to the Pepsi and the Hires root beer. They all just belonged together. They promised something happier than the everyday world around us.
I've always preferred 7up over all other sody-pop. Other than Earp's Sarsaprilla, it's all I'll drink.
7 up is still my favorite
Still buy it, still drink it. No decline here
Yea, absolutely you are one of the lovers of 7Up
Ilove7up
7up is still my first choice but i never find it on any outlet. it's been almost a decade 7up suddenly not available on any outlet.
Yeap, it seems 7up is not promoting itself enough
I worked for Seven Up for 10 years between 2009 to 2019 out of the Sacramento CA branch and this video covers the summary. What a lot of people don't know is that the brand itself is is a conglomerate of multiple brands currently under ownership of Green Mountain Coffee company AKA Keurig. Before that it would change hand frequently causing a lack of leadership because we would end up getting new directions every time.
The sad decline can be attributed to poor corporate mismanagement and management's inability to adapt to an ever changing market. At one point, we were literally cannibalizing our own spaces in stores because management wanted us to push products that would have higher profit margins instead of stocking 7up itself. At the end of the year when we didn't make a profitable sale, management would pay themselves bonuses and blame deflect failures to drivers, salesman, and merchandisers😢
God I'm glad I left. The video darn near gave me PTSD.
Cadbury ownership was the death blow to 7up. Cadbury is a European company that had no interest in adapting its culture to fit into the American market. I too worked in the beverage industry for 38 years. As Coke and Pepsi consolidated their franchise bottling networks, 7 UP was left to the independent bottling operations that were under funded to compete with the advertising of the big two. Besides 7 UP, Cadbury bought control of RC Cola, A&W Root Beer beverages, Vernors (a regional ginger ale) and a number of other small line beverages. Cadbury had neither the money nor the know how to market this extensive line of beverages. They never found a way to streamline their advertising buys to consolidate the relationships between the brands. With subsequent sales of these brands, the situation has only gotten worse. It has reached the point that 7 UP and the allied brand have zero social media presence or consumer contact system to field inquires from the public. It is a shame because 7 UP and its portfolio have a reliable market if they could just keep the product on the shelves. I worked for Pepsi for years, but now that I'm retired 7 UP and Cherry Diet Dr Pepper are my beverages of choice. But try to find them at any retailer.
7UPTSD
Management folks are for the most part… horrible and selfish.
Did you ever think that the problem could also be attributed to the fact that this drink sucks
meanwhile market share evaporated thanks to the ride of energy drinks and Mountain Dew
7up has always been a soda you get when you’re sick.
Or in hottest part of summer 7up bubble up so really refreshing like sprite
I thought that would've been ginger ale lol
@@blankmeme224 I was about to write that.
Nope ginger Al
Or on a real hot day
I used to love 7up simply because it had no corn syrup, high fructose or otherwise. The syrup, by it's very definition, made the 7up drink feel thicker in my mouth. Prior to that, it was just carbonated water mixed with just the right amount of lemon lime flavor and sugar.
7up has been my favorite my entire life and still is.
The taste of 7-up was cleaner than Sprite. Used to love making 7-upsicles.
7up is way better than sprite and Pepsi’s “identity crisis lemon line soda” aka Slice, Storm, Sierra Mist, and Starry.
Sure!
7-up didn't have a after- taste. It was "pure" goes great with Chinese food.
Don't forget Teem. That was the best of the Pepsi lot, IMO.
7up is actually my favorite soft drink!
As someone who works for Coke, It seems Sprite dominates that Lemon-Lime market now. Especially the zero brands. They fly off the shelves. (I have a hard time keeping them in stock.) Pepsi has tried 3 times. (Sierra Mist, Slice, and now it's currently Starry.) I think the problem with 7up is just within the company itself. They seem like they don't use marketing anymore. As you have shown in your video. They could bounce back if they tried hard enough.
Maybe you can tell us why Coke Zero is good and Diet Coke tastes like butt?
@TwistedSMF: Correction: Four times. Before Slice, they had something called "Teem".
@Alex Carter: Coke and Diet Coke are two completely different formulas. Coke Zero is diet *real* Coke. Diet Coke is formulated to have a smoother taste. In fact, back in the 80s, Pepsi did an ad campaign called "The Pepsi Challenge". It was a series of commercials where people (usually Coke drinkers) would be shown choosing Pepsi over Coke in blind taste tests. This led to an increase in Pepsi's market share. Coke panicked. This combined with the rising popularity of Diet Coke caused Coke to assume everybody wanted a smoother cola. So, they changed the Coke formula. It was marketed as "New Coke". People hated it and Coke was returned to the "original" formula soon after. (Though this is also when they switched from cane sugar to corn syrup. Some people even go so far as to say the whole New Coke failure was a conspiracy to hide the switch.) New Coke occasionally makes a temporary comeback, sometimes marketed as "Coke 2". When they brought the original back, they added the word "Classic" to the label to assure people their "old friend" was back.
The point of all of this in relation to your question? The "New Coke/Coke 2" formula was really just the Diet Coke formula with corn syrup in place of the artificial sweeteners.
I really really miss Sierra Mist !
@@kimsmith6974 personally, I liked Sierra Miss better than any of the other lemon lime sodas, with seven upcoming a close second.
However, I like to slice better. The lemon lime didn't impress me, but I was an avid drinker of Apple Slice when it was around. (Though I will never understand why Pepsi came out with Cherry Cola Slice instead of just cherry Pepsi at the time...)
@@AustynSN Teem was before my time. I started in 1992. I worked for them for 26 years. But you are correct. Teem came out in 1959 and was stopped in 1984. Thanks for the clarification. Was not aware of that myself. But again, Goes to show that Pepsi just could not figure out the lemon-lime flavor apparently. lol, I've only been working for Coke for a little over 2 years now.
I love 7 Up. I prefer it to Sprite.
I prefer 7up to sprite (wtf even is starry) especially for mixed drinks. 7&7 is the best
I hope 7Up can make a comeback! There are still so many lovers of this drink
Precisely wtf is starry. I thought they were getting better with the new Pepsi Zero, and Mtn Dew Manic Melon is polarizing, but Starry just has a taste that I can't describe except its just bad
I think as fast food gained in popularity people got used to Sprite and Slice as 7up was rarely available. Once Pepsi/YUM got together it was curtains for the smaller soda brands.
True sprite was the go to drink when you could not find seven up. Same with coke for me i only buy it if I cannot find Pepsi or it is on sale for way less then Pepsi.
In my mind, this is what really seemed to kill 7.Up. That was always my drink of choice, and even though restaurants would serve either Pepsi or Coke products, you could still get 7.Up because they didn't really have their own lemon-lime drinks. With the increase of Sprite and Sierra Mist, those replaced 7.Up in their respective Coke or Pepsi-aligned restaurants, and you couldn't get it anymore except at stores.
Another thing I didn't particularly like (that this video didn't mention) was the introduction of a caffinated 7.Up, after years of marketing "Never had it, never will."
I have a feeling that 7-Up can make a comeback by Gen Z’s nostalgia for the past. While other brands like Starry or Sprite try too hard to appeal to the younger demographic, all they need to do is be themselves embracing their past.
When it comes to soda, the 18 - 34 group is who you’re trying to get because they’re pretty much the only ones who can drink this stuff without it affecting them immediately as opposed to the older groups who have to rely on something more healthier. An average can of soda has about 20 tablespoons of sugar in it, so, an enchronologist would be the only thing you would look forward to afterwards
Sprite tastes better. Doesn't need to market that.
As soon as I started watching this video I had this exact thought. Low key thought I was a genius. Then I looked down and it’s the FIRST comment! Touché salesman.
@@johncooper7663 sprite does taste better, and it destroyed 7 up a long time ago
@@MyKeeP81I remember as a 9 year old in 1986 going to Florida for vacation, and they pretty much only had 7-Up. My mom wanted a Sprite, but they were almost unable to be found there.
Granted, Sprite was relatively new at the time, but it was widespread in Georgia by that time, perhaps because Atlanta is Coca-Cola's headquarters.
I don't know if the decline is only in the Markets or Global? As 7up is very well known and sold every where in the Arab countries it's also a main ingredient for non alcoholic Mohito drinks 😅
I didn't even know it was gone until I was at Taco Bell and I tried to order a 7up (cause they sell Pepsi products) and they asked if I meant Starry. I'm like WTF is Starry. I literally had to ask. I'm like when did that happen?
7-Up isn't gone, man. Did you even watch this video? Depending on where you live, 7-Up can be distributed by Pepsi, Coke, Dr. Pepper or RC/Cheerwine, and those distribution contracts change hands all the time. If that particular Taco Bell has switched to the new WebFountain machine, those machines only dispense PepsiCo brands; no third party distribution brands like Dr. Pepper, 7-Up, Snapple, Manzanita Sol, Lipton Ice Tea, or Dole fruit drink.
I think Taco Bell was giving you Sierra Mist for decades and they didn’t bother to correct you when you asked for 7up.
@123 "literally"? More like, you just asked.
Coca-Cola and Pepsi use their power to force competition off the shelves and out of the drink fountains contractually. You will see the same thing happen with French's Mustard now that Heinz has their own brand and effectively push them out of the market. Personal preference has little to do with it. Store and restaurant contracts determine the products that we see.
Because corporations are the least-efficient and most-corrupt way of doing business.
Frenches suck anyway. Plochmans ain't going to lose to heinz
I'm 38, drank it all my life and still love it! Especially Cherry 7up!
As long as 7Up has customers like you, I am confident 7Up will survive and succeed in the market and make a great comeback
cherry 7up!!! I totally forgot about that -- like a Shirley Temple in a bottle... that stuff was awesome
Cherry 7up Zero Sugar is the pinacle of the soft drink world.
I’m Gen X, and I prefer 7Up to any of the other lemon-lime sodas. Especially when I’m sick
I think that one of the things that hurt 7-Up is that you never really see any of their commeicals anymore. The last one I remember that seemed to make it into the zeitgeist was Make 7 Up Yours, and I barely remember the campaign where they switched to natural flavors. Coke is the biggest brand out there, but you still see advertising constantly.
7up is still superior
As a employee for ten years,
20 years ago.
It does not taste as good.
It’s lost a little of that lemon lime flavor
But coke doesn’t taste as good either.
Fun fact, 7Up had the Lithium drug as an original ingredient. Lithium is a mood stabilizing medicine used to treat certain mental illnesses such as bipolar disorder.
Is this true?!
@@MrSamPhoenix It's true to the extent that 7-Up's water was partly from a lithium-rich spring. Probably not enough to do anything, though.
@@goodmaro I see
I'm annoyed by the trend of using bland pre-made b-roll. You can do better.
It's so dry and annoying to watch.
I'd rather read than put up with this.
They screw around with cheaper ingredients,and the original taste is manipulated!
What's with all the video clips that have nothing remotely to do with 7up?
I remember seeing 7up painted on the side of old decrepitude buildings.
Like everything else they changed the recipe. It doesn’t taste as good
I'm not a big cola drinker. But I think 7up tastes better than Sprite.
I totally forgot about 7up! Have you guys done other channels before? This video defintely doesn't look like it's been done by a channel with under 100 subscribers. It's very well done.
GraeVTrain, thanks for the nice comment! If you like our video, it's a great motivation for us to keep this up!
I’ll take 7Up over Sprite any day!
They changed their formula to have less sugar back in the 90's to compete with Sprite, but Sprite was only more popular because wherever Coke was served in fountains, Sprite was always there. Then, 7-Up tried the "natural" thing, and the taste suffered again. Now, Starry is the closest thing to the old 7-Up out there.
Yeah, right! we mentioned these things in the video
In my memory, Sprite was always sweeter than 7up
@@dmitripogosian5084 Maybe it was a long time ago. Some fountains dispense sodas in different syrup to water ratios.
Also I had heard that 7up names comes from the fact that the soft drink has a ph higher than 7
The lack of a good national marketing campaign was clearly a key factor in 7Up's decline. I agree with a previous comment that 7Up is popular in Canada. It indeed gets good shelf space in major grocery stores in Toronto. And as a Gen Xer, I look for 7Up and buy it often. I like Sprite too, but Sprite had much better branding with stars like Grant Hill pitching it (Obey your thirst) in the 90s. The Uncola was its best marketing, hammer that and tap the nostalgia, bring back spot and be consistent, stick with original formula 7Up.
Cherry 7up is way better than 7up.
I believe it’s decline accelerated when Pepsi stopped bottling it in favour of Sierra Mist in the states while Dr. Pepper was mostly bottled by either Pepsi or Coke depending on the market. 7up was pushed down to smaller bottlers who didn't have the muscle to fight the big two for shelf and cooler space.
This is just for the US market.
Your opinion is greatly appreciated
It’s funny how the US market is allowed to use as much high fructose, corn syrup in their soda as they like, as opposed to Europe and Asia that have strict limits on that ingredient
Totally agree with you on this sadly I prefer 7up to sprite, slice, Sierra Mist and starry somehow it’s less heavy. But in Tulsa Dr Pepper is by the Pepsi bottler and in Massachusetts it’s by Coke. I am a
Major Coca Cola fan and prefer RC to Pepsi by far but I think marketing is essential and I don’t see it in either place I Live
It's similar to Mr Pibb appearing only in markets where Coke doesn't have the bottling rights to Dr Pepper.
7-up was a great mixer and easier on the stomach than Gatorade or Pedialyte following a bout of stomach flu or diarrhea. I think it was also higher in sodium than Coke, making it a better drink for humid Southern summers. But they ruined the formula and made it less acid and too syrupy.
7-up & dry toast, will cure anything.🤒
Orlando Jones was the" 7-up Guy" haha those commercials! What ever happened to the Cherry 7-Up!!! 7-up was my fav!
I will take a 7-Up over Sprite Anyday! Sprite is just too sweet.. As for the little known antique competitor / immitator, Bubble-Up it is just too salty..
7-Up is just as classic as Coca-Cola!
Because they dropped the "make 7 up yours" campaign. They gave out shirts that said "Make 7" in the front, and in the back "Up yours". (several schools banned the shirt bc of obvious reasons.)
I can tell what went wrong with me buying diet Cherry 7Up, that's all I bought until early 2022 when they basically almost doubled the on sale price. Up till then they were usually on sale every week 4-2 liters for $5, then inflation hit & the price jumped either on sale for 2 for $5 or sometimes 3 for $5. I switched to diet Sprite which was still on sale 4 for $5 or store brand diet Lemon Limes for $1 but Sprite & store brands have went up since. But every now & then I can catch diet Sprite on sale for 99 cents & store brands have went to $1.25. If 7Up came back down in price I would start buying it again bc I look every week when grocery shopping.
7'up has never declined in my eye's , as it's the only tonic that i buy and drink , to this day ive never try'd a sprite or a mountain du and i don't do coke , = just 7'up or cream soda and you ju i mean yoo hoo
I hope 7Up will not disappear in the future, because I saw many lovers of this drink
I mean yea .. Giving it some serious thought I think there is an answer so simple it’s unobvious …
I don’t think i’ve seen a good 7up add campaign since the early to mid 2000s .. Furthering that distance is the nature of todays consumption of media /film/TV… We pay extra not to be bombarded by ads
I still prefer 7up to Sprite but it’s hard to find.
I like 7-Up better than Sprite-it seems less cloyingly sweet…more grown-up, so it’s better for mixed drinks.
7Up is the superior lemon lime soda. Coke just did a better job marketing.
7up is my personal fav 4 clear soda. Yum. Very refreshing with a gr8 aftertaste.
I like the footage of a young Griggs watching a 1880s computer
Why am i seeing images from Good Will Hunting, and modern soldiers, etc.. Lots of images that have nothing to do with the story.
I still prefer it to sprite, Sierra Mist, or starry
7 up still better than any of the knock offs out there today ! Gonna go buy some now
I used to work for 7up as a merchandiser and it's funny because 7up didn't sell much and what we really had to stock was AW Rootbeer and Squirt
so sad to hear it once upon a time people bought 7Up to relieve upset stomachs and flu
Lol I remember squirt… it’s a funny word for a drink. It’s the futurama show…
I’m not sure what market that was in, in NYC, I can count on one hand, how many people drink A&W, squirt was around for a while before it disappeared, and went somewhere else
7up is the best and growing up it was a staple in our house especially when someone had a upset stomach or the flu it was easy on the stomach and always helped and i still buy it.
Diet 7UP is always A-OK with me but when getting over a cold or having that day or so sick from a covid shot, I was sure to get some diet 7Up, it's a comfort drink.
Ever heard the saying "bottoms up?" 7 ounces up! 7up.
They failed when they followed Sprite down the sugar trail.
Last number of years I've found 7-Up too limey tasting and more syrupy in some ways, less crisp and light like it used to be, I feel like Sprite is a bit more lemon leaning and 7up being more lime leaning but who knows with all the chemicals in them noawadays. But in Canada anyway, where I am, it definately tastes "heavier" than it used to be than in my teens (the 90's)
One of the major reasons why 7Up continues to lag behind Sprite (and, to a lesser extent--at least in this context--Mountain Dew) is that the latter two invested early (and heavily) into hip-hop culture and rap musicians during the genre's golden age. By using some of the most prominent acts of the 90s as endorsers, they tapped into a culture that exploded into a global force. Even today, Sprite is synonymous with rap music [keep in mind, Sprite's new marketing push honors rap music's 50-year anniversary--they know who made their money] and the NBA (basically, Black culture, which in turn drives American culture); Mountain Dew, while largely abandoning hip-hop, still markets itself in a way that skews toward younger demographics. That's not to say that other influences weren't in play, or that 7Up's now been relegated to 'boomer soda,' but to not go after the urban demographic when it was still up for grabs was a missed opportunity that might just keep the brand irrelevant for decades to come.
7up was great before they tried to make taste more like sprite
If you think 7up and Canada dry has a similar taste.
As a GenX kid this was the beverage my Mother seemed to only give me when I had the Flu so it's always left a bad taste in my mouth (pun intended). Talking with my older Siblings, seems they got Ginger Ale, and till this day won't drink Canada Dry!
YES!!! This was what I was thinking. “You know, I wouldn’t mind it except that my mom always gave it to me to keep me hydrated when I was spewing chunks with the flu!” Haha
I struggle with Sprite too. I’m a Root Beer guy nowadays. Lol
0:21 "The year is 1929 and the world is in the midst of the Great Depression". You do not get a passing grade in history. The Wall Street stock market crash (one of the global economic contagions leading to the depression) didn't occur until October 24, 1929 (although other economic contagions began occurring the previous month). So, the world has hardly "in the midst of the Great Depression" in 1929. That was just the beginning, and it would last 10 years.
The stock market crash of 1987, the fall of the Warsaw Pact, and the end of the Iron Rice Bowl in China didn't come out of nowhere. The world economy had been in a long-term stagnation since 1970. Same is true of the 1929 Crash. Same fallacy that the embezzlement of the Bank of the United States stated the economic depression of the 1830s. These "big moments" were actually not all that big a deal at the time. Hyperbolic hysterical historians exploded them all out of context.
The change in the recipe is what made me stop drinking it.
7Up in glass bottles is better than any other soda.
I have always preferred 7Up to Sprite
They need to bring back their awesome Orlando Jones ad campaign from the 90s. Make 7-Up Yours!
It would be awesome!
It's hard to even find 7Up these days
I use to drink 7UP as it was tastier than Sprite. Then, my taste changed to Pepsi and I have been a customer of Pepsi since then. I still remember 7UP but do not drink it any longer. Especially since it is no longer available in stores.
7up was what my mom gave me when i had the flu as a kid.
I think one reason people go to Sprite over 7up is because you can rarely find it available in fast food restaurants, or at least in asian countries. Coca-cola brands took over the water fountains.
Yeah, most people are saying that 7up drinks are available in the stores
7up used to be crisp Now it’s too syrupy
7 up is sweet like sprite now. not the same
7-Up is still a great soda to this day.
Fun Fact , 7up was Wilt Chamberlin's favorite drink , and he always wanted to do advertising for them , but 7up was not interested in sports advertising.
I thought they did sports stuff with the Feeling 7-up campaign.
@@floycewhite6991 I'm sorry I'm referencing from Wilt Chamberlain's biography book. That was what he wrote about the reason.
If I have a sore throat, 7UP is still my go to.
I actually forgot about 7up LOL.
I love 7up but it's hard to find in many stores.
Yeah and, it is 7up’s responsibility to make the drink available everywhere if they really want to make a comeback
Make 7 up yours ads 😂 so good…
Their biggest mistake, I think, is to change the recipe and never back up. Coke tried and quickly learned from their mistake by bringing back the original taste. 7up should bring back the original recipe that wasn't as lemon/lime and sugary as the current one. Don't try to be like Sprite, the older 7up tasted was better IMO.
My grandmother always had a bottle in the fridge and only broke it out when she had a gallbladder attack. Eventually, though, she had to have her gallstones surgically removed.
The Born of 7up 🤣
Cool story
Thanks!
7up is a popular lemon-lime flavored soda that has been around for decades. It's a refreshing drink that's perfect for quenching your thirst on a hot summer day. But there's more to 7up than just a tasty beverage.
The History of 7up
7up was created in 1929 by Charles Leiper Grigg. He was a soft drink industry veteran who had previously created another popular soda called Howdy. Grigg wanted to create a drink that was different from other sodas on the market, so he came up with the idea for 7up.
Originally, 7up was called "Bib-Label Lithiated Lemon-Lime Soda." The name was changed to 7up in 1936, and it's been known as 7up ever since.
The Ingredients in 7up
7up is made with a simple list of ingredients. The main ingredients are carbonated water, high fructose corn syrup, and natural flavors. It also contains citric acid, potassium benzoate, and calcium disodium EDTA.
One thing that sets 7up apart from other sodas is that it doesn't contain caffeine. This makes it a great choice for people who are sensitive to caffeine or who want to avoid it altogether.
The Benefits of Drinking 7up
Drinking 7up can have several benefits. For one, it's a great way to stay hydrated. It's also a good source of carbohydrates, which can give you a quick burst of energy.
Another benefit of drinking 7up is that it can help settle an upset stomach. The carbonation and the lemon-lime flavor can help soothe your stomach and make you feel better.
7up and Mixology
7up is a versatile soda that can be used in a variety of cocktails. It's a popular mixer for drinks like the Seven and Seven, which is made with 7up and Seagram's 7 whiskey. It's also a key ingredient in the classic cocktail, the Tom Collins.
If you're looking to make a refreshing summer cocktail, try mixing 7up with vodka and a splash of cranberry juice. It's a simple and delicious drink that's perfect for sipping on a hot day.
The Future of 7up
7up has been around for over 90 years, and it's still going strong. In recent years, the brand has introduced new flavors like Cherry 7up and 7up Lemon Lime Cherry. These new flavors have been a hit with consumers, and it's likely that we'll see more new flavors from 7up in the future.
Overall, 7up is a classic soda that's loved by many. Whether you're drinking it on its own or using it as a mixer, it's a refreshing beverage that's perfect for any occasion.
One thing missing from this video: They tried to market "DNL" which was a 7 up with caffeine. It had a very short life, but it was very smart marketing.
"Turn your taste buds upside down...with DNL" (dnL is 7 up upside down, lol)
Interesting. I don’t remember that.
Actually, it is interesting, while I was learning about 7Up, the sources I read did not talk about it. After seeing your comment, I searched for it and now thinking Dnl would be one of the interesting points when talking about 7up
@@curiousstation I thought it was very smart of them to do a clear as day difference between the caffeine and no caffeine versions. That way nobody would buy the caffeine version by mistake. & people who don't want caffeine wouldn't wander off to competing alternatives. (any one that claims "no caffeine ever...")
Good job
Thanks
7-UP ... taste crisper and fresher than the other citrus sodas
I hate it when I go to a restaurant order 7-Up and they say are we have a Sierra mist or sprite... It’s like asking for a Coke/cola and they say all we have is PEPSI
Hey sangam this side are you ready to hire me as a editor for this channel ?
Yeah!sure.
7up > Sprite
Sevm mup...
7Up is still my favorite lemon lime, clear citrus soda. I buy it all the time. Tastes way better than Sprite or Starry and doesn't leave the weird aftertaste those two tend to have. It's more refreshing and crisp. I love it, sad to see old brands like this decline. I'm just glad they're still around.
I find this interesting that you would give a thumbs up cuz I'm hate speech about the salvation Army in one of your comments here. So any other comment I would have made I will just forgo. Remember salvation Army BAH volunteered and I know plenty of people who are employed by them and attended their Church. What about the salvation Army buckets out in front of most us retailers during Christmas ? Now he did make some reference to lgbtq or whatever that group calls themselves. Could this be the reason why you gave it a heart ❤️? Is there a hidden agenda in this? I'm asking questions. Ask question of the person that made the comment. Asking where they got their information. I've yet to say that person was wrong but I'm far away from you saying that they were correct! Your response please?
👎👎👎 👎👎👎
Still the best lemon lime drink out there
dnL
I think soda in general has declining sales in the USA since consumers today are definitely more health conscious Regular versions are loaded with unhealthy sugar levels. Diet versions, even being sugar free, aren’t exactly healthy either.
Really stupid in that people will have no problem demolishing a massive fattening greasy pizza but then complain a can of soda is too unhealthy 🤨
7up is a million times better than Sprite. I don't get that sticky feeling in my throat when I drink 7up
And completely *by-passed the 7-UP GOLD failure of 88*
😆
I loved the old seven up the new formula too fruity no longer buy it