NEXEN UNIVERCITY "THE INFINITY WALL" ALL

Guest eXperience Design
NEXEN UNIVERCITY "THE INFINITY WALL"
APR. 2019
d’strict has introduced 30M*7M (Horizontal*Vertical size) of LED display project, depicting NEXEN TIER’s infinite potential, “The Infinity Wall” in Nexen’s New R&D Center Lobby in Seoul , “Nexen UniverCity”
“The Infinity Wall” communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through “Story mode”, share feelings, create a highly emotionally charged atmosphere beyond the construction and interior through “Mood mode”. Weather, time, news are delivered creatively and intuitively in real-time through “Message mode”.
Flat LED display’s transformation to a new three-dimensional space were possible thanks to well-planned and creative concept along with intuitive video creation power of d’strict. d’strict announced a re-creation of Nexen UniverCity’s lobby space into a public media space that can be the talk of the town.
The demand of public media in order to attract more people’s attention is increasing, particularly where a number of people are gathering such as Hotel, Resort, Casino and office buildings. d’strict is transforming public spaces into attractive public media places through overflowing creativity.
1.Mood mode_Knock : • NEXEN UNIVERCITY "THE ...
2.Mood mode_Soaring : • NEXEN UNIVERCITY "THE ...
3.Mood mode_Combination : • NEXEN UNIVERCITY "THE ...
4.Mood mode_Climbing : • NEXEN UNIVERCITY "THE ...
________________________________________
디스트릭트는 서울 강서구 마곡에 신축된 넥센타이어의 R&D 센터 “Nexen UniverCity” 내 1층 로비공간에 가로 30M, 세로 7M 규모의 LED 디스플레이를 활용하여 넥센타이어의 무한한 가능성의 세계를 담은 미디어 월, “The Infinity Wall”을 구축하였습니다.
“The Infinity Wall”은 넥센타이어의 경영철학과 핵심가치를 상징적으로 커뮤니케이션하는 “스토리 모드” 콘텐츠와 로비 공간을 단순한 건축 및 인테리어의 요소를 너머 분위기를 극대화시키고 감성을 공유할 수 있는 체험 공간으로 탈바꿈시킨 “무드 모드” 콘텐츠, 날씨, 시간, 뉴스 등 실시간 데이터를 감각적이고 직관적으로 표현할 수 있는 “메시지 모드” 콘텐츠로 구성되어 있으며, 평면 LED 디스플레이를 입체적인 또 하나의 공간으로 탈바꿈시킨 연출 컨셉과 감각적인 영상 제작을 통해 디스트릭트는 “Nexen UniverCity”를 많은 대중들에게 회자될 수 있는 퍼블릭 미디어가 설치된 공간으로 재탄생시켰습니다.
오피스, 호텔, 리조트, 카지노 등 많은 집객 시설에서 사람들의 시선을 끄는 퍼블릭 미디어에 대한 수요는 지속적으로 증가하고 있습니다. 디스트릭트는 압도적인 Creative 결과물을 통해 다양한 형태의 퍼블릭 미디어를 보다 주목할만 한 디스플레이로 바꾸어 가고 있습니다.
1.Mood mode_Knock : • NEXEN UNIVERCITY "THE ...
2.Mood mode_Soaring : • NEXEN UNIVERCITY "THE ...
3.Mood mode_Combination : • NEXEN UNIVERCITY "THE ...
4.Mood mode_Climbing : • NEXEN UNIVERCITY "THE ...
dstrict.com

[@gekfurian]

The future of architecture. We will no longer need decorations and styles. Just put some monitors on a box and it's done.

[@oxiary]

Damn, Kanye did this with the YEEZUS projections too.
Visionary.

[@noonenooo2843]

GalaxyLava so true man... that’s why I don’t like how every car is going with all screens

[@wonkywilla3263]

GalaxyLava thats cute you can keep your opinion to yourself whenever you’d like to, because no one asks for it nor wants it. nor does anybody here know who you are so your opinion wont matter. here’s a golden ticket to my chocolate factory we cure the losers of youtube

[@soufflechoco8273]

agree with you 101%, so much like a full virtual reality. but on a much realistic and functional way.

[@danielborrowdale3903]

@@wonkywilla3263 Don't you get it the comments section is for opinions the same as yours.

[@dvian_luv6524]

Seoul KOREA.. world best!!!!

[@sunkim8986]

Absolutely stunning

[@user-qg2wd3zw4c]

정말이지 끝장나네요!!
입이 다물어지지가 않습니다.
글쓰고 다시 또 볼꺼에요👁

[@user-uu5wj9nx3h]

너무 아름답고 역동적이라 입벌리고 넋놓고 봄. 진짜 너무 압도적이고 아름다운 미래기술이다

[@user-hp4jj9my3p]

이젠 현대기술

[@whatshisname3304]

​@@user-hp4jj9my3p 이제 오래된 기술, 거의.

[@tannerwebb9013]

Imagine 20 years from now...wow

[@oxiary]

8K 360º Everything

[@fromwithin9690]

Omg I can't wait. Its so beautiful!

[@PunxTV123]

just like CyberPunk 2077

[@billmin1979]

진정한 시뮬라시옹의 시대가 도래하는듯. 이미지가 실체를 대신하는... 천번의 박수를 보냅니다!

[@user-ui1sy3hp4u]

시뮬라시옹 ㅋㅋㅋ 오랜만에 보는 용어네

[@user-vo5og9mm5h]

장보드리야르인가

[@user-lr8te4yl6p]

수특 비문학 ptsd;;

[@palsutariya3895]

Hellow

[@Wizardsleave69]

I was floored when I thought it was water.. but it's just a big tv..

[@user-wh6cn2fx4s]

정말이지…환상적입니다! 자랑스러버요👍🏼👍🏼

[@user-ve2tt1kz4r]

これは凄いですね！
映像なんですよね？音響でリアルに演出されてますけど。素晴らしいですね〜😲💖✨✨

[@user-ds9vg3lt8e]

日本の猫も格好いいですよ🤩🤩

[@ManuelPerez-vm4kj]

Awsome!!!! Water is matter unique to the universe created by God almighty.

[@elsonsti]

I wouldn't be surprised that Korea will be the only one Asian country that can dominate modern arts worldwide.

[@charan9102]

Lol not so true

[@gatonegro6833]

"d'strict", the company that designed it, is from the United States.

[@tripledelight8104]

South Korea is a global leader in electronics, digital displays, semiconductor devices, and mobile phones but not Modern art.

[@dorkanderson4963]

@@gatonegro6833 They're headquarters are located in Gangnam. Probably why it took them years to finally design something for NYC.

[@yjlee7172]

Wow! It’s amazing!

[@user-sf8lm5py4e]

완전 멋지네요~

[@ojasmin8543]

처음부분 파도영상 사방에서 서 있는 내게로 쏟아진다고 상상하면..소름과 경외감이 들듯..
너무 실감나고 아름다워요..
회사 대박나시길..모든 인류가 많이 봤으면 합니다.

[@user-lw3rh9fb9u]

회사 이름이 뭐에요?

[@koreanuser0428]

@@user-lw3rh9fb9u 채널명 이기도 한 d'strict 입니다

[@user-lw3rh9fb9u]

@@koreanuser0428 네 감사합니다 😊

[@ay-lafarouk2647]

So beautiful!!!

[@user-jizero]

와..저기 앞을 지나가면 삼켜질거 같은 느낌이다..

[@robertolandini179]

amazing!!

[@paradise_valley]

We need this outside of cinemas

[@alemm8120]

Amazing !!

[@TheSponge33]

So mesmerising. 🏴󠁧󠁢󠁳󠁣󠁴󠁿👍

[@slowtravelrans9686]

늘 팬이에요!

[@kbguu]

백남준이 울고 가겟네

[@dellyspice]

살아계셨으면 엄청 자랑스러워 하시겠죠.
그분이 세계 비디오 아트의 창시자이신데 고국의 후배들이 최신기술과 결합해 이런 작품을 만들어내 주었으니.

[@user-wh6cn2fx4s]

놀라워요~아마 눈시울 글썽이시며 브라보~하실듯 해요🤩👏🏼👏🏼👏🏼

[@nevermind52b]

ㅋㅋㅋㄲㅋㅋㄲㅋㄲㄱㅋㄱ

[@dannylow4720]

So cool ! 😎👍

[@user-lg2hg2cs6x]

와아아야야야
야 이건 뭐 걍 이정도면 뭐 걍
와 진짜 그냥 뭐 나만 멍청해진
느낌이네

[@user-zu5eu8cm3i]

전용 영화와 극장이 생긴다면 세계적인 관광명소가 될 것 같습니다..

[@user-eq9ec3hz7x]

길거리에 이해도안가고 말도안되는 설치미술 몇십억짜리 설치하지말고 이런거해놓는게 훨 나을듯 ^^;;;;;;

[@huanxue1149]

글게요. 박원순의 신발쓰레기나무가 압권이었죠

[@user-iq6rk4mu1k]

ㄹㅇ 이런 현대 미술 설치하는 게 훨씬 세련되고 멋져보임

[@buscall507]

강남의 애물단지 싸이의 강남스타일에 손 모형

[@reshmascarlet5866]

I hope to visit South Korea one day🤗. Amazing

[@lucienberl]

I swear it's already 500 years from now and all of us are in a video game.

[@DonneyLiu]

Just wow!

[@user-on3co9wj2y]

와 멋있다

[@Rusty6450]

reminds me of the Salesforce entrance in San Francisco. Very nice!

[@ehe841]

This is beautiful

[@ganbukstyle]

Beyond Beauty.

[@diepa3d]

Kantor dengan design yang modern,

[@gold378]

멋있어요 ! 감탄 또 감탄하고 갑니다 .

[@paweardzinski6669]

Amazing installation, congratulations! what pixel pitch do You use?

[@chinesesparrows]

Looks like the step after screen saver is life saver

[@baksa_bulcsu7893]

OMG Its amazing!!44!!!

[@RyouDaito]

직접가서 보고싶네요
파도는 무서울 정도임

[@emgee44]

Amazing, bring this to Outernet London, it would awesome

[@nihadbeshir2715]

Möhtəşəm Seul 🇰🇷

[@Evgeny_Martsinyuk]

Смотрится очень круто!

[@csydney1683]

beautiful

[@francescamassaioli9950]

bellissimo!

[@vl5545]

nice !

[@clichesm]

보는데 수나미 본사 1층이 이거더라고요ㅋㅋㅋ 좋은 작품 많이 보여주시길

[@weihongli9615]

Amazing

[@willlee10]

직접 가서 하루종일 보고싶다 ㅜㅜ

[@sandramorales-vf3cf]

Hermoso....

[@Hehe-wy7vw]

정말 아름답다

[@RA-zk4gg]

Waves look Scary

[@alexkiran4212]

Wow amazing

[@did3d523]

j'adore !

[@biketube7552]

와~~진짜 이건 한국인인 내가봐도 미쳤다~

[@_guiwol3589]

1:35 개인적으로 전 이 부분이 잴 좋더라구요

[@mun1004]

멋있네요ㅠㅠ

[@kts8851]

아주좋아요

[@verminyl]

I can only imagine how those waves-crashing ones would be scary af, a living hell for people who survived the past tsunamis, severe floods or landslides...

[@aprilianindy3200]

I drowned when I was 3 or 4 y.o. I can't stand looking at underwater picture or water (thalassophobia IIRC). But I can look at this 'coz I know it's not real. Same with anime/cartoon, unless it looks real it's not too bad.

[@genniedelange3938]

Wow !

[@robertoserrano5237]

Agradezco más información sobre los costos, tamaño de dicho producto

[@13_fannikaputrinariswari_x74]

is this what is in the Korean drama "a piece of your mind"?

[@lisanidog8178]

WOW!

[@soul4644]

♥️

[@hfhfhdhfffghgfgv-vj3gc]

Naicewater😮😯

[@chrysostomosvassili2293]

redefining beauty

[@user-wr6bs7yi5y]

대단하다

[@chrisrice6449]

oh what the music it wonderful who doing it and what is it call?

[@moonlightfitz]

👏👏👏

[@osmnbaran]

just.. wow..

[@jolson5581]

Cool a giant tv. 🤔

[@user-hg1sb4dn8l]

컴퓨터 스크린세이버로 하고싶다ㅠㅠ
저거 어디서 구할수없을까요?

[@il441]

개멋잇어 나중에 실제로 가야지

[@jaeyooncho3276]

천재적인
더이상 할말없음

[@jordanhyeon9703]

Woahh😲Daebakkk

[@newvizionled2768]

where can I find this kind of videos?

[@benevincit8244]

🍀🍀🍀

[@bornqazaq6746]

😍

[@tomthompson7400]

They forgot the doors ,,,
but well done to who ever makes the content.

[@FreeThrowDesign]

인트로에서 자동차들이 뒤로 가는데 어떤 의미가 있는건가요??

[@SS0007771]

good...^.~

[@Asad-2166]

I want this for my restaurant 🇬🇧🤔

[@turanturkmen8573]

Does anybody know who build this led screen and 3d contents?

[@gabriellatatsuya2914]

SONG?

[@user-sr1xf3sy5w]

장쾌한 움직임,한컷의인생같네요..

[@ovoojaverandtheywereroomma6409]

treasure ilove you mv wave wooah

[@marlboro494]

quien toca ?

[@rarappita]

The integration of Art and Artificial Intelligent

[@ilhoon_fan]

이런 게 경외심이구나

[@bamislna]

대박 아테크? ㅋㅋ

[@chrisrice6449]

where can i get one

[@user-nh3vd9wi6z]

Охуенно! Выглядит эта штука как из фильмов про будущее... Собственно, это и есть будущее

[@user-lf9wf3hv9s]

여기 어디에요?

[@infoproduc]

can those videos be downloaded from somewhere?

[@dstrictholdings]

No, you can watch it but download is not available :)

[@user-lf9wf3hv9s]

역시 우리 삼성 칭찬해

[@paullenoue8173]

So when are we going to get something like this for our homes? Five years?

[@aprilianindy3200]

A decade at least. Must be expensive af.

[@user-bt1os7wf7l]

Все дело в контенте...

[@vjzeeshmallick2057]

How to get this visual I want this

[@jemmoto9323]

@0:51 #JohannKrauss from #Hellboy ✌

[@kkl4415]

😲