Content Marketing Strategy That Gets Leads and Sales
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- Опубліковано 7 лют 2025
- Want a content marketing strategy that gets more leads and sales? Learn the actual process we use to grow our traffic AND revenue through content.
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You probably know that having relevant content is important to any business and being able to find the right keywords that people are searching for are important.
But is there more to content marketing in 2019 than meets the eye?
We’ll show you why our content marketing strategy works, how it helped us to skyrocket our monthly blog traffic and UA-cam views and why it’s effective for ANY type of business.
This tutorial first walks you through what content marketing is and focuses your attention on the key goals for doing content marketing.
Sam then takes you through 3 crucial questions you need to ask yourselves while doing keyword research.
Asking the questions will ensure you find keywords that help you attract:
1. People who are interested in your products and services
2. People who are asking a question or finding a solution that you are answering or resolving
3. Traffic to your content
Next, you’ll want to find additional keywords where you can rank. Learn a cool hack with Ahrefs’ Content Gap tool to find common keywords that your competitors rank for.
Armed with your keywords arsenal, you’ll then be able to build an awesome piece of content.
Once that’s done, your goal as a content marketer will be to get that content to as many people as possible.
Learn content promotion strategies through channels like direct marketing (get your content directly in front of the right people) and influencer marketing (convince someone of “influence” to share your content with their following). Best of all, you can execute some of these strategies without spending a penny.
Finally, you'll learn how to monitor your traffic and leads so you can double down on what's working and remove what's not.
Watch the full video to execute these content marketing tips that get you more leads and sales for the long haul.
Timestamps:
1:10 What is content marketing?
1:59 Start with keyword research to find the topic to run with
6:39 Create the content with search intent in mind
8:54 Promote your content with direct marketing
10:16 Invest in the influencer marketing
12:26 Monitor your traffic and leads
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#contentmarketing #contentmarketingstrategy #whatiscontentmarketing
This is truly one of the best, simplest videos on UA-cam about Content Marketing. This is the future of quickly, efficiently building trust and helping consumers.
Thanks John! Appreciate the kind words :)
absolutely I agree great tips.
I can't understand why I'm just finding you guys, this is crazy.
I was really starting to consider purchasing a course on all this.
But for obvious reasons I didn't.
Then you guys came from nowhere..
By telling me step by step ,
I couldn't sign up on your web-site fast enough.
To me, this route seems to be more cost effective.
Your competitors failed to see the value of making money from me over time.
Plus you know,
it only makes sense that a well put together blog can help get better venders.
Thanks again for the clear quick ,to the point course and for free.
But it goes deeper than the free part.
Your helping to the community for real.
Thanks for giving back!
Not everybody has the funds for these high courses. Not to start out.
Thanks again.
You're welcome!
BTW you're just one of the rarest people out there who truly wants to share a real knowledge in order to teach. You're very candid
Thanks, Rahim. Appreciate it :)
He deserves this compliment! and plus his way of presentation makes the difficult topic so fun and look d*mn easy! I can't find this in other people than Sam so far. That's what I call the real master!
Thanks for narrowing it down and getting straight to the point. A few other videos confused me.
Glad you found clarity in ours :)
Love it Sam! Especially like how you narrowed down additional KWs to add to content by using the content gap tool. Also like how you qualified "content is king." Thanks for always delivering high quality content.
Thanks for watching Arthur! :)
Love that "your business is king and if your content isn't serving the king then what's the point. "
Completely agree! It's easy to get carried away with chasing traffic / "cool ideas." I think it's good to have a mix of both.
-Sam
Your tutorials and vids are more powerful than the entire high ticket paid course on the subject
Thank you!
So much practical information. Thanks, Sam!
Glad it was helpful!
This video is pure genius, atleast to us channels that are still learning. Great information! Looks like I have a lot of work to do!
That is good to hear! Thanks for watching :)
Love how meta this whole video is
Glad you enjoyed😉
I just want everybody to re-watch the first minute at least 5⃣ times. SERIOUSLY. How many people work at Ahrefs and how many of them are marketers? Maybe 5-6 out of nearly 40? The ace up their sleeve is that their product is AWESOME. Everything works better when the focus is there. Great video, as always, Sam!
Thanks Brendan! :) Appreciate you chiming in. As Tim always says, marketing is easier with a great product :)
I love all the Ahrefs content. I’m not really into the Content Marketing Business, I run PPC but I find this so valuable.
Also, am I the only one who has a crush on Sam? He’s always so clear.
Thanks for watching!
Amazing video as usual! Thanks!
You're welcome!
- Max
Yes! Sam you are a next Brian Dean.
You know what your video tutorials creating interest me to use Ahref.
Sam is better!
@@NickChurick it's your opinion
@@androidmobilegames8081 Sure thing
Awsome! You are changing my life and business! Thank you, thank you, thank you!
Caryne, you are welcome! Great to know you enjoyed the content 😊
you smashed it Sam. Thanks for another informative video! 🙏🏻
Thanks for watching James! Appreciate it.
Velocity viewing metrics 🚀
Wow. That was comprehensive. 🤩
Thanks Colin! :) Glad to have you watching.
Very cool tip 👌 and handy guide on content marketing. I really appreciate your efforts and knowledge.
You are welcome. Thanks for watching Tikkay :)
gems dropped for sure 😮
😉
Awesome tutorial Sam.
Thank you! :)
Very useful video. Thanks Sam Oh
You are welcome!
Awesome video!
Thank you :)
This was a simply informational video. Thank you so much.
Glad you enjoyed it :)
4:02 while reddit is not exactly quora, with all the discussion of personal finance, it would still be valuable to have a presence on that site. It would very much depend on your personal brand, and how willing you are to lend your name to your employer. Even if no leads are generated, it would still be valuable to join the discussion or, at the very least, periodically crawl that subreddit.
Great information bro
Ur all tips are awesome.
Thank you for sharing your valuable information.
You're welcome, and thanks for watching! :)
You should absolutely not ignore the most competitive keywords for your niche. Most competitive and most relevant are often the same, so they have to feature strongly in your content - it's what users are looking for after all.
Agreed. It depends on your priorities and the resources you have.
- SQ
Wow, great video full of useful advice. It would be great if you are more dedicated to content marketing in your videos.
Thanks Milan! :) We'll consider making more of them.
Thanks a lot for this amassing video tutorial. You are great.
P.S.
Blogging.
Ivan, thank you for the feedback :)
I love you videos!
😍
Amazing info.
Thank you! :)
You're just amazing. One question. I'm going to subscribe to ahrefs pro in a few weeks. However, I need to learn how to use it. If I follow the sequence of videos, which are listed on ahrefs course, and learn them, will I become ready for using ahrefs?
That would be a good place to start. We also have a playlist here on UA-cam called "How to use ahrefs" ua-cam.com/video/_oU8lclN114/v-deo.html
Also, within our toolset, we have some "how to use" articles to give you practical use cases for the report you're looking at.
Where can I get your presenation to download?
Do you mean the video?
Is this video written out in a blog post?
This exact video isn't. But we do have a blog post on the topic of creating a content marketing strategy here: ahrefs.com/blog/content-marketing-strategy/
-Sam
Thanks)
You're welcome!
You are a top dog
Thank you! :)
Is DA PA responsible for ranking
yes
They're third-party metrics. Google doesn't use them to rank pages :)
In this week two thing amaze me
1 - neil patel says that ranking on 1st page it's not matter a lot.
2 - Now you saying your content is not a king but your business 😷😂
Did you watch our video on ranking #1? :)
ua-cam.com/video/PZHF_Yyohhw/v-deo.html
Yunus Shaikh I watched that video Neil Patel shared, obviously you didn’t watch it properly or you got sidetracked with cat videos or Taylor Swift. Neil’s whole video he was saying it’s not important to rank for the #1 position, not the first page, the number #1 position. As he quoted some research ahrefs did that shows that only 49% of the time the #1 position gets “the most traffic”.
Catchy things so people listen videos .. playing smart things staying same
@@AhrefsCom Yours was put out quite a bit before Mr. Patel's too ;) looks to me like he made a less quality copycat video haha
@@Glow0110 his content isn't low quality at all. Big time companies don't come to him for no reason.
🎉
Where can I get those Ahrefs tshirts?
It's not for sale currently :)
Sir please make video on how to rank on other search search engines like bing yahoo
Thanks for the suggestions :) We'll consider adding them to our list of topics.
Big fan of Ahrefs. I really want to the Ahrefs Tshirt
Ha! Thanks Tiger. The Tshirt is not for sale though :)
@@AhrefsComAhrefs. NO problem。Oh. I really should buy a Google T-shirt. I am a big fan of Google and Ahrefs. Google is fair. But, Ahrefs makes my life easier.
Today contend becomes more important that 2-3 years before. Right now google use BERT system to understand, what are you talking about. And if you are writing about wheels, engine and mirrors, it understands that all this is related to cars. It means that today, people can type «engine V6» and google can show them your page about car, even if you don't have such keywords as «engine V6» on your page.
While playing with BERT engine (yes, it's awailable on GitHub, github.com/google-research/bert), we wanted to understand, which texts and how will rank.
We were experimenting with human writen content and A.I. generated content using GPT-2, Transformers XL systems, and such services as talktotransformer.com, content-edge.net.
As a result, we found that it is possible to tune GPT system, so it will generate good results and those texts will go into Google index in a same way, as human writen content. The proc is, it's very difficult to adjust such system manually (you'll need to spend hell of a time to manually install and adjust GPT-2 system, set proper temperature parametres and find a way to feed it with keywords).
Did you really send that email with the ":)" in it? Would that be considered unprofessional?
Cheers :)
I'm not sure why that would be unprofessional? 🙂 Most people use smileys and emojis today, and probably wouldn't find it offensive.
- SQ
Content marketing boosts your SERPs ranking?
Not sure how to answer this question as it is pretty vague. Way too many things needs to be mentioned before I can even say a "yes" or "no".
- SQ
i like both ahrefs and income school.but two of them are saying totally different things.after seeing almost all of the videos in both channel,it occurs to me that ahrefs is much more practical and income school is a bit wishy wishy.
For example,they say create good content and backlink will automatically come.
in reality,you can't just create content and sit there wishing for quality backlinks.
they say only use google suggestions and don't bother with the keyword research tools because they are not accurate.i agree that these tools are not accurate.but there are a lot of things that we can be aware of with these tools.otherwise we are just doing archery with blind eyes.
income school is really good but some of these things is just not right.
Thank you!