The early 2010s was a nice time, and Kendrick, Cole, Earl, Tyler, Joey, Waka, K.R.I.T., Lil B, Denzel, etc still make good music. I wish there was another era like it.
Juicy j Travis Scott A$AP MOB Yelawolf Ruff raff (underground/independent) pusha t. Almost wish you can go back to that time. 2011 - 2013 was a different atmosphere especially 2014
2010-2014 was a mini golden age for hip-hop. Artists like Lil Wayne, Nicki Minaj, Drake, Rick Ross, Kenrick Lamar, J Cole and ASAP Rocky had top quality releases. Hip-hop underwent experimentation as pop, dance and electronica fused with rap to make for some interesting songs. What a time.
2013 and 2014 went crazy 2015 went fuckin insane and somehow 2016 topped 2015..... 2017 was at the same level but 2018 is when music got worse year after year until I would say about 2020 due to the new year and excitement for new sounds but i could just be yappin rn im high
@@realbosstakeawhaaaat?? 2018 was fkn dope. whether you're really Hiphop, or if you're just a casual mainstream rap fan. Benny The Butcher broke out with a CLASSIC, Tana Talk 3, changing underground Hiphop along with it. Of course then I have to mention Conway has multiple raw ass projects & WSG too. a lot of the griselda fan favorites are from 2018. Nipsey Hussle finally signed his big deal & released his debut album which was a big project, & a big deal culturally, he really put the marathon on the map & achieved his mission. unfortunately he would be murdered not long later in spring 2019. Royce & DJ Premier PRhyme2 is a classic, then Royce came right back with Book of Ryan, his most important & meaningful album which let him finally get his credit & was considered the #1 or 2 best emcee in the world next to Black Thought for the next 3-4 years. Black Thought who did his Funk Flex freestyle that stopped the whole culture for a second. he also had a crazy project showcasing why hes the most lyrical mf ever. Flex bringing back his freestyle series heavy was in 2018 too which was impactful. J Cole KOD was cool. more importantly though that album started transitioning him to his veteran/OG stage of his career. Meek Mill came out of prison & had a big album which was dope to see happen for him. Jay Rock had a dope comeback album. Freddie Gibbs did the album with Curren$y & Alchemist. I didnt enjoy Astroworld but it was a big event. Lil Wayne was finally able to release The Carter V (& it was actually very successful). Maybe not the perfect ending to The Carter series but monumental for Wayne & Hiphop in total, & that was Wayne's real return to relevance which we've seen him drop multiple albums & features since where hes rappin his ASS off. Can't forget Drake did the Scorpion album, & Kanye ruined a Nas album but he also did a fire Pusha T album which of course leads us to Drake VS Pusha T which is one of the standout moments of the year & an iconic part of 2010s Hiphop. Kanye also did all those other albums I didnt give a shit about at all lol Another big rap beef, Eminem had his Kamikaze album which regardless how anyone feels about it, was definitely better than the shit from the year before, & then of course we got Eminem vs MGK. sticking with the whites, we got Mac Miller's final album. bittersweet obviously since he died a few months later but that album was really telling, I believe his next album would've been his magnum opus. if he was ever going to create that career defining artistic masterpiece I felt like it was going to be that next album (obviously I'm not even considering posthumous blahblahblah) JID started breaking into the light & becoming an important new artist with DiCaprio 2. Anderson .Paak released oxnard, but also had some dope ass singles like Bubblin a bunch of other stuff that happened in 2018 that I maybe dont care about so much but was relevant Migos album culture 2 was highly anticipated Cardi B became a star ik rap Twitter loves earl Sweatshirt album some rap songs they also love that kanye and cudi album I have never been a fan but I know Lupe fans really enjoy that drogas wave album MF DOOM Czarface album (might've been his last album? not sure but definitely one of them) I'm sure theres way more too if you look it up, this is just what I remember off the top of my head (always been good with remember dates) obviously we had just gotten Kendrick in 2017 (& a bunch of other good shit in 2017 that set us up for a good 2018) but I think 2018 is *EASILY* a contender for best year for 2010s Hiphop. 12/13/15/16 were all good & important, maybe had some higher highs, but 2018 had such a high amount of great albums, new rappers, old rappers, new & inspired sounds, & eventful moments super consistently throughout the year. on top of that Hiphop media was probably at its peak (right before short form came & damaged the entire media in general). I *WISH* there was that kind of Hiphop media back in the golden era. instead I'm stuck with 4 minute tv interviews of Biggie & Wu Tang smh lol.
Definitely took that Era for granted in a sense.. there wasn't such a thing as gatekeeping cause you'd want to put all the homes on music you discovered.
I’m hoping this isn’t permanent, but based on how hip-hop is going, I wouldn’t be surprised. I hope we have another Renaissance. we need someone to push the envelope and innovate again.
I feel like we’re kinda starting to get a renaissance a little but people just aren’t looking in the right places because Griselda is still coming out with dope albums and so is JID and also Little Simz and jpegmafia and Danny brown and Suicideboys and key Glock are all still dropping good dope music
I feel like we will bc a lot of mainstream artists are taking more risks. Travis made an experimental hip hop album with Utopia, Yatchy made a psychedelic rock album with let’s start here, and Carti seemingly switching up his sound again for his next album.
Plus beyond all the early clout type music he was putting out he also has lyrical content. He was just ahead of his time in the sense of clout type rap.
@@Los4rmdagang4 can't deny his impact on the culture.. reminds me of that yachty line "like I ain't push the culture, like several vultures aint came after me"
This was a great era for hip hop. So much diversity, whatever you wanted out of hip hop there was an artist to provide it. Every region was representing🔥
What!?! These fools selfishly killed hip hop. The top guys are supposed to protect the game, shout out the one before them, and set the stage for the next to come. These fools shutting it down.
It's crazy having lived through this era cause anyone who was there remembers motherfuckers claiming "all rap is the same" and "hip hip is dying", like once a month (especially when old heads started calling shit "mumble rap"). Now looking back there was so much variety right in our faces. Hindsight man
@@samylemzaoui2298Joyner kinda has been, I definitely wouldn't say nf or russ.... but Joyner has dropped some good shit since he chilled a bit on putting down others and focusing on himself
No mention of Kanye West’s comeback in the early 2010s makes this video fall apart. You can’t talk about early 2010s rap without mentioning Good Fridays, MBDTF, Watch the Throne, Cruel Summer and Yeezus. He was undoubtedly the biggest artist in rap in this era.
It’s coming back already just give it 2-3 years the fact that y2k and 2010s sounds are coming back together we are going to be in for another renaissance period
I agree, because you had uber commercial pop rap like Drake, Lil Wayne and Nicki Minaj (like MC Hammer and Vanilla Ice in the 90s), gangsta rap (which had been steady in decline but saw a resurgence thanks to drill and trap with artists like Meek Mill, Chief Keef and Gucci Mane), then rap with a message like J Cole and Kendrick of course. Now it has been solely focused on strip clubs and violent gangsta rap, similar to the 2000s, so now I think we will hopefully see a shift where the genre is...BALANCED!
@@Ziggyhere57 yeah it is, that's the 'strip club music' lol...Drake is still on top after 12 years. This begs me to the question: will hip hop ever witness a star of Drake, Nicki Minaj or Kendrick/Cole calibre again?
I feel like you should've given A$AP MOB and more so ASAP Rocky more credit. Rocky and Kendrick both got that Drake co sign in 2011 and were huge. Rocky's 2013 album is still heavily loved in the Hip Hop community, and you can even see glimpses of it and references in pop culture, such as the latest Spiderman into the spidervese movie. And while everyone knows Lil B as to be one of the earliest pioneers of Cloud Rap, A$AP Rocky was the one who received the most commerical/critical success within the genre. Also, groups like Raider Klan, Odd Future and the A$AP Mob had brought the idea of rap groups/ rap collectives and their importance back to life. It was a crazy time with each group finding and using difference sounds, fashion styles and audiences. Kid Cudi also should have been mentioned at least once. He really helped pioneer the psychedelic sound, and would even influence huge future artist like Travis Scott who was finding his own lane around this time with his early mixtapes. Kanye also should've been mentioned for Fantasy Watch The Throne and Yeezus. And Death Grips as well. For even though some may not consider them to be "Hip Hop" {Talking about Grips} they still brought a large audience to the genre itself, (and this is coming from a black guy.) Honestly, Kendrick Lamar's "Control verse" is a high indicator on who the biggest stars/personalities were at the time. All the artist he called out were called for a reason, as they were the biggest and most impressive names at that said time. Again, this is referring to the early 2010s.
Exactly bro! This video was great and informative, but for the life of me I can't understand how this guy just glossed over the control verse. Arguably the biggest and most important thing to come from 2010s Hip Hop.
I agree. Kids in my school used to argue back and forth over A$AP Mob or Odd Future like they were gang affiliations or something. It was Vlone vs Golf Wang. East Coast vs West Coast all over again. Yung Lean also blew up using Cloud Rap, but he wouldn't get much flowers until years later. I feel like Purp was done dirty, but everyone associates cloud rap with ASAP. For the life of me though, I don't know how Kanye was overlooked.
Best era of hip hop Kendrick, Drake, Cole, oddfuture, ASAP mob, big Sean, wale, Lil Wayne, Nicki, Kevin Gates, Chief keef, Kanye.... For hip hop to make a comeback it needs just one young flagship artist it was almost xxxtentacion but he didn't get a fair shot plus he wasn't really a cross over act he didn't chase hits or have street appeal but very very prolific
It usually rotates between Party rappers, Street Rappers and Backpackers…with every generation Backpackers are next in rotation, but there are no backpackers in gen z, its now considered corny to be able to rap proficiently …they call it rapiddy rap lyrical miracle. Imagine being in jazz music and say its corny to play the piano.
@@jaychulo.F they all get different names in each era, Crunk, Snap, Mumble, right now the ratchet rap is in the party lane. Ganster rap, drill….but the backpack, conscious category is dead, there will never be a song like ‘the message’, jesus walks, no role modelz that usually gets hip hop to be taken more seriously …its done. 🪦
We are 4 years into the 2020's. I honestly don't see any up coming artists that can take the spots from the big 3 (Drake,Kendrick,Cole). 2010's might have been the last great decade for hip-hop. No new generational artists.
The climate right now in hip hop has me missing this time that you have been documenting so perfectly. The passion, the excitement, the inspiration and there were MULTIPLE hip hop artist exciting the masses at this time. I'm not sure what is up with the revisionist history about this time where people act like only one person was relevant. But anyway, I fell out of love with hip hop during what you called the ringtone area then fell back in love with it in the time you captured in part 1. Great work. I am hoping that hip hop can continue to evolve but I don't know.
you forgot to mention Machine Gun Kelly getting his start with his 2010 mixtape 100 Words and Running and his 2012 debut album Lace Up with the single "Wild Boy" (ft. Waka Flaka Flame) MGK was a XXL freshmen class of 2012
8:19 dude wayne went #1 while being locked up in 2010 2011 he essentially sells 1 mill with c4 fresh out and double the sales of jay/kanye collab watch the throne. Then carried Take care right after.. in high school when that came out H.Y.F.R was it off wayne hook & verse..
The Lil B influence is so crazy even when it comes to production lol if you remember Lil B mixtape run from 09-13 you know he tried EVERY SOUND , no one was doimg that then now EVERYONE GETTING ON CRAZY BEATS (I Just Wanna Rock a example)
Put this in perspective: They say true hiphop died when gansta rap took over They say gansta rap died when Pac and Biggie died They say hiphop died when the south took over They hiphop died when d4l and DFB took over with the snap movement They say hiphop died when home producers made it big They say hiphop died when streaming took over They say hiphop died when gen z artist took over Notice a generational trend here? It’s all based on preferences in each listener. You grow up and realize things you didn’t realize when you’re young. It’s a cycle!
Dope video but you forgot about Kid Cudi in the unique sound portion. Without him there is no Travis Scott, Xxtentacion, Juice World, or 808’s & Heartbreak
Man, 2010s hiphop was so beautiful 🥹 so so so many amazing artists and differing styles, perspectives, sounds it was a real golden age. I didn’t realize that until we got to the 20s fr fr
I feel like u over looked the Asap Mobs influence on the overall culture in the 2010s. From the sound to the fashion to the music videos to developing artists they were innovating. The asap mob that has become the creative collective Awge worked with Travis uzi and carti while they were finding their sound
Nah ASAP was Influenced by SpaceGhostPurrp and Raider Klan, and there’s a bar by ASAP Ferg that confirms that SpaceGhostPurrp “Gave the Phonk to the Mob” , ASAP shouldn’t be looked at as an Influence if they got it from another source.
The erwly 2010's was like the 90's almost. When you consider the quality of hip hop that was being released and the amount of diversity in the artists. There were sooo many different styles. It really was a short lived renaissance.😢
Early 2010's was a good era...... Like a really good era. Hip hop had just took the center stage from rock music and there was a bunch of different personalities. We had club bangers and street anthems and lyrical miracles. And sometimes the club bangers and the street anthems were also lyrical miracles..... The EDM and POP music was dope too, not gonna lie.
How you not mention the rise of Travis Scott during early 2010s? i liked the video but you sure missed a couple of big acts that were definitely factors in the changing landscape of hip hop at the time
I was more into the Young Money scene at the time. I dub it the Young Money Golden era which I'd say was like 2009-2013 or so. Any big name radio hit had to have one of the big three from the label (if not more than one). As I've grown older I've definitely started going more of Lyrical direction though. Meanwhile the utter dominance trap began to have in the second half of the 2010s completely killed the interest I had in hip hop for a while. I was in a bad time of my life and I guess hip hop music wasn't really what I needed to help get me through it looking back.
From 2010 - 2013 I look at that like the "silver age" of hip hop, you had Drake, Meek, Wale, Kendrick, Nicki, Cole, Wiz Khalifa, and Big Sean that was either dropping thier debut/sophomore album. Wayne was looked at as a god, Kanye was a proven veteran, Rick Ross was at OG status, Hov and Em were still contributing being the rap titans they are, and DJ Khaled became the master mixologist.
Great vid, also you missed Good Music Kanye was the goat at this time plus kid cudi,Travis Scott ,Cyhi , jay electronica Charles Hamilton,it was lit during blog era
I still liked the video overall.. But i can tell if you were around during this era, you weren't as tuned in as you should've been during this era because you portrayed certain artist wayyy undervalued than they actually were during this era.. Im 29 so im not that old but i was in HS during this time so i remember a lot from this era. Personally i feel like you didn't do a good job portraying how Big Sean put himself in the best rapper conversation amongst Kendrick, Cole and Drake during this era, you only mentioned him for 2 seconds.. You didn't go in on the rise of new wave trap rap with Waka and French Montana. Failed to mention the battle of the hip hop groups during this era (YM,MMG,Good Music, TDE, Bad Boy, Slaughter House etc). Failed to mention Wayne goin to jail wile still being the best rapper. & that's when Drake and Nicki carried YMCMB for Wayne blew up even more & became arguably as big as Wayne by the time he was released from jail. You didn't mention Travis Scott and his production influence during this era for projects like Yeezus & Magna Carter. Also Wondergurl & Hitboy you failed to mention as poppin producers of this era. Didn't even bring up Kanyes continued dominance and rebrand during this era with MBDTF, WTT, Cruel Summer, Yeezus.. Skipped over a lot of shit and went too deep on shit you didn't need to go that deep on like the drill scene, westcoast and the unique sounds section could've all been shortened to fit in these points or just make the video longer.
WestCoast had it when it comes to the 2010s. I would say drill but too many died off too quick. Yg slightly fell off after 2015 but Nip and TDE brought it back again
J cole blew up after having a soundly appear on 106 & park nobody knew him before tht nd Kendrick got a buzz after good kid bad city Joey blew up around 16… big Sean used to rap w mike posner back In the day… 2008 wiz was starting to get roconized but ain’t really get big till 2012… 2 chainz was buzzing when Gucci was but a lot of yall don’t speak on tht… Soulja really co-signed the migos cus white kids didn’t know them before him… I use to be on LiveMixtapes 06-08 I watched most these artist come bout before they was famous im 26 I remember when my cus tpain 1st album came out in 03 nd ppl started copying
T-Pain's first album dropped in Dec 2005 not 03 during the 50 Cent era, Wiz Khalifa was hot in 2010 when he had that Black and Yellow song plus he dropped Kush and OJ that year as well which helped his buzz for Rollin Papers. Salute to you being on LiveMixtapes though. I stayed on there more than DatPiff.
@@mackvelly8899 pain got signed in like 04-05 I was at the family house after it happend Akon came by nd met the whole fam nd my bro was born tht year he was already popn in our city nd was on the radio before he was even famous… nd wiz was hot in 2010 I first seen him in 08 I remember bc I was 11 and thts when I started downloading songs tht one song roll up ain’t come out till around 2011 im saying i knew these ppl bc i was on live mixtapes
I ain gon lie u not bs. That’s when CDs players was live then mp3s and iPods era started in 06 or 08. I stayed downloading music from Pirate Bay and torrents. Getting mostly Plies,T.I.P,Jeezy,Eminem,Ross, and Wayne all on my MP3 player
The rap game changed for a reason but who would of ever though that once the majors started losing control of their artist the more people died it's like the jail system is sublimated to the hiphop community
I used to think Kendrick was the GOAT, but ever since TPAB I’ve found myself finding so much less enjoyment in all of his projects released after, now I enjoy Chief Keef and Lil B way more
He definitely peaked with to pimp a butterfly. I thought damn was his worst work with super commercial sound. Mr morale was interesting and more of a passion project but not the sort of project that's going to bring him back in GOAT discussions.
Great video again! Looking forward to more. Just a heads up, school boy q’s debut was “habits and contradictions” not oxymoron like you said in the video
The 10's is not the most diverse era your bugging it was like that in the golden era with NWA de la soul tribe called quest Public Enemy BDP 3rd bass don't make a statement like that if you don't know what you are talking about fam.
rap aint dead it just hasnt evolved yet... note how hes speaking on rap meshed with pop in this era... well whats popular right now? Reggaton and dancehall... thats what rap is going to fuse with and create a new sound and have another wave again
The early 2010s was a nice time, and Kendrick, Cole, Earl, Tyler, Joey, Waka, K.R.I.T.,
Lil B, Denzel, etc still make good music.
I wish there was another era like it.
Is my music great?
one thing i have learned is that you cant recreate the sound of an era. just got to appreciate it. thankfully the internet allows us to stream
I actually had made a reddit post in a hiphop subreddit of early 2010s vs early 90s era for better group of YOUNG rappers
Juicy j Travis Scott A$AP MOB Yelawolf Ruff raff (underground/independent) pusha t. Almost wish you can go back to that time. 2011 - 2013 was a different atmosphere especially 2014
@@will8573 god bless u💙
2010-2014 was a mini golden age for hip-hop. Artists like Lil Wayne, Nicki Minaj, Drake, Rick Ross, Kenrick Lamar, J Cole and ASAP Rocky had top quality releases. Hip-hop underwent experimentation as pop, dance and electronica fused with rap to make for some interesting songs. What a time.
EXACTLY, I SAY THE EXACT SAME THING, DATES AND ALL
2013 and 2014 went crazy 2015 went fuckin insane and somehow 2016 topped 2015..... 2017 was at the same level but 2018 is when music got worse year after year until I would say about 2020 due to the new year and excitement for new sounds but i could just be yappin rn im high
Is my music great?
@@realbosstakea I’m your Uber bro…oh my goshhhhhhhh. GET THE HELL IN❗️❗️👿❗️
@@realbosstakeawhaaaat?? 2018 was fkn dope. whether you're really Hiphop, or if you're just a casual mainstream rap fan.
Benny The Butcher broke out with a CLASSIC, Tana Talk 3, changing underground Hiphop along with it. Of course then I have to mention Conway has multiple raw ass projects & WSG too. a lot of the griselda fan favorites are from 2018.
Nipsey Hussle finally signed his big deal & released his debut album which was a big project, & a big deal culturally, he really put the marathon on the map & achieved his mission. unfortunately he would be murdered not long later in spring 2019.
Royce & DJ Premier PRhyme2 is a classic, then Royce came right back with Book of Ryan, his most important & meaningful album which let him finally get his credit & was considered the #1 or 2 best emcee in the world next to Black Thought for the next 3-4 years.
Black Thought who did his Funk Flex freestyle that stopped the whole culture for a second. he also had a crazy project showcasing why hes the most lyrical mf ever.
Flex bringing back his freestyle series heavy was in 2018 too which was impactful.
J Cole KOD was cool. more importantly though that album started transitioning him to his veteran/OG stage of his career.
Meek Mill came out of prison & had a big album which was dope to see happen for him.
Jay Rock had a dope comeback album.
Freddie Gibbs did the album with Curren$y & Alchemist.
I didnt enjoy Astroworld but it was a big event.
Lil Wayne was finally able to release The Carter V (& it was actually very successful). Maybe not the perfect ending to The Carter series but monumental for Wayne & Hiphop in total, & that was Wayne's real return to relevance which we've seen him drop multiple albums & features since where hes rappin his ASS off.
Can't forget Drake did the Scorpion album,
& Kanye ruined a Nas album but he also did a fire Pusha T album which of course leads us to
Drake VS Pusha T which is one of the standout moments of the year & an iconic part of 2010s Hiphop.
Kanye also did all those other albums I didnt give a shit about at all lol
Another big rap beef, Eminem had his Kamikaze album which regardless how anyone feels about it, was definitely better than the shit from the year before, & then of course we got Eminem vs MGK.
sticking with the whites, we got Mac Miller's final album. bittersweet obviously since he died a few months later but that album was really telling, I believe his next album would've been his magnum opus. if he was ever going to create that career defining artistic masterpiece I felt like it was going to be that next album (obviously I'm not even considering posthumous blahblahblah)
JID started breaking into the light & becoming an important new artist with DiCaprio 2.
Anderson .Paak released oxnard, but also had some dope ass singles like Bubblin
a bunch of other stuff that happened in 2018 that I maybe dont care about so much but was relevant
Migos album culture 2 was highly anticipated
Cardi B became a star
ik rap Twitter loves earl Sweatshirt album some rap songs
they also love that kanye and cudi album
I have never been a fan but I know Lupe fans really enjoy that drogas wave album
MF DOOM Czarface album (might've been his last album? not sure but definitely one of them)
I'm sure theres way more too if you look it up, this is just what I remember off the top of my head (always been good with remember dates)
obviously we had just gotten Kendrick in 2017 (& a bunch of other good shit in 2017 that set us up for a good 2018) but I think 2018 is *EASILY* a contender for best year for 2010s Hiphop. 12/13/15/16 were all good & important, maybe had some higher highs, but 2018 had such a high amount of great albums, new rappers, old rappers, new & inspired sounds, & eventful moments super consistently throughout the year.
on top of that Hiphop media was probably at its peak (right before short form came & damaged the entire media in general). I *WISH* there was that kind of Hiphop media back in the golden era. instead I'm stuck with 4 minute tv interviews of Biggie & Wu Tang smh lol.
Mentioning the 2010’s, the westcoast, Curren$y, Nipsey, YG, Gibbs, Kendrick and NOT mentioning Dom Kennedy is crazy!
He had to be young he said a bunch of mainstream shit. He didn’t even mention Hussle in The House.
Definitely took that Era for granted in a sense.. there wasn't such a thing as gatekeeping cause you'd want to put all the homes on music you discovered.
We gate keeping music is 2024? 🥴
@@therichest96 what isn't gate kept in 2024 ?
I’m hoping this isn’t permanent, but based on how hip-hop is going, I wouldn’t be surprised. I hope we have another Renaissance. we need someone to push the envelope and innovate again.
Yeah because something’s gotta change
JID.
@@Boogalyhuhe mid
I feel like we’re kinda starting to get a renaissance a little but people just aren’t looking in the right places because Griselda is still coming out with dope albums and so is JID and also Little Simz and jpegmafia and Danny brown and Suicideboys and key Glock are all still dropping good dope music
I feel like we will bc a lot of mainstream artists are taking more risks. Travis made an experimental hip hop album with Utopia, Yatchy made a psychedelic rock album with let’s start here, and Carti seemingly switching up his sound again for his next album.
People don’t give Lil B his flowers. He ain’t weird he’s based. Look how many people throw that word around now.
Plus beyond all the early clout type music he was putting out he also has lyrical content. He was just ahead of his time in the sense of clout type rap.
Lil B was wayyyyyyyy ahead of his time. It's unfortunate he doesn't get the credit he deserves.
Im a huge Lil B fan and i agree so many rappers stole his swag
I mean his networth back in 2016 was like 3 mil so I think he still makin money like that
@@Los4rmdagang4 can't deny his impact on the culture.. reminds me of that yachty line "like I ain't push the culture, like several vultures aint came after me"
This was a great era for hip hop. So much diversity, whatever you wanted out of hip hop there was an artist to provide it. Every region was representing🔥
i swear
It’s like that now nothing changed
@@Goyarxrd it has, we don't have to lie.
it’s because the sounds are so meshed now
What!?! These fools selfishly killed hip hop. The top guys are supposed to protect the game, shout out the one before them, and set the stage for the next to come. These fools shutting it down.
2010-13 was the best hip hop era besides 93-96
We really had MMG, YMCMB, OFWGKTA, PRO ERA, Prime G.O.O.D. Music, Black Hippy & A$AP MOB all at the same time. Truly, what a time to be alive ❤💯
It's crazy having lived through this era cause anyone who was there remembers motherfuckers claiming "all rap is the same" and "hip hip is dying", like once a month (especially when old heads started calling shit "mumble rap"). Now looking back there was so much variety right in our faces. Hindsight man
Just like now jid, Joyner Lucas west side Gunn Conway west side Gunn lady London nf russ
@@dwaynejpeterkin aint no way you just said joyner lucas nf and russ are hot rn 😂😂😂
@@samylemzaoui2298 I sure did look at their sales they are selling alot
@@samylemzaoui2298Joyner kinda has been, I definitely wouldn't say nf or russ.... but Joyner has dropped some good shit since he chilled a bit on putting down others and focusing on himself
Bro…wtf r u talking about
SpaceGhostPurrp and Lil B influenced mordern day hip hop heavily. they truly are Rap Hall of Fame
Throw Pump in there too
@@nothingisnews meh….Pump is more so a byproduct of SGP and Lil B. He’s not that influential overall.
who lil pump?
Nah purrp was not good Lil b is most influential
No mention of Kanye West’s comeback in the early 2010s makes this video fall apart. You can’t talk about early 2010s rap without mentioning Good Fridays, MBDTF, Watch the Throne, Cruel Summer and Yeezus. He was undoubtedly the biggest artist in rap in this era.
Kanye isnt God and he isnt the center of the universe dawg 🤣
@@harvest44492Nerd
@@harvest44492 He is tho
I think another early 10s coming for sure. That era was lowkey a repeat of the 90s.
It’s coming back already just give it 2-3 years the fact that y2k and 2010s sounds are coming back together we are going to be in for another renaissance period
I agree, because you had uber commercial pop rap like Drake, Lil Wayne and Nicki Minaj (like MC Hammer and Vanilla Ice in the 90s), gangsta rap (which had been steady in decline but saw a resurgence thanks to drill and trap with artists like Meek Mill, Chief Keef and Gucci Mane), then rap with a message like J Cole and Kendrick of course.
Now it has been solely focused on strip clubs and violent gangsta rap, similar to the 2000s, so now I think we will hopefully see a shift where the genre is...BALANCED!
@@joebrat6809pop rap still here
@@Ziggyhere57 yeah it is, that's the 'strip club music' lol...Drake is still on top after 12 years. This begs me to the question: will hip hop ever witness a star of Drake, Nicki Minaj or Kendrick/Cole calibre again?
lil b does not get the flowers he deserves. 2010 lil b was legendary
It's a shame . He's gonna get his credit once he passes away but it's too late then
I feel like you should've given A$AP MOB and more so ASAP Rocky more credit. Rocky and Kendrick both got that Drake co sign in 2011 and were huge. Rocky's 2013 album is still heavily loved in the Hip Hop community, and you can even see glimpses of it and references in pop culture, such as the latest Spiderman into the spidervese movie. And while everyone knows Lil B as to be one of the earliest pioneers of Cloud Rap, A$AP Rocky was the one who received the most commerical/critical success within the genre.
Also, groups like Raider Klan, Odd Future and the A$AP Mob had brought the idea of rap groups/ rap collectives and their importance back to life. It was a crazy time with each group finding and using difference sounds, fashion styles and audiences.
Kid Cudi also should have been mentioned at least once. He really helped pioneer the psychedelic sound, and would even influence huge future artist like Travis Scott who was finding his own lane around this time with his early mixtapes.
Kanye also should've been mentioned for Fantasy Watch The Throne and Yeezus. And Death Grips as well. For even though some may not consider them to be "Hip Hop" {Talking about Grips} they still brought a large audience to the genre itself, (and this is coming from a black guy.)
Honestly, Kendrick Lamar's "Control verse" is a high indicator on who the biggest stars/personalities were at the time. All the artist he called out were called for a reason, as they were the biggest and most impressive names at that said time. Again, this is referring to the early 2010s.
Exactly bro! This video was great and informative, but for the life of me I can't understand how this guy just glossed over the control verse. Arguably the biggest and most important thing to come from 2010s Hip Hop.
I agree. Kids in my school used to argue back and forth over A$AP Mob or Odd Future like they were gang affiliations or something. It was Vlone vs Golf Wang. East Coast vs West Coast all over again. Yung Lean also blew up using Cloud Rap, but he wouldn't get much flowers until years later. I feel like Purp was done dirty, but everyone associates cloud rap with ASAP.
For the life of me though, I don't know how Kanye was overlooked.
I still hold by Kendrick being an ass for that control verse
Wow no mention of Kid Cudi???
Ikr, I would've put him in the unique sounds category too. Ahead of his time.
Cudi the GOAT and inspired so many artists
He talked about him in part one
@@turkeyjerkey111 Not enought.. didnt even mention travis scott rise
@@turkeyjerkey111 yeah, but it was for a brief second. There's so much to talk about Cudi's impact in this era.
Snapbacks and tattoos was kind of a genre too
Lol Tyga, Kid Ink, Kirko Bangz, Wiz Khalifa, New Boyz, early Mac
Omg yes 😢❤❤
Best era of hip hop Kendrick, Drake, Cole, oddfuture, ASAP mob, big Sean, wale, Lil Wayne, Nicki, Kevin Gates, Chief keef, Kanye.... For hip hop to make a comeback it needs just one young flagship artist it was almost xxxtentacion but he didn't get a fair shot plus he wasn't really a cross over act he didn't chase hits or have street appeal but very very prolific
It usually rotates between Party rappers, Street Rappers and Backpackers…with every generation
Backpackers are next in rotation, but there are no backpackers in gen z, its now considered corny to be able to rap proficiently …they call it rapiddy rap lyrical miracle.
Imagine being in jazz music and say its corny to play the piano.
And the party rappers are still getting called mumble rappers like as if it’s still fucking 2015😂
@@jaychulo.F they all get different names in each era, Crunk, Snap, Mumble, right now the ratchet rap is in the party lane. Ganster rap, drill….but the backpack, conscious category is dead, there will never be a song like ‘the message’, jesus walks, no role modelz that usually gets hip hop to be taken more seriously …its done. 🪦
@@raymondcarter8915so we are in the ratchet era? Lol i believe that.I thought we were in the street rap drill era still??
@@tommyg4842yep with Sexxy Red, Ice Spice, Meg, Latto GloRilla, Rubi Rose etc it’s actually low-key a peak period for female rap rn
Jid is lyrical, baby keem Benny the butcher Conway the machine lady London lyrical rap isn’t dead yet
Preciate you honoring speaker knockerz rip 🕊️
We are 4 years into the 2020's. I honestly don't see any up coming artists that can take the spots from the big 3 (Drake,Kendrick,Cole). 2010's might have been the last great decade for hip-hop. No new generational artists.
Because they all died young X, Pop Smoke, Juice Wrld etc
@@lylesrevenge I bet Drake did all of them
Jid, baby keem, westside Gunn
@@dwaynejpeterkin dont get me wrong, jid and keem are talented. But they aint replacing Cole and Kendrick, respectively.
@@j.moneyfilms not right away however in due time they will be up there with then
The climate right now in hip hop has me missing this time that you have been documenting so perfectly. The passion, the excitement, the inspiration and there were MULTIPLE hip hop artist exciting the masses at this time. I'm not sure what is up with the revisionist history about this time where people act like only one person was relevant. But anyway, I fell out of love with hip hop during what you called the ringtone area then fell back in love with it in the time you captured in part 1. Great work. I am hoping that hip hop can continue to evolve but I don't know.
Yesir just watched the 200s one. Can you make a modern day one too and how hip hop started and late 2010s?
you forgot to mention Machine Gun Kelly getting his start with his 2010 mixtape 100 Words and Running and his 2012 debut album Lace Up with the single "Wild Boy" (ft. Waka Flaka Flame) MGK was a XXL freshmen class of 2012
Exactly MGK was insane during that time
sleeping on beast coast hard big bro
Wow bro you got everything right in this video, i fw your research and dedication bro
Can’t speak about Cloud rap without mentioning Yung Lean🔥
Most of the 2010s is undefeated u can put it against any ten year period in hip hop
starting 5 would have to be freddie gibbs, earl sweatshirt, kendrick lamar and jid
8:19 dude wayne went #1 while being locked up in 2010
2011 he essentially sells 1 mill with c4 fresh out and double the sales of jay/kanye collab watch the throne.
Then carried Take care right after.. in high school when that came out H.Y.F.R was it off wayne hook & verse..
The Lil B influence is so crazy even when it comes to production lol if you remember Lil B mixtape run from 09-13 you know he tried EVERY SOUND , no one was doimg that then now EVERYONE GETTING ON CRAZY BEATS (I Just Wanna Rock a example)
Shoulda mention snupe & speakerknockers and steez as what Ifs of the early tens
Great Breakdown
Put this in perspective:
They say true hiphop died when gansta rap took over
They say gansta rap died when Pac and Biggie died
They say hiphop died when the south took over
They hiphop died when d4l and DFB took over with the snap movement
They say hiphop died when home producers made it big
They say hiphop died when streaming took over
They say hiphop died when gen z artist took over
Notice a generational trend here? It’s all based on preferences in each listener. You grow up and realize things you didn’t realize when you’re young. It’s a cycle!
Bring me back to the first time I heard ADHD 😢
Great breakdown bro
I'm surprised Childish Gambino wasn't mentioned. Because The Internet is my favorite non-Lil B project.
Thank you for your content, I learn more about music everyday 🔥
Great video man very accurate! I was in HS during this era and I remember every last one of these guys lol
Good video bro but you left off Chuck & Mikey Rocks, The Cool Kids! 👍🏿
If You Looking For The Next Artist To Break Out It’s Me!! SIFU’S ART THE ALBUM A RAP COLLECTIVE
Dope video but you forgot about Kid Cudi in the unique sound portion. Without him there is no Travis Scott, Xxtentacion, Juice World, or 808’s & Heartbreak
This video is super legit bro
Man, 2010s hiphop was so beautiful 🥹 so so so many amazing artists and differing styles, perspectives, sounds it was a real golden age. I didn’t realize that until we got to the 20s fr fr
What!?! These fools killed hip hop! It's all lean rap now! No diversity, it just sucks.
Bring me back to purple swag 😭
You perfectly explained this era in rap lol
I feel like u over looked the Asap Mobs influence on the overall culture in the 2010s. From the sound to the fashion to the music videos to developing artists they were innovating. The asap mob that has become the creative collective Awge worked with Travis uzi and carti while they were finding their sound
Nah ASAP was Influenced by SpaceGhostPurrp and Raider Klan, and there’s a bar by ASAP Ferg that confirms that SpaceGhostPurrp “Gave the Phonk to the Mob” , ASAP shouldn’t be looked at as an Influence if they got it from another source.
Nobody gives about asap mob
@@youcantberacisttowardswhit3917speak for yourself fam. I love those dudes and their influence!!!
Fr. I knew I wasn't the only one who noticed this.
Great part 1 & 2 but you forgot a critical era… “Jerkin”🕺🏽The New Boyz, The Rangers, The Rejects, Skinny Jeans etc… Good Ole Times
The fact you didn’t bring up anything about the blog era got me thinking your young and probably don’t really remember a lot about the early 2010s.
I feel like producers had a huge part in the shift of styles as well
ur vids r goated bro
All we have now is ice spice, sexy redd, central cee, pink panthress 😢😢😢
This is documented history bro jus by doing this project u r making history
2:16 how tf did u not mentioned Maaly Raw? The goat and real influencers of all these new trap beat and subgneres like Plugg and Rage
The erwly 2010's was like the 90's almost. When you consider the quality of hip hop that was being released and the amount of diversity in the artists. There were sooo many different styles. It really was a short lived renaissance.😢
I always say it, i wish i was in high school during this era man. So diverse.
Early 2010's was a good era...... Like a really good era. Hip hop had just took the center stage from rock music and there was a bunch of different personalities. We had club bangers and street anthems and lyrical miracles. And sometimes the club bangers and the street anthems were also lyrical miracles..... The EDM and POP music was dope too, not gonna lie.
How you not mention the rise of Travis Scott during early 2010s? i liked the video but you sure missed a couple of big acts that were definitely factors in the changing landscape of hip hop at the time
I was more into the Young Money scene at the time. I dub it the Young Money Golden era which I'd say was like 2009-2013 or so. Any big name radio hit had to have one of the big three from the label (if not more than one). As I've grown older I've definitely started going more of Lyrical direction though. Meanwhile the utter dominance trap began to have in the second half of the 2010s completely killed the interest I had in hip hop for a while. I was in a bad time of my life and I guess hip hop music wasn't really what I needed to help get me through it looking back.
I'm the next big thing in Hip Hop. Don't forget me.
We gon be on xxl 2025
Ok angelic caretaker 777. I'll remember your name for future reference
I'll remember u
Love It❤
It was still balance in 2010s
I don’t like most of the rap music from the 2010’s but Kendrick Lamar, Wale, Nicki, and J Cole are some of my favorite rappers from the 2010’s.
Need a 2015-19 video where 21 savage, uzi, carti,Kodak and etc came in at
Music got better again in 2010s not 2000s💯
From 2010 - 2013 I look at that like the "silver age" of hip hop, you had Drake, Meek, Wale, Kendrick, Nicki, Cole, Wiz Khalifa, and Big Sean that was either dropping thier debut/sophomore album. Wayne was looked at as a god, Kanye was a proven veteran, Rick Ross was at OG status, Hov and Em were still contributing being the rap titans they are, and DJ Khaled became the master mixologist.
Lil b was so ahead of the curve
Simple Times
Great vid, also you missed Good Music Kanye was the goat at this time plus kid cudi,Travis Scott ,Cyhi , jay electronica Charles Hamilton,it was lit during blog era
Also Pusha T reemergence
Genuinely had no idea Fank ocean was part of odd future
The mixtapes and albums of this time was very over looked lowkey
Fire videos bruh
I still liked the video overall.. But i can tell if you were around during this era, you weren't as tuned in as you should've been during this era because you portrayed certain artist wayyy undervalued than they actually were during this era.. Im 29 so im not that old but i was in HS during this time so i remember a lot from this era. Personally i feel like you didn't do a good job portraying how Big Sean put himself in the best rapper conversation amongst Kendrick, Cole and Drake during this era, you only mentioned him for 2 seconds.. You didn't go in on the rise of new wave trap rap with Waka and French Montana. Failed to mention the battle of the hip hop groups during this era (YM,MMG,Good Music, TDE, Bad Boy, Slaughter House etc). Failed to mention Wayne goin to jail wile still being the best rapper. & that's when Drake and Nicki carried YMCMB for Wayne blew up even more & became arguably as big as Wayne by the time he was released from jail. You didn't mention Travis Scott and his production influence during this era for projects like Yeezus & Magna Carter. Also Wondergurl & Hitboy you failed to mention as poppin producers of this era. Didn't even bring up Kanyes continued dominance and rebrand during this era with MBDTF, WTT, Cruel Summer, Yeezus.. Skipped over a lot of shit and went too deep on shit you didn't need to go that deep on like the drill scene, westcoast and the unique sounds section could've all been shortened to fit in these points or just make the video longer.
2010s brought rap out of the dark ages from the late 2000s and soon lyrical rap will be on top once again
god i hope not
WestCoast had it when it comes to the 2010s. I would say drill but too many died off too quick. Yg slightly fell off after 2015 but Nip and TDE brought it back again
OFWGKTADGAF was my absolute favorite group
J cole blew up after having a soundly appear on 106 & park nobody knew him before tht nd Kendrick got a buzz after good kid bad city Joey blew up around 16… big Sean used to rap w mike posner back In the day… 2008 wiz was starting to get roconized but ain’t really get big till 2012… 2 chainz was buzzing when Gucci was but a lot of yall don’t speak on tht… Soulja really co-signed the migos cus white kids didn’t know them before him… I use to be on LiveMixtapes 06-08 I watched most these artist come bout before they was famous im 26 I remember when my cus tpain 1st album came out in 03 nd ppl started copying
T-Pain's first album dropped in Dec 2005 not 03 during the 50 Cent era, Wiz Khalifa was hot in 2010 when he had that Black and Yellow song plus he dropped Kush and OJ that year as well which helped his buzz for Rollin Papers.
Salute to you being on LiveMixtapes though. I stayed on there more than DatPiff.
@@mackvelly8899 pain got signed in like 04-05 I was at the family house after it happend Akon came by nd met the whole fam nd my bro was born tht year he was already popn in our city nd was on the radio before he was even famous… nd wiz was hot in 2010 I first seen him in 08 I remember bc I was 11 and thts when I started downloading songs tht one song roll up ain’t come out till around 2011 im saying i knew these ppl bc i was on live mixtapes
I ain gon lie u not bs. That’s when CDs players was live then mp3s and iPods era started in 06 or 08. I stayed downloading music from Pirate Bay and torrents. Getting mostly Plies,T.I.P,Jeezy,Eminem,Ross, and Wayne all on my MP3 player
@@tyewilkins1749 Amen !!! Did u bump No Ceilings???
@@mackvelly8899 come on man 🫡 of course
The rap game changed for a reason but who would of ever though that once the majors started losing control of their artist the more people died it's like the jail system is sublimated to the hiphop community
Ppl born 90 - 96 this was our era
It was the beginning of the end. 😢
jetson made clip is actually hilarious
Nobody talks about the impact Pennsylvania had on hip hop from Philly all throughout
I used to think Kendrick was the GOAT, but ever since TPAB I’ve found myself finding so much less enjoyment in all of his projects released after, now I enjoy Chief Keef and Lil B way more
He definitely peaked with to pimp a butterfly. I thought damn was his worst work with super commercial sound. Mr morale was interesting and more of a passion project but not the sort of project that's going to bring him back in GOAT discussions.
Tpab was a boring project and his music isn’t enjoyable
As a old head who kinda hated on Chief Keef when he first came out fast forward I can’t go a week without playin love Sosa and faneto on repeat lol
Great video again! Looking forward to more. Just a heads up, school boy q’s debut was “habits and contradictions” not oxymoron like you said in the video
Meek gained buzz off of battle rap, not really his early tapes 😊
Part 3 pate 2010s better hear about sound cloud era and x 😂
You should lowkey do a video on this new hip hop stuff that’s been going on
The 10's is not the most diverse era your bugging it was like that in the golden era with NWA de la soul tribe called quest Public Enemy BDP 3rd bass don't make a statement like that if you don't know what you are talking about fam.
UK RAP is innovative
ion know how u dont mention sweden in this thing like bladee and yung lean
My Beautiful Dark Twisted Fantasy????
Tybg
Rip Big Jook
Can you make the music lower over next time brother ?
You have a great punctuation and delivery
Let that shine !
Not the instrumentals👍
Tbh the Chicago drill is what mess everything up
Bro HIP HOP AINT DEAD
SOB RBE? Sage the Gemini, iamsu you forgot those artist
Lets b real, the best era that needs to come back is 94-04 period
rap aint dead it just hasnt evolved yet... note how hes speaking on rap meshed with pop in this era... well whats popular right now? Reggaton and dancehall... thats what rap is going to fuse with and create a new sound and have another wave again
What rappers in the 2020s
Thank you based god