This simple idea changed FMCG Market forever | CHIK Shampoo Case Study
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- Опубліковано 10 тра 2021
- Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets.
In this video, we will understand the concept that brought about this revolution.
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#chikshampoo #sachetrevolution #cavinkare Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Correction @6:08
It's 36p increase and 76% increase in cost!
That's a great video pal 🎉
This allegedly brilliant idea also gave rise to a very BIG unresolved issue... single use plastic waste. Your videos are brilliant; hats off ! However, I'm sad the BIG corporates are using this idea to slowly kill the planet.
That's a good point vickram . On the other side of it , companies like Nescafé have announced they'll have 100% recyclable sachets by 2025 .
ua-cam.com/channels/VB7Jz8NuzyhonLru3fVM4A.html
How he reduce sachet cost from rs. 2 to 50 paise
Found this channel by mistake, best mistake ever.
😂 thanks bro.
Absolutely true.. it's happened to me also. 😍
Same here bro
Same here
Same Here :)
Dislikers were his classmates, who used to score more than him..
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OP🤣🤣🤣🤣
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This guy's literally liking and replying to every single comments. Hats of man, you deserve a million subscribers within six months 🙏
Thanks bro :)
I will not skip advertisment for his channel he deserve more 👍
@@manjunathpednekar2184 ❤️❤️❤️ means Alot :)
Saale isko vehla kehte hai
@@angad2685 na bhai. vo apne viewer's ko respect de raha. jin logse kama raha paiss at lest unhe thanks bola toa kya galti ki usne.?
One day we will be looking at a case study of how this UA-camr went from a few thousand to a million subscribers so quick.
Thanks alot ❤️❤️ :)
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More power to you!!
Pok u you steal my comment
One day came just 11 months later.
The way you narrate the case studies, these great ideas seem greatest
Thank you so much :)
Hi everyone,
Drop a comment about the lessons you learnt from this case study. Would love to know what you extract from these iconic strategies.
Thanks for watching
Cheers
Ganeshprasad
bhaiya this whole pandemic is a plandemic
And international scam by WHO
Bill Gates is the main leader of this scam
In the name of Covid19-21 the Governments are controling People's minds, controlling population, crashing economy and stealing human organs and as well as diverting the basic issues from the people (quality education,women security, employment,GDP, infrastructures,......)
What about the other diseases?
Lockdowns are not the solution.
Why not Corona in North Korea? 1)ua-cam.com/video/eFgqJvCCxrA/v-deo.html
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1)What about daily waged workers?
2)The govt and MNC company's employers are satisfied with the lockdowns because the work(duty) burden has been reduced.
Hello ganesh,
Just shared ur video
Hey bro... Please make a think school video on online vegetable business and grocery.... Scopes and challenges and big fishes
Noted bro.
@@ThinkSchool may i know the name of the anchor/ presenter. Superb skills he has to present the story.
I still remember that before around 10 years a free Shampoo packet of 2₹ or a small toothpaste or small hair oil bottle used to come free in the Special Sunday newspaper in Gujarat (don't know about other states) sponsered by the manufacturing company.
Btw you are going to rule UA-cam in the upcoming 2-3 years🔥🔥🔥 keep it up👍
Thank you so much :) ❤️❤️
@Rudra Thakker Even Maggi Noodles were distributed free few years back.
Yeah, they distributed in South also.
Now I’ve started feeling that there’s absolutely no need to get an MBA. I’ve always thought of going for it after my B.Tech, but I am learning the most valuable lessons from your videos. Please keep making more such videos and motivate all the entrepreneur minds of India. Thanks a lot !!
Means Alot ♥️♥️
Now a days small cococola bottle price is more than the big cocacola bottle 😂
Dude, your how to skyrocket your productivity and concentration video has literally changed my life. Can't express how thankful I am.
That's wonderful bro ♥️
Means the world to me :)
I am very proud of you.
Everyone sees videos, very few execute! That is what makes you great! 🔥
Hi. Can you please link that video. 🙏
Ideas at the Unexpected time and Unexpected ways = Turning point of life ❤️
❤️❤️ trueee
I'm just thankful this channel came into my feed a week ago.
Thank you so much :)
Once I saw your first video, I was just hooked onto your channel.
Your storytelling skills is really your USP which is amazing.
I recently read this case study for one of my Marketing classes at IIM-A. We discussed BOP and how sachets were revolutionary in the rural market but the way you narrated this story, it gave me a different perspective to look at it.
Love your videos!
This means the world to me Shubham coming from you. Thanks alot ♥️
Your English can be understood by even a kg student😎
♥️♥️
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Thank you so much :)
Wow it's interesting to see how they gamed their customers and still earned profit out of it, hats off to these revolutionary entrepreneurs
m so glued to ur channel now,even if something is irrelevant to me as an Investor, I still like to watch it and in the end it does provide with lot of knowledge
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Thank you so much :)
This all is because of this amazing man's efforts
Hats off to the creator
Watching your every single video and it actually feels like getting wiser with new learning points. 🙌🔥
This is so True. I can relate to this as recently when I went to a kirana store nearby to fetch some household items, I observed that the lower segment people actually asks the shopkeeper for a string of 10 sachets of oil, shampoo etc. instead of buying up a bottle of the same.
Was eagerly waiting for this
And thank you very much coz this channel is now a part of my activities I do 👍
Thank you so much bro :)
I bet he spends half of his time reacting to each and every comment and giving good replies XD. Love your content. Keep posting such awesome case studies. He literally made a dent in a BIllion dollar industry that was running for decades. Absolute legend.
Thank you :) I love your comments 😂
Each time i come here and watch a video I feel motivated. One of the best channels in youTube. Just need more case studies videos.
The best thing that happened in this lockdown is I found this channel during this time. Thank you youtube for recommending this. Love from Nepal.
Means alot ❤️ Thank you so much :)
The way you speak or present your videos that made us wait eagerly for another video of yours. Keep going 🧡
Thank you :) 🌟
You deserve a million subscribers for this rich content you're bringing up.
Thank you so much :)
Accidentally got the suggestion from UA-cam and since then liking each & every business case studies
Thank you for bringing in out of bag case studies. I just feel empowered hearing their stories. And also the way you deliver the content is amazing. Anticipating more such videos.
Thank you so much :)
I watch your videos during my entertainment time. So much value-creating content. Your case studies are honest, interesting and without any ostentation. Keep up the good work, this channel is going to boom soon enough within a year span. Kindly don't lose the simplistic and thoughtful touch you bring to your videos.
Thank you so much :)
Love from Tamilnadu!❤️
Keep up the good work!
Lots love bro ❤️
@@ThinkSchool you are going to be trending in few months for sure .
will comment you back on that auspicious day
best of luck .
@thinkschool , seriously one of the best content on UA-cam, love the way you communicate your analysis. Keep it up and if possible make more videos.
The way you narrate ,the content is provide is really awesome..hats off to you ...you deserve a million subscribers
Finally this is how the whole world is wrapped up in plastic pollution today
True :/
Hey Ganesh!
I've no plans to take up MBA after graduation. But, if you start MBA program at Think school, I'm in for that. 🔥
You have provided some simplistic economics, but certainly an important aspect to think about in market granularity. Thanks guy!
I've watched the video multiple times and still get something new every time
Yesterday i am watching this chikk shampu story in a tamil you tube chanel
But this vidio more information
Thank u
I just love the fact that How one small idea can turn everything upside down. How little do we observe around and how careless we are in finding opportunities
Amazing content ,everytime just awed by the case studies and the reasearch behind that.Hats off to you,for increasing our knowledge.
I was seeing recommendation of video since few days but the thumbnail which was changed that attracted me. Superb knowledge.
Keep working man , soon you will complete 1 million
Every thing that a rich person can afford should be affordable for everyone
Your vdo idea are always great.No one think a most valuable marketing strategy/lesson from simple product like shampoo, rajor, furniture etc. Best of luck for next vdo bro
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Wonderful content. Have been watching your videos for the last two months and I am feeling more elevated everytime I go through another. Keep up the good work.
Thank you so much :)
Straight to the point video with great story telling. Great job Ganesh!
Thank you so much :)
Love your content! ❤️
Every video is so informative and well narrated.
Thank you :)
The way you present is absolutely impeccable🙏🏻
You always make sure that your viewers get some new knowledge because I am learning something new in your every video👍
Thank you so much for giving us such good case studies and knowledge.❣️
You are welcome :)
Bro, please make a video on how you prepare your scripts and how to speak in videos. Your work is just amazing 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
They way you explain the cases is just amazing. Keep the good work going
I have been following your since starting of u r channel back few months back u 60-70k subs now u show what success is . Superb bro
You have good narration skills, I think you should also start making videos on the concepts of marketing.
Thank you so much :) will do bro.
man your case studies are just super informative, the amount of information and the authenticity and the quality of the content is far beyond commendable, Respect for you and the team!!
Thank you so much :)
couldn't resist myself from sharing it to everyone.....everything from the video the way it was told was perfect caught my attention right from the beginning
This is my first comment on any youtube channel ,actually the quality of information made comment on this .This is sooo good ,informative ,precise and everything else any indivisual would look for .
Thank you sir ..
Thank you for this channel.♥️
Sometimes small ideas give huge results!
When a toothpaste company found that there was lack of growth in its business inspite of good quality standards and great customer response, it had increased size of hole of the tube.
It had resulted into growth in its sales.
A small marketing gimmick!
Waiting for ur valuable Research Information
Thank you so much bro :)
This indeed was a revolutionary idea. Small entrepreneurs should think of starting with a little capital but with a bigger impact. Thanks for bringing this to us.
I'm glad this channel came in my recommendation.
Can you share some books or sources where you learn from or recommend? I know pieces of knowledge come from a lot of cross reading and consistency but if you can share some, it will be great.
That qouting action is like sharique shamsudeen💗
Athishaktam
You are doing a great job man I just completed all your business case studied in just 3 days after discovering your channel.
Your way of telling stories is so engagaging that a person can digest easily without getting bored.
I recently started following your channel and am learning.Thanks buddy.
Learning : reach, building trust and ofc solving even the most basic problem are important in business. Once you do that. There will be tonnes of opportunities to make profit.
Perfect :)
He also gave free shampoo sachets in exchange for empty sachets! Of other shampoo brands too!!
Your contents are incredible, Ganesh. Glad to have found your channel. Lot to learn from you.
This guy is so good....first time i wish a youtube channel should reach 1 million or more
I used to listen this from my Mom like there was a famous shampoo that was Chik Shampoo.
Same here. That how I decided to make this
@@ThinkSchool You are doing really great job.
Thank you so much :)
WoW.. Proud to be india Tamilan... bcz Chinni Krishnan was born in Cuddalore.. one the District in south india... and which is near by 27 km to my home town, His first product was Velvet Shampoo, A collaboration company to godrej... i used it in my childhood..
Hope you never get bald
Your channel is the best things happened to UA-cam. I am impressed bro.
Really appreciate your video, awesome information, I bet they teach this in all MBA schools.
While this case study is amazing, the amount of plastic used in these sachets is tremendous. I guess it was appropriate at that time. But today, being environmentally sustainable is as important as thriving in the market. I would love to hear about this topic from you.
True :/ video coming soon
Just a bit of observation that you didn't start with "Hi everybody" 😅. I mean bro that is one of your USP plz don't miss it.
Haha :) just a change bro
@@ThinkSchool i agree with him
You are die hard subscriber
Better than my online classes.❤️
Very thankful 🙏
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Once I click your thumbnail unable to go out without completing a video. Good job ❤️
Thank you so much :)
I really liked the way you simplify things and make people understand 👍👍
i liked the video without even watching it because i know he has got really good explanation. Even if it isn't i am not going to be bored because his presentation is so energetic.Love from Nepal❤❤
Discovered your channel a week ago and I can't stop watching 😅😊
Watching your videos are not less than MBA degree 🥰 REALLY APPRECIATE IT 😚
Respect+ for you for reaching every comments ❣️
Love your content! Keep providing value, we'll keep providing likes and comments. Good luck man!
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Thank you so much :)
Seriously underrated channel, this dude is so talented. Keep going
Thank you :)
Dude the same thing is going to apply for you too. The way you explain is the best I have come so far across the UA-cam. Here's to the channel with the next million subscribers. Keep making videos 💯
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It's very happy to be with you through the 10 million subs journey
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Hats off to you!
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I have been seeking such content for ages, and guess what someone found a niche and is now absolutely killing it!
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Thank you brother for providing these information in simple yet easily understandable way.
I am trying to implement many of your ideas and making it as habit.
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