From Overconsumption to Conscious Buying: The Rise of De-Influencing

In a new trend on social media, more influencers are discouraging purchases and promoting de-influencing, rejecting overconsumption and encouraging transparency. Now, influencers are recommending their followers to swap expensive products for cheaper alternatives, influencing more affordable purchases. FOX 5 NY's Stephanie Bertini looks at the shift away from constant product promotion and towards more mindful consumption, and how it could change the role of social media influencers in the online marketplace.
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