Interesting how all the talk revolves around peloton stock decline is a sign that the company is failing. The stock surged too much during the pandemic, that’s not the company’s fault. It’s now coming back down to a more normal price per share and with millions more users and devices in circulation. I’ve had a peloton bike since Feb 2018 and it’s really come in handy for our family over the last four years, and it’s built like a tank.
The company used issued shares to borrow against. That’s why we’re talking about it. If the share prices is too low those banks are gonna want their payments in cash instead of stocks. If they can’t afford to pay because the company makes no money. Then the company goes out of business. There are a lot business channels on UA-cam that teach you the fundamentals of business. I recommend you mix them in with your regular UA-cam watching. 👍🏿
One of my best friends just got one. Him and his wife absolutely love it. This is new to me... They've got the bike and love the reward medals plus ability to compete with other users.
Honestly, I got the bike and it’s just different. I basically build my home gym since the pandemic and never turn back! I can do it in my own schedule and on demand classes or live classes are just amazing! The instructors are just different than any others!
I find most of the instructors to be amateurish. Did Peloton for 2 years when there was nothing else out there. When Apple Fitness came out gave it an earnest try and now only do Apple. So much more professional in program design, trainers, video quality.
Is this really a surprise?? - it appeared to be a limited company with little diversified product range trying to capitalise on the pandemic which would obviously be short lived. A bike is a couple grand which was never cost effective compared to a gym membership which gives you unlimited equipment. How it obtained capital in the first place is beyond me.
@Roger Vieira seems like a lot more like going to the gym, than using a Peloton bike at home. This company had a limited shelf life and had idiots running the company.
Peloton was designed for a niche market under an unprecedented event in covid. 1. You have to want or need to workout. 2. You need disposable income 3. You need the space in your home. Gyms closing also helped.
If Peleton really thought everyone could afford one, then they are incredibly unaware of how life works. Additionally, let’s just say folks really could afford the bike or treadmill. Their subscription model is laughable in tandem with the hardware pricing. Stack the logistical issues on top of that and the safety issues and you have a “do almost everything wrong” type of playbook.
Overpriced hardware, coupled with an overpriced subscription based business model, for a company who sell static bike, the wheels have well and truly come off.
This is a classic business case study in how company executives and venture capitalists have no idea how 99% of the middle class make purchasing decisions.
It was a pandemic speculative bubble based on the wild imagination of what life would be like taken in the moment of early 2020. The value was never that high: the stock price rise was speculative entirely.
Treadmill is only useful if you need to watch some shows or movies to get over boredom. Outside running is still better as no matter how far you run, you still need to get back to your house.
I wonder if there was any way the company could have avoided this fate? Their surging stock price was beyond their control - what could they have done differently?
People woke up and realized how OVERPRICED it is. i can see paying for the bike. 25-40 a month to pay it off. but then i have to pay for a subscription. yeah, no thanks. thats defiitely what made me NOT buy it.
I always wondered who were the people riding Peloton. Everyone who I know riding, wealthy and poor, fit and not, simply put a bike on a trainer and ride Zwift in winter.
This video is a year old and no longer relevant. Let’s see a video about Peloton’s CURRENT value. I bought a Peloton bike in mid-February of this year (2023) and absolutely love it.
I am getting the bike plus in a week, my reason for this is that I am blind and by the time I pay for a gym membership plus go there in an Uber and back home I might as well get a peloton.
I have a peloton, i still love it and the content but it doesn’t fit my schedule anymore. Im in the army and physical training is extremely important. During 2020 and most of 2021 we were not allowed to exercise in large group formations so we worked out individually. Now that Im back at work and PT during normal hours and go to the gym to lift i only peloton like once a week if that. I love the app for guided out door runs and meditation and thats only $12.99 so why continue to pay $45 for the bike subscription for a bike i use once a week? Im considering selling.
The new at home fitness business model is to have customers pay several thousand dollars for the equipment and a modest $50 to $200 per month subscription fee.
Then Chris Noth did a commercial for Peleton to “debunk” that Big died on the Peleton. But Chris Noth was then hit with sexual assault allegations and the company had to scrap him 😂 One Greek tragedy after another.
Hindsight is 20/20 But bad strategy... they knew the world would reopen at some point. What was their strategy for that? They weren't able to pivot and lost
If I'm living paycheck to paycheck there is no way I'm going to get this. And I have to pay for monthly subscriptions And if I really wanted a bike or a treadmill I would just save money and buy it. And the bike I can just UA-cam courses.
IT IS AN EXERCISE BIKE. That’s it. It does not make the world go round. It’s a brilliantly marketed paper weight. Anyone stupid enough to buy one is pathetic.
+Absolutely predictable. Given the price point, the addressable market was obviously limited. The target market (luxury) is also notorious for demanding what is in short supply and turning their nose up at what is available. Covid lockdowns were an obvious demand spike that could not last. They treated it like everyone in the world would want to pay their crazy price forever.
any sane person can see it as a bike with a tablet on it. i used to do cycling classes as well. LoLs. i guess they had to pay for music license that is why it is too expensive?
Hallmarks of douchebaggery. Those who recognize it, don't want it. It doesn't matter if I'm a billionaire, the marketing behind those products scream "this cultish thing will fulfill that black hole inside you". Pass. I don't mind a sales pitch, just keep it subtle.
It's also a cultural thing. Over-the-top and direct marketing work better in Latin American (think "GOOOOOOOOL") and the Middle East than in the USA. I don't know that everyone that tried Peloton was compensating for anything specific other than being barred from gyms. The early pandemic was a weird time, with some legitimately feeling like we would NEVER return to big events, big gyms and the office again (probably introverted wishful thinking on the part of a loud few). In that mindset, Peloton was smart and big box gyms appeared to be in trouble... the thing is that the world return to normal and we got back to our routines, of which Peloton wasn't one. No amount of marketing can change or alter that fundamental reality.
Why is any of this a surprise to anyone? I know nothing about exercise equipment or the stock market, but I could have told you this would happen 2 years ago. 🙄
It was clearly an advertising driven boom while people were stuck in their homes. But when they realized that there was nothing really there but another overpriced piece of junk they bailed. Like a lot of these kind of scams (can you say Therinos), there is no real value just hype and the only people that have anything left at the end are the original scammers. What about criminal charges for those that are publicly saying the everything is alright but at the same time selling all their own stock.
Not at all. I live paycheck to paycheck. I financed my peleton. Very careful with my money on bills, groceries and gas. I do put some aside for my peleton which will be paid off soon.
$2k for a bike + nonstop monthly membership = rip-off. My whole home gym was around $2k which included a $400 spin bike, squat rack, barbell, weights, bench, and deadlift platform. We all know what’s the better value here
I'm imagining all the Peloton bikes that are now clothes racks in bedrooms.
Harrrrr!!!
Nope , use mine three times a week.
We still use ours multiple times a week.
Whenever someone told me ( without me asking) that they owned a Peleton, I imagined Ace Ventura when he mimics the rich guy. 😆
Interesting how all the talk revolves around peloton stock decline is a sign that the company is failing. The stock surged too much during the pandemic, that’s not the company’s fault. It’s now coming back down to a more normal price per share and with millions more users and devices in circulation. I’ve had a peloton bike since Feb 2018 and it’s really come in handy for our family over the last four years, and it’s built like a tank.
The company used issued shares to borrow against. That’s why we’re talking about it. If the share prices is too low those banks are gonna want their payments in cash instead of stocks. If they can’t afford to pay because the company makes no money. Then the company goes out of business. There are a lot business channels on UA-cam that teach you the fundamentals of business. I recommend you mix them in with your regular UA-cam watching. 👍🏿
One of my best friends just got one. Him and his wife absolutely love it. This is new to me... They've got the bike and love the reward medals plus ability to compete with other users.
Honestly, I got the bike and it’s just different. I basically build my home gym since the pandemic and never turn back! I can do it in my own schedule and on demand classes or live classes are just amazing! The instructors are just different than any others!
I find most of the instructors to be amateurish. Did Peloton for 2 years when there was nothing else out there. When Apple Fitness came out gave it an earnest try and now only do Apple. So much more professional in program design, trainers, video quality.
Is this really a surprise?? - it appeared to be a limited company with little diversified product range trying to capitalise on the pandemic which would obviously be short lived.
A bike is a couple grand which was never cost effective compared to a gym membership which gives you unlimited equipment. How it obtained capital in the first place is beyond me.
@Roger Vieira seems like a lot more like going to the gym, than using a Peloton bike at home. This company had a limited shelf life and had idiots running the company.
Peloton was designed for a niche market under an unprecedented event in covid. 1. You have to want or need to workout. 2. You need disposable income 3. You need the space in your home. Gyms closing also helped.
was just a hype like 80% of the market i feel. like someone could miss half a brain and come out positive in 2020
2:08 not sure why this photograph is hilarious. Something about two Individuals carrying a bike while a person beside them is riding one.
If Peleton really thought everyone could afford one, then they are incredibly unaware of how life works. Additionally, let’s just say folks really could afford the bike or treadmill. Their subscription model is laughable in tandem with the hardware pricing. Stack the logistical issues on top of that and the safety issues and you have a “do almost everything wrong” type of playbook.
The digital content is their best product. Forget the bikes, the instructional vids are where the money is
Why pay when they're is free workout videos on UA-cam
There
Overpriced hardware, coupled with an overpriced subscription based business model, for a company who sell static bike, the wheels have well and truly come off.
This is a classic business case study in how company executives and venture capitalists have no idea how 99% of the middle class make purchasing decisions.
And you are?
@@scott31312 I'm a member of the middle class babyyyyyy
@@keypeng4164 Good luck with that.
@@scott31312 and you are?
It was a pandemic speculative bubble based on the wild imagination of what life would be like taken in the moment of early 2020. The value was never that high: the stock price rise was speculative entirely.
I'm just happy those commercials will be done with now
Treadmill is only useful if you need to watch some shows or movies to get over boredom.
Outside running is still better as no matter how far you run, you still need to get back to your house.
I wonder if there was any way the company could have avoided this fate? Their surging stock price was beyond their control - what could they have done differently?
People woke up and realized how OVERPRICED it is. i can see paying for the bike. 25-40 a month to pay it off. but then i have to pay for a subscription. yeah, no thanks. thats defiitely what made me NOT buy it.
Deserved for interrupting my 3AM Homework playlists.
Freeze or cancel your subscription and just do the free ride. It still collects your output data. Don’t pay the $40 a month
Writing a Case Study around this navigating Organizational Change. A very interesting case.
Heyyy, could I probably have a read at it as well? It'd be really helpful, I'm trynna kinda understand how Peleton works as well. Thank you!
I always wondered who were the people riding Peloton. Everyone who I know riding, wealthy and poor, fit and not, simply put a bike on a trainer and ride Zwift in winter.
Simple… IFIT, it’s 1/3 the price and made with the same quality. Also Gyms opened back up
A real bike and a fluid trainer and free youtube videos are still cheaper than Pelescam. And my bike is custom.
Anyone serious about exercise would know you're better off with a bicycle, a turbo trainer, some running and some lifting weights.
in college i had a group project to turn around Peloton. looks like we were not successful...
Tbh. Not a lot of people can afford a 2k bike. Even if they could, they’d probably put that money towards something else.
Nice video.
Theres no way they actually, at any point, attempted to be accessible.
The guy who saved Nissan (Gosny, right?) could save Peloton in one heartbeat.
Carlos Ghosn i believe, but he's still hiding from Japan.
Those bikes do not cost more than $200, I rather go to the gym and work out there.
This video is a year old and no longer relevant. Let’s see a video about Peloton’s CURRENT value. I bought a Peloton bike in mid-February of this year (2023) and absolutely love it.
Should have sold it to Nike
I am getting the bike plus in a week, my reason for this is that I am blind and by the time I pay for a gym membership plus go there in an Uber and back home I might as well get a peloton.
Are you want to know more about running on treadmill benefits & disadvantage, You can see this post >> ua-cam.com/video/nqrDRrjXRJU/v-deo.html
Great Job
Agree with those questions about their new paying system. The World is full of subscriptions yet I think the content is the one that really matters.
Because people realized walking, biking or running outside is free.
I have a peloton, i still love it and the content but it doesn’t fit my schedule anymore. Im in the army and physical training is extremely important. During 2020 and most of 2021 we were not allowed to exercise in large group formations so we worked out individually. Now that Im back at work and PT during normal hours and go to the gym to lift i only peloton like once a week if that. I love the app for guided out door runs and meditation and thats only $12.99 so why continue to pay $45 for the bike subscription for a bike i use once a week? Im considering selling.
You have room in your barracks room for one ?
No pun intended at the end
Bine faci bine găsești from Romania
The new at home fitness business model is to have customers pay several thousand dollars for the equipment and a modest $50 to $200 per month subscription fee.
There is a youtube channel called positive investing that marketed this garbage stock like its the best thing ever
Turns out sticking an Ipad on a cycle is not a viable business.
Near its peak, PTON was over 1/20th the valuation of TSLA
Peloton also made the terrible mistake of trying to sell a new model exercise bike that nobody wanted nor needed. Bad decision.
Big died of a heart attack on The new sex and the city after using his peleton ...perhaps that didnt help
Then Chris Noth did a commercial for Peleton to “debunk” that Big died on the Peleton. But Chris Noth was then hit with sexual assault allegations and the company had to scrap him 😂 One Greek tragedy after another.
@@Redorgreenful yup
Really, who want to Peloton? everything with fitness is a hype. Hype holds for max three years. Try jogging instead, outdoor…. Yoga moms
they sold monthly subscription for the videos waddahell.
People could of saved thousands and just bought blue goji
I love my equipment and I kept my tree they recalled
Hindsight is 20/20
But bad strategy... they knew the world would reopen at some point. What was their strategy for that? They weren't able to pivot and lost
If I'm living paycheck to paycheck there is no way I'm going to get this. And I have to pay for monthly subscriptions And if I really wanted a bike or a treadmill I would just save money and buy it. And the bike I can just UA-cam courses.
Those bikes are too expensive and I’m a lawyer 😅
M.C.K.I.N.S.E.Y
why and what? peloton made products that actually worked and wsj ordered them for free
its just an exercise bike with a tablet installed.
IT IS AN EXERCISE BIKE. That’s it. It does not make the world go round. It’s a brilliantly marketed paper weight. Anyone stupid enough to buy one is pathetic.
The question, was this predictable?
+Absolutely predictable. Given the price point, the addressable market was obviously limited. The target market (luxury) is also notorious for demanding what is in short supply and turning their nose up at what is available.
Covid lockdowns were an obvious demand spike that could not last. They treated it like everyone in the world would want to pay their crazy price forever.
Yes. If I knew how put options worked back then I would be rich.
Theo and Dana killed them
any sane person can see it as a bike with a tablet on it.
i used to do cycling classes as well. LoLs. i guess they had to pay for music license that is why it is too expensive?
Who would ever buy a basic fitness bike for $1,500 when u can easily get a $500 one...
Where the premium goes to?
You guys are funny
Hallmarks of douchebaggery. Those who recognize it, don't want it. It doesn't matter if I'm a billionaire, the marketing behind those products scream "this cultish thing will fulfill that black hole inside you". Pass.
I don't mind a sales pitch, just keep it subtle.
Yes, Rod, that is typically how marketing works. Do keep up.
It's also a cultural thing. Over-the-top and direct marketing work better in Latin American (think "GOOOOOOOOL") and the Middle East than in the USA. I don't know that everyone that tried Peloton was compensating for anything specific other than being barred from gyms. The early pandemic was a weird time, with some legitimately feeling like we would NEVER return to big events, big gyms and the office again (probably introverted wishful thinking on the part of a loud few). In that mindset, Peloton was smart and big box gyms appeared to be in trouble... the thing is that the world return to normal and we got back to our routines, of which Peloton wasn't one. No amount of marketing can change or alter that fundamental reality.
I’m one them people that can not afford a peleton 😂 #mydadisnotrich
Exactly me too. Especially if you are living paycheck to paycheck. And you have to pay the monthly fee
lol
Ja love to see it
Interesting
GO WOKE GO BROKE
Peloton disabled cameras on all of their bikes today, ruining the video chat feature
Why not just go outside and ride a bike? 🤣
Why is any of this a surprise to anyone? I know nothing about exercise equipment or the stock market, but I could have told you this would happen 2 years ago. 🙄
meme stock?
Let me guess, retailers and others piled into PTON during the lockdowns and then realized it was a nothing burger.
2k? for a bike?! gtfoh
It was clearly an advertising driven boom while people were stuck in their homes. But when they realized that there was nothing really there but another overpriced piece of junk they bailed. Like a lot of these kind of scams (can you say Therinos), there is no real value just hype and the only people that have anything left at the end are the original scammers. What about criminal charges for those that are publicly saying the everything is alright but at the same time selling all their own stock.
Haha!
Definitely a product for people who have more money than they know what to do with.
Not at all. I live paycheck to paycheck. I financed my peleton. Very careful with my money on bills, groceries and gas. I do put some aside for my peleton which will be paid off soon.
Let's see....I can join planet fitness for $15 per month....or I can pay peloton $40 per month to ride my bike at home????
$2k for a bike + nonstop monthly membership = rip-off.
My whole home gym was around $2k which included a $400 spin bike, squat rack, barbell, weights, bench, and deadlift platform.
We all know what’s the better value here