What is Contextual Advertising? Your Guide to Getting Started Today!

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  • Опубліковано 30 лип 2024

КОМЕНТАРІ • 14

  • @NBHco
    @NBHco  Рік тому +1

    Were you forced to watch an ad before this video, too? UA-cam loves to mix up behavioural and contextual targeting.
    Do you think your ad was related to the marketing content of this video or the fail compilation binge sesh you did earlier?

  • @RileyBuck-sw5vs
    @RileyBuck-sw5vs Рік тому +1

    Good day! How do you segment semantics? Why in this way?

    • @NBHco
      @NBHco  Рік тому +1

      Thanks for reaching out! It's a question that requires an in-depth answer, so we've attached a blog link breaking down the rules of Segment Semantic from the guys over at V7. Hopefully this helps you Riley!
      www.v7labs.com/blog/semantic-segmentation-guide#h1

  • @OswaldCatlett
    @OswaldCatlett Рік тому

    Hi! What's up? Orders are very unstable. It is not clear how to calculate the budget for advertising. Where to start searching for mistakes?

    • @NBHco
      @NBHco  3 місяці тому

      Hi there! Thanks for your comment. It can be frustrating when your orders are unstable and there is uncertainty in calculating advertising budget. Here are some steps you can take to identify and address potential mistakes and issues:
      1. Review your analytics and look for patterns.
      2. Assess your campaign performance.
      3. Review your targeting and messaging.
      4. Assess your landing pages and relevant CTAs.
      5. Review your budget allocation and consider reallocation dependant on performance.
      6. Experiment and Test.
      If all that fails I highly recommend reaching out for expert advice. There are heaps of people out there who know how to approach advertising from the inside out.
      Don't hesitate to reach out if you have more questions!

  • @JordanCarter-xu7nm
    @JordanCarter-xu7nm Рік тому

    Hi. Thank you for this content, keep up. What determines the cost of a click on an ad?

    • @NBHco
      @NBHco  3 місяці тому

      Thanks for the kind comment! The cost of a click on an ad in contextual advertising is determined by multiple factors. This includes keyword competitiveness, quality score, ad placement, targeting options, ad relevancy, ad format and seasonality.
      Overall, the cost of a click on an ad in contextual advertising is influenced by a combination of factors, and it's essential for advertisers to optimise their campaigns to achieve the best results within their budget. If you have any more questions, feel free to ask!

  • @WynchellGarney
    @WynchellGarney Рік тому

    Thank you for your video! How do you write advertisements? Why in this particular way?

    • @NBHco
      @NBHco  3 місяці тому

      Hi there! Thanks for your comment. Contextual advertising is a powerful approach you can utilise to ensure that your ads are highly relevant to the web page or search query viewed by users.
      However, when crafting your ad copy, contextual targeting is just one piece of the puzzle. It's essential to make sure your copy is attention-grabbing, clear, and concise. You should emphasise the benefits of your products or services and appeal to the emotions of your audience. And don't forget to include a strong call to action to prompt users to take the next step. I hope this helps! Feel free to reach out if you have any more questions.

  • @JaceTimbrell
    @JaceTimbrell Рік тому

    Good afternoon. Thanks for your video! How to choose an advertising agency? Do you have any advice on this?

    • @NBHco
      @NBHco  3 місяці тому

      Hi there! Thanks for your comment.
      We have a video talking through how to select an agency for HubSpot Onboarding here: ua-cam.com/video/PHN2_5MGM74/v-deo.html
      Despite this being about HubSpot agencies specifically, all points are still important and relevant - ensure they understand your business, budget and objectives. Try to gain proof and understanding of their communication, collaboration, transparency and accountability as these are all extremely important soft skills that an agency needs to drive you to success.
      I hope this helps!

  • @CodyPreston-dz9ef
    @CodyPreston-dz9ef Рік тому +1

    Hey! How to read case studies correctly when choosing an agency?

    • @NBHco
      @NBHco  Рік тому +1

      They should line up with the vision you’re looking to achieve when choosing an agency. Have a few calls with them, the biggest part is if they align with you culturally and same page with communication and level of standard. Don’t rush it, kinda like a relationship ✌🏽

    • @CodyPreston-dz9ef
      @CodyPreston-dz9ef Рік тому +1

      @@NBHco thanks for the advice!