Online Masterclass | Strategic Insights: Balancing Big Data from Operations with Smart Data

About the online masterclass
In today's data-driven landscape, organisations are faced with a wealth of information stemming from operational processes and logging of operations, commonly known as big data. However, the true value lies in discerning actionable insights from this vast pool of data.
In this online masterclass, Dr. Vincent Feltkamp unravels the concept of smart data, which is strategically collected to enhance customer understanding and drive meaningful outcomes. By combining big data from operations with smart data for customer insights, attendees will gain a deeper understanding of the nuanced differences and complementary roles they play in organisational success.
Through practical examples and actionable strategies, Dr. Vincent Feltkamp highlights the importance of leveraging big data to optimise operational efficiency. Simultaneously, we will look at how to use smart data to cultivate a deeper understanding of customer behaviours and preferences.
You will leave equipped with the knowledge and tools to strike a balance between these two data paradigms, unlocking the full potential of data resources and driving sustainable growth.