Snapchat - The Rise and Fall?
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- Опубліковано 31 жов 2023
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Episode Description: The popular social media app known for disappearing photos, has been having trouble. This video highlights the reasons behind their impressive rise and potential fall.
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the problem is that everyone copied Snapchat, almost every social media has story updates which makes the feature less unique.
and less people to react with so, why? Thats how I feel and started using it much less
They all copy each other
yahoo chat and aol chat walked.. so everyone could run... oh and irc chat....the originators...
They all copied Snapchat and did it better.
And they did it better
Not surprise they are falling. They took away that "puking rainbows" filter.
And the dancing hotdog
Another factor to their more recent fall is the “MyAI” feature that is plastered on top of your conversation list in lieu of your last recent conversation. Drives me nuts. It’s a feature you have to PAY TO REMOVE. Usually features are PAY TO ADD
I don't have MyAI - I Installed an older version, it'll still show the myAI thing but you can block it now
It's a pay to remove???? That's stupid but I get it
My AI was great for helping me in school so im thankful for that
I use snapchat for two things, talk to an old military buddy who for some reason won't respond to direct texts for days but will get back to me on snap in minutes, the second reason is to tell the ai how much i haye it
You can literally block it, like any person. I haven't seen that shit ever since it came out.
Snapchat for me is like one of those apps that you don't want to use but are forced to anyways because everyone else does
Like playing on Xbox
Who’s everyone?
@@AxeIRadYes. I regret getting one for my birthday since it has no games
Same. In fact, every asshole keeps insisting on some new chat app. Like we all have Instagram and Facebook already, why do I need another chat app?
@@sor3999i remember when bereal was all the rage and look what happened to that😭
I work in digital advertising at a major global firm, and have done for some time. The core issue is that Snapchat almost never has an incremental audience. It is extremely rare that a user only uses snap, or even 'mostly' uses snap. This basically means its almost never worth your trouble to buy ads with Snap when you can just reach the same user on Instagram, TikTok, UA-cam etc which tend to have stronger ad products to begin with.
Thank you for the great insight! I know little about B2C marketing so have a question. If their rates were low enough would it make it worth buying ad space as a tool to “reinforce the message” or saturate the market? Also, how much less than the others would they have to be?
@michaelalek6490 yes, that's essentially brand marketing. The challenge is that more b2c companies aim for profitable growth in lean times. All the best to snap inc.
@@michaelalek6490 I also work in digital, and it isn't just about the cost of the ads, it is more about the targeting and the hassle of having another database (unless you are using an all in one targeting solution).
If you can't get audience targeting that aligns with what you are trying to do, or that audience is too small, then the time spent setting it up, monitoring and reporting on low or no results versus the other more robust solutions just isn't worth it to your client (or you).
Maybe not the most timely request, but I drove by a Spirit Halloween today and wished you had an episode on them. Their business model is so interesting. I'm curious how they manage to score such huge storefronts for just a couple months at a time. I would think opening and closing locations so often would present a whole set of challenges, but they seem to be doing well
Many companies are very seasonal in nature... they make enough profit in 2 months of the year to keep them around all year. Think Christmas stores, retail outlets near beaches (only make huge profits during summer months), etc. There are many businesses in Salem, MA that do enough business in Sept/Oct (people going to see spooky witch stuff on vacation) to stay open year round.
Think more so how much money they save being only seasonal
He does have a video on Spencer's that covers Spirit Halloween briefly
Yes, check out my video on Spencer's. I wanted to cover Spirit Halloween, but didn't think there was enough of a story there to justify a typical episode, so I decided to attach a small segment in that video.
@@companyman114Salvation Army Christmas Store. In my town they share a former Circuit City store with a Halloween store. When the Halloween store closes the Salvation Army store comes in.
Once Instagram stories became very popular, it was the end for snapchat
Sometimes I want to post content that I don’t want all of my hundreds of followers on IG to see and just want to be direct to a smaller audience. I know IG has “close friends” and all my Snapchat friends could see it, but it’s a tedious task to manage that list.
Once those stupid plastic Snapchat sunglasses came out that was start of the end.
I never understood why people started using ig stories instead of snapchat. I never did
@@mind-of-neo Because more people see them. That's why I started.
When ig stories came out, I hated that they blatantly copied snap and as an act of defiance I continued to only use snap stories. Then one day I tried posting an insta story, not sure why. Well once I saw that many more people were seeing it on insta, I more or less switched over to insta stories.
Of course this made sense because insta always made it super easy to follow tons of people whereas on snap you had to already know their exact username or snapcode
@@mind-of-neobecause for business accounts stories are integrated with your Instagram profile, which is much better for marketing, both big and small businesses. for individual users, most people including celebrities are already established on Instagram, so it becomes more convenient to use stories.
I was a Snapchat employee. This is gonna be good
Yd u ban me for no reason
give us some stories dawg
x
Why’d you get fired? Drug testing?
why did u ban billy?
Really loved Snapchat and truly felt it was a pure form of social media. No likes, just posting what you want without a care. Often in comparison you’d see a more realistic version of someone on snapchat. All good things must come to an end though. Appreciate what apps you have in your life now that you enjoy because someday it’ll change.
I love this comment ❤
I didn’t like the past couple ui updates tbh. The silly ai bot the dumb ad stories idk I felt like they got more complex. Which I suppose is needed to make ad revenue but it also killed the chill simplistic friendly vibe of the app. The weird 3d bitmoji
Yeah well they are not making any money
Great for people to exchange pics before they cheat on their significant other.
@@ryananderson5202 who hurt you?
At first, it was absolutely 100 percent about sexting, nudes, and cheating on your partner. Lmao. And they absolutely knew that and leaned into it. Like telling people if you screenshotted, was specifically for nudes lol
Can you do Barnes and noble? They’ve had quiet the rise these past few years and they’re the only retailer in relation to books in America. I think it’d be quiet the interesting topic. I love your videos btw.
No it’s not, my city has both a Barnes & Noble and a Books-A-Million.
Not really. Have 2 in my area. Barnes and Noble and Book a Million.
@@JTstratman13 I mean I had never heard of them
@@texasboykc09 are they nearly as big tho
I’m from NY where it is the only one.
Snapchat was a huge part of maintaining my long-distance dating relationship with the woman I have now been married to for over 7 years. So I have very fond feelings towards it. Lol.
💛🤍💛
I enjoyed Snapchat while I was in high school back in '14-'18. Begrudgingly used it during college, but was definitely done with it. I still have a few people I mainly talk to on it, but I'd be happier if I could delete the app. Too much garbage on there now, both in terms of what people post and the ads.
So delet
Kinda similar for me. I was an absolute streak fiend in hs '13-'17. Then in college it was actually the main way I talked to friends because everyone had it, and I had an android. So I would text on it, sometimes video call on it, and save memories (so many funny college moments are being saved on a server somewhere at Snap, please don't lose them!) but didn't actually snap as much and never really did the whole streaks thing anymore. Now I snap a few close friends and look at stories but that's about it. I don't intend to delete though.
@@principalmcvicker6530 I probably will. I'll hopefully tell the remaining friends that I'm planning to soon. I have their numbers, I'll just text them
@@ricardocruz4235it’s like our generations facebook everyone got one
97-00 zoomers are patrician tier, we had it so damn good for a short time between millennials and zoomers trapped in covid.
Snapchat is the preferred platform of internet scammers. If someone tells you to talk on Snapchat, you know to avoid them.
I thought that was Telegram. 😂
@@WilliamHaisch Agreed, its telegram. Snapchat is the preferred platform of cheaters or sexual freaks who want their messages to be instantly deleted after a single viewing now. I would know, I'm in a swinger community and that's what everyone talks through lol.
I thought Snapgram was preferred platform for femboys, don't ask how I know this.
Burger King officially hires on snapchat rofl
What about Snapdragon? Or ginger snap.
Please do Hooters vs Twin Peaks
I am a simple creature. I see a new Company Man video, I click it watch the whole thing including the ad, hit LIKE, and leave a comment even if I don't really have anything to say Gotta drive up that "engagement" for the algorithm on channels I like. Cheers, brother!
Really appreciate it. You're the real hero!
Moral of the story, when a big one is ready to dump shitloads of money to buy you and you DECLINE an early rich retirement, they will pour double that amount of money into your idea at other platform… you dont win
Snapchat was simply stubborn. They refused to develop an app for Windows Phones, and while other apps were the same, other apps ignored, or encouraged the development of 3rd party apps for that platform, while Snapchat decided to ban everyone who used a 3rd party app. They were always like this, and I'm not surprised at all, that they are dying.
@@Bendzsike the Windows phone failed, Snapchat won. Simply an idiotic take.
I will say Snapchat was convenient as a camera app. It was quicker to use than the stock app, at least on android, and much faster for video.
It basically took a screenshot of your phone's camera, not an actual photo
Yeah, Snap doesn't care about Android. We don't even have dark mode, and the picture/video quality is literally just whatever is displayed on screen, not even a full blown photo or video in comparison to the stock camera's quality
The Android version of Snapchat is awful. But most apps are honestly
@@jebreski true ngl
@@robertoXCX true
As someone who doesn’t care for Twitter/X and instagram, Snapchat is a fine excuse for a social media app to just chat with friends or coworkers I’ve hung out with
What about the apps they use to track you and to show up? Or them deciding to just steal your shit? Lock you out and ignore your request to get your intellectual property back? Nobody talks about the bs that's being allowed.
The thing that i can say i despise about Snapchat is the fact that everytime i want to go watch a story it quickly changes into a add friend list and no, you can't turn them off. You have to into the list and spend time deleting them manually until it's empty. I hate that with a passion almost everytime i open the damn app.
What? What do you mean? I've never had to do that... Source: used snapchat for like 8 years.
@@ricardocruz4235 Well to me it does and i've been using the app for the same amount of time as well.
yeah what are you talking about?
thats never happened to me?
what are you yapping about
As Snapchat's competition was adopting all of its features, they started adding advertising and other stupid crap (looking at you, AI chat bot). All of the social media platforms are bloated with ads and worthless features, but it has become painfully obvious with Snap. Mostly because it was so simple not too long ago.
Yep, hit the nail right on the head. I miss how simple the app was in 2014 when I first started using it in 7th grade
This company will one day join the non stop list of failed companies.
It’s not going anywhere. Not for a looong time. He literally showed the daily user charts which have grown every single year and is currently at an all time high
@@6z0 the problem is that those daily users they do not translate into revenue, and the company have failed to turn a profit since its launch. Operating costs do not pay for themselves, cost of borrowing is now extremely high, and shareholders are not going to let the money they invested parked forever in a company stock that is not growing.
So it is not that unlikely that the company could eventually fail or most likely be bought at a discount by a competitor.
@@ROMANTIKILLER2 It would just be bought. Snapchat is not going anywhere any time soon, like I said. Too massive of an influence.
Like every tech "innovation" there's a big bubble of hype on this technology and then once investors realize it can't make any money they jump ship.
I think one of the advantages that Snapchat has in getting it's name spoken and out there a lot more is it's a verb used similar to "I'll Google it" or "I'll tweet about it" (Well, used to anyway) in that you'd say "I'll send you a Snap"
I think they stand better by themselves than by integration like Instagram has, don't think every app needs to be a one-stop-shop so to speak.
Nothing interesting ever seems to happen on Snapchat. Most of the stories I see from the map are just people driving around listening to really terrible music, or people smoking weed. Real riveting content 👌
you had to add those friends to see their stories so this is just showing your social circle
@@itsdoriean8893bro said from the map get some eyes. Stories on the map are public
Honestly I kinda enjoy MySpace nostalgia more than I enjoyed the app itself. It was clearly a product of is time and viewing things in retrospect makes it a lot more interesting to me. I probably wouldn't had enjoyed MTV that much in 1987,just too omnipresent and mainstream, but seeing its legacy in music and cable tv is fascinating.
One of Snapchat's greatest moments , is the second Chris D'Elia learned that the messages didn't actually get deleted like he thought................
They missed the boat by changing the name from Picaboo. That's gold!
It is said, that the snapchat ghost still haunts the desktops of some phones to this day.
I don't think it's fair to say it's a "failed experiment" when they've managed to stay as culuturally relative for over a decade
All depends on your definition of success but you have a good point there.
your voice is soooo soothing company pan. i enjoy hearing it. makes me feel safe
Im 22, I used this app on and off when I was a teenager but I hardly ever use it now that I’m an adult. I still regularly use other apps I used as a teen like discord or messenger or Instagram but Snapchat just never really stuck with me
Yo same here
Yep same here. It's constantly spamming me about joining my university on it. I'm not in school anymore!
Same
I’m the same age too and around the end of high school I kind of stopped using it and ended all my streaks
i definitely think another thing affecting the company is that original pro of being short non-saved moments. a lot of scammers and gr00mers use snapchat as a way to stay untracked. i think that stereotype about snapchat has changed people’s perception and usage.
Maybe we could see a Why They're Hated video on DeviantART one day... that seriously deserves a video!
Great video! Thanks for the information.
I thought it was just me, the incentive to keep streaks is the only reason I use the app anymore, and even then I snap like 3 people and 2 groups
Might be in the minority, but where I come from (Norway), snapchat is the dominant place for texting.
If you are dating, most will use snapchat to communicate. Very convenient that everything dissapears or you can see if another person saved it.
If you are friends and want to chat casually, most will use SC to communicate for reasons stated above.
if you are partying or just want to document something you see in daily life, SC is the way.
Instagram and its stories features are mostly used to highlight special experiences, like holidays/birthdays/halloween.
SC stands as the casual texting app where I am from.
Does it replace WhatsApp over there?
This is very strange. Every communication app has disappearing or even better encrypted messages. I also don't know your social cycle, but how often do you really date new people and you really care that your messages will be "deleted"... unless you write very strange things to them. 🙄
@@Bearly_Bluemakes perfect sense for dating becauwe if you're matching with people over dating apps, you can easily verify they are who they say they are and also don't have to give them your phone number or access to other more open socials (insta/FB)
@bearish_on_bears a lot of Europe uses Snapchat for similar reasons as stated in the parent comment. Sounds to me like you just haven’t explored enough. Nordic culture in general is a lot more private than in the US and the brand of Snapchat is privacy. Also it’s not easy to persuade a culture to use a different app. For example, WhatsApp is leagues ahead of iMessage in terms of UX and encryption but remains untouched in the US.
Secret chats are in other apps. Besides, why would you need secret chats with friends? It's not like anyone can read them in the first place unless your spouse grabs your phone. App started as the sexting/cheating app for a reason.
I wish you posted more. Your videos are so entertaining and great to listen to while i work on my businsss
Love these videos
its not about who did it first....
Its about who has a stranglehold on the market, actively keeping people engaged on their platform through morally questionable means....
Also Snapchat always felt like a kiddie app, while Instagram over the years became old enough to be serious, while being young enough not be Facebook.
BeReal was a cool concept but, was just too boring.
If I match with someone on a dating app and they ask for my Snapchat, I instantly unmatch with them.
Très intéressant vidéo merci beaucoup d'avoir partagé
Snapchat was good until they let the bots run rampant, everyday I get between 5-10 friend request or friend suggestions and it’s annoying AF.
Snapchat ad overload, saw the writing on the wall awhile back
I have notice that lately its getting annoying. I like the app but its getting saturated with stupid ad.
He really ignored what Snapchat was actually being used for 🤭
He really did . Probably to keep the sponsors for the video
Ong
as Yo Gotti says in the DM song "SNapchat me that P*ssy " lol
Can't say the loud secret. That goes against the algorithm.
Some people don't use it for that though
I see so many ads on snapchat that it actually disgusts me to even use it anymore.
Great video.
Only Wall Street could look at a company that went from zero to 120 billion in no time, and had two quarters of reduced profit and decide it was a lost cause. This is what's wrong with this world. It only cares about three-month blocks. There are projects that could get done that might take 70 or 100 years but it will never happen as long as quarterly results matter more than anything.
yeah I think to anyone using snapchat its pretty obvious. Other platforms offer similar features and at times even expand more of them. Snapchat is for friends and family, and if youre in college party locations, but other than that theres no reason to use the app. Twitter is great for debate, conversations, and news. Instagram is great for memes, photography, and videos. TikTok is great for both shortform and recently longform videos. when you have those 3 apps whats the purpose of snapchat? most people already have their family and friends phone numbers, so snapchat is slowly becoming irrelevant, hell even gen alpha the kids from 2012 and after dont even use the app, its "old" to them
Interesting video!
I honestly used it as a camera app, saving photos to the app. Most of my Europe trip is saved on Snapchat, and the FaceTime feature is great for android users talking to iPhone users.
I understand why some people don’t like Snapchat but I’ve always liked the app. I’m a bit surprised you didn’t mention snapchat streaks, which is added incentive to continue using the app on a daily basis. I have a 900+ day streak with someone and we don’t want to lose that, and especially want that to reach 1000. Great video Company Man!
Now you can pay to return it if you miss it. I'm assuming you'd cough up the like $5 for that.
That was the only way for me to log on everyday and see what others were up to, once I graduated from high school in 2020, I ended my streaks and didn’t feel the need to be that active. I mainly use it as extra storage space for videos and photos which is located in their best feature, Memories. I have so much memories from 2015, I can’t imagine outright deleting my account. I still think they have better filters than instagram.
i have like 5 close friends i snap directly too but i can’t even tell you the last time i posted a story on that shitty app
I remember getting the first ever snap chat spectacles in new york. I loved how cool they were.
The infamous 2018 update was what killed snap. I know people that stopped using snap after that update and haven’t used it since
That’s around the same time that I stopped using Snapchat. It remember using it nonstop after graduating high school in 2013, then all throughout college. But yes, before 2018-ish it just felt like a whole different app entirely
Snapchat has always been popular with us middle schoolers. We like its simplicity and cute format. It also offers a lot of options, such as connecting with friends and much more.
@@ithecastic Snapchat especially comes in handy during afterschool hours
I was surprised to see you immediately said that in 2021 was their peak valuation. I thought they were done by then. In fact, I thought they were done as early as 2019.
I’d imagine the 2020 lockdown had an influence with the increase in usage and overall valuation just like many other social media apps
maybe but I know for sure discord did
We missed you company man
Something else that hampers their profitability is they pay for data storage from other companies. The more users they have does increase their revenue, but it also increases their data costs.
Hello Company Man, for your next video talk about MySpace, it was the largest social network back in 2003, but due to bad executive decisions they did not know how to adapt to the changes and went bankrupt in 2011. The question is what exactly happened ? (MySpace - Why it failed).
I’m in my 30s, and Snapchat is my most used social media. Getting a photo a day from friends, and sending a photo back allows me to stay in touch with friends. But not necessarily have a full conversation with them. It’s also more personal.
Instagram & Facebook are my next most used social media and that’s where things are more “general” as parents, family, are on there, not just close friends like Snapchat.
The fact that someone uses both Facebook and Snapchat is hilarious lol
@@agme8045 Im confused why? When snap came out (I was in hs) everyone had facebook at the time and used both simultaneously
Snapchat really fall off and great video man :]
I’ll never forget when I got the email from instagram about the year 2017 or so -announcing heir “new” instagram stories . HOW DARE THEY COPU SNAPCHAT!! That is such a low blow
What I never understood is the appeal of sending people temporary pictures that disappear after a set amount of time rather than just... texting? Or sending people pictures through text that aren't going to expire and disappear? For me, Snapchat hasn't provided anything for me that I can't get through either Facebook or regular texting.
It was nice to send nudes and have them disappear after a bit
I agree. I don't understand the appeal of communicating this way but I'm in my 40's...lol...too old for nonsense!
It was made for nudes lol, but people would screenshot. Then they made it tell you when someone screenshotted, so they use another phone to take a picture of it
Yeah i can tell ur age based on ur comment 😂 u can set pictures or text to stay forever or temporary
@@SuperCR45 Snapchat's primary use as far as I knew when I briefly used it was snapping and sending pictures to friends as a way of communication, who once they or you would open the sent messages couldn't (at least easily) be viewed again; if they changed it to where pictures sent became permanent, it would've been after I got tired of it and stopped using it. Idk what you think my age is, but hey, I'll tell you I grew up in the 2000s where I didn't grew up with a cell phone and didn't really have a good one until I was almost an adult, but did grow up with a computer and easy Internet access as a kid.
Snapchat has become less relevant as more social apps have come to light. The new social apps coupled with apps hosting online communities such as Discord have really impacted the growth of Snapchat.
Social media in general has become less relevant.
Snapchat is one of the socials that I’ve just never really used. Nice summary of Snapchat.
Need even more tech company videos like this👍
It was a cheaters haven until people realized screen shots and sextortion exist
Back when the modded Snapchat existed, mannn 😅😅😅
@@preciadoalex123 no idea what that is
@@MISOFOREVERRR you were able to. Screenshot with no notifications, no timer on timed snaps and you were able to save sent pictures and videos
@@preciadoalex123 🤷🏻♂️all I know is people screen shot cheaters and extorted them. I never used the app and never got involved in that stuff just what I heard
Snapchat’s still very useful for sharing moments casually. Less formal than texting, way easier to ignore junk vs. other social media
Freaking awesome channel
I used your sponsor to buy Christmas stamps last year!
The problem with all companies is greed and ruin their own products
Yeah, but companies gotta make money somehow. All the people they pay and all that web space and moderation costs money. Can't run a business as a public service.
@@aznnp77 they can run as a family friendly business. Pfft 😅
I'm sure the 20% of the company that got laid off, cause there wasn't enough money to keep them, totally agree with that sentiment.
It's a catch 22. You need investors in your company if you want it to grow. When your company isn't making money, then your investors aren't making money, which then makes them pull their money or get a new CEO or stops new investors from investing in your company. Stock price goes down. Sometimes it's best to play the slow game and "quarter on quarter" growth doesn't allow that most of the time.
@@mae2759 Yep. These tech companies, including uber, all lose billions of dollars every year gaining users. When they build up enough users and get them dependent is where they start charging. But obviously the founders dont' have billions to "burn" year over year. You need investors to help with the burn until they become profitable.
I hate snap chat with every fiber of my being, the reason being EVERY OTHER PERSON WHO HAS IT AT MY SCHOOL TAKES PICTURES OF PEOPLE WITHOUT ASKING IF THEY CAN AND THEN POSTING PICTURES OF THEM!!!!!!!!!! THAT AND THEY SPY ON YOU WITH IT!!!!!
HELLLL YEAH I BEEN WAITIN ON THIS ONE🤣🤣🤣
At this point their next big move should just be cloud storage. Snapchat memories is an awesome feature, and after years of use people are gonna have a lot of stuff saved on snapchat that is hard/annoying to move elsewhere. Something akin to icloud or dropbox, just because its all there already and having a separate source of picture storage is always a plus.
You’re right about this! I post Snapchat stories almost every day and haven’t transferred any of my saved memories.
I like it because it's useful to send pictures of something funny or interesting I happen to see to my friends and don't have take up space on my phone for a bunch of useless pictures. Even to send it to a variety of friends without having to start some weird group-text, lol. So that would be something I miss if they fold.
Yup this is why I use it
I love Snapchat, it is pretty much the only social media I use to connect with friends. We see it like sending post cards to each other. Now if they would just let me pay to not have to see the crazy loud ads that interrup my enjoyment of the snaps.
yeah I was surprised recently to hear that the number of users is still going up. I used it a lot for years when it was first released, but then FB and Instagram copied the stories feature and my friends used Snapchat less. I also started to get annoyed that the features of the app is not very clear, I wished there was some kind of user manual. I don't need like an entire car manual, but when it was first released it was pretty simple, take a picture or video, set an expiration timer, and send. When you start adding more features and tools for editing, it's cool, but eventually there are so many features that you just don't even know it exists
The integration of Snapchat features into other apps was a major part of their downfall. However, I find it interesting how popular it actually still is. I’m in my late 20s, and among my peers in NYC, Snapchat usage faded away by 2018. I moved to South Jersey 3 years ago, and most of younger coworkers still use it. I do still use it for certain filters, and they have an explore page/hashtag type of thing where you can see snaps of people you don’t follow, and most if not all of them were teens-early 20s. Even the celebs and influencers I follow stopped posting until this year again.
*Off topic, but I also noticed when I moved down here that everyone, at least uses their first and last name in their instagram handles, but their finsta will be whatever. My entire life on social media, I never saw that outside of facebook, and even then, at a younger age people may have used nicknames or alias to hide from family members or anyone else.
Im in my late 30s and I never knew anyone who was younger than 25 who actually used Snapchat at its height.
@@Not_Always Well were you generally familiar with anything popular within that age group at the time? Assuming that you had earlier social media like MySpace and other popular ones in the mid 2000s, and considering how popular tiktok is among the youth, and the whole Facebook/Meta being knowingly damaging to the youth, it isn’t unfathomable.
@@Not_AlwaysSnapchat was incredibly popular when I was like 11/12 years old, a lot of people my age used it, but mostly older teens (back then my sisters were in high school and they and her friends used Snapchat way too much. It died off rather quickly after that thought. When I started high school barely anyone was still using it. Everyone just sticked to instagram, and it was also the beginning of TikTok (I started with TikTok in the second half of 2019, when I was 14/15 yo, in my class there were many people who used it, mostly to make funny videos or dances to share with friends, yet it was still not mainstream. It didn’t blow up until 2020 with the beginning of the pandemic, and it only kept on growing since then)
No other social media app tells you if someone screenshots so I don’t think it’s over for snap but your right no one’s using it any mire
i haven’t actually sent a snapchat in probably over a year. but i do sometimes occasionally watch peoples stories or look at my flashbacks. it was super popular in high school (‘14-‘18) idk if there’s enough info on it but i’d love a video on yikyak. omg so much high school drama was on yikyak
I signed up for Snap Chat and other than sex workers continuously sending me their ads, there was nothing there for me. I deleted it because of all the sex workers.
Most of my friends and family primarily use Snapchat for messaging each other. I really enjoy the camera ease-of-use and functionality, and when I first meet folks we usually add each other on Snapchat before any other method of communication.
It's crazy how I can sense when a company isnt doing as well as it once did, and then a see a company man video
I’m 40 years old now and snap chat was awesome around my early 30’s. I no longer have the app on my phone, it’s kind of a meh thing. They should have cashed out when they could. Great video!
it's always been absurd to me that people go "snapchat is more private because pictures disappear". we all know snapchat is collecting those images just like every other social media company. also the app drains battery even when not using it.
My biggest fear is Snapchat shutting down and losing all my snap memories
Snapchat is super annoying. If you don't trust someone with nudes you probably shouldn't be sending them to begin with.
I prefer Snapchat over IG because snap chat doesn’t shove reels down your throat. Those things are a cancer.
I didn't understand the appeal of Snapchat 10 years ago, I still don't get the appeal now. If anything it's impressive that Snapchat has lasted this long lol
I can't help but wonder if the feature copying by Instagram will eventually become a case study for the impact of emerging technology on the intellectual property system.
I would really like to see a video, The Rise and Fall of Advance Auto Parts
I'm an avid snapchat user. There's a group that i talk to like family every day. It's a great tool to keep in contact with friends who you may not see often but wish you did. It's great at capturing moments or sending it to people. The "oh i saw that on snap!" Is always cute to hear. My only issue is the ai thing and the frequency of the ads can get annoying
They had their chance when Apple made an offer. Their case is the same for all the other "single app" software companies, which is that there's a limit to how much you can grow the business on a single product. Especially when your product is just a simple chat. The whole value is in the amount of users and the data they generate but finding a way to monetize it is extremely difficult given the simplicity of their service. If they'd become a multi-services platform like facebook did by acquiring single app companies like snap, they would have a chance but until they do, it will keep going down.
they kept changing too much. Also the introduction of the creator tab, where they keep pushing these tiktok influencers on you.
Hey Company Man could you do a video about Hershey’s Chocolate, and Hershey’s Ice Cream? And the controversy surrounding their founding at the same time and place?
I got snapchat in 2017 and the app has changed so much. And even back in 2017 it had already changed a lot since it’s release
Can you do a video on Ollie’s Bargin Outlet
As someone who has an Ollie's, I too would like to see him cover it.
Grocery Outlet Bargin Market.
The elephant in the room not mentioned in the video: Snapchat and sexting.
Thank you for sliding the advertisement at the end and also for sliding that little nugget right after. Respectfully
It is very popular for dating apps when you are still getting to know someone and maybe don't want to give out your number yet