How to build an iconic brand | Mythology

Sophie Mascatello, Mythology’s head of design, breaks down just how agency approaches each of its varied projects, digging into what it really takes to create a brand that sticks in people’s heads.

[@LeoGamberiniify]

super insightful, thanks

[@Theravenfeet]

Very Great

[@ryanmeyercreative]

Lots of great points, great work, and thought-provoking statements. However, I think there is too much unwarranted emphasis placed on innovation and not fitting in the "sea of sameness." Making a visual identity that is better than AI generation is a low bar. If you think the work shown is innovative, then you're not looking around wide enough. Is it beautiful? Yes. Is it innovative? No.