How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough
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- Опубліковано 9 січ 2021
- In 1958 Momofuku Ando developed a new food with the goal to help end hunger in Japan. You might be surprised to hear that that food was instant ramen. But every day, an estimated 290 million people eat instant noodles. Instant ramen and Cup Noodles have become a staple of supermarkets around the world. And over 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?
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How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough
The first time I ever ate Ramen was when my mothers food stamps got cancelled and we had to get food from a church donation center. Mr. Ando definitely did a great service to humanity with his affordable and filling invention.
Yes I hope we can continue to make this more nutritious and filling.
@@madcowgirl0131 Try putting 2 packs usually Japan instant noodle are pretty small
@@madcowgirl0131 well you can add eggs and some veggies to make it more filling and nutritious.
@@kuyalouie946 yes eggs and frozen veggies are an affordable way to add to this meal.
Church is amazing
"How Instant Ramen became an instant success"
*Poor college students*
True 😂 but u also enjoy it don’t lie
and people in prisons
Instant Ramen: from poor post war Japanese workers to Poor college students
Also me but I'm not in college
It saved me in College.
The creator of instant noodle.... He is the SAVIOR for broke students all over the world... I'm a medical doctor now and I am grateful for his invention... It definitely saved this once starving medical student during my medical college years... God bless his soul....
Jesus Christ is the savior.
you are a doctor and love this trash? white flour deep fried with MSG. that is good nutrition? you must be a really stupid doctor or a liar
@Thisis Gettinboring Pastors are just professional storytellers and people who go to church are the children who listen to them
@@wolfplayr2137 John 6:51
“I am the living bread which came down from heaven: if any man eat of this bread, he shall live for ever: and the bread that I will give is my flesh, which I will give for the life of the world.”
@@mikem4904 ramen is waaay better than bread. Jesus would agree.
I survived on instant Ramen for 2 years when I was homeless. I thank God they existed and kept me going
Respect +100
Hope you’re okay now
How did u cook them
@@Joe-dw7xu you can eat them raw, its not that bad 😉
I saw how popular noodles were with the homeless and street people working security, before I didnt pay that much attention to noodles
So many doctors, lawyers and engineers were born because of this.
Yep, also that one food that provides safe space and comfort whenever you eat it
@@zainbakeer970 I don’t think 5 minute crafts are engineers
@SnizonYT His articulation sucks
Also.... Can be really bad for u if not eaten in moderation.
@SnizonYT that doesn't explain why they were born tho that was the point
The hero we didn't deserve, but the hero we needed.
Who was the hero that had saved us from hunger during the Great Depression？
- SPAM！
and the Align soilders in the WWII？
- SPAM！
and the college students these days？
- MARUCHAN！
- What？
We needed is hero that is good
@@gasorzano7077 and some muslims claim noodle created by arab people lmao
plot twist: he isnt actually the one invented the noodle. also hes not japanese lel
Woah
I live in Central Vietnam where floods and typhoons used to be very frequent sights. Instant noodles were considered a major emergency ration for regions isolated by high water since they can be eaten raw or with warm water when rice becomes difficult to store and cook due to electricity and gas shortages. Even when life has been good and I hardly eat noodles anymore these days I will forever be grateful to Mr. Ando for this wondrous invention.
Why would you need gas or electricity to store rice ? As long as it's kept dry it won't rot
@@Joe-qm4yvI think he meant to cook it. You'll need gas or electricity to cook the rice
He should get the Nobel peace prize for what he has accomplished, a foot closer to ending hunger and peace. These noodles got me through them tough times and still are.
He made it to end world hunger but he became a legend with a museum and feeding a lot of people. Thanks for the Raman sensei
@Business Insider Fake lmao
He made it too reserve the noodles
Well I heard it was made by accident
He sure was a world hero.
I mean, someone who nearly ends world hunger is worth making a legend out of IMO.
I am eating instant ramen during quarantine and it’s one thing keeping me sane
Same
A ramen hack: Instead of water use Chicken stock or Vegtable stock! If ya got Onion drop it on there!
Add fresh chopped or smaked garlic into the ramen and you'll never regret it....add egg at the end and don't stir it 😋
Throw a scrambled 🥚 in there make it even better
meanwhile, at my south florida high school, everyone is maskless, minus me and a few others
As an American I can confirm ramen is in every grocery store and I honestly love it, even if its a bit cheap and waxy haha
Almost a comfort to know even if I got like $5 in my bank account I still have a way to get cheap food. Thanks, instant ramen!
Tf is waxy ramen
It’s so cheap and great. Pop an egg, some random greens you bought a few days ago, flavor +100
1 half case of 12 maruchin Ramen chicken or beef is only like $2 a 12 pack. it really helps when your struggling
Maybe stop spending in such a way you're only left with $5...
@@heresjohnny602 Dude I'm in a good place in life now but about 8 years ago I was broke and not through any fault of my own. After rent and utilities I was still left with like $20 in my bank account because my job didnt pay much at the time. Ramen was a great way to get cheap food. I have never smoked, drank alcohol, played the lottery and didn't even eat out much. I was poor because my job didnt pay much. Like I said now I'm way better off but for many many people it's not a choice or a fault to be poor, it just happens and is a part of life for people who don't have the privilege or help otherwise. I worked hard to get a better job but it took time.
His noodles got me through tough times. It really was an "emergency comfort food".
Absolute legend even has his own anime.
For tourists going to Japan, I highly recommend a trip to the Cup Noodle Museum in Yokohama which is a physical representation of this video. The coolest part is that you can make your own custom cup noodle as a souvenir (cost included with admission).
@treezy sadly i can't put pika emoticon here
WTF that sounds awesomeeeeeeee
This sounds so cool. Cant wait for the border to open up again!
I was in yokohama the other day I didn't go wtf I'll have to return now haha
I’ve been there and yeah it is very cool and I even made my own ramen.
The holy grail of college students
And hot pockets
you mean broke adults aka. me
I'm in my thirties and still love the stuff but I have stepped it up with the quality ingredients that I add to it.
Period
@@Woozlewuzzleable Same here! Ramen is just part of life! Delicious, warming, hearty... Just great!
Fun fact: Actually Japan had been facing poverty/hunger issues way before WW2, so a lot of industrial food inventions were made by ordinary people/scientists during the 1910s to 1930s. Many of these products are still used and loved today. Examples are Yakult (created due to rise in intestinal illnesses from economic downturn in 1920s) and furikake (due to calcium deficits in Japanese population).
Man, Yakult is the jam!
A. Lemonade + Yakult combo is really good~ Sour but good~
He messed up his backstory his real name is wu baifu and he is chinese not japanese
My teenager taught me how to up my ramen game. Now i add veggies or boiled eggs and sometimes leftover chicken but my favorite is adding a small spoonful of peanut butter which gives it a wonderful flavor. Obviously i don't add all those things at once it just depends on what's leftover in the fridge 🙂 I just wish the sodium wasn't so high in the flavor packet. Using half the sodium packet is less salty but also less flavor. I'd like the best of both worlds, all the flavor and half the salt.
My favorite is Shin Spicy Chicken and I only add 1/2 the packet, adding garlic, and a slice of craft cheese once cooked. So good!
It would be beneficial to many people if they could add flavor with out as much sodium an example the Beef Maruchan / ramen noodle soup is 720 mgs for 1/2 the noodle and flavor packet or 1440mgs for the entire packet . Will check it's likely Top Ramen numbers are close
@@heartland96a Top Ramen is only 1330mg! 🥳
😬
@@MWorsa I did find that Costco sells a "organic millet & brown rice Ramen" 12 pack of noodles only
Zero sodium .
Down side the bag is not resealable and portions are not wrapped , but a chip clip will do.
@@heartland96a I usually just use half packet, add curry etc.
Evolution of UA-cam Ads.
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2015: Skip ads.
2018: Skip ads after 5 seconds.
2020: Video will play after ads.
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2050: UA-cam renames AdTube".
In Mandos" voice this is the way"
UA-cam red i haven't had one single add as soon as youtube red because I thing i got it and I can never look back
@@anguianoalan100 LMAO just use ad blocker that’s a waste of money
@@KESTRAL23 Hi, sorry I'm an old-fashioned. Could you tell me how to use ad block? Thanks.
@@arifahisnaini ... Two options:
1. Adblock: ua-cam.com/users/results?search_query=adlocker+youtube
2. If video has multiple ads embedded throughout the video, skip the video to the end, then, start the video again.
I love how the presenter seems like he doesn't want to disturb his neighbors, but still manages to project his genuine enjoyment of this subject. 😁
My first comment on Business Insider, and it's getting pretty good "ups".
OVERSHADOWED BY A BOT!!!!!😑😑😑
@@benjaminforman8901 don’t call that number 😂
A N I M E
N
I
M
E
He’s just a beta
@@neogaki nah I like it most people are too loud on YT
Couldn't see my life without instant noodles. Absolutely love them
I can confirm that ramen is a big thing for Egyptians as well especially amongst students both in school and college. We spend long hours between school and extracurricular activities that we rarely get to go home for lunch or dinner so we have ramen from one of the many stands available at every turn. We call them Endomi after the most popular company that makes them here.
Indomie is Indonesian brand founded by Chinese Indonesian. Co-incidentally Ando Momofuku is actually Taiwan-born Hokkien Chinese, his birthname was Go Pek Hok, he later married his Japanese wive and changed his surname ho his wive's surname. Yes, Ando is surname of the wife.
My survival package for the last 3 years, and I'm not even in uni
What brand and flavor do you prefer
Try it with real stock and miso paste and you will never go back
@@Ben-rz9cf but it costs money
@@noeldevless than you'd think. dollar store chicken breast, bottle of soy sauce and some miso paste. You could spend like 20 bucks on that for like a weeks worth of ramen
@@user-so3nj7rj1d
I see you gentlemen are into fine dining.
Peralta: And by the way, as someone who's eaten a lot of ramen in his life, here's a tip: leave a few noodles uncooked and then sprinkle them on top afterwards like a garnish. Gives you an extra little fun bonus crunch.
Also after pouring hot water. Let the noodles souk the flavour. Cover the lid
I can't wait for the next season
BEEF BABY
Also drain the water out and add butter, teaspoon of mayo and chili flakes.. Just sprinkle a 1/4 of the seasoning packet don't use all...I could go all day with ways to Boujee them up. But that's a good
@@wickedlewis Same my guy
The first ramen I ate, was Nissin's beef ramen when I was a tiny toddler. Nissin, being the company that Momofuku Ando founded.
43 years later, it is still one of my favorite comfort foods.
There were some hard times I had to go through and at our local family dollar, a 5 pack of ramen was exactly $1 and could last me the day at least. Scraped up $5 here and there, would stock up on those packets and I'd also get something like spam to accompany it. Fast forward now to where times are better for me and I'll still buy packs of ramen because I don't forget where I came from. Say what you want about ramen, but it can warm you in more than 1 way.
Fun fact: Instant noodle is the currency used in US prisons
Instant noodle prices went up 4 cents since last year in prisons across the U.S.
@@174b9 Wow thanks good to know, prison inflation!
Most prisons across the world use them as currency
Payment and loans are made in ramen packets.
I thought it was handjobs.
When my daughter was in middle school she had ramen for breakfast everyday. I only used half the flavor packet to reduce sodium. She still likes soup for breakfast and so does her son.
@Business Insider shut up bot
I've been to the Cup Noodles museum in Yokohama, Japan. I even got to hand make my own package of ramen from dough and i also got to make a custom cup of ramen as well with ingredients of my choosing. Such a cool place to visit if you're ever in Japan!
It’s so delicious and helps keeps us fed through these uncertain times 70 years later.
As a college student, I have to say many thanks to Mr. Ando and colleagues for their invention
Greatest invention, literally saved me from hunger
this raman shit saved me from quarantine
The timing of the release of this video is insane, I was literally eating a pack of instant ramen yesterday and googled the inventor of this magical food, and this less than a day old video came up in my recommendations, like holy crap.
Crazy how youtube is able to monitor your internet presence, and turn around to suggest content that you may be interested in, thanks to all the fine print for all the apps you use...
Lol that's your data being sold. Not a coincidence at all
Ando really does deserve that glorified anime origin story. Thank you sir for creating something that feeds billions of people everyday.
I'm a Cup Noodle man myself, I had two yesterday! I only wish we could get the huge array of flavors they offer in Japan here in the U.S.
A little story about the Cup Noodle the video didn't mention: in 1972, the Asama-Sansō incident (a hostage crisis/police stakeout) happened in the mountains and it was widely broadcast around Japan with very high viewership. Because all the food froze quickly when they are taken up to the mountains, the cops relied on Cup Noodles which can be eaten with boiling water from kettles, which popularised the product.
You can, you just have to find a local market with imports, my local place is a very Japanese/Korean convenience market and they sell many different delicious native foods.
Seriously, Japanese are resilient SOBs! Respect 🙌
It's true that one person with a goal, and the determination to meet that goal, can really change the world. If only more people were like this man.
Be the change you want to see in the world.
He made instant noodles he didn't cure cancer. If you're not lazy u can buy dry noodles and add spice for the same price or even cheaper
I remember one time my cousin who thinks she watches what she and her kids eat a lot saw me preparing an instant soup for my nephew and she started telling me how bad it was, that if i left one of the soups out for days i would see how it turns and that it would show me how bad they were.
So i told her, leave any food out for days and see what happens.
lol
It's not that bad anyway. Don't drink all the broth. That will control the sodium. And then after you eat, go outside and play or take a walk or dance. Burn the calories. Ramen is fuel for that and it's fine.
Thanks for introducing the story to English speaking world. What wasn’t mentioned in the video: Mr. Ando 安藤さん was originally from Taiwan named Baifu Wu 吳百福, born during Japanese colonization. He moved to Japan in his early 20s. After World War II, he changed his last name to Ando and then regained Japanese nationality. Ando was his third wife’s last name. It was not widely known but controversial whether Mr. Ando was really the inventor of instant noodles. Two other Taiwanese origins, acquaintances of Mr. Ando’s, claimed they were the inventors. Every one of them obtained patents about the same time. Apparently Mr. Ando was the smart one who successfully marketing it.
Noodles is one of my favourite meals, I’ve had to result to buying the boxes of 30 packs to make sure I always have them 😂 I feel like I’ll be eating ramen until I’m an old woman.
I wouldn't if I was you cause it has TBHQ an MSG which will cause breast cancer an stomach cancer an they take a whole week to Digest which in other words means its shit food that your body dont even know what to do with it all the food you dont digest you go #2. #StayAway from the poison....another thing MSG is a addictive drug food.
Top Ramen went from a necessity for post war survival, to a depressing "I have no money and have to eat this" meal
What do you mean depressing, it's cheap, healthy(for its price), and delicious.
Still a necessity, just the circumstances have changed
I eat ramen when i have money too
@@romarjethrocorpuz848 no one would call ramen healthy
@@metalheadblues it's relatively healthy for a price that dirt cheap.
Growing up when we visited my dad I used to think ramen was such a delicacy. Turns out it was all he could afford but it's such a special memory. Over 29 cent noodles. Wild.
I have so much respect for people like Ando 🙏🏽
College Students: Eat?
Depressed People: Eat
My Lost Dad: E a t
EA: EAt
?
$ 6.99 to unlock your ramen
Hotel ? Trieat
In ea the t stands for (Micro)Transactions
@@go_u_r_python412 EA Transactions
I watched a Japanese tv drama on him. He lived an amazing life. So many ups and downs. Great man.
Also, I hope others also watch the drama. It's through his wife's perspective. But such an inspirational story.
God bless Momofuko Ando. Ramen has always been there during times of hardship for me.
Such an inspiring story. Didn't know the back story of instant ramen was as such. He truly changed the world.
And now overrated comments about college students and ramen
“Collage”... yikes!
what is wrong with making a photo collage?
Ok high schooler
I have grown up eating this, and they sure have come in a pinch as I struggle through college. Cheap, affordable and tasty. Love it.
Wonderful story. Ramen was a great end of month savings during grad school when budgets were tight.
where most workers are in offices with barely any lunch break time, cup ramen is a saviour.
Ramen saved me from hunger when times got tough.
Same here bruv
I don't know what my life will be without cup noodles
Hey fellow Chandra
I had no idea they were invented in 1958. It was in 1960 while we were living in Japan that we started eating that ramen. We had the two part Japanese ceramic soup bowls (bowl and lid). We'd break up the ramen a bit to fit in the bowl, then pour hot water and cover for 3 minutes. Still a favorite brand I get at the Tokyo Central Market in SoCal
You can certainly boujee this up! With a friend of mine who had almost nothing and had just moved into her place, using what she had around I whipped us up some ramen, spiced up the broth some more, added chicken, boiled some eggs and cut them in half, and added in some sliced scallops. Man. That meal was delicious and it brought tears to her eyes because suddenly she didn’t feel so alone and poor. Great memory! (:
_"with the goal to help end hunger in Japan"_
He deserves all the success in the world 👏 he established his business just to help his own countrymen than making money as his main goal .
Big thanks to Momofuku Ando for his wonderful creations
Glad they kept the prices affordable for the masses (despite how great it tastes) because some companies jack their prices up once they realize it's a hit!
The secret of your future is hidden in your daily routine, successful people do daily what unsuccessful ones doesn't
I actually see bitcoin taking over the world financially and it really making waves
Cryptocurrency is an escape for investors that doesn't want a crash, to affect them totally, that why the few that understand are up the opportunity to invest mostly in bitcoin
I once trade bitcoin on my own, is not easy though all keep making it seen, but I literally made more lessons than profit, and this has blow up my account twice
Well what you need is an expert to teach you and help you manage your trades
Thanks for sharing this here... I just messaged her now hoping she replies me.
Fun fact: That cute plant in the background is called Devil's Ivy or Pothos. Its Scientific name is: Epiprennum Aureum
Thats cool uWu
Very nice fun fact
I love how he says “still today” during the graph part, in 2019 (2 years ago)!! 5:05
Ah, good ole cup noodle and instant ramen. One of my favorite things as a kid to have. Growing up in a lower middle class Hispanic family with parents always working, they had to make every dollar count when it came to food and it was very easy to get boxes of cup noodles for very cheap. Easy little snack/meal for the boys that didn't require any cooking, just dump the water in and 3 mins in the microwave. Even after all these years, I still quite love instant noodles and enjoy them for either lunch at work or something quick to have at home
Thank you for sharing this with us and they’re pretty good 👍🏻😋💕
This is the best video so far, I really enjoyed it 👌💜
I literally love instant ramen sooo much, they're delicious af
There was a small ad campaign for Top Ramen in India. It is not the most famous brand but food enthusiasts know that Nissin it the best. Currently Maggi by Nestle has the near monopoly on Indian noodle market
Idont like maggi
Not in the South ;)
I also prefer NISSIN but there aren't much stores in DELHI
I prefer mama and koka
I prefer patanjali noodles 😂😂
Well presented, thank you
The first time i had ramen, was when both of my parents worked full time. So, my mom would make me ramen before heading to work and it was delicious. It was amazing and every time she made it, i was so happy
What make Instant Noodle/Ramen perfect :
"MSG" :)
We cannot live without it IMO
you niece and nephew?
That was a really nice video! Thanks for sharing. :)
He said something that's very inspiring it's never too late for a new beginning at any age.
Ramen is straight cash in U.S. Prison and Jail "micro-economies". LITERALLY REPRESENTS 1-2-3 dollars in jailhouse currency. An extremely important item to anyone serving time....
How do you cook them in prison?
Crack head soup!
@@maggiejetson7904 There are many videos out there on it. Buy most prisons and jails supply access to water that is hot enough that if the soup soaks for ten to 15 minutes it will cook like normal. And youd be surprised. Soup sandwiches and goulash bricks. The menu is endless. Meats and cheetos and cheese squeezes, bean and rice as add ons. There is a ton of stuff on commissary. As I said. You'd be surprised. And if you are getting 100 sack of commisary every week. You can literally cook and eat exclusively from that. Indeed some people do. They won't eat the "state" or prison food. But you gotta have money on the books and most and many inmates don't have that. But the whole prison economy runs and circles around commissary and contraband.
@@judydoyle1124 goulash, bricks and soup sandwiches my g.
@@jamessutter6700 rich criminal in prison is like getting prison in late game in monopoly
I respect this man
this was so beautiful and inspiring thank you and thank you Mr.Ando
I had Nissin instant ramen yesterday with two slices of cheese and some small cubes of parmesan added with the hot water. it was majestic.
Ah, I remember the days of deciding whether it would be chicken or beef Ramen for the evening
The pork flavor is the best one
Saved me through college!! Couldn't do it without him!
I grew up eating ramen noodles. God bless Mr. Ando for inventing Instant Ramen.
This video made me appreciate the cup noodles I am eating right now. Thank you!
Truly motivation especially now when one needs to do what it takes to live to their fullest.
Also finding their own way to make a difference in their communities and countries..
Ramen cups were a big part of my childhood. Now I prefer the stove packets, but either form is cheap and a decent meal in a pinch. All my thanks to their creator.
oh yeah, it kept me alive for significant portion of high school and college :-D Thanks from central Europe.
I'm a starving grad student and get by with 2 shin ramyun cups + fried eggs, all thanks to this dude
My God... as long as i remember, i already eat instant noodles as toddler, just about once or twice a week...
Then after i start went to primary school, my breakfast are usually instant noodles with some rice, sometimes with egg, and i eat noodles practically 5 packs a week...
In my teenage days, i eat more noodles, 2 packs at once, sometimes with rice or/and eggs... sometimes i eat noodles twice a day... it already about 10-15 packs per week..
In my college days, literally no day without at least 1 pack of noodles... sometimes just for snack and eat the noodles dry, without cooking it... i easily eat about 15-20 packs a week...
in my 20s, this is the peak of my noodles consumption, since now i usually eat 3 packs in one serving, and my personal record is 5 packs, plus 2 eggs... i even try to mix the flavor, i eat 3 packs of noodles with 3 different flavors, and somehow still delicious... i eat about 20-25 packs a week...
and now in my 30s, my consumption decline, because i already married in this time, and have a wife too cook me more healthy food... but still i consumed about 5 to 10 packs per week...
Now i'm 37 y.o, and estimated has eat at least 20.000 packs of instant noodles... 1.5 packs per day on average... still healthy, and thanks God now there is much more interesting new brands and flavors than ever... 😁
My favourite ramen ever. It is amazing to see how this was developed. Eye opening, appreciative, learning many lessons. Well done.
I love Instant ramen I had $3 bought a 12 pack of beef flavor it got old, but filled my belly to sleep. Still eat it today.
Great post!!
They used to be $0.10 per package, now they’re over a quarter per package 😩
Money worked diffrently
Mass inflation soon
HyperInflation soon.
@@arnowisp6244 hope you bought silver
In my country we have it like 26 cents for the cheapest ones and over 1euro for something "better" that actually tastes worse :D
My college self would like to thank you. I don’t know where I’d be without Roman noodles
*ramen
I love my cup Ramyon. A quick and easy-to-prepare meal that fills you up. 😊
Wow good stuff I always wondered how it all started great products!!
I ate it everyday during my childhood. I got so sick of it though lol. I would put sour cream and hot sauce to change up the flavor. I still enjoy them randomly from time to time, but I'm so happy I don't have to eat them everyday anymore.
Why can't we get some of the new flavors they have in Japan?
@Gucci Chan Yea unfortunately, Japan has a lot of cool stuff
@@What_iv_Don3 (commits suicide)
Thank you. Respect ⬆️
A surprisingly, wholesome and feel good story.
Reminds me of the history behind Sriracha.
I love instant noodles and I add carrots, frozen peas, corn, etc. while boiling the water. I also add hard boiled eggs which make them more delicious as well as nutritious.
Never liked eggs in ramen. I'd put cabbage, tomatoes peas and thai chillie peppers in mine, with a but of seasoning too. I've done corn before as well.
@@shawnjavery Nice, I don't like potato or cauliflower in ramen. I prefer boiled eggs as it is easy to make and in India it popular to add spicy scrambled eggs or any other type in some places.
Also, I like ramen dry, I only use half the recommended water as it feels spicier IMHO and firmer.
@@kurroth not really a fan of the taste of eggs personally.
Romen is t healthy at all lol
@@Ccubed92 reread it, he said adding eggs makes it more nutritious, not that ramen was healthy.
I was a poor college student after the military, ramen save me countless times lol
Man i didn't know it was barely introduced into the U.S Market in 1972. Thats bananas.
Top Notch Symposium. Thank you!
Instant ramen: can be prepared in 3 minutes
Maggi: pathetic
I found it really fascinating how popular instant noodles are in India, when you consider that noodles are not a common staple of most Indian food.
Rice for sure, various types of bread from lentil or flour bases, but not noodles.
All that said, instant noodles are not exactly healthy, when you consider the fact they're fried, and the flavor packets provide most of your daily recommended sodium intake.
@@nahor88 dude u have know idea about Indians love for Maggi for it its an emotion
@@nahor88 I think maggi got popular in the 80's, when more women started going to work and mothers had a tough time making entire meals for their kids. Also, the flavour is a mix of all your basic spices that most households have. I truly think maggi wouldn't have been popular if only indian fathers started doing chores and helping with the kids like grown adults.
@@DevyaniMulik You're partially right. Inspite of this Maggi would've been surely popular among bachelors or as snacks for kids just for the sake of change.
Really interesting how these brands took up their own evolution. In my country the far Eastern European side of things, Maggi had a really great success but they usually had very normal western soup types and the powdered spices were adored by the public for chicken noodle soup. Ramen and udon have only recently started to appear regularly and not on “cultural produce monthly” (usually held by lidl) which is by all rights considered pretty late in time.
The only problem I have with cup noodles is that it still requires hot water. There are methods to create heat packaging and I think they should develop that for cup noodles
Shrimp flavor Nissin noodles in the pink package really takes me back. My grandma used to buy the 24 pack for her grandkids and after school each day I would fix myself a small pot of noodles. Reminds me of her.
Ramen is untouchable interms of food inventions. I love them so much 🤘🏻