The Australian Association of National Advertisers (AANA) safeguards the rights of its members to commercial free speech and protects consumers by ensuring advertising and marketing communications are conducted responsibly.

The AANA is the peak national body championing the interests of Australia’s top advertisers.

For over 85 years the AANA has represented Australia’s largest and well-known brands across FMCG, automotive, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of these businesses who contribute to an estimated advertising spend of more than $14 billion a year. On behalf of our members the AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia.