Marketing Dividends featuring Byron Sharp, Director of the Ehrenberg-Bass Institute

In the 10th episode of Marketing Dividends presented by the AANA, hosts James Hier, CEO of MEC and Helen Dalley, News Anchor at SKY NEWS meet with Dr Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute at the University of South Australia.
Marketing Dividends presented by AANA (Australian Association of National Advertisers) is a content series on SKY NEWS BUSINESS aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy.