You Can NOT Miss Jaguar’s Cringe Rebrand
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- Опубліковано 21 лис 2024
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Jaguar puts out the most unintentionally hilarious woke ad we've maybe ever seen.
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"You sure this is gonna help us sell cars?"
"Cars?"
Car's 😮 I thought you said arse 😂😂
@@snelgrave101 you spelt it wrong hearse
@@kayoshin70 I'm sticking with arse, did you see the CEO type guy from jaguar 😲
There wasn't even a car in the ad. They forgot about about cars completely, they were too focused on the bussy
@@mh1970 plenty of arse in the ad though👆
Hiring young, out of touch idiots for your marketing group is really stupid!!!
I think they are being honest...the cars are junk😂
@@Nick-b7b9sI'd rather spend half as much for a decent Chevy. It'll last twice as long and there isn't really anything worse about it, unless you like a fancy interior.
For a sec there I thought it was a Trans Am ad.
😂😂😂😂😂😂😂@@mkf628
I think his being ghey has a lot to do with it. We’ve been propagandized that they are normal for the sake tolerance
I worked at Jaguar in Coventry for 35 years from 1974-2009 as a Cabinet maker, producing dashboards, door cappings and the like. The E-Type finshed in 75. Probably one of the most beautiful cars ever made. I was so proud then, to think that I was part of the production of something so Iconic.
Alas, when I saw this advert I could have cried. I really hope this isn't a Bud Light moment or my pension could be taking a nose dive very soon.😒. Great show as always Matt. 👍
Yeah. E TYPE. Best looking sports car for decades.
Ultimate cool car.
Unfortunately you just can't unsee this ad. No matter what comes next. I hope there's a bunch of rich people who look like that and want a car
sorry mate....this ad must really hurt...
Jaguar died 20-30 years ago. Nothing after the year 2000 surprised the 1900’s models.
Faguar died when Tata bought it, and anyone who says otherwise is a liar. This ad is just the intern slapping make-up on the corpse before the funeral.
Hello fellow Jag worker. Browns Lane in the trim shop for a while then on the production line of both the XJS & XJ40. I really wanted to get into the series 3 shop but was made redundant before I could do so.
Why do they have to talk about their sexual preferences ALL THE TIME??
Because there is nothing about them that is remotely special or interesting. This is the best they can come up with, in large part because the media enables and reaffirms it.
Very good simple question they don't want you to ask
they got nothing else
@@wadeh7254 they seek constant attention and affirmation.
its marxism, they use freaks to divide people and gain power in institutions.
Imagine destroying the product that keeps your business alive … for a clown show
The woke DEI train has chugged on long enough they figure the next major corporation will hire them after the last has burnt to cinder.
And for too long they’ve been right 🤷
Who knew how powerful virtue signalling was going to be. That people would willingly torch everything they’ve ever worked for and their lives just for some soulless nods from a few mentally ill people.
Exactly...
Their customer base is either dead or gone, the only guy i know that got a new jaguar was an ifa a few years ago and he now drives an old Qashqai. Those guys aren’t buying jaguar anymore.
As someone who worked in advertising for 12 years, it’s all liberal women and gay men.
Anyone who has seen any advertisments since Obama was elected has guessed this much.
Spot on - I went into a meeting where they ironically were talking about diversity- I was the only white straight male in the meeting- the room was predominantly white females . Even the only gay black guy looked at me with empathy.
Which were you? 🤔
So basically it's just like the fashion industry?
@@arturiuspendragon6849bingo
"Copy nothing."
While copying Bud Light 🤦♂
Break the mould (their 90 years old brand) 😂
This is not normal.
you noticed
TRUMP 🎉
Dystopian nightmare
Even if I really wanted a product..... if they flipped me off just for style points, I would change my mind.
WHY IS EVERYONE BENDING THE KNEE TO A SMALL AMOUNT OF THE POPULATION
Because we are cowards. Because we lack the knowledge and the curiosity to inform ourselves to counter the lunacy. Because we're like the parents who send Missy or Junior to college and are unable to explain to those now-radicalized kids why they're wrong, and so the parents fold.
It makes me sick 🤢
Because its the small amout of people who have the money and influence?
Obama and big mike
@@Lucy-xb7ffoh vey!
Those middle age straight white men and arab oil billioners who buy Jaguar will surely appreciate this.
SARCASM.
When was the last time you saw a straight middle aged guy drive a new jaguar, they dont lol
@@dutchbeef8920 I do not know any JAGUAR odd young straight or crazy mixed up person who do not if they are male or female. It is a poor ad. It could be for anything including trans surgery.
Go Gay, No Pay. No Way.
😂
Go woke, go broke.
Go woke, go broke ❤
TMI with the DEI
"Delete ordinary"
I prefer "ordinary" all day long.
@@bigredracingteam9642 Before starting the car will it ask your preferred pronouns? Will every address you put in the navigation system always take you to the nearest reassignment surgery center?
And what's wrong with ordinary anyway... 🤷♀️
Notice how they used a white man as the object to "delete".
Saudi billionaires: "Uhh, okay, Aston Martin it is."
Jaguar got that handled. They removed all signs of xdressing in the saudi version 😂
Yep, as soon as they see that ad they will be cancelling their car orders.
I wanted a Viper and Jaguar all my life. Now that I can afford them, one doesn’t exist anymore and the other one might as well not.
Then you just have to deal with the complete lack of any type of luxury or prestige that this whole rebrand does. This looks like a 2010s tech startup that makes bluetooth makeup mirrors.
@@lawz7787 Except that we live in the internet age so that tactic doesn't really work.
another one bites the dust
another one bites the pillow
@@WalterDiamond AYOOO
Great metaphor. Freddie Mercury would approve!!
SOMEONE tell them Trump and reasonableness Won. This commercial was meant for a harris win.
100%
Remember when imagery like this was limited to dystopian sci-fis predicting the downfall of humanity?
This comment deserves more attention because it's absolutely true.
The people in this commercial look like the citizens of the capital in the hunger games
The new faguar looks nice
Sheesh 🤦🏿♀️… I promise I didn’t laugh… out loud.. 😂
FAGUAR 😂😂😂😂😂😂😂
I'm gay and I laughed .. 👍
GOLD 🤣🏆
Nice
Looks more like another Olympic Games opening ceremony!
I will never forgive France for that demon parade they unleashed on the human race. They are lost souls.
Jaguar over here thinking it’s still 2020.
1980s when Culture club was big.
I think it's not so much that as these types have thoroughly infested middle and upper management at Jaguar. They're true believers, so they don't even notice how woke is on its way out, nor would they care: they are fully willing to tank the company to push their agenda. They have infected it like a virus and they want Jaguar to produce only wokeness and spread it everywhere.
And they think Saudi billionaires don't have internet in 2025, so their redacted AD could work.
For real, when will they learn that we simply DO NOT CARE
What does your sexual preference have to do with a car? And why do they have to rub it in our faces all the time?
Make closets fully functional again.
Have to admit, this was the best Aston Martin AD I´ve ever seen.
Jaguar re-setting themselves up as a fashion and cosmetics brand as nobody wants their overpriced and unreliable cars
They can't be a fashion brand because Puma already is in that market and the logo is to similar :D They'd get sued to insolvency... but not like they will survive the next 5 years anyway
🤣 Jaguar, fashion for the mentally ill.
Yep. Their cars were unreliable, and nobody bought them even before this.
Reliability hasn't been an issue for 20+ years. My F-Type is 8 years old and runs like a dream.
Giving new meaning to Trans Mission
Draguar
@@samboooka Maybe Rob Zombie can perform their theme song.
Nooooo don’t tarnish the draguar name , the OG draguar was a drag racing old 70s XJ sedan on the roadkill show with a badass V8 and a shaker intake sitting above the hood. Look up roadkill Draguar. Badass muscle hotrod
It's been dubbed faguar
Sees creep in sequins…. You ARE a car company, right? Am I in the wrong building?
Did Disney purchase this company?
did they miss the memo that nobody wants DEI anymore?
I guess it took 4 months to develop that ad, it was intended as a celebration of massive Kamala win and confirmation that woke rules the universe.
Jaguar 🐆 is dead ☠️ 💀
@@johnbrown4568 I forgot they were still around. Now they are taking a break from production because selling a couple cars annually is exhausting.
The birth of Queerguar.
If i was a ford ad exec i would make an ad showing a hardworking bearded dude breaking a mould and a big ford truck coming out of it. Then him puting some fishing rods and beer in the bed of the truck and riding off. Then the words. 'We understand you - ford' would pop up
Ford you need to hire this guy, pronto!
Ford, reading this?
Ford was pretty good at that. I remember an ad from a couple decades ago with Alan Jackson singing that he was "Crazy 'bout a Ford truck". That seemed to hit the right audience.
Ford sold Jaguar ages ago. It and Land Rover are now owned by India's Tata Motors.
I’ve had nightmares in which I woke up screaming, that are less disturbing than this commercial.
Jaguar is named after one of the most beautiful, powerful, and beloved animals in the world. Why didn't it occur to them to utilize that instead? They could have went the National Geographic route. They could've emphasized the elegance of old that made them popular to begin with.
You’re hired!!
That would have been the way to go. When you think of a Jag, you should think of the heyday of beautiful cars like the XKE and classic British elegance and beauty. The new ones have lost a lot of the soul and uniqueness. Since they're so focused on EVs now, a market niche would have been to go the opposite route of many EV makers that are stuffing loads of tech and widgets in the cars and making them look like spaceships. Jaguar could have let the way in focusing on luxury and elegance with a modern EV powertrain.
@@annawehmeyer shoot, they could’ve even gone the tree hugger marketing route. At least it fits with nature and the brand. Wtf is this crap though? These people are actually mentally ill.
Don’t make it easy for them!
The Bud Light of Automobiles, I won’t even ride in one now
😂
I fucking own one 😂 fml
@@natebown sell it before the depreciation really bottoms out
The best comment I've seen about Bud Light cites the sobriety self-test on the can. If Dylan Mulvaney in womanface looks good to you, you know you've had too many.😆
@@natebown drop it off in the bad part of town with the key in the door and get a Porsche.
This is 100x worse than Bud Lite. Jaguar stated they simply don’t care alienating 85% of their old customer base.
99.99%
Anyone wearing that shirt in public has drunk the Kool-Aid fully. I've owned 3 Jaguars over the past 20 years; I guess it's now, "Hello Mercedes Benz!"
Until Merc does the same thing. This is by design. This is Mao's "cultural revolution" being rolled out across the West.
If you are searching a car in the ad .
People in the ad Identify themselves as car 🚗
The Spiritual Battle is the real one.
Christ is King. He always wins. Sorry not sorry jaguar.
Yeah, and the secondary battle a chapter seven bankruptcy or the like. Pray that the company turns away from this to Jesus.
I heard that after making this commercial, the company's thinking of replacing the "J" in their name with an "F".
😂😂😂
Best comment! 😂
😂😂😂😂 that's good stuff man👍😂😂😂😂
😆😆😆
Ha!
I’m sorry to all the older people on behalf of my generation and how shitty we are
Just sold my jaguar and bought a Aston Martin
Can’t afford either, but I just sold my Jaguar hot wheels and bought Aston Martin ones. 😂
Spent 10 years saving to buy a jaguar and now they do this to me.
Good!
@@ralegade7710😂
" bring your authentic self to work" what?? Since when are we supposed to be bringing our authentic selves?? Most of us have jobs where it's required to present a professional veneer. Most jobs actively require you to absolutely not bring your authentic self!
If I brought me "authentic self" they might decide they don't me working there anymore. There's only so much "authenticity" that any job wants from you.
I'm not paid for my "authentic self."
I was just thinking a few days ago how commercials and ads have completely lost the plot and aren’t made to sell products as products anymore. They’re selling ideology and agendas.
The financiers of Washington D.C. have a hand in that. Easy money to those who push diversity.
I almost vomited.
@@AnneRosenberger What stopped you? Release the beast.
Me too!
carsick?
Personally I spent years working for Jaguar during the late 80's to early 90's - making cars was the aim, not about what the identity was of who made them or who drove the things.
As someone who has dreamed of owning a Jaguar since he was a kid, this is a tragedy. I guess that dream won’t be coming true.
nightmare?
They're not worth the headache anyway, far too many issues. Get a Lexus or an Audi instead.
I also always dreamed of owning an XK-E, the car Enzo Ferrari termed the most beautiful car ever built. Built models, etc. I bought one in 1973, a new V12 convertible. The steering wheel was not properly aligned when delivered. The frame was not aligned so it wiggled when in motion. During the 16 mos. I owned it it had to be towed 4 times because of engine quitting, once at the Drake Hotel in downtown Chicago. Required a special towing truck. I ended up taking it to a Jaguar Dealer and asking what they would give me for it. I took it. I believe it was the worst piece of mechanical junk I ever owned. An invaluable life lesson.
Buy an old one. Jags haven't been REAL Jags since 1987 when they phased out the XK engine.
It feels like a beat up old Buick, in my very limited experience.
Create controversy. LIve stupid. Delete car. Break brand. Purchase nothing.
I'm still disappointed in you Americans that Bud Light didn't fully collapse. Same with Disney.
Apparently only 30% are still boycotting... Somehow I think it's more though
It's because Anheuser is huge, boycotting one beer they sell doesn't hurt them at all.
Agree
Well Disney makes money from the world…..
If you’re mad at Americans for being woke, know that half of us hate the woke half more than you
Jaguar Marketing Team
=
Suicide Squad
As a brand designer, I’d be drooling over the opportunity to redesign the original Jaguar logo- seeing what they went with literally hurts me.
I guess they’re are sick of making cars. But what will they make now, I missed it….? Oh! Woke. They’re making Woke.
Here in the UK, people are handing their Jaguars back to the dealers.
Nothing sells more cars than showing no car!!! 😂😂😂
This comes only a couple months after the announcement that they would take a year off of selling cars.
No, I am not making this up. It’s as if the whole company is taking a sabbatical.
Jaguar was already a dead brand to car enthusiasts like myself. Now, they will be dead to most of their target market.
Nothing short of a miracle will bring them back into relevance.
The whole point is I DONT want to see it 🤮
Would you have if Matt conservatives didn’t report on it?
I’m upset by this. If Bud Light wants to destroy their image, I don’t care about some cheap beer. Jaguar has a great history and past, although not perfect, there have been bright spots. This is just pathetic. I’m a big car guy and have owned tons of brands, and I’ve never owned one, but this ensures I never will
Dear Lord! I'd be looking at whatever investors "sold short" on Jaguar stock prior to the debut of this nightmare ad.
All of those logo changes have one thing in common, they're a result of our failed education system.
The name of the guy who came up with this disaster is Santino Pietrosanti
Loook how they massacred my boy!! Ay santino
Haha reminds me of captain Schettino, captain of costa Concordia cruise ship who abandoned ship while it was sinking and passengers were still on board. Total coward. He was arrested later.
@@southwestsupercars5680I remember the footage, I loved how one captain from the coast guard was scolding Schettino on the radio.
Wow that sucks.
Show me the friggin car!🚗
Thanks,Jaguar.You gave me one more reason to save my money,not that I was planning to spend on your products anyway but still,thanks.
What is wrong with the corporate world, are they living in a bubble?
They pander to the loudest voices in society and try and ride the trend but unfortunately they never take into account the silent majority.
You'd think they'd at least do some market research.
DEI hires doing their best
Oh, blah, blah, BLAH!!🤮🤮🤮🤮🤮 Jag U R, YOU NOW SUCK!!!
That's the last straw! I'm not trading in my Toyota for a Jaguar now!
It’s actually a great example of their problem, they see everything as a barrier that needs to be broken down, basically children acting up just because.
None of these people seem happy. Why is that?
Because…they’re…not?
Because they are full of hate.
@@skippytbk7891 Would you be if you looked like them?
@gregmeyer1805 Maybe they've been abducted and forced to join the circus. Or mental illness? Or both?
Happiness is frowned upon by the hive-mind.
I look forward to seeing a car that copies absolutely nothing. I wonder what it will have instead of wheels?
Oh Bud Light do cars now.
Queerguar
It's great that everyone is feeling g more comfortable denouncing this crap, but it should serve as a lesson next time people start walking all over us again demanding more rights than everyone else and we just let it happen in order to be compassionate.
Jaguar fell off when they stopped with the head ornament. This is just the death rattle
Sure they've got a lot of publicity, but they're not selling t-shirts or a video game, they're trying to sell luxury cars. Know your market
When will CEOs realize the goal of this kind of marketer isn't to sell cars, it's for the marketer to win awards. Idiots.
Just when you thought that Anheuser Busch had made the worst business decision in corporate history by hiring Dylan Mulvaney as a spokes(cross-dressing)man ......
Jaguar: ..... “Hold my Bud Light.”
In 2007, I had a Jaguar I really liked. I only had it a few months before being totaled in an ice storm. After seeing this advertisement, I'm glad.
Well, that's pretty bad. Not that I could ever afford one, I would never buy one, if I could!!
Why don't they care about destroying their business?
Oh dear, oh dear. I once aspired to owning a Jaguar, but no longer. I would not want to be seen in one now. The brand once exuded power, success, determination, status, style and luxury. The new brand says 'soy, NPC, bland, flouncy, and camp. ' Is this really the future? Sic Transit Gloria.
Why doesn’t Jaguar remain true to vehicle manufacture 🤦♂️
Too busy appeasing the ESG gods.
I’ve been a car fanatic my whole life. One of the first cars I was ever in as a child was my father’s E-type jaguar. One of the most beautiful cars ever made. This ad campaign just destroyed that regal, cool brand. tell me what alpha male would ever drive one of those again! And guess what? That was their demographic.
@@michaelp6794 Uh no, their demographic is princesses and ladyboys. I'm sure they'll sell a couple now for the pride parades.
Are they trying to sell cars or nightmares?
I saw no cars, so that leaves the natural option...
If they had given $100 to my 12-year-old cousin, he probably would have made a better logo using Canva! 😅
I understand creating a product for a niche customer base. So I guess they expect every gay person in the world now to own a Jaguar car. Let's see if this plan is an actual genius.
As a Brit who is proud of our marques, Jaguar deserve EVERYTHING they get out of this.
I really thought they/them were sitting on a Jag there at the end, and grabbed my glasses so I could focus on the rock that was still a rock with my computer glasses on. To be fair anyone who has ever had to maintain a Jag will tell you they are high to impossible to maintain, so in that sense this ad nailed that concept in some weird way. btw. good luck with staffing 50% women car engineers. That might explain why they didn't have a car in the ad...
Go woke go broke! Goodbye jag 🫡
Left hate beauty
I've worked with many Brand Directors and most are absolutely nuts. They can literally spend days looking at two colors that are almost identical and trying to pick which is better for a logo.
At $100 000 an hour, so would I!
I haven’t even thought about jaguar in years…maybe they’re running the “any press is good press” desperation playbook? Damn though, watching corporations try to understand and keep up with culture is hilarious…it’s like that one movie where half the planet is robots in disguise
They haven’t made cars in awhile and they are coming out with an electric car that doesn’t start production until next year. How are they paying their staff? How are they even operating?
Mat, big fan. Gotta call you out on this as a big Jag lover. I cant believe you called that guy out for pronouncing it wrong, when you yourself are pronouncing it wrong. I promise you there is no i in Jaguar😂
"So, what does this have to do with cars?"
Jaguar- "Cars?"
Well, jaguar is off my list.
was it even on it to begin with? talk about a niche market that just turned micro-niche.
From Jag to Drag
As someone said after this comment, the “J” was turned into an “F” LOL.
Driving a jaguar means you identify with this ad.
From Jaguar to Faguar ----- in 20 seconds
I saw the articles about this in my feeds today and I had no clue this was about the car company. I thought it was some ugly clothing brand or something
Well said Matt!!
Good g-d that was insanely stupid!
They have really lost the plot. A once iconic car brand absolutely trashed. If I was a shareholder or Jaguar worker I would be fuming at what has develped. By Jaguar, nice to have known you!
The commercial is ver uninspiring! It tells you what type of people who work there!
“Live, vivid”. Their faces radiate happiness so much.