Webinar 1: Knowing Your Audience: Who Are the Five Canadas? (Part One of Webinar Series)

In this first webinar,Dr. Louise Comeau and Dr. Erick Lachapelle share insights from research on five key audience segments in Canada-Progressive Activists, Civic Nationals, Centrist Liberals, the Disengaged Middle, and Fossil Fuel Conservatives. They discuss what drives each group’s concern for climate change, who they trust, and how they might engage in climate action.