The Spirit of the Nation | RUSLAN | Raj Bahadur Shah & Vijay Kumar Shah | IN THE LEAD | Business360

The Spirit of the Nation | RUSLAN | Raj Bahadur Shah & Vijay Kumar Shah | IN THE LEAD | Business360
Enter the realm of Ruslan and you are caught in the winning spirit of a brand that is celebrating 50 years of success captivating the hearts of the Nepali people. Ruslan is synonymous with vodka in Nepal, and the brand only grows stronger as it evolves and grows. Building a brand is no small feat, and building a brand that endures the test of time, even tougher. What captured our imagination was its trajectory from 1973 to today - the stories, the struggles, the victories and the people behind it.
Vijay Kumar Shah is a celebrated name in the corporate world of Nepal. He is highly respected for not just his business acumen and expertise but also for his strong values and ethics. Among the country’s highest tax payers, he has built his business from a single brand to a group of companies that has generated employment for thousands of people and unlocked opportunities for so many more.
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