I'm surprised to hear Mark defend dynamic pricing so vigorously. As a man who is constantly reminding everyone of the importance of market orientation, I was expecting him to place more importance on the fact that customers absolutely hate it!
I think his point around the way its communicated was spot on though. With Ryanair for example, consumers know that the longer you leave booking the more you are likely to pay so they get away with it. A total contrast to the Oasis 'surprise' that they sprang on every one.
As a marketer, I agree with much of this... however, as a musician for over thirty years, F*CK OASIS AND F*CK DYNAMIC PRICING. As a marketer you might believe that profit is good, however, this sort of sh!t degrades the music industry. The majority of the music industry is NOT Oasis or Robbie Williams - they're the one percent. They're the greedy multimillionaires who want more, no matter what affect it has on the rest of us. There are wider ramifications of stuff like dynamic pricing that affect the grassroots and indie artists, who are already being screwed by many other areas of the industry (I'm looking at the c*nts at Spotify). So no, there's no world in which dynamic pricing EVER will benefit the consumer - it's a tool for screwing the consumer.
Loved every second of this speech. Thanks for sharing
Brilliant work, thank you for an amazing wrap up of 2024!
Great summary at 1:05:11
Thanks for this cool summary, it is very helpfull to take into consideration,
Great video but not even Ritson disses Robert Smith on my watch.
I'm surprised to hear Mark defend dynamic pricing so vigorously. As a man who is constantly reminding everyone of the importance of market orientation, I was expecting him to place more importance on the fact that customers absolutely hate it!
I think his point around the way its communicated was spot on though. With Ryanair for example, consumers know that the longer you leave booking the more you are likely to pay so they get away with it. A total contrast to the Oasis 'surprise' that they sprang on every one.
As a marketer, I agree with much of this... however, as a musician for over thirty years, F*CK OASIS AND F*CK DYNAMIC PRICING. As a marketer you might believe that profit is good, however, this sort of sh!t degrades the music industry. The majority of the music industry is NOT Oasis or Robbie Williams - they're the one percent. They're the greedy multimillionaires who want more, no matter what affect it has on the rest of us. There are wider ramifications of stuff like dynamic pricing that affect the grassroots and indie artists, who are already being screwed by many other areas of the industry (I'm looking at the c*nts at Spotify). So no, there's no world in which dynamic pricing EVER will benefit the consumer - it's a tool for screwing the consumer.