The Sad Death of Priority Records
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- Опубліковано 5 лют 2025
- Priority Records is a company in America that helps distribute and promote music. Some of the artists they have worked with in the past include N.W.A, Ice-T, Jay-Z, Snoop Dogg, Big L, and Silkk the Shocker. Priority Records has also worked with other companies that promote hip hop music, such as Death Row Records, Hoo-Bangin' Records, No Limit Records, and Rawkus Records.
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My boy always doing his research like his life depended on it. Thanks for being here Yas.
Professor Yassine doing his thing again giving the history lesson on hip hop labels We like when you break down topics and hip hop history because some people may not know these things shows a different side and actually worth a watch
Truest words ever spoken.
@@awesomebeast7509 word word I just think it’s good people learn something From watching too gives it something to look forward to watch not just debates but facts mix it up here and there
Pretty sure yassine was the dude saying he had a right to say the n word then ended up backtracking.
Priority Records has released some of the most classic hip hop albums from Straight Otta Compton to Reasonable Doubt
And i approve this message.
Thats a fact
Don't forget MP da last don
@@100HipHop no it wasn’t..how can you say it was the pinnacle? It all depends on the deal an artist has in place!!
For example Cash Money Records (I don’t personally like any of their releases)..had one of the best deals by mid 90s with Universal..negotiated by Wendy Day.
@@its_rick_james_bich2575 not the best deal when they don't own their masters
Jedi Mind Tricks was going to sign with Priority Records, but an A&R from the label started his own indie label Babygrande and signed them to that.
Bought Home Invasion the day it came out. Was a huge Ice T fan as a kid. Also loved albums like Lethal Injection by Ice Cube and so many more from this label.
Priority Records was the Distributor had powerhouses! Ruthless left Priority in 1993, Death Row got dropped in 2001, Roc A Left left in 1997, No Limit left in 2000's (Eazy E/Ruthless Records helped build that brand/distributor)
Actually Death Row got dropped from Priority.
@@saj8facts and Ruthless in 93 contract issues
@@samsevan1993 Ruthless change distribution to Relativity/RED (Sony)
R.I.P. - Gone But Never Forgotten.
Bro, I didn't know that Priority Records a massive reach. Damn
Remember LOUD records?
More classic albums then any record company, IMO!
They had hip hop greats like Mobb Deep, Big Pun, Wu-Tang Clan, & Three Six Mafia etc etc etc.
You should do Top Dawg Entertainment documentary
Yeah they fell off
Na
@@bigben228 they still got Sza, Jay rock, school boy and Isaiah they ain’t fall off cause Kendrick left. Actually mr morale is a TDE album lol. But they will fall off if they don’t drop more shit besides “Doechii” lmao
No dont do it
Awesome post 🏅Thank you for this
Don't forget Duck down records was also distributed by priority records ✌
It seems like half the hip hop I listened to from the late 80s to early 90s was on Priority. Priority basically turned me into a hip hop head.
Excellent work love the video do you have a video on loud record history
My man did his thorough research, well put G
What research? This is all common knowledge, and almost nothing about the actual "death" of the label.
@@spek-27 what common knowledge?? 😂😂
@@oceanszephyr7179 All of it is common knowledge, at least if is for anyone who's a hip hop head. This is just very basic, scratch the surface information. You can find more in-depth info on Wikipedia. But I suppose this is good for the younger kids or people who just didn't follow hip hop that closely back then.
K-Tel used to sell those crappy mix CD's through infomercials. I hated those commercials. It always started with K-Tel presents...
Shout out to priority records
A group of white guys really helped moved the culture
No they didn’t
@@dedricderesenn6424 yes they did
@@sirraldnus8590 Ruthless. Death Row. No Limit. All would have become major players had they had a distribution deal with other labels. All these dudes did was enjoy the ride. If anything they helped set back the culture. A bunch of culture vultures like yourself.
Alone, the Distribution made between Deathrow, No Limit, & Roc-a-Fella is probably a Billion dollars by itself.
They made a lot of money off powerhouses labels (Ruthless, Death Row and No Limit)
I was just thinking about the California Raisins!
I think they used to come on in between Pee-Wee’s Playhouse.
The 80s, I didn’t even know it was the 80s back then. I wasn’t aware of time and years until I was in first grade and I had to write the date as 1990. But I digress.
Good times.
I'm loving these new "DEATH OF..." series and all the gems from them. Like who would've know Priority Records was founded by 2 Canadians?!? & that it was connected 2 the California Raisins?!? 👀🤯
It hasn’t sunk in yet 😮💨
Someone tell me if I’m tripping but didn’t he fail to mention why the label died?
... Respectfully, you're tripping.
15:21 tl;dr: sold to Capitol/EMI; left in limbo in the mid-2000; couldn't be revived.
It's not much of an autopsy, but it's there.
@@madderthanever oh okay thank you
Capitol Records/EMI killed the label off
😳
Great content by the way 🥂🔒🔥
ONCE JAY Z LINKED WITH THE FEDS AND DEA….IT WAS A RAP.
Jay has history of selling out
@@Hakeem990 ITS THE COPS!!!!!!✋🏾💎🤚🏾
@@Hakeem990 As does Nas, but we don't want to talk about that.
@@pavchellacvk2142 Nas wasn't even brought up in the conversation don't hate greatness- Nasir 🐐
@@Hakeem990 UH HEY DUMBDUMB YOU SENT YOUR WHINING TO THE WRONG PERSON. MIGHT WANNA LEARN HOW THIS WORKS AND FIGURE OUT WHO SAID WHAT😆🤣😆LMFAOOOOOOOOOOOOOOO😆🤣😆
that's crazy I had California Raisin toys as a toddler and ate raisins for lunch for like a decade because of that 🤣
Good vid.bud n ya did your research n included pics lol Brian turner smuhck
Very dope and informative video
Do a Loud Records video next @helloyassine that website was poppin back in the day tweaking in my basement on the computer like Def Jam too.
Big in the 90's & 2000
Excellent video.
Back at it again wit da critical hip hop history, we needed to know this. Who would have had any idea that the MF California Raisins would have been pivotal in establishing Legendary hiphop acts?? That's inconceivable and yet it happened. And we wouldn't know if not for Ya shoutout
I remember McDonald's would put them in Happy Meals. Saturday Morning cartoons gave them a cartoon.
I produced “compiled“ to World music compilations on the K-tel label in the early 2000’s that was my first real foot in the door in the music business. I also remember this label when I was a kid pushing compilations on commercials.
Is this channel shadow banned?, it doesnt pop up
On my timeline anymore despite me being subscribed
The real reason they folded was well 3 fold.
They gave u god a HUGE advance on his golden arms album, which was crazy because he was one of the lesser requested wu members. His album flopped big time and they lost a ton of money.
The last 2 have to do with no limit.
First, NL and priority got sued for using a ladys answering machine message on magics album without permission, she won a ton of money
The 2nd had to do with chargebacks. No limit was making priority so much money, they were essentially paying master p upfront on the number of albums shipped, not sold. So when an album would ship gold, that just means they shipped 500k out, but didnt mean it was sold. So when those lesser known soldiers albums started coming back to priority from the stores, priority had to pay the stores back for the albums that didnt sell. This cost them a ton of money also and was the linchpin that made priority renegotiate the deal with NL in 99. And if u know history, it was that new deal that said the artist had to actually sign contracts and when bbtp didnt like the amount they were gonna be paid, the fallout happened with p saying if they wont sign FUCK EM. And those 2 words singlehandedly made bbtp leave no limit and the tank would run out of diesel the following spring after the release of 504 boys and snoop
great video
great vid
The working mans major. When the way music was sold changed, it affected them. 9/11 & technology changed this world period. Hasn't been the same since.
Damn. Im from winnipeg too. Didnt know dude was from here
Ruthless Records got the worst distribution deal with Priority Records. Because Jerry Heller and Eazy E signed a bs production deal with Priority. Not a traditional distribution deal. Which is why Priority Records owned the masters to every Ruthless Records album/music video/artwork, released through Priority. Cube and Dre cried about not getting $$$. Well, Priority was paying Ruthless like an artist. Ruthless took $$$ off the top to pay their artist. Ruthless didnt get an actual record label distribution deal until they signed to Relativity/RED distribution in 1993.
Plus, Priority owns the NWA name.
Correct. This is why the original version of Eazy-E's Eternal E (greatest hits) doesn't have any tracks from It's On or Str8 Off Tha Streetz.
There will never be another label like Priority Records
Yep not in this day and age
I iuse to work in the mail room. Of priority in its last days
The industry shutdown caused by YSL is forcing HY to be a history teacher
How? Y’all just be on saying dumb shit
Great video
I liked the presentation...the power of the pen...WILL NEVER BE MUTED...POWER TO THE PEOPLE
When was Cypress Hill on Priority?
EMI/Capitol briefly revived Priority in 2009/2010. CH released an album thru Priority in 2010.
Dude I had no idea about their links to k tel and by extension canada I'm a huge hip hop and a history nerd I'm from canada and never knew the two were linked so heavily
Slightly off topic but does anyone know how to grill the sides of fish fingers? I'm OK on the flat sides but they fall over when I try to do the sides. NO SILLY REPLIES
😂 don’t know if you serious..serious, but use stainless steel tongs holding fish fingers for a bit til they get crispy enough to hold its own side weight and bam 💥 on to the next side. 🐟
Thanks mate stainless steel tong check ✅ Any idea how to take all of the parsley out of parsley sauce?
@@Tripinout7 oh man 😂
Great documentary however that copyright free DJ you used to at least been an old school one from that era LOL. Get that shittouttaheeyah
No mention of Black Moon or the Boot Camp Clik?
No limit is from the Westcoast just had rappers from the south
Yeah I right it did start on Cutting Blvd in Richmond but dey moved ta Baton Rouge n 1997 n den became all Down South except 4 Steady Mobbn & Snoop
@@jonjonbailey4314
Big Ed
@@jonjonbailey4314
He moved in 1995 but yeah.
What a waste of time. All common knowledge, and almost nothing at all about the actual "death" of the label. Wikipedia gives more information than this.
That Roaches album cover brings back memories, my big sister had that record.
Thanks Priority Records
I knew Bryan Turner from the beginning
I think it's super interesting how much rap was influenced by Canadians
"And I saw the dead, small and great, standing before God, and books were opened. And another book was opened, which is the Book of Life. And the dead were judged according to their works, by the things which were written in the books.
The sea gave up the dead who were in it, and Death and Hades delivered up the dead who were in them. And they were judged, each one according to his works.
Then Death and Hades were cast into the lake of fire. This is the second death. And anyone NOT FOUND written in the Book of Life was cast into the lake of fire." (REVELATION 20:12-15 NKJV)
Today, while you are still alive and able, may you repent from your sins, believe in your heart and confess with your mouth that JESUS CHRIST is your Lord and Savior, so that through Him, your name will be written in the Book of Life.
"For God so loved the world that He gave His only begotten Son, that whoever BELIEVES in Him
should not perish but have everlasting life.
For God did not send His Son into the world to condemn the world, but that the world through Him might be saved." (JOHN 3:16-17 NKJV)
By God's GRACE ✝️, the gift of Salvation and Eternal Life is available to all. You can RECEIVE it. You can REJECT it. May you choose wisely.
Amen
Amen
Very impressed you literary did very deep dive into the music industry and priority. The good times good music real rappers not like these no talent clowns today. 💯💯💯
Not a "deep dive" at all. Wikipedia has more in depth details.
You couldn’t wait to say niggas for life 😂 said that shit strong af
That not true, it was MACOLA RECORDS, THAT SAW NWA FIRST AND PUT OUT THE FIRST ALBUM , AND BOYS N THA HOOD , WAS BOUGHT AT THE BLACK STORES IN LA AND IN THE SWAP MEETS
That record company was in the CNN building 9th floor
As long as priority records don't probe Harlem for artists. They'll rest in peace. Now, if they sign unsigned artists from Harlem? They'll resurrect.
Dope👊🏿
priority had a 50% stake on early ruthless records albums.
My boy put a X over Snoops face, BIG L BROTHER
lfg yassine dropped
Lol Jerry’s other legacy was ripping them off 😂
Smoky Robertson wrote i heard it through the grapevine for him and his group the supremes but was ask by Berry Gordy to give the song to Marvin Gaye.
Norman Whitfield and Barrett Strong wrote Grapevine. Marvin Gaye did the song first in 1967 but it wasn't released, Gladys Knight and the Pips' version was released that year. Marvin's version was released a year later.
priority was known to release rap compilations that sold.
How you bleeping out “shit” but not “nigga” wtf
I still can’t believe he blatantly says it lmaoooo hiding behind the mic
@@j.l.a8746 oh well for research 😭😭
We went to California raisins on ice! Has to be the lamest line on UA-cam comments. But it’s true facts. They were everywhere!
Priority was on The Top!
10:57 reported you . You either have to edit that out or remove it or something! Wtf 🤬
I had one of the California raisins people from my grandparents
I wonder how much of that money was invested in private prisons
why the fuck would ANYone think priority was started by gangsters?!
Track Rocdastar On Songkick!
lmao my boy had a song called cop killer and now and has been a actor cop on svu for YEARS
FirstYassine
Tommy Boy next?
10:56 you sound white and I don’t appreciate you saying that N word.
I was there!
Dr Dre should buy Priority
"glcokntea" at its finest
He should do a ruff ryders one next
JAM…
Raisin are good for the blood
White boys please speaking on my culture.
It's pronounced Dave Wy-ner, not Weiner lol
And Knives not Kives. SMH
Why not just say "NWA's 2nd album" instead of saying "nigga"?
Watch him stay silent to this & not answer the question. Ask a wight person why do they want to say "nigga" and you'll never get a genuine answer because they don't have one.
Bryan Turner try to son jay-z trying to over charge them as distributor they were doing some messed upshit. He wanted to advance him his own money through freeze
Nepotism is how you get in the game!
DocYassine
They were indeed studio gangster like for real dr dre did fashion nova type modeling shit before he blew up and eazy e was a dope slanger with mc ren doing some ballet and a group of actors acting the hood life idk the music is good but then the authenticity is less I guess who cares just me ig
3:38 same exact iphone 5s i own but I'm happy to say the iPhone 7 plus I bought is rose gold and better then my current upgrade its coming this 15th lol I'm gonna toss out this fucking 5s its terrible only use it because I was able to afford a new phone so that is my opportunity and I took it
Yassin x dj akademic
I hate just cause a group was poppin at a time there labeled as iconic like big L and ghetto boys is nothing compared to jay z snoop don’t like my opinion oh well I’m stating facts
I am not the richest mogul in music Birdman Master p got money but am a new CEO not suge knight hoof records inc USA priority records
lol it's funny because back then, I can totally see how coming from Winnipeg gave you a more wholesome value... now? it's the Detroit of Canada lol you come out of there RUGGED
Gangster rap destroyed hip hop
No. The Backpackers messed it up.
@@saj8 yeah, cause backpack rap encourages gang life, violence, drug use, and negativity to the young men and women of generations all the while living in the suburbs sending their kids to private school 🤣🤣🤣 i will admit backpack rappers ruined ny hip hop w long ass verses and bad hooks lol
Bet you're from New York
Twin hype
Knives is pronounced knives.
California Raisins