Mercedes-Benz USA CMO Melody Lee - Cars and Culture Episode

For our 144th episode of Cars and Culture™ with Jason Stein, we are joined by CMO at Mercedes-Benz USA Melody Lee. Topics of discussion include adjusting back into the auto industry, the challenges of marketing EVs, the value of social media advertising/marketing, and much more!
00:00 - Intro
2:16 - The biggest adjustment of getting back into the auto industry
7:23 - What she would do if she were not in the auto industry
14:59 - Being involved in high-level programs like the 2008 Summer Olympic Games in Beijing
32:26 - The challenges of marketing EVs
35:10 - The value of social media in advertising/marketing
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