Will Apple Intelligence Be Available in Europe?

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  • Опубліковано 5 сер 2024
  • Apple's new intelligence features promise exciting upgrades to every iPhone and MacBook, but these features might not launch in Europe due to the Digital Markets Act (DMA). In this video, I shortly talk about the DMA, why this is a problem for Apple and discuss a few of my thoughts on the European tech world.
    Join me to discuss how these regulations could shape the future of AI and tech innovation.
    👉🏻 If you liked this video, you can help me put "UA-camr" in my CV by subscribing to my channel.
    🙋🏻‍♂️ Or say hello on LinkedIn: / leonard-thiele
    Keywords: Apple intelligence features, Siri productivity, Digital Markets Act, DMA, tech innovation, AI development, EU regulations
    #AppleIntelligence #DMA #ai
    Chapters in this video
    00:00 Intro
    00:33 Innovation vs Regulation
    02:02 Digital Markets Act (DMA)
    04:11 Interoperability
    05:42 Final thoughts
    06:17 Outro
  • Наука та технологія

КОМЕНТАРІ • 37

  • @leonardthiele
    @leonardthiele  Місяць тому

    How do you think regulations like the DMA will affect our future development? I'd love to read your perspective 👇🏻

  • @EdithG.Millerson
    @EdithG.Millerson 4 дні тому +1

    OK, so to summarize EU just wants to collect my data more easily and don't like Apple having such good security. I was sooo glad when apple released iPhone Mirroring, Share play and Apple Intelligence, but now I can't try them out. If the DMA says that the features must be available to use on different devices then they wan't it to be accessible to more people, and to achive that they just ban everything they don't like. Im upset right now, and sad, really sad.
    Good video though, I liked the way you explained everything.

  • @richardllewellynme
    @richardllewellynme Місяць тому +6

    Living in the UK this is just another example of where I have to wait and see if this will impact us or not. I loved being part of the EU but now it seems like any sort of legislation that comes out might be applied here or might not. I don't care what anyone says, it was A LOT easier all round before we left. SMH

    • @leonardthiele
      @leonardthiele  Місяць тому

      I can imagine. I didn’t talk about the UK in this video, because that makes it even more complex, as you mentioned!

    • @gervaciusjr9652
      @gervaciusjr9652 Місяць тому

      Apple intelligence will be available in the UK

  • @crae_s
    @crae_s Місяць тому +4

    I think Apple’s ”threat” is more to force EU to give more clarification. What exact services and data it would cover.
    Reading through the new regulation (it’s very fuzzy) and to my understanding, most of it will not affect Apple. And will not affect most features.
    The interoperability with messaging they already solved.
    There’s already API in place to let 3rd party developers use the features in new devkit.
    I think this will far more affect f.i. Facebook.
    But it will be interesting to see what happens.

    • @leonardthiele
      @leonardthiele  Місяць тому +1

      That was my first impression too. I hope that this is only about the clarification, as you state, and doesn’t really lead to the EU being excluded from future features.
      I also think that this is affecting not only Facebook, but many smaller startups negatively that maybe can’t spend that much time on complying with the new regulations. Let’s see how this develops.
      Thanks for your comment!

    • @crae_s
      @crae_s Місяць тому +1

      @@leonardthiele a small startup wouldn’t be classified as a “gatekeeper” and wouldn’t need to comply

    • @kevinmcfarlane2752
      @kevinmcfarlane2752 12 днів тому

      Apple don’t want to spend a bunch of money and then have to spend more money to undo it in a couple of years or whatever.

  • @mehmatrix
    @mehmatrix Місяць тому +2

    Nice perspective. I really appreciate EU’s efforts to protect the end user’s rights. Even though they do a lot of mistakes, I think tech giants are also not coming with the best intentions… I think both parties see each other as rivals instead of thinking they push each other to be better… like a good friend 😁 Also EU makes a lot laws but i don’t think they enforce those laws. They are just slowing honest businesses. The ones do violations are usually getting away with it until a whistleblower comes out..

    • @leonardthiele
      @leonardthiele  Місяць тому +1

      True. I also appreciate the efforts to level the playing field but, as you already say, those heavy regulations often affect smaller business much more than those for which they were designed.
      In this case, I am curious how this arm wrestling between Apple and the EU ends.

    • @crae_s
      @crae_s Місяць тому

      @@mehmatrix yes, some of the great options EU regulations (or Apple’s attempt of staying ahead of EU) has given me;
      -the fact I can run Spark as my default mail app
      -duckduckgo as my default search engine
      -and now Brave as my default browser
      That apps can link to pay subscriptions outside App Store, I think helps especially smaller developers.
      But we’ll see how this affects the AI AI

    • @princetech5701
      @princetech5701 15 днів тому

      Keep dreaming! Eu don’t give a fuck!

  • @HanmaHeiro
    @HanmaHeiro Місяць тому +1

    No, but it'll probably be allowed in the EU or in Europe.... I'll see myself out now...

  • @percylpaul
    @percylpaul 10 днів тому +1

    this is good.

  • @superfoo
    @superfoo Місяць тому +1

    1. Security: Its an implementation detail if its risky or not. You can do it on device where the data is decrypted anyway and combine it with additional security measures like a secret key that is send to the user via 2FA. So no harm here if companies agree on something
    2. If Apples AI is not available here its fine, we gonna force them to enable integration and it opens chances for companies in europe to offer it on their own terms. Good for competition in the market. Destroying the silos should be our main focus right now

    • @ChetTailor
      @ChetTailor 28 днів тому

      The issue isn’t if a user can keep it safe. It’s if 3rd party integration will keep it safe and not data scrape. Ai Isn’t like regular software and the data that it knows goes beyond what your regular usage data is like. The security and privacy that Apple are offering hasn’t been done before. Their Ai model is on device. It’s also on a private cloud servers for when you need larger Ai models. All privacy and security can be verified by 3rd parties.

  • @pontusdorsay4673
    @pontusdorsay4673 24 дні тому

    Do you not see the risks with AI? AI should be regulated.. And you seem to not know that much about the apple developer program revenue cut, the cut is 15% for small companies, not 30%

    • @leonardthiele
      @leonardthiele  24 дні тому

      I do see the risks with AI, but also the risks of being left out while other countries innovate and improve their productivity with AI. It’s a difficult balance.
      I did not now that. How „small“ do you have to be? Thank you for your comment btw!

  • @andy70d35
    @andy70d35 27 днів тому +2

    Hope apple wins, security is more important these days.

    • @kevinmcfarlane2752
      @kevinmcfarlane2752 12 днів тому

      Interestingly, the EU, like the UK, wants to weaken end to end encryption. But Germany has been legislating to MANDATE it!

  • @AIBusiness-vq2gu
    @AIBusiness-vq2gu Місяць тому

    Well, no reason to upgrade then.

  • @celluloiddreams1
    @celluloiddreams1 Місяць тому +1

    In Europe mate, not in THE Europe. Cant mess with basic grammar

    • @leonardthiele
      @leonardthiele  Місяць тому +1

      That happens when you change the title last minute from „EU“ to „Europe“. Thanks for noticing!

  • @ericprynn7662
    @ericprynn7662 Місяць тому +4

    Europe will get left behind.

  • @gesa5187
    @gesa5187 7 днів тому +2

    If Apple doesn't bring its AI to the EU, the iPhone 15 pro Max will be my last iPhone. Other manufacturers are bringing their AI to Europe and I don't care who is to blame. Apple has been lagging behind technological development for years.

    • @Bofinkenn
      @Bofinkenn 6 днів тому

      Not apples fault. It’s the politicians in the eu fault.

    • @gesa5187
      @gesa5187 6 днів тому

      @@Bofinkenn I don‘t care.

    • @aggressivetomate1393
      @aggressivetomate1393 5 днів тому

      @@Bofinkennit’s not. Apple says it’s the fault of the eu but other manufacturers can also bring their ai to the eu. Apple behaves like a little child and is probably pissed because of the dma and scared of loosing money because of 3rd party AppStores.

  • @indushan8863
    @indushan8863 Місяць тому +6

    Stupid EU regulations

  • @dreamsarehere
    @dreamsarehere Місяць тому +2

    I think people should vote with their wallets. If they don’t like Apple, then Android does plenty of the things the EU DMA is trying to achieve
    Apple is a business so they will get the memo. Right now the EU is trying to turn the iPhone into Android

    • @okiel1873
      @okiel1873 Місяць тому +1

      And then Samsung is still pushing their crappy exynoses, google avoid half of European countries, lg and Sony aren’t making smartphones anymore. Only left is apple and Chinese phones. I wanted to buy iPhone 16 but now idk, market is in terrible condition