Want to be a Creative Director? What Does A Creative Director Do?
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- Опубліковано 22 тра 2024
- Many graphic designers and creative professionals aspire to be a creative director one day. But what does a creative director actually do all day? You might be surprised that it is not just judging design work and standing around cooling cool. There are many more skills and responsibilities that a creative director has in managing and running a design department. Want to get promoted? Listen carefully and start to focus on and develop the skills I discuss in this video. You will be on your way to being a creative director in no time!
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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I really like the way you explain big concepts in only 4 to 5 mins that's amazing :) Thanks keep it up sir (Y) #BigFan
Fahad, That's my goal man. Nobody's got time to sit around and watch someone for 20 minutes to get some actionable career info. I value your time. Keep tuning in and let me know if there is anything you have questions or concerns about that I could address in a video. Cheers!
Hi Philip, I'm a senior copywriter with 7 years of experience in offline and online advertising and digital marketing. Is it the right time for me to become a assistant creative director? In India, both copwriters and art directors get to be CDs. Please share your valuble opinion on this ! Thank you.
I responded to your similar question and comment in the other thread - started by Ivory - Thanks for watching!
I’m only thirteen and I can tell that this is a job that would literally be perfect for me because I already do this on a social level at school except everyone just finds me annoying
Random, That was a hilarious comment! Problem is when you get to be a CD all your designers and clients may still find you annoying...LOL. JK.
Bruh its good that U r thinking abt Ur future at very young age but as for now just enjoy life.. u won't get this golden time again
So you’re about 16 now? How’s it going?
Your 17, how's things going?
Dude. I'm going to be 30 and I just figured out what I really wanna do with my life. Thank you so much for this! You just helped a poor lost soul. lol
You got this!
How is it going ?!
Same😁💜
Same 👑
I am 33 yo mate and I am just realising that's what I am want to do too haha!
One of my old game development teammates is starting his own video game and he offered me the position as a creative Director because he feels like I can do a good job. I’m super nervous but this video really cleared those nerves 🙏🏾❤️
i believe in u!!!!!
I’ve always wanted to be a creative director and writer in the video game industry, so I am working on a degree in computer science. Lately I’ve been discouraged as to my own work ethic because my classes are difficult and the times don’t make things any easier. I came to this video to find out if I was on the right path. And I was genuinely surprised by what you were saying, I was expecting “get a degree, intern, etc” and I was afraid I wouldn’t be able to do that, but the qualities you mentioned that make the best directors, that I can do. You’ve just inspired me. Thank you. Oh and I subscribed 5 minutes ago :)
I just liked and subscribed to you as I was reading through the comments, you literally answered every comment, keep it up.👍
We need more straightforward information like this! thank you ver much for you time to explain it to us, you have done a beautiful job!
Hmmm sounds like my cup of tea
killer- go for it!
What do you need to learn in college/university to become a creative director?
You need to become an excellent designer first, learn people management second, and business third. I suggest majoring in design and minoring in marketing/business.
I pretty much watching this, every other week to get reminded, where to go in my journey. thank you again
Cool. Drill it into that head - repetition! Best of luck in your journey to CD - glad I could help.
Your videos really help out a lot! I started a Game Development course in September 2018 and they now want me to think about what I want to work towards in the Game Industry. I didn't really have an idea but I recognize my strengths in the work of an CD. Even though there's a long way ahead, I think this really is the role / job I want to work towards! Thank you so much for clearing things up and explaining this so clearly!
Jesse, Just concentrate on being the best designer you can - and let them know you want to run projects and manage people. They won't just assume it - you have to find a manager who will mentor you and not fee threatened.
look at this man, clear video and responds to all comments. you're one of a kind!
Flame, Yup. I respond to every.single.one. whether is is a hater or a lover...;-) . Glad you like my stuff - hope to see you back around.
I am currently on a premed route but art direction has always piqued my interests since it’s what I’ve always been doing, so I’m considering going with that gut feeling and make a major change. Your videos are inspiring!
That's a big shift from Pre-Med to design! The premed route will leave you with a LOT more debt!
Straight and simple , thanks 🙏🏻
To the point, articulate and entertainingly informative. Thank you sir!
Hey CallMeLum! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Great video, it's rare that someone talks about the actual management and human skills involved in Creative Direction. I completely recognise my job in this description.
Lou Andrea, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Great video! Lots of value to the creative industry.
This is so well explained. Much better than 3 hours long online courses
Thanks Ahmad Babar!
There is always practical value in your videos. Thanks, Man!
Geoffrey- So glad you think so. Thanks for taking the time to shoot me a note. I really appreciate the feedback. Let me know if there is anything you are struggling with - and I'll try to do a video on it.
Thanks! Very clear and understandable,
I’m surprised that this position-term is never applied to architecture although this responsibility is often placed in the hands of the principal. I guess the closest thing is the position of “director of design”, a term one occasionally sees used a larger firms.
Hey 165Dash! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
great video!! Really precise and spot on! Sounds like the dream job 🙌🏼
It does!
My whole career has never been in the creative field, so thanks for the explanation.
This is a really useful summary for people moving from Design to Direction.
That's the plan! ...and if you can deal with the bureaucracy...that's where all the real money is.
Thanks for your content
Thanks a lot. This is really informative and relevant content that adds value. Keep up the great work. Subscribed 👍
Hey Joel! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment - and for subscribing. Keep tuning in!
Awesome, just when i needed it... thanks alot Philip
Glad to help David!
it's great to be inspired. More grace Philip
Wow you're video and explanation is very valuable to me ! I am studying Graphic Design right now (2nd year out of 3) and everything I do lead me to Creative Director. I didn't know why until I saw your video but now I do understand. Thanks very much for your quick explanation !
All the best.
Lucho Gaming, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
I am super impressed. I hardly make comments. You are absolutely amazing.
Thank you so much 😀
Well done!
🚀
this is awesome and insightful
I love the way how you explain
Super amazing
rihab lemcelli, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Thanks. Lots of respect and regards.
Back at you!
My bet is that you are an awesome Creative Director sir!
Thanks for the insights!
Hey Øyvind! Thanks so much for your kind words and for checking out my video! I really appreciate you taking the time to leave a comment. Let me know what you think of my newsletter - thx for subscribing.
Philip, love our succinct, ease of speech and knowledgeable tackle of this elusive field. Until I viewed your video I'd thought I was NOT cut out to be a CD but, had always aspired to be. I've been working in Asia--currently Singapore-- (native Californian) for the past 25-years as a choreographer, director and producer. Whenever I heard 'Art Director" I thought one needed to be proficient in graphic design, illustration, web design, etc. Your rundown on managing motivating, thinking out-of-the-box, and client/goal specific is something that has always resonated with me. When folks mentioned CD I thought that was the domain of advertising or industries outside my experience with stage and TV. Now I'm thinking, HEY, maybe that's what I've always been doing. I'm less an artist and more a pragmatist. I love finding the purpose behind direction vs art (choreography, acting protocols, etc.) for art's sake. Am I a candidate? Have I the skills and tools to dabble in this elusive field? Hmm. Thanks for the eye-opener.
Bill, Sounds like you have been doing it already. The title CD or AD or Producer, all depends on the specific field you are in - different categories and media have different titles. Thanks so much for watching and for the insightful comment - I really appreciate it and hope to see you back around in the comments. P.S. subscribe to my newsletter listed in the video description to keep up to date on tons of stuff you might be inspired by.
Love this.
Thanks Noreko Escada!
Thanks!
@nmdesignco, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
I appreciate your informative video. Thank you.
Hey Chris Lupetti! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Thank you once again, Philip, for your insight. I’ve read many John C. Maxwell books on leadership. Are there other leadership resources an aspiring Creative Director (ME!) can use to improve my leadership skills?
Thank you! This was really helpful!
Happy to help Jack!
@@PhilipVanDusen I've got to do a project that just so happens to include the job I want to do in the future, and this has really advanced my comprehension :)
Thanks cool - learn business, and finance (budget planning and management), too, in addition to design.
@@PhilipVanDusen Thank you, this has been helpful beyond belief!
I really like your explanation and I really want to be a great Director like you sir...thanks very much and keep it up
Ebenezer, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
This is such a great video! I want to go into the film industry and be on a creative team in the future, but I am kinda lost when it comes to the process. What are some of the jobs that are on the creative teams for the filming industry? And what do these teams work on, is it advertising, the actual movie making/ script making, or is it more of the business side of things? I hope that question made sense and thanks again for making the video!
The short answer is all of the above- the film industry is huge and there is every conceivable job description from lighting, to electric, set design, costume design, creative direction, camera person, script writing, location scouting, talent acquisition - Way way too much to cover here.
Great question… my thoughts exactly.
How are things for you now? Did you decide if the film industry is for you?
Hi philip! I am so happy i stumbled upon your channel, it's amazing! If you have any time to spare please help me out because I am quite stressed! I am currently a sophomore in high school. My only hobby is art and i have such a strong passion for it. I love to paint and digitally draw like semi-realistic people and cartoons! I am also working on my technical skills and branching out to new techniques. Art is one of the only things that I can say I'm "good" at or dedicated to. But the thing is... my parents do not think this is realistic and so do many others. I live in a strict household and everyone in my family is in business ! I've mentioned a few times about going to art school with my parents, and my mom is iffy saying that how are you going to buy ___ if you do art. And this doesn't bother me that much because I rather be happy doing what I love then hating life, but I am still scared. And my dad strongly disapproves so even if i apply for an art college I don't know if they'll let me .. and they know my love for art. The only thing I think they would approve of is something that's part business or well payed. Also- I don't get very outstanding grades so is that going to affect anything? Do you have any advice for what I should do with my parents? What caterer do you think is best for me? I am sorry for asking so many questions but I am scared to become an adult and I want to plan my future ahead because I'm so clueless of the real world. Thank you so much for reading if you are!!!
Angel, Being a fine artist is rough. I was trained as a painter and have an MFA, so I know. Most fine artists either support their work through another profession or they find a more "commercial" route eventually. Now, if you were to become a graphic designer then the thing to do to calm your parents and maybe even get them to support you going to school for it it to show them what graphics designers make for a salary. In the USA a designer can start at $45,000/yr and work their way up. I personally had Sr. GDs working for me who made $130,000+/yr. As a VP of Design I made over double that. Get the AIGA graphic artists salary guide study it and get some ammunition for your next convo with your parents.
I'm about to graduate with a logistics & supply chain management degree, I was totally lost because I have always been a creative person but also have a business oriented mindset. Creative director sounds exciting. I'll do more research to see if I can persue a business management Masters degree for it.
Zahra, CD's usually come from the designer ranks. So if you are serious about being a CD then a pivot into design would be required.
I’m a junior in high school! I’m currently in yearbook staff for my school and I’m so in love with it. I like designing spreads, taking pictures, playing with photoshop and just thinking creatively. I’m thinking about applying for a program called communication design at a college here in the future for a graphic design degree. Do you think that’s the right choice of major or do I have it completely wrong ?
I’m thinking web design or a creative director somewhere along those lines.
You have it completely right. Also take some marketing courses.
Thanks 🙏🏻
fay afshar, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
so that's what Serban Cristescu did on Futurama and Disenchantment. Cool !
Thanks Roby!
I've been a creative director for a small magazine for about 5 years now, but I could definitely learn more about the position I'm in so I can transition to a bigger and better position one day. Thanks for the tips. By the way I replaced my stolen MacBook finally, if you remember that.
Fantastic! I do remember Jonathan - congrats on the new laptop.
Hi! I am curious, as I realized this is something I have been passionate about all long…but I have a bachelors in psychology LOL. I see you mentioning marketing and business as a step in the right direction, what about project management?
What a great video. I've been a Creative Director for the past 4 years, and although I am doing many of the things you mention in your video, It is so refreshing to hear anew.
I particularly struggle with 2 things: first the little time I have to design; which it seems should not be part of my job, and second the management of projects.
Any tips and advise on how to make the management better?. I've tried all kind of tools, spread sheets, white boards, Management systems, but still having a hard time.
I'm not sure I am enough of an organized person to do a good job there, and sometimes I wonder if been promoted to CD was the best option.
Thanks for the great advice on all your videos. I will pass your channel to all my designers.
GD for the RW, You're right, in a perfect world you would be directing and not designing - but some companies need all hands on deck and you have to pitch in with the design work. All companies are different that way.
As far a management of projects go: that is, keeping all the phases, presentations, reviews and revisions rolling on time and in order - yes it is complex and it can be very overwhelming. I've been at it for 30+ years and I'm still refining how I do things. I wish I could say "use this app - use this method" and it would all fall into place, but it's not that simple, and all projects are different, so it's never that easy.
Personally I use a combination of a Gantt chart for timeline and calendaring (and visually seeing overlapping projects), a spreadsheet to track phases, deliverables, teams and assignments, and a plain old To Do List (also a spreadsheet list) that I update every day with the newest priorities- marking off the "done items" and elevating the "hot items". And it's always 50 items long - that never changes!
Finally, the fact that you are now a CD is great. Many never get that far. Don't go back. There are too many limits on compensation and growth (business and strategic knowledge) to remain a designer. Don't get me wrong, I love design, and designers, - but everyone has to grow and continue to challenge themselves.
Thanks for the great question. Its given me an idea for a new video!
Phillip, thanks sooo much for the fast response. You are absolutely right, and I consider myself pretty lucky on the sense that I still have time to design. I've been on this beautiful profession all my life (almost 20 years), and overcome many challenges, so hopefully the new "managerial" part of CD will become second nature as well. As a self-taught person, I've never had the opportunity to learn directly from anybody that could show me the ropes, and I feel now that at 50, I may be missing many things and sometimes feel a bit of a "Imposter" :) (yes I watched that video too)
We use Basecamp as out project management tool, but there are some things I feel is lacking. As a very visual person, I would love to see how the different projects overlap, and I tried to translate what Basecamp offers into some type of big spread that I can print and have on my office; at the moment a white board is my best friend.
But my biggest problem is the "hate" I have for Excell, or any other report with that look and feel.
Watching your video has been a wake up call. It was nice to see I'm practicing many of the things you mentioned, but it was better sseeing the things I have to work on.
Once again thanks for the great videos and the sharing of your experience, your work is awesome, and I will definitely keep coming every week and check out all new posts
Hey, connect with me on LinkedIn!
Hey guys, really enjoyed reading your comments. I am currently working in the VFX industry as an artist/ technical artist and have come to the realization that I want to become a CD, more so because I enjoy keeping up with the technical and aesthetic aspects of this industry as well the people, project and financial management aspects. I don't have (in my opinion) any relevant financial management under my belt and worry that that may be my undoing. I've been on the designer end for almost 13 years but I've always enjoyed projects where I was able to assist artist and trouble shoot solutions that came up, it just felt more fulfilling.
I am self taught and very much feel an impostor which also scares me a little that I'm foolish for wanting to become a CD.
That being said, how would you suggest I go about seeking mentor-ship within the studio? I fear (despite how nice a person he is) I may give my leads or the studio CD the impression I want their job, when in reality I plan to move on in a couple of years but would really like the experience to help me get started in that direction (without feeling like a complete impostor).
Love the video.
Amazing Video, thanks for sharing. I would like to ask that apart from design are there any other fields where a CD works in or is responsible for. E.g Videos or Campaign design ? Curious to know.
CD's exist in lots of industries: Gaming, Product Design (in just about every industry that makes ANY kind fo product - from Cars to Window Blinds), Industrial Design, Motion Pictures (Film Industry), AR, VR, 3D Animation, Animation, Interior Design, Food and Beverage Industry - the list goes on and on...
Great Video & Informative. 😃 👍👍
Wajahat. Check out my comment to @Albu Cristian (above) there are some ideas there for you, too!
Philip VanDusen ok. checking right now 🙂 Thanks Sir.
so this was Justin's job for SB19's What MV? wow! he's so talented.
Curiousity kills me =.=
Thanks Phil. I wish you were my creative director :)
Thanks Kashif that means a LOT to me.
Hello sir, I stumbled across your video and I ran through the comments and I see that you are very active with your audience and that is very refreshing. I am currently in the Air Force and I have been going to school for marketing and I have done a ton of research and internships seem to be a MAJOR aspect in becoming a creative director. I do not have ANY experience in internships seeing that I am active duty. I am 25 years old and I want to know is it too late to start? How do I start to gain experience while being in the military? I have been in for 5 years as MP (military police) and I want to finally start pursuing what I really want to do...I would love any advice you have to offer. Thank you very much for your time sir.
Milla, I think getting design training experience while in the service will be difficult. But at 25 you are NOT too old to start. I didn't start design until I was 32! Do whatever self-training on design that you can do on the internet with free resources like UA-cam and others. Then as soon as you get out take some design courses. Until you learn the craft of design there is no point in getting an internship - thats where you have to start working as a designer. They don't teach you there...they will want you to perform!
More vids on Creative Direction would be great
Will do! Thanks for the nudge.
soooo helpful!!!! thanks so much! I actually want to go into the field and this video reassured that. thanks again!
Hey Ivory-Michelle! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Hi Philip, in India, a senior copywriter has a scope to become creative director. According to my knowledge, there are copywriters who are promoted as CDs.
Yes there are copywriters who are promoted to CD's, but generally CD's in copywriting or strategy and not CD's in design. At least not here in the US. Having training and experience in design, aesthetics, color and semiotics is critical to determining the best work - which is the primary reason a CD exists, managing the design team and getting the best work out of them.
Hey man awesome vid! Just a quick question, do I have to study game design to be a creative director or I have to study game design and be a game designer to build my way up to be a game director?
CEO - EVERYONE - works their way up to CD - NOONE starts as a CD. Ever.
That is totally me and what I have been done the last 9 years (without a promotion or a title)
2 years is OK, 9 is too long. Ask for a promotion, a salary increase or walk. It's easiest to find a job when you have one. Talk to some head-hunters.
@@PhilipVanDusen i did this for 9 year in Qatar...only locals get promotions...but now that I'm in US I'm sure i will be much more appreciated ☺️
I think the part about the creative director being in charge of morale is highly underrated.
I totally agree - and too many CD's forget that fact.
I appreciated this explanation so much! I am a recent college grad and I am looking for entry level work experience that will guide me towards becoming a CD. Where do you recommend I start? I am interested in creative industries such as museums, interior design, television/film. and fashion.
Hey Ashley! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. It really comes down to what creative field you want to be a CD in! Try working for a temp agency that places graphic designers for a while and try out a bunch of different places before you take a full-time job you'll have to stay at for a couple years. Check out this video of mine for more info on the how and why of that approach: ua-cam.com/video/RGffnBbw3Ag/v-deo.html
Hello, such an informative video! I've been working my way around the music industry, doing odd jobs with venues and recently I was looking into getting a job in the creative services of a label company. I have a BFA on top of my art high school experience in Fine Art and I was wondering what else I would need before starting this process. Also, do you have any tips on how I should find work in this area? Thank you!
Milena, the best way is to create a portfolio of projects that are in the industry you are curious about joining. Do a bunch of marketing collateral for the music industry - copy the designers who work you love to learn how they did things (but only put the original stuff in your portfolio).
Hi sir please can you tell me briefly about creative director and it's works.
And what are the stages after10th to become a creative director
Heyy!! Great video! I've always had a question! What exact team does the CD manage?
Mariana, A CD manages graphic designers, sometimes called the design studio or the art department.
Thank for this video! I was also wondering what the difference between a creative director and a graphic designer is?
A CD manages the department team members. People management.
I am 12 and I am looking forward to work for epic games as an creative director. I been studying about it none stop. I find it perfect for me because I brainstorm easily, it’s a daily thing! I am also an IB student in middle school which would help with encouraging the team :>
You rock ShySloth Arts!
As a CD, do you have free time during the weekends?
Hello, I just stumbled upon your video and it was really helpful for me to understand what exactly a creative director is.
Would you say a bachelor of marketing and a master of arts on sound and image directing is useful for someone to work in advertising and eventually becoming a creative director? What would you suggest to a student who tries to prepare herself to get familiar with the area?
Eylul - if you want to direct video and film then, yes - that is a good approach.
can i became creative directors by taking only illustrator and graphic design.i have no idea how to become one and what degree and courses we have to take.i liked watching this it is awesome.i was like woah!!
Great video sir! I have two questions I would love for you to answer.
1. Is graphic design the only major to allow someone to get on this career path, or could a major in marketing work?
2. How long on average does it take for one to become a creative director?
Great questions Ash,
1) Marketing doesn't really have creative directors, unless you are talking about advertising agency work, where at senior levels they can overlap a little. But Marketing is a great field of study and I wish I had studied it more formally in school. It is also applicable to almost any business you find yourself in so that is a huge bonus. But it's not designing - so you have to weight how much you love actually creating designs.
2) It depends on the size of the company - in a tiny co. or agency you could become a CD in 4-5 years. In a larger company or agency it could take 10 or more.
I really enjoyed your video! It allowed me to truly understand what they do. However, I am not sure if it is a job for me. I am sure that I would like to do something in the business field but I don't know exactly what. Many people in the comments say that they are good artists or graphic designers. I am good at creating power points and projects but that's it. I am just completely lost in what I would like to do in the future. (If anyone can help me out please reply to this comment! Thanks!)
Hey Jazmin! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in! and good luck in your journey to find your niche!
I think I match this job role!!! Thanks for this valuable information. I had a question. If you want to be a Creative Director but you are not a graphic designer, illustrator, animator or a creative professional, what kinds of experience/education do you need to eventually get into that role? I have a BFA in Art Education, MA in Teaching and Learning with Technology & MA in Organizational Management (Media Management specialization). Also, do you absolutely need a portfolio to get into this field? If so, what should you include. If not, what can you use to supplement a portfolio? Thank you again for posting this video!
Morgan I would need a book to answer all your questions. But you need to work your way up from the bottom as a designer to get to the CD level. No one starts there. Join the Brand Design Masters Facebook group - folks in there can help.
@@PhilipVanDusen I know I ask a lot of questions! You should definitely write a book! That would be so cool & helpful! Thanks for the advice! I'll check out the Facebook group! ~Morgan :)
Hi Philipp, very interesting approach to explain this work, how about the "global" idea of the salary for this kind of work ? I know this is very different obetween each agencies, but approximatively, what is the right salary for a Creative Director ? I'm interesting on this. Thank you in advance.
Steve, Salaries vary greatly as you said depending on the agency/company/state/country etc. Salaries for a CD can range from $120k to $300k and up depending on the organizational structure. Check out the AIGA annual salaries guide - it's super informative - but it can low-ball the numbers some times IMO.
Great video! Do your recommend any publications or websites that are good for design inspiration and/or New designs?
Sarah, cruise behance.com, designinspiration.net, communication arts (commarts.com)
Check 'behance '
I know this was 4 years ago but I hope he responds (or anyone else). I’m 15 and wondering what I should do with my life. I’ve read multiple books in how to be rich or financially literate. So what I’ve summed up is your salary does not make you rich (it just helps). Knowing that, I realised I don’t want to become trapped in the wheel of working for money. I write poems, draw frequently (mainly shoes or design) and create music. I’d like to work with my mind and not work with my hands which all the other boys are doing (becoming builders etc,). I was thinking of becoming a creative director or have a career in creating. ***QUESTION*** if I’d like to pursue a career in design or creation, what do you think I should do to set me up for success? (Books? Good Habits?,etc). I feel like we were born with a brain to create and think differently. I’ve always been different from other people in my school and want to use that as an advantage. I love this channel and great video thanks. :)
First, you need a more optimistic avatar name...LOL. If you want to pursue a career in design or any thing creative - start doing that creative thing: designing, music, photography, writing. Become exceptional at your craft. That is job #1. No one becomes a Creative Director unless them rise through the ranks of design as a worker and is excellent as a creative. Being a CD is about managing people, project, clients, finances and finally about giving people creative guidance. By the time you are a CD, you basically don't design anymore - you are a creative executive, a manager of people. Learn good work habits, focus, discipline - but you do that by learning to be the best creative you can....hope that helps.
@@PhilipVanDusen thankyou :) I’m a big fan of MF DOOM so that’s what’s with the name ahahah. Thanks for responding and I’ll definitely keep getting better at my craft.
Do you have any favourite design books or books that inspire you?
i have a dream to become a graphic designer..but i was thinking if when a graphic designer has amazing skills and is very talented..do they get promoted onto a creative director? or..when you get your degree in graphic design do you just start right away as a creative director. great video subscribed :)
APanda - you were right the first time. 99% of CD's become CD's after years in the industry and they work their way up through the ranks - eventually being promoted to CD after demonstrating excellent design, project management, budget management and people management skills.
I like art a lot and am looking for a career involving art is this a good job for someone like myself ?
What a great video! How do you stay up to date with the current trends?
Mr, check out this video I did on trends - I discuss how I gather them in it: ua-cam.com/video/hTz6cPyQiTQ/v-deo.html
How many years of experience do you think person should have to become a Creative Director? Great video btw!
8-10 yrs
I just found your video and at this moment of my life I don’t know what I wanna do, I know that I wanna do something creative I’m a very creative person. I wanna put out animations but I don’t have the best drawing skills but I know I want to do it but I don’t know how to get there or where to look for answers I seen that you reply to almost every comment so I thought why not? I’m currently looking for a college to attend but don’t know what I should major in to start of the career path of one day making my own cartoons or being a team leader and working on a project together. If you or anyone reading this can help me please feel free to comment. Thank you.
alanthe, Start by taking drawing classes. Just basic drawing. Sketching is a very important skill in almost any creative profession and one that surprisingly few designers still have. Take a good graphic design foundation course. You'll dabble in illustration, photo-retouching, typography, layout, web, animation - from there you'll find out what you like and build from there. You don't have to know the final answer going in - you'll discover as you do it. Just start.
I'm guessing that a creative director is very much the same for any industry. I'm going into game design and have been leaning towards creative directing, is anything that I should focus on because of that?
Cup Cake, You're right. Creative Direction is the same in any industry - you just have to be at a high level in understanding the technical and aesthetic aspects of that industry. Most CD's come up through the design ranks - and then learning people management (soft skills), project management and financial management. Those last 3 are the skills many aspiring CD's never think about - but are a very big part of being successful as a CD. Good luck!
@@PhilipVanDusen hi Philip. I have experience working as a Jr. Project manager and project analyst. I'm think about getting in the creative field. How do you suggest I do about getting into this field for example what type of internship.
I think I want to become a creative strategist, is it possible for me to become a creative director in the future ? I already come from a design background
Fckn awesome. Just found out the work i was made to work with.ä🤙🏽🤙🏽☀
Edmin - get out there and hunt it down!
Hi, I saw the video and its a very interactive one. I have been currently working as an Assistant Manager and have been looking for a change. By seeing the video I think my skill sets are the same as what you have described but I don't know why am I not able to get a job as a Creative Director. If you could help me to guide towards it, it will be really helpful to me.
Kaustav, I offer creative career coaching if you are interested in working with me. The link to my website (and on the site more information on coaching) is in the video description. or here at philipvandusen.com/oneonone
@Phillip VanDusen
Thanx for the nice video.
What would younsay is the difference between a Creative Dorector and Art Director?
Great question B. Here's the short answer: 90% of the time an Art Director is a lower level title beneath a Creative Director. AD's are generally focused mainly of design or creative product, but CD's role, and breadth of expected influence is larger. On the rare occasion when there is not a CD role in the organization, AD might be the highest level in the design area.
@@PhilipVanDusen Thanx indeed for such a good explanation. Appreciated. And if I may bother you with one more.questio I would be trully indebred for your opinion.
What would you.say is the difference between Creative Director and the Content Director/Manager? I find theae two similar as well.
Im conflicted as Im not sure what the best way to reach this stage. Do you have any insight to internships that may be available for someone like me? This video encompasses everything id love to do like you, so thank you!
Chante, Thanks for the comment and question. I don't have much info about where you are in your career to go on, but if you are looking for an internship, you are just probably starting out. If you have a design degree, you can use your career placement office at your school to help locating and internship, or you can put a portfolio together and start contacting agencies and companies you would like to work for. Get the email address of the CD and send them your portfolio pdf and a short note explaining what you are looking for. You got to take the plunge, do the scary stuff and put yourself out there. They aren't gonna come to you. And if you are just starting off, what do you have to lose?
Hello, thank you for the awesome video! I was wondering if in order to pursue a career in being a creative director you would need to have a bachelors degree in graphic design? Is it possible to become a creative director with a bachelors degree in Art as well as Marketing/Business?
Yes, it is. I have my Masters in Painting, a BFA. I don't even have a degree in design. I learned it all on the job, including business and marketing--and I became a CD, and ECD and a VP of Design in a Fortune 60 company. But getting a degree in Design with a minor in Marketing or Business is the best route.
Philip VanDusen Thank you so much for the reply, you're a legend!!! Is the salary good for a creative director or is it risky and varies a lot?
What's skills do I need to learn as a creative directors
First off, great video! I have a couple questions. What college courses would you recommend majoring in and courses I should have as electives if I were to pursue the career as a Creative Director? And what courses to major and choose as electives if I were to pursue being an Art Director? And how was your overall experience during college? Was it overwhelming? Or fairly simple?
Thanks Smazing! I actually got my degree in painting and came to graphic design through the apparel industry having started my own company. Major in Design, minor in Business. That's my advice. College or any school is never simple or easy if you do it right - that is - challenge yourself!
Philip VanDusen Thank you so much for your advice! I have been having trouble deciding what to study, but now I know what to do, thank you!
This sounds cool. I am an artist doing my masters and really reconsidering everything - my skills, financial viability etc. I finally decided to look up creative director and it seems like almost like an extension of a critical artistic practice except there's collaboration, management and specific business goals. I personally love talking to others artists and designers about their ideas and the process cos it triggers my own imagination... so much so that sometimes I think I'm better at talking through ideas with others than actually making art. But it seems a creative director should be someone who actively hires and nurtures ppl who are more skilled than them anyway? Correct me if i'm wrong.
The only problem I have right now is where do I even start! In a way, I already know I should probably start out as a graphic designer. Are there other ways in my context? Also, among graphic designers, how is a creative director determined? My guess (and hope!) is that it isn't always necessarily the best technical designer that is most qualified to be a creative director. Ahh anyways, great clear video. (I feel like I answered my own questions, if u can expand, complicate or dispute them please do!)
potbotra! Great comments and questions. Yes, I would say that the best way to start is as a graphic designer and work your way up. Pay close attention to the strategy of design, the business of design and working on your people skills - communication, listening, writing - these are what managers look for in people to promote. Yes, you are correct in assuming that people who make great CD's aren't necessarily the top designers, but the ones with the broader skills I describe in this video. I'm certainly not the greatest designer on the planet - and actually stopped designing for the most part pretty early in my commercial art career when I began managing designers. That IS the one thing many don't realize is that you design much less when you are a CD. So many of the best designers don't become CD's for that reason. Any many who do, regret it when they find out so much of the role is about management, finances, performance reviews, HR problems, client communication, etc etc. Good luck in your career and keep tuning in.
Do I know anything about design? Take a look at my portfolio on my website. Look at the work I have done, and the clients I have worked for. P&G, Levi's, Pepsico, Gap, Inc., Chevron, Petsmart, Safeway, just to name a few. Ask my clients if I know anything about design. Ask any of the hundreds of designers I have mentored and managed. I think that will answer your question.
I just realized I got defensive and maybe you weren't actually talking to me, but to potbotra...even so...look at some of the greats: Steve Jobs, Elan Musk - not designers - but incredible CD's in reality and design visionaries - you have to admit.
Hi philip!
Can you please recommend some books to read about (or related to) this topic?
I´m a graphic design student and I want to learn more about this career path! Thank you.
Pablo, Have you ever looked in the description of any of my videos? There is a recommended book list there. They are Amazon affiliate links, FYI. I highly recommend any and all of them.
@@PhilipVanDusen Sorry philip, I didn´t read it before! I just watched the videos, and I´v been missing this great information!
Thank you very much for your help, and your great content.
How can I learn more on getting good brief from clients who dont really know what they want? I do art covers for musicians
You have to help them write it. We are always going back and forth with our clients to arrive at a good brief. We've even done trainings with the client sop they can get better at it. Have you checked out my video on CB writing ua-cam.com/video/YvOuugfgN1M/v-deo.html
This job sounds like a lot of what I currently do as a technology consultant, but I want to get into the design aspect. Right now I work with clients at fortune 500 companies and write up design documents for reports and interfaces, then I work with developers to have those objects developed. But I am longing to get into a more creative field. Right now I have an undergrad degree in Information Systems, do you know what Master's degree would be best for getting into a creative director position? Thanks for the video, too
Rachel, a masters in Graphic Design IMHO. BFA, then an MFA. But an MFA is only really necessary if you want to teach or you just like school. Practical work experience trumps it all. If I had to do it all over again, I would have gotten and masters in marketing. There is a school in San Francisco that offers a "Design MBA" that sounds really cool.
I'm currently in college and I'm not exactly sure what career/s will suit me since I want to create fictional stories through games, animation, and maybe comics/manga. It doesn't help that while I've dabbled in 3d modeling, filmmaking, and drawing, I don't think I got the skills to achieve my dream.
TJ - just keep going, trying and learning. It will happen!
So essentially act like the entire weight of the studio's responsibility and reputation rests on their shoulders (because it does) like a boss. - I only have 1 junior designer working for me and I'm starting to identify all that!
That's just about right...
Does this means is just a fancy title for a lot of work position?
hello philip, i'm a senior in high school and am highly interested in the role of creative directors. I have a pretty solid design background (been in art classes throughout high school) as well as being interested in the business side of your work. I'm just not sure what major to go into that would allow me to pursue both of these interests. Please let me know what you think, and thank you!
Pat, Good questions. I would major in graphic design and then take as many marketing courses as you can as electives. Or major in what's now called "Communications Design" which is a catch-all title for digital, web, traditional graphics design, motion, etc etc. The only missing thing is the marketing/finance/business stuff which you will have to actively seek out and build into your course program. They are also now beginning to offer Design MBA's which if you eventually do post-graduate work (after you get a BFA, or BA) would be the BEST way to mix the two for a career as a design executive.
Philip , thank you so much for your input! I think trying to work in marketing classes is key for sure along with a graphic design degree. I've applied to a few schools in the state that have art programs (PA) but if any specific come to mind, I would be more than happy to take suggestions. Lastly thank you for reaching out it really means a ton!
I went to Tyler School of Art for my MFA in Phillie. It's part of Temple University and is an excellent art and design school. Good luck!
thank you for the awesome videos. wanted to ask you how do you start the conversation in a company about the need of a creative director.
liien,
I am going to assume that your company has a few graphic designers, but no creative director or manager of those designers. Is that what the current situation is? You want to know how to get them to realize the need one?
Philip VanDusen we are actually not a graphic design office, that's the problem. it was a start up that was bought a couple years back and does interior design, trends research and events. since it was bought, the management and operations sit somewhere else and the designers live in a very forced flat hierarchy that is only comprised of junior designer, designer and senior designer... I started a few months ago and do a lot of graphics even if I'm an interior architect. that's what led me to your great channel. we are total almost 30 people and I think we would benefit from having a creative director.
@liien87,
I'm just about to record a video on how to get promoted to creative director (it should post in about 2-3 weeks) where I actually will cover a bunch of the ideas I would give you here. It's a long list, so watch for that video to post!
I'd start by making a list of what you think the advantages to having SOME hierarchy in the studio and then discuss it with your manager - or the remote manager who could make the org change happen. Focus on financial advantages, productivity advantages, speed advantages, quality of work or quantity of work advantages. That is what the executive branch cares about. They won't care that you just want to be a CD.
Then just start doing the CD job - act and communicate and behave like you are already. No one gets promoted unless #1 they ask for it and #2 they show they can/will do the job BEFORE they get the title or the pay.
Good luck!
Philip VanDusen thank you! looking forward for the video!
Liien, I did post the how to get promoted to CD video, make sure to check it out. It's a good one I think.
Hii, im an intrigued 13 year old and I just wanted to ask if I could take communications as a major for college or if I could take fashion business too? my second question would be is it necessary to have an ideal knowledge of IT and computing because I absolutely hate it!
I'm now in college studying marketing. There's no doubt that I love creating and want to be a creative director one day. Think I should start taking a Graphic Design course and work on it so hard. Do u think that's enough for now? Do u think it's a bit contrast with those who major in design/art right when they're in college and have some focus on marketing thing? Thank you.
All CD's start as designers. All of them.
Hey Phillip, I’m thinking of pursuing the CD path by starting out as a content writer/copywriter. How different is the path to CD compared to starting as a designer?
Joel, if you want to be a CD in design - you need to start as a designer (jr. designer). If you want to become a CD for copywriting (and editor) then start as a copywriter.
Hello can you tell me which degree should I pursue after my 12th boards for becoming creative director?
what is the step by step to getting a job as a creative director? what would I study in college?
Makenna, It depends what you want to be a CD in. film? Design? animation? you see there are CD's in many creative fields. Generally you get a degree in that field you want to go into and start at the bottom and work your way up through the ranks.
@@PhilipVanDusen i think design.. i wanna be in cb in fashion industry so how do i do it?