Snapchat - The Rise and Fall?

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  • Опубліковано 27 лис 2024

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  • @codezero7981
    @codezero7981 Рік тому +2298

    the problem is that everyone copied Snapchat, almost every social media has story updates which makes the feature less unique.

    • @marcozacarias1675
      @marcozacarias1675 Рік тому +36

      and less people to react with so, why? Thats how I feel and started using it much less

    • @6z0
      @6z0 Рік тому +50

      They all copy each other

    • @lawnside82
      @lawnside82 Рік тому +32

      yahoo chat and aol chat walked.. so everyone could run... oh and irc chat....the originators...

    • @CIOZimbabwe
      @CIOZimbabwe Рік тому +1

      @chr1stopherthrobbin true dear

    • @joseph.christiansen
      @joseph.christiansen Рік тому +24

      I honestly think it was purposely done to put Snapchat out Snapchat refused to sell to Facebook so Facebook got even and came out with their own story system on instagram which they own then others followed behind which as you said now makes the feature less unique.

  • @yourpilotjoe
    @yourpilotjoe Рік тому +315

    Another factor to their more recent fall is the “MyAI” feature that is plastered on top of your conversation list in lieu of your last recent conversation. Drives me nuts. It’s a feature you have to PAY TO REMOVE. Usually features are PAY TO ADD

    • @joeynebulous816
      @joeynebulous816 Рік тому +6

      I don't have MyAI - I Installed an older version, it'll still show the myAI thing but you can block it now

    • @tlgkevin4431
      @tlgkevin4431 Рік тому +5

      It's a pay to remove???? That's stupid but I get it

    • @tastefullys
      @tastefullys Рік тому +6

      My AI was great for helping me in school so im thankful for that

    • @thecrowcook
      @thecrowcook Рік тому +16

      I use snapchat for two things, talk to an old military buddy who for some reason won't respond to direct texts for days but will get back to me on snap in minutes, the second reason is to tell the ai how much i haye it

    • @Bendzsike
      @Bendzsike Рік тому

      You can literally block it, like any person. I haven't seen that shit ever since it came out.

  • @TheRealUnconnected
    @TheRealUnconnected Рік тому +231

    I work in digital advertising at a major global firm, and have done for some time. The core issue is that Snapchat almost never has an incremental audience. It is extremely rare that a user only uses snap, or even 'mostly' uses snap. This basically means its almost never worth your trouble to buy ads with Snap when you can just reach the same user on Instagram, TikTok, UA-cam etc which tend to have stronger ad products to begin with.

    • @michaelalek6490
      @michaelalek6490 Рік тому +2

      Thank you for the great insight! I know little about B2C marketing so have a question. If their rates were low enough would it make it worth buying ad space as a tool to “reinforce the message” or saturate the market? Also, how much less than the others would they have to be?

    • @borisn.1346
      @borisn.1346 Рік тому

      ​@michaelalek6490 yes, that's essentially brand marketing. The challenge is that more b2c companies aim for profitable growth in lean times. All the best to snap inc.

    • @mattyt1961
      @mattyt1961 Рік тому

      ​@@michaelalek6490 I also work in digital, and it isn't just about the cost of the ads, it is more about the targeting and the hassle of having another database (unless you are using an all in one targeting solution).
      If you can't get audience targeting that aligns with what you are trying to do, or that audience is too small, then the time spent setting it up, monitoring and reporting on low or no results versus the other more robust solutions just isn't worth it to your client (or you).

  • @kaitlinmarshall7074
    @kaitlinmarshall7074 Рік тому +881

    Maybe not the most timely request, but I drove by a Spirit Halloween today and wished you had an episode on them. Their business model is so interesting. I'm curious how they manage to score such huge storefronts for just a couple months at a time. I would think opening and closing locations so often would present a whole set of challenges, but they seem to be doing well

    • @mercster
      @mercster Рік тому +66

      Many companies are very seasonal in nature... they make enough profit in 2 months of the year to keep them around all year. Think Christmas stores, retail outlets near beaches (only make huge profits during summer months), etc. There are many businesses in Salem, MA that do enough business in Sept/Oct (people going to see spooky witch stuff on vacation) to stay open year round.

    • @AJ1999Flex
      @AJ1999Flex Рік тому +37

      Think more so how much money they save being only seasonal

    • @leedioso558
      @leedioso558 Рік тому +32

      He does have a video on Spencer's that covers Spirit Halloween briefly

    • @companyman114
      @companyman114  Рік тому +383

      Yes, check out my video on Spencer's. I wanted to cover Spirit Halloween, but didn't think there was enough of a story there to justify a typical episode, so I decided to attach a small segment in that video.

    • @glennso47
      @glennso47 Рік тому

      @@companyman114Salvation Army Christmas Store. In my town they share a former Circuit City store with a Halloween store. When the Halloween store closes the Salvation Army store comes in.

  • @KyL
    @KyL Рік тому +216

    Really loved Snapchat and truly felt it was a pure form of social media. No likes, just posting what you want without a care. Often in comparison you’d see a more realistic version of someone on snapchat. All good things must come to an end though. Appreciate what apps you have in your life now that you enjoy because someday it’ll change.

    • @jasmineshelton759
      @jasmineshelton759 Рік тому +1

      I love this comment ❤

    • @SmokingDodo
      @SmokingDodo Рік тому +4

      I didn’t like the past couple ui updates tbh. The silly ai bot the dumb ad stories idk I felt like they got more complex. Which I suppose is needed to make ad revenue but it also killed the chill simplistic friendly vibe of the app. The weird 3d bitmoji

    • @ahadumer418
      @ahadumer418 Рік тому +1

      Yeah well they are not making any money

    • @ryananderson5202
      @ryananderson5202 11 місяців тому

      Great for people to exchange pics before they cheat on their significant other.

    • @KyL
      @KyL 11 місяців тому

      @@ryananderson5202 who hurt you?

  • @TwoBitSpecialist
    @TwoBitSpecialist Рік тому +146

    Not surprise they are falling. They took away that "puking rainbows" filter.

  • @Hustlinhusky22
    @Hustlinhusky22 Рік тому +683

    Once Instagram stories became very popular, it was the end for snapchat

    • @thesimplecooks
      @thesimplecooks Рік тому

      Sometimes I want to post content that I don’t want all of my hundreds of followers on IG to see and just want to be direct to a smaller audience. I know IG has “close friends” and all my Snapchat friends could see it, but it’s a tedious task to manage that list.

    • @mart5610
      @mart5610 Рік тому +12

      Once those stupid plastic Snapchat sunglasses came out that was start of the end.

    • @mind-of-neo
      @mind-of-neo Рік тому +21

      I never understood why people started using ig stories instead of snapchat. I never did

    • @Rickyp0123
      @Rickyp0123 Рік тому +1

      @@mind-of-neo Because more people see them. That's why I started.
      When ig stories came out, I hated that they blatantly copied snap and as an act of defiance I continued to only use snap stories. Then one day I tried posting an insta story, not sure why. Well once I saw that many more people were seeing it on insta, I more or less switched over to insta stories.
      Of course this made sense because insta always made it super easy to follow tons of people whereas on snap you had to already know their exact username or snapcode

    • @sondrejohansen48
      @sondrejohansen48 Рік тому

      @@mind-of-neobecause for business accounts stories are integrated with your Instagram profile, which is much better for marketing, both big and small businesses. for individual users, most people including celebrities are already established on Instagram, so it becomes more convenient to use stories.

  • @Everett02
    @Everett02 Рік тому +536

    Snapchat for me is like one of those apps that you don't want to use but are forced to anyways because everyone else does

    • @AxeIRad
      @AxeIRad Рік тому +12

      Like playing on Xbox

    • @jbtallguy
      @jbtallguy Рік тому +55

      Who’s everyone?

    • @FigureFarter
      @FigureFarter Рік тому

      @@AxeIRadYes. I regret getting one for my birthday since it has no games

    • @sor3999
      @sor3999 Рік тому +32

      Same. In fact, every asshole keeps insisting on some new chat app. Like we all have Instagram and Facebook already, why do I need another chat app?

    • @RKanth54
      @RKanth54 Рік тому

      @@sor3999i remember when bereal was all the rage and look what happened to that😭

  • @j2skillful
    @j2skillful Рік тому +624

    I was a Snapchat employee. This is gonna be good

  • @PaulDozierZZoMBiE13
    @PaulDozierZZoMBiE13 Рік тому +11

    I am a simple creature. I see a new Company Man video, I click it watch the whole thing including the ad, hit LIKE, and leave a comment even if I don't really have anything to say Gotta drive up that "engagement" for the algorithm on channels I like. Cheers, brother!

    • @companyman114
      @companyman114  Рік тому +7

      Really appreciate it. You're the real hero!

  • @ImTheMan0fSteel
    @ImTheMan0fSteel Рік тому +36

    At first, it was absolutely 100 percent about sexting, nudes, and cheating on your partner. Lmao. And they absolutely knew that and leaned into it. Like telling people if you screenshotted, was specifically for nudes lol

  • @automaton111
    @automaton111 Рік тому +810

    Snapchat is the preferred platform of internet scammers. If someone tells you to talk on Snapchat, you know to avoid them.

    • @WilliamHaisch
      @WilliamHaisch Рік тому +124

      I thought that was Telegram. 😂

    • @junkaccount2535
      @junkaccount2535 Рік тому

      @@WilliamHaisch Agreed, its telegram. Snapchat is the preferred platform of cheaters or sexual freaks who want their messages to be instantly deleted after a single viewing now. I would know, I'm in a swinger community and that's what everyone talks through lol.

    • @memofromessex
      @memofromessex Рік тому +34

      I thought Snapgram was preferred platform for femboys, don't ask how I know this.

    • @Bob-B-.
      @Bob-B-. Рік тому +16

      Burger King officially hires on snapchat rofl

    • @glennso47
      @glennso47 Рік тому +6

      What about Snapdragon? Or ginger snap.

  • @JoePCool14
    @JoePCool14 Рік тому +129

    I enjoyed Snapchat while I was in high school back in '14-'18. Begrudgingly used it during college, but was definitely done with it. I still have a few people I mainly talk to on it, but I'd be happier if I could delete the app. Too much garbage on there now, both in terms of what people post and the ads.

    • @principalmcvicker6530
      @principalmcvicker6530 Рік тому +13

      So delet

    • @Rickyp0123
      @Rickyp0123 Рік тому +2

      Kinda similar for me. I was an absolute streak fiend in hs '13-'17. Then in college it was actually the main way I talked to friends because everyone had it, and I had an android. So I would text on it, sometimes video call on it, and save memories (so many funny college moments are being saved on a server somewhere at Snap, please don't lose them!) but didn't actually snap as much and never really did the whole streaks thing anymore. Now I snap a few close friends and look at stories but that's about it. I don't intend to delete though.

    • @JoePCool14
      @JoePCool14 Рік тому

      @@principalmcvicker6530 I probably will. I'll hopefully tell the remaining friends that I'm planning to soon. I have their numbers, I'll just text them

    • @varga4488
      @varga4488 Рік тому

      @@Rickyp0123it’s like our generations facebook everyone got one

    • @SCIFIguy64
      @SCIFIguy64 Рік тому +1

      97-00 zoomers are patrician tier, we had it so damn good for a short time between millennials and zoomers trapped in covid.

  • @septyrus
    @septyrus Рік тому +10

    Nothing interesting ever seems to happen on Snapchat. Most of the stories I see from the map are just people driving around listening to really terrible music, or people smoking weed. Real riveting content 👌

    • @itsdoriean8893
      @itsdoriean8893 Рік тому +3

      you had to add those friends to see their stories so this is just showing your social circle

  • @carlosfunes9397
    @carlosfunes9397 Рік тому +158

    Can you do Barnes and noble? They’ve had quiet the rise these past few years and they’re the only retailer in relation to books in America. I think it’d be quiet the interesting topic. I love your videos btw.

    • @JakeTerch
      @JakeTerch Рік тому +14

      No it’s not, my city has both a Barnes & Noble and a Books-A-Million.

    • @texasboykc09
      @texasboykc09 Рік тому +4

      Not really. Have 2 in my area. Barnes and Noble and Book a Million.

    • @carlosfunes9397
      @carlosfunes9397 Рік тому +4

      @@JakeTerch I mean I had never heard of them

    • @carlosfunes9397
      @carlosfunes9397 Рік тому

      @@texasboykc09 are they nearly as big tho

    • @carlosfunes9397
      @carlosfunes9397 Рік тому +6

      I’m from NY where it is the only one.

  • @gars129
    @gars129 Рік тому +133

    Honestly I kinda enjoy MySpace nostalgia more than I enjoyed the app itself. It was clearly a product of is time and viewing things in retrospect makes it a lot more interesting to me. I probably wouldn't had enjoyed MTV that much in 1987,just too omnipresent and mainstream, but seeing its legacy in music and cable tv is fascinating.

  • @elECpodcast
    @elECpodcast Рік тому +33

    Moral of the story, when a big one is ready to dump shitloads of money to buy you and you DECLINE an early rich retirement, they will pour double that amount of money into your idea at other platform… you dont win

    • @Bendzsike
      @Bendzsike Рік тому +3

      Snapchat was simply stubborn. They refused to develop an app for Windows Phones, and while other apps were the same, other apps ignored, or encouraged the development of 3rd party apps for that platform, while Snapchat decided to ban everyone who used a 3rd party app. They were always like this, and I'm not surprised at all, that they are dying.

    • @thedukeofwales
      @thedukeofwales 6 місяців тому

      @@Bendzsike the Windows phone failed, Snapchat won. Simply an idiotic take.

  • @pablodelgado7919
    @pablodelgado7919 Рік тому +164

    The thing that i can say i despise about Snapchat is the fact that everytime i want to go watch a story it quickly changes into a add friend list and no, you can't turn them off. You have to into the list and spend time deleting them manually until it's empty. I hate that with a passion almost everytime i open the damn app.

    • @Rickyp0123
      @Rickyp0123 Рік тому +20

      What? What do you mean? I've never had to do that... Source: used snapchat for like 8 years.

    • @pablodelgado7919
      @pablodelgado7919 Рік тому

      @@Rickyp0123 Well to me it does and i've been using the app for the same amount of time as well.

    • @Mr.DISRESPECT
      @Mr.DISRESPECT Рік тому +9

      yeah what are you talking about?

    • @willywestsidee
      @willywestsidee Рік тому +7

      thats never happened to me?

    • @luamint
      @luamint Рік тому +4

      what are you yapping about

  • @bubblyproduction9809
    @bubblyproduction9809 Рік тому +18

    As someone who doesn’t care for Twitter/X and instagram, Snapchat is a fine excuse for a social media app to just chat with friends or coworkers I’ve hung out with

    • @Erica-cf1xb
      @Erica-cf1xb 11 місяців тому

      What about the apps they use to track you and to show up? Or them deciding to just steal your shit? Lock you out and ignore your request to get your intellectual property back? Nobody talks about the bs that's being allowed.

  • @SwiTch97
    @SwiTch97 Рік тому +45

    I think one of the advantages that Snapchat has in getting it's name spoken and out there a lot more is it's a verb used similar to "I'll Google it" or "I'll tweet about it" (Well, used to anyway) in that you'd say "I'll send you a Snap"
    I think they stand better by themselves than by integration like Instagram has, don't think every app needs to be a one-stop-shop so to speak.

  • @badguyrob
    @badguyrob Рік тому +55

    As Snapchat's competition was adopting all of its features, they started adding advertising and other stupid crap (looking at you, AI chat bot). All of the social media platforms are bloated with ads and worthless features, but it has become painfully obvious with Snap. Mostly because it was so simple not too long ago.

  • @mind-of-neo
    @mind-of-neo Рік тому +210

    I will say Snapchat was convenient as a camera app. It was quicker to use than the stock app, at least on android, and much faster for video.

    • @FigureFarter
      @FigureFarter Рік тому +22

      It basically took a screenshot of your phone's camera, not an actual photo

    • @robertoXCX
      @robertoXCX Рік тому +16

      Yeah, Snap doesn't care about Android. We don't even have dark mode, and the picture/video quality is literally just whatever is displayed on screen, not even a full blown photo or video in comparison to the stock camera's quality

    • @jebreski
      @jebreski Рік тому +6

      The Android version of Snapchat is awful. But most apps are honestly

    • @mind-of-neo
      @mind-of-neo Рік тому

      @@jebreski true ngl

    • @mind-of-neo
      @mind-of-neo Рік тому

      @@robertoXCX true

  • @kingdomtunez5557
    @kingdomtunez5557 Рік тому +15

    i definitely think another thing affecting the company is that original pro of being short non-saved moments. a lot of scammers and gr00mers use snapchat as a way to stay untracked. i think that stereotype about snapchat has changed people’s perception and usage.

  • @MrGamerz20
    @MrGamerz20 Рік тому +73

    I understand why some people don’t like Snapchat but I’ve always liked the app. I’m a bit surprised you didn’t mention snapchat streaks, which is added incentive to continue using the app on a daily basis. I have a 900+ day streak with someone and we don’t want to lose that, and especially want that to reach 1000. Great video Company Man!

    • @Sshmear
      @Sshmear Рік тому +8

      Now you can pay to return it if you miss it. I'm assuming you'd cough up the like $5 for that.

    • @reannagordon
      @reannagordon 11 місяців тому

      That was the only way for me to log on everyday and see what others were up to, once I graduated from high school in 2020, I ended my streaks and didn’t feel the need to be that active. I mainly use it as extra storage space for videos and photos which is located in their best feature, Memories. I have so much memories from 2015, I can’t imagine outright deleting my account. I still think they have better filters than instagram.

  • @NE-BO
    @NE-BO Рік тому +9

    Like every tech "innovation" there's a big bubble of hype on this technology and then once investors realize it can't make any money they jump ship.

  • @lukewilsontv
    @lukewilsontv Рік тому +3

    I thought it was just me, the incentive to keep streaks is the only reason I use the app anymore, and even then I snap like 3 people and 2 groups

  • @davethomas543
    @davethomas543 Рік тому +7

    One of Snapchat's greatest moments , is the second Chris D'Elia learned that the messages didn't actually get deleted like he thought................

  • @jricedrums
    @jricedrums Рік тому +6

    I’m in my 30s, and Snapchat is my most used social media. Getting a photo a day from friends, and sending a photo back allows me to stay in touch with friends. But not necessarily have a full conversation with them. It’s also more personal.
    Instagram & Facebook are my next most used social media and that’s where things are more “general” as parents, family, are on there, not just close friends like Snapchat.

    • @agme8045
      @agme8045 Рік тому

      The fact that someone uses both Facebook and Snapchat is hilarious lol

    • @zac1653
      @zac1653 9 місяців тому

      @@agme8045 Im confused why? When snap came out (I was in hs) everyone had facebook at the time and used both simultaneously

  • @especiallyqiao
    @especiallyqiao Рік тому +3

    If I match with someone on a dating app and they ask for my Snapchat, I instantly unmatch with them.

  • @richv1893
    @richv1893 Рік тому +33

    This company will one day join the non stop list of failed companies.

    • @6z0
      @6z0 Рік тому +9

      It’s not going anywhere. Not for a looong time. He literally showed the daily user charts which have grown every single year and is currently at an all time high

    • @ROMANTIKILLER2
      @ROMANTIKILLER2 Рік тому +8

      @@6z0 the problem is that those daily users they do not translate into revenue, and the company have failed to turn a profit since its launch. Operating costs do not pay for themselves, cost of borrowing is now extremely high, and shareholders are not going to let the money they invested parked forever in a company stock that is not growing.
      So it is not that unlikely that the company could eventually fail or most likely be bought at a discount by a competitor.

    • @6z0
      @6z0 Рік тому

      @@ROMANTIKILLER2 It would just be bought. Snapchat is not going anywhere any time soon, like I said. Too massive of an influence.

  • @LatitudeSky
    @LatitudeSky Рік тому +3

    Only Wall Street could look at a company that went from zero to 120 billion in no time, and had two quarters of reduced profit and decide it was a lost cause. This is what's wrong with this world. It only cares about three-month blocks. There are projects that could get done that might take 70 or 100 years but it will never happen as long as quarterly results matter more than anything.

  • @jasonhatt4295
    @jasonhatt4295 Рік тому +9

    It is said, that the snapchat ghost still haunts the desktops of some phones to this day.

  • @inksenpai7580
    @inksenpai7580 Рік тому +6

    Snapchat was good until they let the bots run rampant, everyday I get between 5-10 friend request or friend suggestions and it’s annoying AF.

  • @ozzygm3178
    @ozzygm3178 Рік тому +16

    its not about who did it first....
    Its about who has a stranglehold on the market, actively keeping people engaged on their platform through morally questionable means....
    Also Snapchat always felt like a kiddie app, while Instagram over the years became old enough to be serious, while being young enough not be Facebook.
    BeReal was a cool concept but, was just too boring.

  • @iracouch5558
    @iracouch5558 Рік тому +63

    I don't think it's fair to say it's a "failed experiment" when they've managed to stay as culuturally relative for over a decade

    • @companyman114
      @companyman114  Рік тому +34

      All depends on your definition of success but you have a good point there.

  • @CentralPALocos
    @CentralPALocos Рік тому +42

    Im 22, I used this app on and off when I was a teenager but I hardly ever use it now that I’m an adult. I still regularly use other apps I used as a teen like discord or messenger or Instagram but Snapchat just never really stuck with me

    • @cazu2479
      @cazu2479 Рік тому +9

      Yo same here

    • @Soltra45
      @Soltra45 Рік тому +11

      Yep same here. It's constantly spamming me about joining my university on it. I'm not in school anymore!

    • @oofihavenousernameideas2451
      @oofihavenousernameideas2451 Рік тому

      Same

    • @reannagordon
      @reannagordon 11 місяців тому

      I’m the same age too and around the end of high school I kind of stopped using it and ended all my streaks

  • @andrewharris5327
    @andrewharris5327 Рік тому +26

    Snapchat was a huge part of maintaining my long-distance dating relationship with the woman I have now been married to for over 7 years. So I have very fond feelings towards it. Lol.

  • @CheGypter
    @CheGypter Рік тому +72

    Might be in the minority, but where I come from (Norway), snapchat is the dominant place for texting.
    If you are dating, most will use snapchat to communicate. Very convenient that everything dissapears or you can see if another person saved it.
    If you are friends and want to chat casually, most will use SC to communicate for reasons stated above.
    if you are partying or just want to document something you see in daily life, SC is the way.
    Instagram and its stories features are mostly used to highlight special experiences, like holidays/birthdays/halloween.
    SC stands as the casual texting app where I am from.

    • @JasonBoon02
      @JasonBoon02 Рік тому +7

      Does it replace WhatsApp over there?

    • @Bearly_Blue
      @Bearly_Blue Рік тому +7

      This is very strange. Every communication app has disappearing or even better encrypted messages. I also don't know your social cycle, but how often do you really date new people and you really care that your messages will be "deleted"... unless you write very strange things to them. 🙄

    • @curreenharris
      @curreenharris Рік тому

      @@Bearly_Bluemakes perfect sense for dating becauwe if you're matching with people over dating apps, you can easily verify they are who they say they are and also don't have to give them your phone number or access to other more open socials (insta/FB)

    • @thesimplecooks
      @thesimplecooks Рік тому +5

      @bearish_on_bears a lot of Europe uses Snapchat for similar reasons as stated in the parent comment. Sounds to me like you just haven’t explored enough. Nordic culture in general is a lot more private than in the US and the brand of Snapchat is privacy. Also it’s not easy to persuade a culture to use a different app. For example, WhatsApp is leagues ahead of iMessage in terms of UX and encryption but remains untouched in the US.

    • @sor3999
      @sor3999 Рік тому +1

      Secret chats are in other apps. Besides, why would you need secret chats with friends? It's not like anyone can read them in the first place unless your spouse grabs your phone. App started as the sexting/cheating app for a reason.

  • @SCIFIguy64
    @SCIFIguy64 Рік тому +2

    I honestly used it as a camera app, saving photos to the app. Most of my Europe trip is saved on Snapchat, and the FaceTime feature is great for android users talking to iPhone users.

  • @Yoda_Gaming1738
    @Yoda_Gaming1738 Рік тому +19

    yeah I think to anyone using snapchat its pretty obvious. Other platforms offer similar features and at times even expand more of them. Snapchat is for friends and family, and if youre in college party locations, but other than that theres no reason to use the app. Twitter is great for debate, conversations, and news. Instagram is great for memes, photography, and videos. TikTok is great for both shortform and recently longform videos. when you have those 3 apps whats the purpose of snapchat? most people already have their family and friends phone numbers, so snapchat is slowly becoming irrelevant, hell even gen alpha the kids from 2012 and after dont even use the app, its "old" to them

  • @PiNkSuGaRx2Alicia
    @PiNkSuGaRx2Alicia Рік тому +1

    your voice is soooo soothing company pan. i enjoy hearing it. makes me feel safe

  • @Coolboy725
    @Coolboy725 Рік тому +9

    Maybe we could see a Why They're Hated video on DeviantART one day... that seriously deserves a video!

  • @F0rtuneLT
    @F0rtuneLT 10 місяців тому +3

    the thing abt snapchat is that its almost exclusively used by kids, or at least those still in school. I have never known anyone above the age of 18 who still uses snapchat.

  • @captainstage2009
    @captainstage2009 Рік тому +3

    Snapchat has always been popular with us middle schoolers. We like its simplicity and cute format. It also offers a lot of options, such as connecting with friends and much more.

    • @captainstage2009
      @captainstage2009 10 місяців тому +1

      @@ithecastic Snapchat especially comes in handy during afterschool hours

  • @jaaa4590
    @jaaa4590 Рік тому +2

    Something else that hampers their profitability is they pay for data storage from other companies. The more users they have does increase their revenue, but it also increases their data costs.

  • @cloudkitt
    @cloudkitt Рік тому +17

    I like it because it's useful to send pictures of something funny or interesting I happen to see to my friends and don't have take up space on my phone for a bunch of useless pictures. Even to send it to a variety of friends without having to start some weird group-text, lol. So that would be something I miss if they fold.

    • @OGRawMos
      @OGRawMos Рік тому +1

      Yup this is why I use it

  • @vsbaretummysugastonguetech1540

    What I’ve learned from these vids, is that you need to make an awesome site, and then, when Facebook, or Google wants to buy it, you sell.

  • @dannyarchives
    @dannyarchives Рік тому +3

    i dont think it ever fell, 75% of kids in the u.s. have been using it for like a decade

  • @gamrkidd
    @gamrkidd Рік тому +2

    I’ll never forget when I got the email from instagram about the year 2017 or so -announcing heir “new” instagram stories . HOW DARE THEY COPU SNAPCHAT!! That is such a low blow

  • @bethschroeder2482
    @bethschroeder2482 Рік тому +4

    I love Snapchat, it is pretty much the only social media I use to connect with friends. We see it like sending post cards to each other. Now if they would just let me pay to not have to see the crazy loud ads that interrup my enjoyment of the snaps.

  • @SHOUTxHIxHEYxHELLO
    @SHOUTxHIxHEYxHELLO Рік тому +8

    i have like 5 close friends i snap directly too but i can’t even tell you the last time i posted a story on that shitty app

  • @theskicker8856
    @theskicker8856 Рік тому +3

    I hate snap chat with every fiber of my being, the reason being EVERY OTHER PERSON WHO HAS IT AT MY SCHOOL TAKES PICTURES OF PEOPLE WITHOUT ASKING IF THEY CAN AND THEN POSTING PICTURES OF THEM!!!!!!!!!! THAT AND THEY SPY ON YOU WITH IT!!!!!

  • @MithDragon
    @MithDragon Рік тому +2

    I see so many ads on snapchat that it actually disgusts me to even use it anymore.

  • @whatjake7898
    @whatjake7898 Рік тому +3

    I prefer Snapchat over IG because snap chat doesn’t shove reels down your throat. Those things are a cancer.

  • @rugbyplayer9100
    @rugbyplayer9100 Рік тому +2

    The infamous 2018 update was what killed snap. I know people that stopped using snap after that update and haven’t used it since

    • @cantpopdismolly
      @cantpopdismolly 10 місяців тому

      That’s around the same time that I stopped using Snapchat. It remember using it nonstop after graduating high school in 2013, then all throughout college. But yes, before 2018-ish it just felt like a whole different app entirely

  • @DannyCruzCreations
    @DannyCruzCreations Рік тому +3

    I was surprised to see you immediately said that in 2021 was their peak valuation. I thought they were done by then. In fact, I thought they were done as early as 2019.

    • @jonanddy
      @jonanddy Рік тому +2

      I’d imagine the 2020 lockdown had an influence with the increase in usage and overall valuation just like many other social media apps

    • @mauiss
      @mauiss 7 місяців тому

      maybe but I know for sure discord did

  • @chiquita683
    @chiquita683 Рік тому +58

    He really ignored what Snapchat was actually being used for 🤭

    • @BrotherMag
      @BrotherMag Рік тому +24

      He really did . Probably to keep the sponsors for the video

    • @QuarintineGod1282
      @QuarintineGod1282 Рік тому +1

      Ong

    • @sumgi1537
      @sumgi1537 Рік тому

      as Yo Gotti says in the DM song "SNapchat me that P*ssy " lol

    • @Erica-cf1xb
      @Erica-cf1xb 11 місяців тому

      Can't say the loud secret. That goes against the algorithm.

    • @AtomSquirrel
      @AtomSquirrel 6 місяців тому

      Some people don't use it for that though

  • @TheJuggerClutch
    @TheJuggerClutch Рік тому +5

    At this point their next big move should just be cloud storage. Snapchat memories is an awesome feature, and after years of use people are gonna have a lot of stuff saved on snapchat that is hard/annoying to move elsewhere. Something akin to icloud or dropbox, just because its all there already and having a separate source of picture storage is always a plus.

    • @triple-aries
      @triple-aries Рік тому

      You’re right about this! I post Snapchat stories almost every day and haven’t transferred any of my saved memories.

  • @SaulAguilar.
    @SaulAguilar. Рік тому +66

    The problem with all companies is greed and ruin their own products

    • @aznnp77
      @aznnp77 Рік тому +14

      Yeah, but companies gotta make money somehow. All the people they pay and all that web space and moderation costs money. Can't run a business as a public service.

    • @runrafarunthebestintheworld
      @runrafarunthebestintheworld Рік тому

      @@aznnp77 they can run as a family friendly business. Pfft 😅

    • @nicotti
      @nicotti Рік тому +3

      I'm sure the 20% of the company that got laid off, cause there wasn't enough money to keep them, totally agree with that sentiment.

    • @mae2759
      @mae2759 Рік тому +1

      It's a catch 22. You need investors in your company if you want it to grow. When your company isn't making money, then your investors aren't making money, which then makes them pull their money or get a new CEO or stops new investors from investing in your company. Stock price goes down. Sometimes it's best to play the slow game and "quarter on quarter" growth doesn't allow that most of the time.

    • @aznnp77
      @aznnp77 Рік тому

      @@mae2759 Yep. These tech companies, including uber, all lose billions of dollars every year gaining users. When they build up enough users and get them dependent is where they start charging. But obviously the founders dont' have billions to "burn" year over year. You need investors to help with the burn until they become profitable.

  • @FlintIronstag23
    @FlintIronstag23 Рік тому +3

    The elephant in the room not mentioned in the video: Snapchat and sexting.

  • @greggonzalez661
    @greggonzalez661 Рік тому +21

    I signed up for Snap Chat and other than sex workers continuously sending me their ads, there was nothing there for me. I deleted it because of all the sex workers.

  • @InternetSlavicMan
    @InternetSlavicMan Рік тому +4

    it's always been absurd to me that people go "snapchat is more private because pictures disappear". we all know snapchat is collecting those images just like every other social media company. also the app drains battery even when not using it.

  • @rich_desfasado
    @rich_desfasado Рік тому +3

    Hello Company Man, for your next video talk about MySpace, it was the largest social network back in 2003, but due to bad executive decisions they did not know how to adapt to the changes and went bankrupt in 2011. The question is what exactly happened ? (MySpace - Why it failed).

  • @MM-fe9mz
    @MM-fe9mz Рік тому +2

    Snapchat is super annoying. If you don't trust someone with nudes you probably shouldn't be sending them to begin with.

  • @mbmmhm501
    @mbmmhm501 Рік тому +4

    Most of my friends and family primarily use Snapchat for messaging each other. I really enjoy the camera ease-of-use and functionality, and when I first meet folks we usually add each other on Snapchat before any other method of communication.

  • @flyingferron
    @flyingferron Рік тому +41

    What I never understood is the appeal of sending people temporary pictures that disappear after a set amount of time rather than just... texting? Or sending people pictures through text that aren't going to expire and disappear? For me, Snapchat hasn't provided anything for me that I can't get through either Facebook or regular texting.

    • @itsmealex8959
      @itsmealex8959 Рік тому

      It was nice to send nudes and have them disappear after a bit

    • @karenhenderson3868
      @karenhenderson3868 Рік тому +8

      I agree. I don't understand the appeal of communicating this way but I'm in my 40's...lol...too old for nonsense!

    • @Hoshi-Gato
      @Hoshi-Gato Рік тому +27

      It was made for nudes lol, but people would screenshot. Then they made it tell you when someone screenshotted, so they use another phone to take a picture of it

    • @SuperCR45
      @SuperCR45 Рік тому +2

      Yeah i can tell ur age based on ur comment 😂 u can set pictures or text to stay forever or temporary

    • @flyingferron
      @flyingferron Рік тому

      @@SuperCR45 Snapchat's primary use as far as I knew when I briefly used it was snapping and sending pictures to friends as a way of communication, who once they or you would open the sent messages couldn't (at least easily) be viewed again; if they changed it to where pictures sent became permanent, it would've been after I got tired of it and stopped using it. Idk what you think my age is, but hey, I'll tell you I grew up in the 2000s where I didn't grew up with a cell phone and didn't really have a good one until I was almost an adult, but did grow up with a computer and easy Internet access as a kid.

  • @jazilzaim
    @jazilzaim Рік тому +37

    Snapchat has become less relevant as more social apps have come to light. The new social apps coupled with apps hosting online communities such as Discord have really impacted the growth of Snapchat.

    • @Not_Always
      @Not_Always Рік тому +4

      Social media in general has become less relevant.

    • @NostalgicRemedy
      @NostalgicRemedy 5 місяців тому

      Maybe for you. We actually got friends. ​@@Not_Always

  • @LostHorizons0
    @LostHorizons0 Рік тому +8

    It was a cheaters haven until people realized screen shots and sextortion exist

    • @preciadoalex123
      @preciadoalex123 Рік тому

      Back when the modded Snapchat existed, mannn 😅😅😅

    • @LostHorizons0
      @LostHorizons0 Рік тому

      @@preciadoalex123 no idea what that is

    • @preciadoalex123
      @preciadoalex123 Рік тому

      @@LostHorizons0 you were able to. Screenshot with no notifications, no timer on timed snaps and you were able to save sent pictures and videos

    • @LostHorizons0
      @LostHorizons0 Рік тому

      @@preciadoalex123 🤷🏻‍♂️all I know is people screen shot cheaters and extorted them. I never used the app and never got involved in that stuff just what I heard

  • @jerbear7952
    @jerbear7952 Рік тому +1

    It is very popular for dating apps when you are still getting to know someone and maybe don't want to give out your number yet

  • @MONET8iAM
    @MONET8iAM Рік тому +8

    The integration of Snapchat features into other apps was a major part of their downfall. However, I find it interesting how popular it actually still is. I’m in my late 20s, and among my peers in NYC, Snapchat usage faded away by 2018. I moved to South Jersey 3 years ago, and most of younger coworkers still use it. I do still use it for certain filters, and they have an explore page/hashtag type of thing where you can see snaps of people you don’t follow, and most if not all of them were teens-early 20s. Even the celebs and influencers I follow stopped posting until this year again.
    *Off topic, but I also noticed when I moved down here that everyone, at least uses their first and last name in their instagram handles, but their finsta will be whatever. My entire life on social media, I never saw that outside of facebook, and even then, at a younger age people may have used nicknames or alias to hide from family members or anyone else.

    • @Not_Always
      @Not_Always Рік тому

      Im in my late 30s and I never knew anyone who was younger than 25 who actually used Snapchat at its height.

    • @MONET8iAM
      @MONET8iAM Рік тому

      @@Not_Always Well were you generally familiar with anything popular within that age group at the time? Assuming that you had earlier social media like MySpace and other popular ones in the mid 2000s, and considering how popular tiktok is among the youth, and the whole Facebook/Meta being knowingly damaging to the youth, it isn’t unfathomable.

    • @agme8045
      @agme8045 Рік тому

      @@Not_AlwaysSnapchat was incredibly popular when I was like 11/12 years old, a lot of people my age used it, but mostly older teens (back then my sisters were in high school and they and her friends used Snapchat way too much. It died off rather quickly after that thought. When I started high school barely anyone was still using it. Everyone just sticked to instagram, and it was also the beginning of TikTok (I started with TikTok in the second half of 2019, when I was 14/15 yo, in my class there were many people who used it, mostly to make funny videos or dances to share with friends, yet it was still not mainstream. It didn’t blow up until 2020 with the beginning of the pandemic, and it only kept on growing since then)

    • @kimlee399
      @kimlee399 Рік тому

      No other social media app tells you if someone screenshots so I don’t think it’s over for snap but your right no one’s using it any mire

  • @PepperTreeVilla
    @PepperTreeVilla Рік тому

    Snapchat is one of the socials that I’ve just never really used. Nice summary of Snapchat.

  • @juliuscaesart
    @juliuscaesart Рік тому +3

    Snapchat ad overload, saw the writing on the wall awhile back

    • @SuperMegaSammy
      @SuperMegaSammy Рік тому +2

      I have notice that lately its getting annoying. I like the app but its getting saturated with stupid ad.

  • @PfanoMakaulule
    @PfanoMakaulule Рік тому +1

    We missed you company man

  • @revildevil2000
    @revildevil2000 Рік тому +4

    I didn't understand the appeal of Snapchat 10 years ago, I still don't get the appeal now. If anything it's impressive that Snapchat has lasted this long lol

  • @gmjackson1456
    @gmjackson1456 Рік тому +1

    The business that doesn't make money can't sustain itself.

  • @TheGameGetterKuzuri
    @TheGameGetterKuzuri Рік тому +3

    I feel like Snap is used by people who feel like cheating is OK, but just wants to be sure.

    • @sor3999
      @sor3999 Рік тому

      Finally someone understands that people gravitated to this app in the first place to make cheating easier. Something this video completely dodged. But I guess you had to be around before it got too popular.

    • @kimlee399
      @kimlee399 Рік тому

      Lol your right

  • @littlekirby6
    @littlekirby6 Рік тому +3

    yeah I was surprised recently to hear that the number of users is still going up. I used it a lot for years when it was first released, but then FB and Instagram copied the stories feature and my friends used Snapchat less. I also started to get annoyed that the features of the app is not very clear, I wished there was some kind of user manual. I don't need like an entire car manual, but when it was first released it was pretty simple, take a picture or video, set an expiration timer, and send. When you start adding more features and tools for editing, it's cool, but eventually there are so many features that you just don't even know it exists

  • @Trek2539
    @Trek2539 Рік тому +1

    I really hated when they changed the stories page to a small strip at the top, and then put ads between them when you watch. Discover is worthless, UA-cam has the same stuff with fewer ads. And then there are the teenage girls obsessing about STREAKS

  • @bgyw
    @bgyw Рік тому +8

    They had their chance when Apple made an offer. Their case is the same for all the other "single app" software companies, which is that there's a limit to how much you can grow the business on a single product. Especially when your product is just a simple chat. The whole value is in the amount of users and the data they generate but finding a way to monetize it is extremely difficult given the simplicity of their service. If they'd become a multi-services platform like facebook did by acquiring single app companies like snap, they would have a chance but until they do, it will keep going down.

  • @Mateo-jn6rv
    @Mateo-jn6rv Рік тому +5

    they kept changing too much. Also the introduction of the creator tab, where they keep pushing these tiktok influencers on you.

  • @LULUThaCannon
    @LULUThaCannon Рік тому +3

    All Snapchat is and ever was is a platform to easily take pictures of what’s happening in the moment and sending it to your friends. The fact it started adding more stuff was odd to me

  • @ericvtheworld
    @ericvtheworld Рік тому +1

    I spent ages fighting them over inadequacies in moderation that resulted in me cold calling a C-Suit exec of theirs and it got basically piss all done.

  • @PharaohOfTheDamned
    @PharaohOfTheDamned Рік тому +18

    I'm an avid snapchat user. There's a group that i talk to like family every day. It's a great tool to keep in contact with friends who you may not see often but wish you did. It's great at capturing moments or sending it to people. The "oh i saw that on snap!" Is always cute to hear. My only issue is the ai thing and the frequency of the ads can get annoying

  • @mechajay3358
    @mechajay3358 Рік тому +1

    I always found Snapchat to be a Novelty app. Its functions were never gonna be long lasting business venture.

  • @Scamp2x
    @Scamp2x Рік тому +5

    Bruh in 2016 Snapchat was the goat

  • @gregbrooks7233
    @gregbrooks7233 Рік тому +1

    I am a male in my 50s, and I don't use social media.... no great surprise here. Like so many other products and services categories, Snapchat is in a highly competitive and volatile business. One minute, you are the hot thing, the next minute a competitor adds a new feature, or popular influencers speak negatively against you or very positively about a competitor. The audience/customers generally are interested in keeping up with what's new, with little or no brand loyalty.

  • @dongyongkim
    @dongyongkim Рік тому +5

    oddly enough I think it is pretty popular with zoomers and younger generations in the US. it is also from my subjective experience, seemingly pretty popular in Australia and New Zealand for whatever reason. Finally (again from my subjective experience) it seems to be almost completely unused by those that are not in the US, Canada, NZ and Australia

  • @logans3365
    @logans3365 Рік тому +2

    The only reason I use Snapchat is because it’s so easy to quickly take photos of your day and send them to your girlfriend, but all this extra BS like the AI, paid membership, stories, etc is quickly making me lose appeal in the app.

  • @Riverbend1752
    @Riverbend1752 Рік тому +4

    I can't help but wonder if the feature copying by Instagram will eventually become a case study for the impact of emerging technology on the intellectual property system.

  • @baronvonjo1929
    @baronvonjo1929 Рік тому +3

    I actually really like snapchat. It actually allows me to keep in touch with so many people I wouldn't otherwise.

  • @austinhernandez2716
    @austinhernandez2716 Рік тому +1

    The only social media I use is Facebook, for my close friends and family, but mainly groups for my interests like a mechanics group or a guitar and music group. I never used Snapchat or Instagram. I have no idea how Snapchat even works. Born in 1997, I grew up with social media but never cared about it.

  • @NighttimeNubbs
    @NighttimeNubbs Рік тому +3

    Never used Snapchat since only people I knew using it was for sexting than anything else. During that time if I wanted to communicate then it was through Messenger/traditional texting while now it's more Discord.

  • @clydedoris5002
    @clydedoris5002 Рік тому +2

    Only keep snapchat for the memories feature if otherwise i wouldve deleted it years ago

  • @EntertainMeTV
    @EntertainMeTV Рік тому +9

    Snapchat’s still very useful for sharing moments casually. Less formal than texting, way easier to ignore junk vs. other social media

  • @tajrice5398
    @tajrice5398 Рік тому

    It's crazy how I can sense when a company isnt doing as well as it once did, and then a see a company man video

  • @juliac6256
    @juliac6256 Рік тому +12

    i haven’t actually sent a snapchat in probably over a year. but i do sometimes occasionally watch peoples stories or look at my flashbacks. it was super popular in high school (‘14-‘18) idk if there’s enough info on it but i’d love a video on yikyak. omg so much high school drama was on yikyak

  • @fununclenerfs
    @fununclenerfs Рік тому +1

    Don't see how Snapchat is still in business considering their main feature was allowing 13-17 year-olds to post things that are a good argument for smartphones being 18+ devices

  • @buzzyboy89
    @buzzyboy89 Рік тому +3

    Never got the appeal. People can always screenshot your stuff. Stupid way of trying to flirt I hear constantly "u gott snap?" toolbags.

  • @sor3999
    @sor3999 Рік тому +2

    Snapchat is another example of an over valued company. How do you valuate a company that has yet to make any money or has any known plans to? It's Silicon Valley hype that valuates based on number of users. Guess what? I can have the most popular restaurant ever if I offered everyone free food. When it comes time to start charging they may not agree with the price, in fact, they were only coming because it was free.

  • @evilsideincorperated
    @evilsideincorperated Рік тому +3

    If there isnt a section in this video about pedos and drug dealers it’s not accurate