How Peloton Can Compete In The Crowded Fitness Sector
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- Опубліковано 11 жов 2024
- With an inspiring story, robust team of instructors and a hyper-engaged community, Peloton became a household name during the pandemic. Peloton’s stock surged more than 500 percent by December 23rd 2020, quickly boosting a small startup into mega cap status in less than a year.
But as the economy reopens, gyms and in person studios are also attracting people to work out outside of the home. Competition of the at-home fitness space has also increased with companies like Tonal, Hydrow, Lululemon’s Mirror and Apple offering their own fitness equipment to customers.
In early November 2021, Peloton reported disappointing first quarter results that missed on earnings, revenue projections and full-year guidance. It showed slowing demand for its products and an anticipated increase in marketing spend. Can Peloton continue to be a dominate player in the at-home fitness space?
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How Peloton Can Compete In The Crowded Fitness Sector
7:29 " i now engage with my tread " .. yes she said that
Peloton was a trendy thing for people with more money than sense. The trend is coming to an end. More affordable competitors will eat up the long-term serious customers of live service home workouts.
i foresee PELOTON opening studios/gyms for those you can not afford their bike & treadmills. & at the same time, attracting first-timers to experience what some already have...
That's a waste of time and space. What they need to do is lower the monthly fee. They already offer ZERO interest financing for the equipment.
This is insanely stupid I'm sorry
gyms are generic!! I would never go to a peloton gym.
To be correct, Peloton made spin class cool again not cycling. Peloton doesn’t simulate any sort of cycling experience. That’s where Zwift comes in. Zwift made indoor cycling cool again and does replicate outdoor cycling pretty well. I’ve tried Peloton and it does not in anyway feel like I’m riding outside. Zwift does.
Zwift FTW!
@@CannabisTechLife who actually likes spin class? LOL
@@reggiedolack Only people who've been told it's all they can get.
"The Rise Of Peloton" and "The Its Fall", and Beyond :-)
Agree, people actually passionate about sports will use Zwift or similar with a bike of their own choice
A novel idea would be these exercise companies tapping into the axioms that swept over online-gaming: competitive match-making, achievements, and prize-events.
Just not microtransactions
@@ryanexx5250 Already got them
@@ryanexx5250 Ohhhhh that would be terrible.
@@Mitnixbinichfroh That's unfortunate.
Its a premium exercise product with plenty of competition. Its geared towards the high end fitness market and there are only so many who are willing to buy that. They have to consider a next step.
Honestly I love my Peloton, I dont have time to drive to the gym and get a workout in and it allows me to get a quick sweat in. The stock was clearly over bought earlier but now it's getting back to true value.
Yeah, but you probably could have gotten a similar, better quality machine for half the cost
@@edvaira6891 I can see you haven't tried a Peloton.
@@robbymccloskey Exactly! Love my Peloton!!! When the pandemic first started we bought a lot of workout equipment since going to the gym wasn’t an option. Peloton was a total game changer for me. I’ve always been a big workout nut (CrossFit and so on), but Peloton has been a big game changer….better results. I have no desire to go back to the gym.
@@edvaira6891 I also tried Peloton, it's not the bike the quality of the trainers and the service is much better than most. Yes, you have cheaper options, but he quality of service is not the same. I thought I would never like something like Peloton, I was pleasantly surprised.
What about running or a cheaper exercise bike that does the same thing? Running is free and a real bike costs much less money and you get actual outside exercise?
I'll keep my 6 year old treadmill and 10 year old weights. I'm good.
The thing is, they’re asking people to pay $2k for a piece of equipment that only does one thing. People will get bored quickly if the only workouts they are doing is cycling (or running if you get a treadmill) day in and day out. You need mix up your workouts otherwise you’ll get burned out, especially for those people that don’t enjoy exercising. Before you know it, pelotons are going to be saturating the secondary market because people stopped using them and are looking to sell, bringing their overall value down. It’s a fad that will be going away soon.
I see you've never tried a peloton. There is more than cycling lol. Do some research first before spreading bull.
Where’s the sock now? 🤔….😂
The title missing The Raise and Fall of Peloton !!
Haha exactly. The stock prices have been falling month after month.
SNL spoof on Peloton was hilarious.
Here it is in case anyone missed it: ua-cam.com/video/Q0CwNpMmUfY/v-deo.html
Seems like a good move to get into brick and mortar, maybe a Fitness Center chain acquisition
If you can subscribe to peloton gym, why would you buy the peloton cow?
Love Peloton and wish them continued success. I find most who have negative things to say haven't experienced the platform. As far as the stock price, any analyst who expected home fitness equipment to continue the growth it had during the pandemic isn't much of an analyst.
Buy a car not a bike
Buy a real bike and really bike!
peloton is stupid, I can just go to gym and do the same stuff, take my bike outside and ride it for real.
Strap your laptop to a 2nd hand stationary bike and save $1,500...BOOM!!!
😆👌👌
It’s ironic that this is titled “The Rise of Peloton”, yet the only thing that was discussed was how much it’s failing/not profitting in a evolving/post pandemic world.
It’s an exercise spin bike with nice software. Why are we making this out to be something more than what it is? It’s a status symbol
I think the internet is like electricity 2.0. The future is for most things to have software, screen, cameras and sensors, connected to the internet for the mere fact that that makes the thing smarter.
Brandon I agree 100% LGB
it's going to sink soon
it did give us that hilarious ad with that nervous woman who documented her exercise "struggles"
They're free cardio videos on UA-cam. I mainly have strength training equipment in my home gym, my cardio consists of walking in my neighborhood or cutting grass. No monthly memberships.
People: "You know you could just get a cheaper spin bike or workout outside, it's free."
Also People: Watching this on their expensive phone when they could get am much cheaper flip phone.
EXACTLY.
i think the title should be "THE RISE AND FALL OF PELOTON"
That’s really sad.
All I will say is I love my Bike Plus. It is so worth it.
😂 how much money did peloton pay you guys to do this segment…. I sense damage control here
The Rise and Fall of Peloton...
getting mine for my birthday this year in may. i’m so excited.
why didn't peloton make real bicycles when people started to go out?
I have an echelon bike and do peloton classes. Peloton instructors are amazing. They should create gyms like equinox
That would blow up the disruption narrative they wanted.
It's sad 'cause they made a pruduct that you are forced to buy the subscription or you cannot use it! I can buy a regular spinbike, a tablet and a cadence and do the same workout and it'll cost me 600 not even for everything... During the pandemic it was a great stock, now that we might be coming back it crashed but with rumors of a new lockdown maybe happening in the future, the stock might rally again but you cannot wait on a pandemic to be worth buying or investing in!
Cool. Don't buy it lmao. Stay broke.
@@USNEM what are you saying??? Do you even listen to yourself... When dumb speaks!
Peloton is new Apple of fitness. People can buy Samsung or other cellphone if not Apple. You got what I am saying .People like luxury and Peloton is health with luxury. Not all people like driving all the way to gym . If you consider obesity population then it’s clear not all go to gym and would definitely prefer alternative as peloton. Considering apparel they will also compete with Nike and Adidas in future as Peloton brand name is already all around and people also like to wear luxury. Also imagine outdoor peloton gyms too accessible only to peloton subscribers. This will have flexibility for both indoor and outdoor experience exclusively for active subscribers for peloton.. This will shut all the negative analysts
Those middle management kept requiring employees be in the office full time and only by approval to be allowed to work remote should stop using Pleleton and go to a in person gym instead. Sweat and breath next to each other. All of you should worry about safey and save time and just all hangout at one gym jam pack like sardines.
I think Peloton should partner with hotels and include the bike in hotel rooms. Especially with the pandemic making people fearful about community spaces… having a bike or treadmill in a room and the incremental fee to use it is added to the hotel stat, the visitor doesn’t have to go for or feel apprehensive about workouts while traveling.
They already do this.
Come on CNBC how come all your documentaries or stories volume is always so low
Is it just me, or does Peloton logo P, look very similar to Pinterest logo P.
Yes!
Anyone else get a 11:22 unskippable ad?
You can do calisthenics for free. but if your gonna spend the money, a vr headset is cheaper, more fun, and offer ever increasing variety in your workouts. Even vr treadmills cost less than Peloton!
I could make half of a home gym for the price.
$1500+ for the bike, then $40/month for access. How many people did they think would be able to afford that?
Regular full gym membership are $10-40/month, why would someone spend that much just for ONE piece of equipment?
Because that ONE piece of equipment does more than ONE thing lmao. $40 is cheap for what you get, live classes, tracker, music, great equipment, boxing, yoga, weight training, meditation, one membership is for the whole house and the list goes on.
It's ok to be salty. But at least try it at a showroom.
The membership fee also covers your whole household, so if you have more than one person using it it becomes more valuable.
So my wife and I can not use it for $40 a month. We can do spin, yoga, strength, etc.
You buy a real bike for cheaper and go outside. Lol
Wow!! A stationary bike! What will they think of next ?!
It’s great product for insta photos
I remember how a friend said to me, that my TRX, would be expensive, because it's about 200bucks.
And those treadmills are over 2 thousand bucks . Just Wow
I think then should change the tile to “The Rise and Fall of peloton”
they should lunch it in Dubai
Yoga is a great way to keep healthy at home, thank you Indian gurus for keeping this old yogic art alive for our benefit ❤️
Why waste money putting Peloton in hotels?
Only 8% of people choose a hotel because it has a fitness center.
I’ve literally never picked a hotel based on their gym. 😂😂😂
People prefer cycling and running outdoors or in a class with real social contact so Peleton sales and subscriptions were bound to suffer once it becomes safe to return to normal. That was the main competition.
Absolutely. They didn’t stand a chance once gyms opened again. The kind of people who cycle do it in groups. The social interaction of cycle can’t be replicated online.
All I remember is that overexcited wife commercial!
You forgot "& fall" in the title
This is the brand at many fitness centers.
Don’t worry Pelaton, here comes Omnicron.
i don't get the sense of community with peloton. Tried it and every, but i don't get it
I thought I was only one
RingFit Adventure is great for my causal indoor exercises, and it doesn't require any subscription.
@06:12 why not simply rent a rowing boat ?
Seems like a hasty report given the unknowns around omicron
Peloton is going to be an old story. I feel sorry for the investors that holds its stocks
I agree! I don't see the longevity
@@molly__88 hahaha that’s what you think, buddy 😂
@@PG-tc6os K. I guess Forbes just made it up. Thx #rando
@@molly__88 this stock was a winner in 2020 but its run could not last
@@molly__88 Molly how is your investment panning out?
Did I just watch an 11 minutes ad?
Cause the last thing I want is my exercise equipment constantly yelling at me. I just go outside and bike or jog.
Glorified clothing rack. Just exercise outside, it's free and healthier.
Haha 😂 maybe in your day - the reality is this is the 21st century Karen - production(s) is on another level.
@@molly__88 my gym has them, no big deal.
@@K4R3N Clothing racks… That’s neat Karen.
Stop typing this on your smart phone. Get a cheaper $40 Nokia and use Cricket wireless for $10 a month.
@@USNEM I got used a Motorola for $50 dual band unlocked. And I use a budget plan already (Total wireless). Thank you
I wish the narrator was the usual guy. This girl’s narration listens robotic, not to mention that it felt as though she didn’t use a proper mic for the voice over.
And here I have been using a stationary bike, with no apps just resistance knob and odometer have done riding of 8425 miles since 2013, and it cost me $130. I love walking outside and do weight training at home.
It just company selling people what they don't need just what they want. People when pushed to do something will stop in long term. While people who just want to do it for the sake of it will do it long term. That's how neuromarketing works, you think you need something that you don't actually.
People keep buying stuff for the sake of it. And then cry wolf for not having any money.
And yes, if you maintain an average of 3 miles per day you will do 1000 miles in year.
That being said if I took leaves, vacationed or being sick, I do double time on my bike for few days to maintain the average of 3 miles per day to achieve 1000 in a year.
But that small average keeps me doing some day 7-8 miles or12 miles a day. So that's I challenge myself.
If I can't do it myself no one can do it for me.
Congratulations. You deserve an award.
@@USNEM for what? There are many who do more, I for that matter is lazy compared to them. Sarcasm or not, it's still compels me to say Thank you! 😅
We bought on in March 2020 and it’s been great. It’s not for everyone, but for me it makes a huge difference. I can get in good workouts before or after work.
For the first time in my life I’ve managed to consistently exercise.
The bike wasn’t cheap, but neither is heart disease and such. The bike will more than pay for itself in healthcare savings over my life.
You can buy a bike and go outside before and after work.
Where do y'all find the sort of person who says she "pivoted" to a bike and "engages with" a treadmill? It's like she was recently released from some tech company reeducation prison camp.
'Slowing' that's the word you guys chosen 🤣🤣
The stock price has crashed more than 80% from its high
Revenue has declined furiously
A bike with an ipad taped on? It has a core audience, but its trading way above its real value as a stock
a gym membership is $50 a month or so.... I still can't believe how people are okay paying that a month and the big entry fee for the machine that will break and will need to be replaced for even more money as they release new ones. And the machine without the subscription is mostly useless
Where do U live? I live Oregon I can go a ton gyms here for 20 t0 35 a month w/ no entry fee
@@HlifeRomania91 i had a golds gym membership for $40 a while back so I'm guessing it might have increased a bit, but that would be even less lol
@@IReapZz95 I pay $25 a month and have access to 16,000+ gyms. The price hasn't changed and it's actually going down if you know where to look.
then peloton gives exercise equipments to cnbc so cnbc advertising in return
Didn't some die because of Pelton recently? Timing for CNBC to endorse it?
3:08
Well said, it offers acountability, commitment, and had perfect timing to enter before Apple, Google, Amazon, or other giants that could pour billions of funding in for decades.
Great company. 💪🔥
Becky Stonk 🙋
Get a real bike,join a cycling club.
I wonder how much they paid CNBC to publish this puff-piece after all of the bad publicity. They have a good product but it is horribly overpriced.
Why wasn't Beachbody mentioned?
Get into more gyms, release a cheaper product, etc.
It's peaked, as we are social animals. Pandemic windfall, reality shortfall.
I’m still working on the fact someone died on a pelaton
Yeah they glazed over that one
in real life when you cycle/run you have the wind or breeze to cool you off also you are breathing fresh air. but this way you are inside in a room where the CO2 is gonna accumulate and your body is going to heat up very quickly since there is no wind or breeze to cool you off, unless you put a fan in front of you which doesn't fix the CO2 accumulation problem. Its idiotic.
I agree. Thats why i row in next to garage and its wide open.
Makes sense in very cold climates I guess
What about gyms?
@@PeteS_1994 they are stupid
Right, there are these things called fans and windows.
420 million deal?
so the people in the ad's are aleady super fit - why don't they show actual every day people using their products? oooh yeh, that won't sell products
I've experienced the last 50 years of an explosion in fitness and healthy lifestyle promotions, just to watch the population become more overweight and obese... to the point that they are the majority now. Meybe using fancy, expensive machines to "trick" yourself into being healthy is not the solution.
Should have called the rise and fall ...
Time for consolidation!! M&A folks are licking their lips over days of fat commission.
The hottest buy in this area right now is BODY stock. (beachbody)
Who is narrating? The voice / sound is a bit 🙄
"The rise of Pelaton"
Video starts with how it's struggling to stay relevant.
Obviously paid advertisement. Peloton's dead.
It's a very expensive ride.. makes no sense..you can buy perfect bike and weights for the same amount of money..
Dislike....Paid advertisement
PTON - was a good trade key here -- was -- a great trade but you have to know when to get out - I made over 100 points on it but when things start to re-open & the covid Scam is done get your Azz back to the gym -- no need for PTON
Please make a propoganda video on india , it's help right wing to win.
well this didnt age well
Cnbc is wrong again. Your stock pics are embarassing
!ad
Why are people doing cardio with masks on?
Peleton bikes are cheaply made and are for sale at Goodwill, thrift store s,,and Goodwill for 50$,,,, peletons ride is OVER
Just stop being lazy, run the tails and hit the park.
Overpriced exercise machines
Fitness and health are overated.
Waste of money.
The pandemic did not shut down the country, politicians did ....The democrats were able to win because the environment was very permissive
Wow, the Narration on this video SUCKS!