Insights 2023: WeShouldDoItAll (WSDIA)

The ethos of Brooklyn-based studio WeShouldDoItAll (WSDIA) is that designers should not be constrained to a singular expertise. WSDIA’s work oscillates between branding, spatial, environmental, interactive, and print projects. As the creative lead for the inaugural Community Galleries in the National Museum of African American History and Culture in Washington, DC, WSDIA took a nontraditional approach that created a linear path to connect multiple galleries by highlighting how African Americans crafted possibilities in a world that denied them opportunities. Exploring themes of agency, creativity, and resiliency, WSDIA explores reflective and progressive approaches to the importance of identity within projects and a design studio.
Copresented by the Walker Art Center and AIGA Minnesota.