Відео

The best looking Edsel was the '60 Edsel Ranger.

7Up is still my favorite lemon lime, clear citrus soda. I buy it all the time. Tastes way better than Sprite or Starry and doesn't leave the weird aftertaste those two tend to have. It's more refreshing and crisp. I love it, sad to see old brands like this decline. I'm just glad they're still around.

I loved the old seven up the new formula too fruity no longer buy it

This is a beautiful presentation. Very impressive, and one of the more accurate in specificity of factual support. Two things you may wish to correct as I sense you are a perfectionist: 1) In the beginning you say "a car like any other" when I believe you meant to say "a car unlike any other". That was Edsel's goal. 2) At the end, you refer to the car as the Ford Edsel. Edsel was its own division before it merged with Mercury and Lincoln, or MEL (which only contributed to consumers sensing Ford had lost confidence in its own product). You wouldn't say the Ford Lincoln. It's simply an Edsel. And this is nominal, but in 1955, cars were just beginning to sprout wings. Exner's forward look, though begun in '55 really wasn't terribly dramatic until '57. Edsel was unique in that it was touted as the year's finless car in one magazine, and that influence can be seen in the rear design of the 1960 Oldsmobile. For a first yer marque, the 1958 Edsel was the second-best selling car of all time; first place belongs to DeSoto when it premiered in 1929. Ford originally predicted they'd sell 100K Edsels. They later got caught up in their own hype and doubled that to 200k. I highly recommend anyone interested in this car read Gayle Warnock's The Edsel Affair. It reads like a cloak and dagger suspense novel. One just cannot believe the in-house sabotage.

I really like the look of the 1958 Edsel, but then again I like the look of the 1973 Leyland P76. Yep Ford lost a heap of money on the Edsel but the success of the Falcon and Mustang quickly reversed that problem many times over .....

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Maybe it was worse that they decided on a new division. It could have saved millions

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Ford's investment lost on the Edsel was $250M, not $3,700,000. (`57 dollars)

It was just fucking ugly.

Edsel, fordlandia in Brazil, and all the EV nonsense prove that you’re never too big to stumble.

Ford is still going strong 64 years after the last Edsel rolled off the assembly line. I fail to see any reason to even hint that Edsel "broke Ford".

They tried to Re-Invent the Wheel.

BESIDES KILLING AN CAR BRAND, MACNAMERA INCOMPETENCE KILLED 58,220 US MILITARY PEOPLE AND DISABLED AND RUINED MANY MORE LIVES!!

In the mid-2000s for a while it felt like Ford finally succeeded with Edsel's "car for young up-and-comers" market research - Mazda for the Ford-based car's demographic, a little nicer than the equivalent Ford for not much more money, Volvo for the Mercury-based Edsel's near-luxury demo. And the Mercury Grand Marquis for the Edsel target *cohort* who had been the young up-and-comers of 1958.

The 1960 Edsel was widely believed to be a placeholder, either until the 3-year dealer contracts expired or until the new compact Edsel Comet, which was to take over as THE Edsel, was launched at the start of calendar 1960. Wisely Ford chose to launch that car as simply "Comet" (it didn't officially become "Mercury Comet" until a couple years later but was always sold by Lincoln-Mercury dealers).

Building a new division with a new dealer network was thought necessary - Ford management admired GM's ladder of brands and wanted to duplicate it, Ford-Edsel-Mercury-Lincoln. At the same time, Ford had a hit on their hands with the 4-seat Thunderbird which was the hot ticket among the otherwise-collapsing midprice market so from then on they worked on stretching the high end of the full-size Ford starting with the '65 Galaxie 500 LTD.

Cue the cybertruck…

According to various articles I've read, the Edsel was doomed from the start by then Ford executive, Robert S. McNamara. He hated the idea of building another medium priced car and vowed to scuttle the Edsel first chance he got. It was his determination to do this even before the hapless car was seen by the public.

The fascinating Edsel story is a collection of "what ifs?" "What if it didn't have that horse collar grill?" "What if the 1958 recession hadn't happened??" What if they came up with a better name than "Edsel?" Unfortunately. we will never know. The original mid-price car target was Oldsmobile. The one thing to keep in mind is that the reported $2.5 to 3.5 billion investment wasn't completely lost. The resulting new plants and equipment were quickly converted to extra production for the very successful Ford Falcon, and later, Mustang.

One way to create a failure is to create an extreme amount of hyper over the product. I work in the software development industry. There, you will find people constantly talking about the importance of being "Agile.” When creating software, people using the software are interested in learning what the product can do for them. They are looking for information (documentation) before they will pull the trigger to implement the project. When people are exposed to extreme hype, they will not pull the buy trigger. They know from experience that extreme marketing hyper will always result in disappointment. When they start talking about Agile, the marketers will always downplay the role of information (documentation) regarding the product. Before people will purchase computer software, they want information regarding what the software is going to do for them. Right now, marketers in the software industry are yelling “Artificial Intelligence”. Everyone is adding “AI” features to their software. AI = Edsel

It looked like an East German Cadillac

My grandfather said it was the car that made walking fashionable again!

Horse collar, that oughta sell.Theyll think horse power.ya go with that ha ha ha...

Since when looking like the female genitalia is a bad thing?

The real reason was that the Edsel came in two chassis for the lower and higher end models, the Ford-based and the Mercury-based chassis. But the problem was the width, not the length. Length can be resolved by adding a longer overhang in the back, stretch a fender longer... but to change the width means an entirely new car. The lower end Edsel looked liked the higher end Edsel, but not one piece of trim, seats, glass, hood, rear deck, fenders were interchangeable. How would Ford possibly make money with overhead like that? Impossible.

In my opinion the Edsel car and the Edsel program was the worst of the worst, why the Edsel not was a futuristic car, something of innovative, but only a old car that seems old in 1957, the worst project of always

The Edsel did NOT break Ford. You're full of it.

So if the edsel broke frrg how are they still producing cars🤔

The customers that bought Edsel's would have bought a Ford or Mercury if Edsel didn't exist. All that investment didn't increase total cash flow.

Ford did a great job building anticipation and excitement about the Edsel. It is a shame that the brand didn't live up to the hype. It was the wrong car at the wrong time. That being said, I have seen a few Edsels at car shows over the years. They stand out because they have such a distinctive look that you can't mistake them for any other car of the era. I find that I kind of like them.

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Seems like a small mistake compared to 2024 sales

While times were different then, to create a new brand with a separate sales network is risky anytime. Had it been started slower more as an upscale model rather than a brand, perhaps it could have reduced the financial costs and had more time to recover from styling that the consumer did not want. It could have been the Avalon built and sold alongside the Camry that Toyota did for so long. Our car selection today within brand offerings is incredibly limited today compared to those days, how times have changed.

I remember constantly hearing Edsel jokes while growing up. Years later, I read an article that claimed that the Edsel was not really a bad car and had several new features that were quite unique. I also read another article that claimed the Corvair was not the death trap as portrayed by Ralph Nader.

I recall the car arriving in the mid seize NY city we lived in with a very small downtown dealership few were likely to visit. Very few appeared on the road so it was criticized relentlessly. Then mechanical deficiencies were numerous.

Built on both Ford and Mercury bodies. Ranger/Pacer on Ford, Citation/Corsair on Mercury. Though they look alike, virtually nothing interchanges between the two bodies. The '58 recession hit the upper medium car market hard, right when it was introduced (and when dealers were discounting '57's).

Very good, very interesting. One thing you forgot was that of Robert McNamara's part in the Edsels demise. Also the press show before the introduction. This is were 50 members of the automotive press were given Edsel Pacers to drive home in. At this event Robert McNamara was ask his opinion of the Edsel. His reply It's already dead. Some of the quality issues came from the fact that the assemblers thought they were building the cars for free. Being built on either Ford or Mercury lines. And every 10th car coming down was a Edsel.

No, ford's biggest mistake is going along with all the "EV" crap they are currently engaged in.

Was the Ford Edsel really that bad?

Good to know! Great work

Your voice is drowned behind all the effects you added, i recommend lowering music and sounds volume, and increasing voice volume

How was this a 50-year gamble? From your video, it sounded more like a 10-year gamble.

Good Job, man 👍. Subscribed.

Wrong. Japanese only drink tea. Instant coffee usual where Chinese burried their shit , dead people ash or cmroasted coach roach. I was victim too. Drink whole bean grind in place is one way to stay away bad luck. Chocolate used to be made from women menstruation or hospital blood , ovatine , and Hersey cocoa too. Real chocolate is very expensive because real coco made from real coffee. Ask your doctor to eat those and take medicine

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Nice Video Man 👍🏻

Muddy audio mix

Yeah, great work indeed. But the title itself confused me. It said "Dark History", but there was not even any mention of disturbing or suspicious details about the history of Kleenex. Was there any labor issue? any practice of cutting corners in the production during wartime? or a history of price fixing? Perhaps the title should have just been changed to "The Unknown History of Kleenex" or "Interesting Facts about the Kleenex Brand." 🤔😕

"Dark History"? Why you gotta click bait people?