Unlearn junk marketing, build a dynasty | Gary Vaynerchuk for Big Think+
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- Опубліковано 27 лют 2024
- Marketing maverick @garyvee reveals how empathy, listening, and patience aren’t just virtues - they’re your ultimate advertising tools.
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According to marketing expert Gary Vaynerchuk, the best ideas come from one thing: listening.
Gary Vaynerchuk, the entrepreneurial force behind VaynerMedia and VeeFriends, explores the critical missteps businesses make in connecting with their customers, primarily their failure to adapt to consumer needs and their reliance on yesterday’s strategies. Vaynerchuk emphasizes the transformative - and often overlooked - power of caring and empathy in advertising. Great marketing is not just about bombarding people with ads; it's about making sure every message respects the consumer's time and is something they'd actually enjoy.
Despite the challenges of standing out in a crowded media landscape, Vaynerchuk remains confident in the power of authentic storytelling to connect with audiences. He stresses the importance of patience and a long-term vision in building a brand that resonates with consumers and leaves a lasting impact.
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About Gary Vaynerchuk:
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet me in the Middle" (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits - which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
Gary's life ambition is to buy the New York Jets.
Gary: “-patience…”
Big Think: “Get Smarter Faster!”
They both apply; “micro speed, macro patience”
Just want all of you to know this is NOT a Scam (direct quote from Gary Vee)
Big think went from michio kaku to Gary vee. Come on bruh
Kaku’ just as much a grifter
Khaki is a genius grifter lol
@@TehMr fair enough.
@@TehMrGary vee is a master grifter tho
Kaku is a different kind of imposter. At least he is a math genius, something I can respect .
But big think is turning to big sh|t indeed
how does he qualify for big think?
Like a walking LinkedIn post
he was the prototype
LMFAOOO the comments did not disappoint
I don’t like throwing hate, I just want to understand one thing about Gary: years ago he was always preaching about family first and that his wife stood by him when he had nothing. Then all of a sudden he drops her and goes for the shiny young object? That’s when I stopped listening to him and lost all respect. I don’t think he ever explained why he dumped his family when he made it to the big leagues.
Oh please. Gary Vee's input is as original as a plaid blazer on a used car lot.
But he's got a backwards hat!
@@joesmith942 😆
Yes spoken by someone who hasn't built a business!
@@DigSamurai you mean, written by someone who wouldn't trade his integrity for a quarter of this guy's bankroll. If you take cash over ethics, rock on with you. It's certainly trendy!
Is that a Swiss Toni promise!
Woah a lot of dislikes; people really hate this narcissistic little con man!
Sorry you feel this way my friend but I hope one day you'll realise this opinion couldn't be more wrong.
Tai Lopez walked so Gary Vee could run
Not remotely the same person and they never will be.
Spend 10 mins researching and you'll see Gary has legitimately built many successful businesses and is a good person.
The same cannot be said for Tai Lopez.
😂😂😂 I don’t agree, but this was funny af
Gotta rename the channel to "Litte think" now
"People value their time" wow - brilliant insight
Time 👌 and Money
Of all the people you could get , you get the griftiest grifter to ever grift lol
Right. I would bet real money you've never built anything with a cynical attitude like that. I have learned a tremendous amount from Gary and I've applied it successfully to my business.
@@DigSamuraiYou‘re such a stan fighting your lonely battle for a scammer in the comments. Why?! Apart from making money, aren‘t morals and ethics not important to you?
@@silentrocco Interesting perspective but I would bet real money that you and all the other negative Nancies on this thread have never built a successful business, much less a multi-million dollar one. Vaynerchuk has and so have I.
@@DigSamurai Gary's not going to take you out on a date or listen to your amazing million dollar business proposal, however much you ride him in a youtube comment section.
This man is literally the opposite of a grifter. There's countless people you could call fake or scammers or conmen or complete grifters but Gary Vaynerchuk isn't one of them.
He's built countless successful businesses and leads with kindness first.
Above all, he's a good person trying to do good, in a world that loves hate too much.
Anyone but Gary Vee please
Few more weeks, and Big Think will have "Andrew Tate" on the show.
This video: Big Misstep
Don't give this dude a platform.
Whom is yous dude? Is yous dude Richard Simmons
Whatever Gary is saying is common sense. There isn't much substance in this video. Unfortunate
None what’s so ever
Seriously, delete this, apologize, move on. The only way to handle this mistake.
this dude is like the emperor's new clothes.
The absolute state...
tell me one sentence in this video that is not completely interchangeable
Knowing whether your effort and patience has payed off or not by seeing the result, which in his case is seeing his dad's business need less money to advertise but achieving higher sales every year.
I'm trying to learn to be more patient about learning, and this really gives me an insight. It's a common sense but sometime those common sense needs to be reminded.
So yeah, most of his words in this video doesn't give me any insight cuz like you said they're interchangeable, but this part about seeing result as mark of the patient isn't
Lmao invited an NFT scammer to make a talk? Real big thinking there 😂😂😂
Yeah the even bigger thinking is falling for genetic fallacy
@@redacted.handle Bigger thinking is wasting your time listening to scammers thinking you'll learn some precious insight & dismissing all warnings sign as simple generic fallacy. Guess what? Real life situations contains infinitely more nuances than your shiny fallacy framework toy you learned online 🤣🤣
@@lemonhaze1506 greater thinking is instantly dismissing information because you dislike the source 🤡 Scammer or not, there are things to learn. and then you try to oversimplify and use nuance to eliminate the fact that fallacies and biases are real? Straw man fallacy 😂😂😂 Your argument about nuance can go both ways yet you instantly put up a mental wall to anything that doesn’t align with your world view. Quit smoking the lemon haze it’s bad for your mental health 😂😂😂
@@redacted.handleokay, you’ve neither proven he’s right or wrong about anything. Genetic “fallacy” is not really a fallacy like you think it is, it’s just a reminder & cannot prove something is right or wrong.
You can find meaning in virtually anything, even in talks given by beggars on the streets. To dumb it down so even your dented head can understand: people operate by efficiency. That’s why you don’t see the mass flock to scammers or charlatans or beggars for nuggets of wisdom about the world. They look for credible industry experts with ethical standards. But hey you keep doing you my man, great usage of generic fallacy framework to bend reality to fit your little delusional brain 😅
@@redacted.handle okay, you’ve neither proven he’s right or wrong about anything. Genetic “fallacy” is not really a fallacy like you think it is, it’s just a reminder & cannot prove something is right or wrong.
You can find meaning in virtually anything, even in talks given by beggars on the streets.
To dumb it down so even your dented head can understand: people operate by efficiency. That’s why you don’t see the mass flock to scammers or charlatans or beggars for nuggets of wisdom about the world. They look for credible industry experts with ethical standards. But hey you keep doing you my man, great usage of generic fallacy framework to bend reality to fit your little delusional brain 😅
Y’all lost all credibility 😂 Or maybe y’all wanted the rage bait that Gary Vee can produce but either way unsubscribed
This guy was selling some children doodles as NFTs, what happened to them or how much do they worth now?!
You was bored of winter and it is a spring color + harmonic.
Snake Oil Snake No. 1
Andrew Tate next !!!!
OMFG WHY GARY VEE
Jesus, this guy! 🥴
This guy just gives Wikihow advice
So he's one of the guys that mine your data lol. 😂
Just the kind of person I would expect to find on a channel sponsored by the Koch Brothers. Their propagandic influence is showing eh.
Koch brothers? Thank you for the "insight" I am immediately unsubscribing. I will never watch another of their videos. 90% of them are c**p these days anyway
The Koch brothers?! Thankyou for that insight, I was not aware. And now I'm unsubscribing. Their videos have become worthless trite more & more often anyway.
Was Andrew Tate unavailable? How about Grant Cardone? I thought Big Think was smarter than to put someone like this on their channel.
Don‘t give them ideas…
The thought of the three of them is nauseating.
Neither of those suggestions are remotely close to Gary Vaynerchuk.
Doesn't take long to research to find Gary is an enormously successful businessman who is also a good person.
@@BurgeTV Doesn't take long to research Gary Vee's crypto-scamming, NFT-pumping, fake "family first" narrative and demonstrably stupid "grindset" mythology either. He started with money, made it more, and manufactured a lovely empire for others who aren't as "driven" as he is. But sure I'm sure he's lovely.
Pontiac Aztek diehard fan here. I feel the pain of events in corporate history such as these. R.i.p. Pontiac GTO
I really don't give a shit if a manufactuer cares about me. Make a durable product at a reasonable price. Don't spend you money on guys like this.
What is the ideal channel of communication for you to learn about the offers of manufacturer? What is the ideal channel of communication for the manufacturer to learn what you want? And whatever it is cross join the number of distinct consumer groups with the number of distinct manufacturing groups and then multiply that with how ever long the interaction and multiply that with the number of distinct products and now you see why advertising is actually the fundamental bottle neck of a more efficient society.
I opened this video with the exclusive purpose of disliking it
You should have really thought this collaboration through. Garry is toxic, always has been - and so is this video.
I usually lurk on youtube and don't leave comments, but I see so much negativity here for someone I personally respect a lot.
Wanted to chime in and say that I have a lot appreciation for Gary's valuable insights and inspiration. This video is a distilled version of some of his core philosophy of doing business and it's pure gold imo.
I have seen a decent amount of his content and interviews and he has never come across as a grifter or a scammer as some people call him here. I have disagreed in the past with some of his takes, especially around crypto, but never felt like he was trying to scam me or sell me anything for that matter.
you have respect for a garbage human
What is Gary V ever talking about?? 😭😭😭
riveting content
Soooo he paid you for marketing his book? Seriously: I watched a lot of GaryVee videos and I came to the conclusion, that nothing that he's doing is exceptional. He knows how to sell himself and his brand, he works a lot for this and he hustled his way up, as he was growing up in a certain environment. Selling that same hustling mentality to many young people is going to cause many social and psychological issues, that even he won't be able to fix with his ideas.
Plus, the question in the video title was never answered. Because he could have bought adidas. So what exactly made him buy this brand and why was he willing to pay the price? What problem does it solve for him?
Nike paid him for promoting the shoe... that's why he changed his voice tone slightly when he held up the sneaker and said, "Buy this sneaker." It was the second half of a sentence, but his tonality stood it on its own. That's an old school sales technique.
he works for univeler, monsanto, etc... Check the brands that those holdings own.
You guys seem to be missing the point. He bought the shoe because of the power of Nike's brand. That's the whole point. Marketing is about creating desire so people come to you. Nike is one of the best at doing that.
@@DigSamuraiI don't miss the point. I understand what he wanted to say. It still doesn't go deep enough in what he intended to convey. Just building a brand, that people want, sounds like solving the "what", but not the "how" and certainly not the "why".
@@Yuusou. Well it was a 3-minute video so I think that's a tall order. He had multiple core messages about patience, the fact that the game has changed and the fact that it's about building brand over time. I'd say that's pretty good for 3 minutes.
It’s because you’ve been taught via reinforcement that it would be acceptable quality with appeal to others. But the sneaker is worth like $18.
man WTF???
stock, quarters and fast wins
What a waste of human organs
Gary Vee started out fine but omg he has one thing to say. That's it. Nothing new. Ever. You watch this you never need to see anything else from him
I find it hilarious this same video was posted on one of Gary’s company’s page (VaynerMedia) and even with 0.162% of the subscribers Big Think has (12k vs 6.7 million), as of rn the video has 3x views (152k vs 42k) LOL , also sooo many positive comments on VaynerMedias page vs sooo much negative comments here, just some interesting information
Different audience, different expectations.
No.1 strategy. Sponsor video by Nike and McDonald’s at once
*Told from the heart in a pure form*
Дзякуй!
I just subscribed to this channel ffs
Never let that scammer here again. Garbage video.
Bad decision from BIg Think allowing this scam of a human being time in the platform
Grifter Gary Vee? Ick. Can we get some reputable scientists and researchers back on this channel?
thank you for platforming a scammer🙌
This just about made me unsubscribe. Gary Vee isn’t someone I want to listen to.
Ever.
I don't really know him. What did he do?
Self help marketing pseudo business guru @@mblue750
@@mblue750 honestly it's not worth your time to find out. Just trust people on this.
@@mblue750he’s a self-made millionaire who came from legit nothing. That makes a lot of insecure people envious/jealous, hence the above comment
Don't think I've ever been so repelled by a video by you guys
MUAHAHAHAH
@@ericB3444 you think it's funny?
Why? This guy is not only a good person but an insanely successful businessman. Very rare thing to be both and lead with kindness in business.
@@sadderwhiskeymann it is humorous. It’s a non reply by them. BUAHAHAHAHAH.
Then why did you watch it ?
Ironic that big think doesnt really think who or care who they bring 😂
First time he’s been on camera on not on excessive amounts of cocaine.
Worst big think guest ever!!! Wtf
Bro yAPPED
Quick question, wtf?
Listening to Gary Vee on financial advice is like listening to Bernie Maddof on financial advice lmao
Unsubscribed. Big Think? This move is absolutely thoughtless.
Dude is a con artist
Customers
4/6/24
So, you changed the title and thumbnail of this video? Doesn‘t make this any better. Redeem yourselves and get rid of this scammer.
Gary Vee is a grifter and The Big Think has fallen for the grift.
Well, if now you are gonna promote grifters and scammers it's time to unsubscribe
So long
0:57
This guy is everything I never want to be. So worth watching to reinforce what a fuxking shit hole this world is becoming.
So you never want to be successful, admired and Rich? Gary has built a $250 million company. If that's what you think then I really feel sorry for you because you must have a really shit life.
Did you miss what he said about anyone can do this now? There's never been a better time to build a business and anyone can do it. That's a great thing!
@@DigSamuraiNobody wants to be "admired" as one of the greatest con mans of all time. If you think his scam tactics are worth so much to learn and apply onto others, you were always wanting to be a manipulator like him. Being infamous like him, is not something people strive to be. According to him, there is never better a time to scam someone, and anyone can do it!
@@DigSamurai aiming for success, others' admiration, and getting rich might leave you feeling really empty at the end. Money isn't everything-you can't take it with you when you're gone. Think about what really matters in life, not just the flashy stuff that can disappear in a moment.
Gary Vee does share some good ideas, but it's hard for many people to tell the good from the bad. They end up following him blindly, getting upset and angry when things don't work out as promised. A lot of young folks are trying to find their way, and they're slowly seeing that being all about work isn't the answer. Instead, finding a balance between work and life is key. Ever wondered why so many people are burning out? It's because living just to work, like what Gary Vee often talks about, isn't really a healthy way to live.
Unsubscribed. Also, Gary V’s showing his age! Not sure if it’s the backwards cap but he looks like he’s picked up an extra chromosome too.
You guys should get elizabeth holmes next, she’s got lots of good advice I hear.
Scams now? Thats a bummer. Unsubscribing now.
Gary vee just go home
Sorry, it's the only video I'm not watching. Don't start bringing trash to this channel, please.
Invite Robert Greene
Makes me happy that the viewers of this channel aren't just eating up this garbage content
Big think why are you introducing literally the most annoying type of person in the world. A advertiser.
okay im actually unsubscribing now
This doesn't feel Big Think! It's wrong.
Yep unsubscribed
Hmm, I don't know him. I will have to research who he is because I see a lot of guys like him popping up everywhere and they all have podcasts. They all appear to be very similar in what they do but just with different names. They all do conferences with a lot of headcount, too, and I find that impressive. Motivational speaking seems to be a thriving industry. Reading the comments give me the impression that he's someone who is more of an investor/thought leader, rather than an inventor or creator and maybe that's where the negativity comes from because it's hard to celebrate another person's win when their output isn't tangible. It's just producing thoughts. Very interesting. So interesting that I might explore and exploit this industry of making money from motivating the unmotivated.
Lol these comments, it's very wierd how the "Majority" think's, They can't even consume something important even if it was a none-relevant to the channel topic, Why don't you just add it to the notes.
OK, I'll put this comment in here. WE GOT A HUGE GLOBAL PROBLEM. WE GOT TOO MUCH STUFF. SO FOR YOUR HEALTH, FORGET SHOES, GO BAREFOOT😂😂😂 and BE A MINIMALIST. that's something to think about. Seriously, stop buying stuff, people!
(of course, nobody will care about this comment, but if you agree, let me know)
I don't know who this guy is. I don't know what he has done, or said, so I came with a blank slate related to him. But I just hated the fact that he talked a lot and said very, very, very little. Just general ideas with a very random connection. Typical of Marketing experts: a lot of bluff, and very little value, if any at all. They only thing they are saying is "look at me. I'm amazing."
Unsubscribed
Omg ghastly human being. BT, I get that everyone deserves voice, and you're not going to agree or see eye to eye with, or whatever. But, but... Gary V...🤦 This ones for other people.
The Kamala in this one is strong!🦄
Next up: Andrew Tate
Unsubscribed. You have lost all legitimacy with this con artist. Who next, Grant Cardone? Shame.
Sorry, I worked for his company and his company is a toxic workplace, not to mention how whatever he tries to preach isn’t being practiced.
You're wrong! A good marketing strategy is getting the consumer to spend more money by reducing their time spent. Flood them with irrelevant ads and stressful, fearful messages so they can spend more to avoid them. If you let them get all they wanted without waiting, how you expect to run a business! Better do NGO!
How old are you. That backward hat 😅
He's letting you know that he's edgy. In case you missed it.
@@joesmith942 making money from Nike and McDonald’s. What a man
dont know why people hating on this video. Yall just hating. Hes providing such valuable information here
The only thing of any value for this scumbag is money. This channel is usually thriving for higher goals.
I have never in my life “announced” my departure on social media and I won’t unsubscribe here either because BigThink has helped me have better insight on many topics. But this is an insult to the people I got to know because of this channel. What’s going on here?
Gary... You've made it 🙏🏽 Gary on Big Think... Who would've thunk it lol Respectfully. Congratulations!
That's insane this man can be in 2024 still trying to continue to scam new people and being presented as guru on respectable channel. INSANITY
Not much sense in this video 😊
I love the topic marketing but I think Gary Vee isn't the right person to teach it on Big Think. He had his time, then he started to sell junk to people (which I find funny regarding the title). We are living in a world in which hustle until burnout is out and Gary Vee is promoting this lifestyle which I find is super dangerous for the younger generation.
Gary is absolutely the person to give marketing insights. He's at the forefront of the modern media landscape and is one of the most respected people in that field.
He's not "had his time", nor has he sold people junk.
Gary does not promote hustle until burnout behaviour.
Please take some time to properly consume some of his content and you'll see you have drastically misunderstood this man and what he's about.
P.S.- There's so many fake people in this world who scam or con innocent people. Such a shame that people misunderstand Gary to be one of them. He is not.
@@BurgeTV I even got books from him. I consumed a lot of his content in the past, but I don't think it stands the test of time, regarding mental health. But hey, to each their own
@@sniitzel He has never promoted hustle til burnout behaviour. He did promote hustle behaviour but hasn't for a long, long time.
He stopped for the very reason BECAUSE it was being misunderstood and demonised.
His philosophy has *never* been to work insane hours every week and get no sleep. But that's the way the 'hustle' narrative went. That's what began being pushed. Hence why he stopped talking about it.
There's many videos where he explains this and many more where you can tell exactly the person he is.
He's the type of genuine guy that actually stays behind for HOURS after a conference / talk because he actually cares about his fans and wants to help them the best he can.
His new IP VeeFriends aims to encourage and push positive attributes to kids and adults alike through the form of something like Pokémon.