Omg I did not realize this channel existed until Johnny told me, but I remembered this guy from Vox and loved his vids! So glad to have found it. Great content!
I remember in my elementary school nurses office there was a “got milk” ad of a basketball player (either Tracy Mcgrady or Dwight Howard) with the signature milk mustache and this video brought back a memory I totally forgot about. So glad I found your channel!
The trick to the milk mustache is a mix of milk and ice cream. Essentially, you use a milkshake instead of straight milk. We had a milk mustache promo thing in school one year, everyone got the get their photo taken with a milk mustache, and that’s what they used.
I wondered about that. I bet also in the print ads they called in a food designer and might have used white glue or something like that. The world of food design is fascinating. : )
@@Ebonzai I’m sure you’re right. I wonder if it’s loophole that the “milk” is on the lip and not in a glass for back in the 90s doesn’t have to be edible. They probably would be using that old yogurt trick anyways like you mentioned most likely with all of the celebrities that were involved. I’m sure it would have to be something edible nowadays.
In Norway we call it a "surmelkbart" (soured milk moustache) or "kefirbart" (kefir moustache) because those will naturally give you a visible white moustache. I've always thought it looked weird when the American got milk pictures showed what to us is clearly a soured milk moustache and the glass they're holding is clearly regular milk...
I remember these ads very well. They were everywhere in the '90s, and they were on every issue of Sports Illustrated For Kids in the early 2000s. Very cool chronicling of the campaign's history and _raison d'etre._ So did the ads really run until 2015? I don't remember seeing _any_ "Got Milk?" ads after the early 2000s. Around the same time (probably closer to the '90s), there was also a huge literacy PSA campaign that featured photos of many celebrities reading books alongside the word, "READ". Those were ubiquitous in school libraries. I laughed at the "emo Gary Oldman" part. Never realized there was such a strong resemblance between you two until now! Also, I wouldn't be surprised if the milk mustaches weren't actually milk. Think about it: you have a whole photo shoot with a costume designer, a hair and makeup artist, a photographer, a studio, props, etc. Milk above one's lip would dissipate in seconds. It must have been painted on somehow.
I must say, the reach of this campaign was massive. In the 90’s I was living in a small rural Australian town and I too had somehow managed to hear the phrase “Got Milk”, I had also seen some of the images shown in this video. This is saying something. The one hundred million dollar campaign definitely had “reach” but did it have an influence? If there was an influence, especially in other countries I guess you could call this “spillage”?
Not weird at all...I remember seeing these ads in the magazines sold at the supermarket when I was a child in the 90's. I grew up in the English speaking Caribbean and nearly all the Magazines we got were from America. I was quite familiar with the campaign, and could even recognise some of the celebrities from tv shows on our local tv. Anyone who had subscription television (our version of cable) would have had access to US tv channels, and would seen the tv ads as well. I think Americans sometimes forget, or are simply unaware of much of US pop culture gets exported to the rest of the world, especially to places where English is the official language. Thanks to the British Empire, that is quite a few places. But Americans always seem to be surprised when foreigners understand their pop culture references. Genre Novels, Comic books, Hollywood Movies and music created for US audiences are often exported to the rest of the world with no alteration or adaptation for culture at all, so we end up quite familiar with your culture.
heh that Aaron Burr commercial guy was in the Skittles jelly beans commercials too! the muffled "Aaron Burr! AARON BURR!" has lived in my brain way too long. great video! 😅👍
My dad won a milk mustache competition at a grocery store one time for a discount on chocolate milk. Pretty funny how it's so innocent as a kid but now I can see it really is just marketing
Every contest is marketing. So much so, that it's actually considered gambling. That's why a lot of contests have the words "no purchase necessary." Because they legally cannot make someone buy a product for a contest without it being gambling. But they don't make it easy to enter for free.
They used Elmer's glue in the ads. There used to be a kind of children's advocacy/entertainment program on HBO that showed kids all of the tricks that advertisers use to lie about the imagery of their product. I think it was called something like Just for kids; don't get fooled! milk drops on cereal are glue and ice cream is actually lard. The meat in hamburgers is usually sprayed with furniture varnish to look shiny on film. Your show reminds me of that kind of. Keep it up, sir!
I remember on Conan O'brien's show, when he did his ad, he was talking to another celebrity who did it as well. They mentioned that the milk moustache was painted on. Not sure what it actually was, but yeah, wasn't actually milk.
"Stewart concocted the 'stache recipe -- a strange brew that includes cream cheese, sour cream, vanilla ice cream and secret ingredients Stewart refuses to divulge. "The trick was to make it the right density and have it taste good," says Stewart. "I pour it in a glass, and they tip it until it goes about three quarters of the way from their upper lip to the nose. After a dab with a tissue [and a little brushwork] it lasts for two rolls of film."'
I remember seeing behind the scenes for the milk mustache campaign 15 or more years ago. I recall them saying the milk mustache was made from glue. Glue mixed with something. Totally surprised then, but the more one digs into advertising the more one realizes it's all tricks and we are tricked by it.
The reason you couldn't get the froth is because this isn't raw milk. It's homogenized & boiled (≠ pasteurized) which is what our overlords prefer us to drink
I was a kid when those were EVERYWHERE and for some reason at my school kids were into collecting them from magazines and trading them? Not sure what that was about, but it was a VERY BIG DEAL for several months. (Also, those Absolut Vodka ads around the same time even though we were like....12)
I remember that Oreo sold their commercials with the milk mustache. I don't know if it was just in my country though. If you ate a Oreo cookie, you had to do the milk mustache. Childhood memories
My older sister and her dance team were in a got milk ad and she told me the milk used for mustaches is actually not milk and more like a thick smoothie!! Great video 💯
1:20 wow, that brings back memories. I was 3 or 4 when this first aired, but I remmeber it. Also, the next year when I started Kindergarden, or maybe 1st grade, into 3rd grade, we had to make milk mustache pictures once a year. So it really stuck in my head. P.S. We used vanilla ice cream to create our mustaches
After your video on "the Pentagon's Shape " video, I have been binge watching and I most say, " you are awesome ". Your delivery is smooth and your voice modulation is admirable. I would love to work with you some of your upcoming videos. Please reach out to me whenever you can. There's a whole lot you can do for young video bloggers like myself and the world at large!
Milk became a casualty of the low fat craze, when really along with broths it should be the only type of calorie drink people should have regularly, full fat, no skim nonsense.
The FIRST TIME i ever saw a picture of 90% of the world's biggest pop and Hollywood stars in the early 2k was GOT MILK posters all over the ceiling of my elementary school cafeteria
New sub. Looking forward to your future videos while I binge a few. A kid from of Asia who had cable and loved the NBA I was curious why star players would leave milk on their upper lips during ads during the 90's. Mr. Harris brought.
I love your Vox videos! And Johnny brought me here ❤️ oh and I saw a behind the scenes back in the day, apparently they used a special paste to make the milk mustaches (not real milk) 😅
I am so mad at my book for not giving me more details on this BTS method! And, quite frankly, I am a bit mad at the nation's celebrities for not telling me the truth!
True story, I grew up on a dairy farm. 19 different dairy farmers went bankrupt around 96. My parents sold out 07. ZERO dairy left in that area!! Always wondered who was paying.. sad deal
@@PhilEdwardsInc the government also came in and bought out most of them. Payed cents per pound for milk cows and sent to butcher for beef. I think 97 and 07 the did that.. hundred of thousands cows. Put many farmers out of business
Loved this! New subscriber. I remember all those ads. Got milk? Has always stayed with me as a great way to brand something. Looking forward to more. 😁😁🎨
Man, I always thought those got milk ads were weird as a kid even though I wound up doing one of those milk moustache competitions at my hometown's walmart.
Being from the UK I have milk in my porridge & in my tea and coffee, I stayed with friends in Florida and the PNW and was shocked by them not having milk at home. "no, I don't want creamer!"
I was a child in SoCal at that time and I remember that ad campaign well. You covered an interesting bit of history and made a great video here! I heard they used watered down craft glue for the mustaches. $25k also ain't a bad day's wage for getting to work with Annie Leibovitz.
DUDE!! Strawberry rhubarb pie followed by a large glass of milk!!!! Don’t worry about cheat day once every decade or so. Thanks for the video. So many questions from my past answered in one tidy package. Cheers!! from some random guy half continent away!
So they didn't stop promoting milk they just moved marketing focus to schools. My girlfriend is a 1st grade teacher and every year they have a milk assembly and each classroom receives books and materials promoting health (by drinking milk and eating cheese of course). At every school lunch in California students are required to be provided with milk (chocolate, plain or sometimes rarely strawberry). If a kid doesn't like milk or is lactose intolerant they have the option of other healthy choices like water or... no just water.
Dude your channel is awesome! What a great video. I respect the effort it takes to make these. Out of curiosity, how many hours did you spend on this video in particular?
@@PhilEdwardsInc your channel is blowing up since Johnny shouted it out man that’s too cool! Thanks for the reply. Looking forward to more! One more question if you have time, what software are you using to edit?
@@PhilEdwardsInc Awesome! Quick personal note regarding why this video resonated with me: My dad worked for corporate Pepsi for years competing for and setting up contracts with school districts and universities, mostly in the 90s. One of headwinds for milk's sales then was losing market share to soft drinks in one their historically secure markets: the schools. Big Cola Vs. Big Milk LOL
The only plus I can say when it comes to the Got Milk campaign is the Super Mario 64 ad they ran all the time during the late 90s to early 2000s. That got little me drinking two cups of milk a day. I never got super big like Mario or any better at the games as a matter of fact. While I'm not a big fan of the diary industry, I still love Cow's milk and I think that Mario ad helped instill that in me.
Ultimately I'd be speculating, but anecdotally, people definitely blamed the lack of a national milk brand, general caloric consciousness, and competition (in oat and almond milk).
I found this great video because of Johnny Harris. I knew about you because I'm subscribed to Vox, but didn't know you had your own channel. (PS: I also subscribed to your channel)
“It’s a liquid I can drink as quickly as I want”. Phil Edwards 2021 8:45 Side note, It would be interesting to know if the decline in milk consumption has any relation to an increase in lactose intolerance which appears to affect almost 10% of Americans (according to the first Google result I found that supported my own opinion).
@@PhilEdwardsInc I’ve wondered the same. I’m 43 (I think, my wife’s not here to confirm:) I became lactose intolerant around the age of 20. Before then I drank milk pretty much daily all my life. One clue that makes me feel it is on the rise is the amount of actual lactose free milk products available ( as well as almond milk and other derivatives) that have become so popular. Seems like 15 or so years ago these products weren’t as readily available?? I wouldn’t be surprised if it was a result of other factors in the good ol’ American diet that has deteriorated our gut health. I would think milk consumption would be on the uptick solely based on the amount of Cinnamon Toast Crunch I personally consume. Additional contrary anecdotal evidence: My father, born in 1944, says he and his two brother drank a gallon plus of milk a day growing up. That was in addition to going around and siphoning the cream off the top of the neighbor’s bottles of milk sitting on their porches.
That ad campaign for milk, who shot Alexander Hamilton, is how I learned who shot Alexander Hamilton. On a side note turns out that the pistols that were used during that duel were cheater pistols and they were supplied by Alexander Hamilton. He picked the wrong gun.(or he picked the right gun but squeezed too tight) That's why he shot high. Edited to correct myself.
Going to chime in here and agree...This video is amazing, and so are the majority of your videos. Big things soon for this channel...That's my prediction
Thank you, @JohnnyHarris for promoting another version of you. This makes life much easier! Love your videos guys!
Same
You are both my favourite from vox!
Same!! I remember him from Vox. Him and Johnny are amazing journalists
Is there anotherone like them?
honestly I love everyone at Vox
Omg I did not realize this channel existed until Johnny told me, but I remembered this guy from Vox and loved his vids! So glad to have found it. Great content!
I remember in my elementary school nurses office there was a “got milk” ad of a basketball player (either Tracy Mcgrady or Dwight Howard) with the signature milk mustache and this video brought back a memory I totally forgot about. So glad I found your channel!
Now I need to look into those “Read” posters too. Remember those?
Our banners for the got milk were in the cafeteria and we had like 5 or 6 different ones
it worked on my mom, i wasnt allowed to leave the table if i didnt drink a whole glass. and the "got milk?" was a common saying in our house
This level of quality does not compute with the subs and views. It deserves MORE.
The trick to the milk mustache is a mix of milk and ice cream. Essentially, you use a milkshake instead of straight milk. We had a milk mustache promo thing in school one year, everyone got the get their photo taken with a milk mustache, and that’s what they used.
Awww I thought it was watered down yogurt I knew it wasn't straight milk.
I wondered about that. I bet also in the print ads they called in a food designer and might have used white glue or something like that. The world of food design is fascinating. : )
@@KristianWontroba I think glue was used for milk until some laws were changed that said everything had to be food.
@@Ebonzai I’m sure you’re right. I wonder if it’s loophole that the “milk” is on the lip and not in a glass for back in the 90s doesn’t have to be edible. They probably would be using that old yogurt trick anyways like you mentioned most likely with all of the celebrities that were involved. I’m sure it would have to be something edible nowadays.
In Norway we call it a "surmelkbart" (soured milk moustache) or "kefirbart" (kefir moustache) because those will naturally give you a visible white moustache. I've always thought it looked weird when the American got milk pictures showed what to us is clearly a soured milk moustache and the glass they're holding is clearly regular milk...
The fact that Michael bay made milk ads with the same energy of his films is hilarious 😂
I remember these ads very well. They were everywhere in the '90s, and they were on every issue of Sports Illustrated For Kids in the early 2000s. Very cool chronicling of the campaign's history and _raison d'etre._ So did the ads really run until 2015? I don't remember seeing _any_ "Got Milk?" ads after the early 2000s.
Around the same time (probably closer to the '90s), there was also a huge literacy PSA campaign that featured photos of many celebrities reading books alongside the word, "READ". Those were ubiquitous in school libraries.
I laughed at the "emo Gary Oldman" part. Never realized there was such a strong resemblance between you two until now!
Also, I wouldn't be surprised if the milk mustaches weren't actually milk. Think about it: you have a whole photo shoot with a costume designer, a hair and makeup artist, a photographer, a studio, props, etc. Milk above one's lip would dissipate in seconds. It must have been painted on somehow.
I must say, the reach of this campaign was massive. In the 90’s I was living in a small rural Australian town and I too had somehow managed to hear the phrase “Got Milk”, I had also seen some of the images shown in this video.
This is saying something. The one hundred million dollar campaign definitely had “reach” but did it have an influence? If there was an influence, especially in other countries I guess you could call this “spillage”?
Love to hear about examples like this. Really weird.
Not weird at all...I remember seeing these ads in the magazines sold at the supermarket when I was a child in the 90's. I grew up in the English speaking Caribbean and nearly all the Magazines we got were from America. I was quite familiar with the campaign, and could even recognise some of the celebrities from tv shows on our local tv. Anyone who had subscription television (our version of cable) would have had access to US tv channels, and would seen the tv ads as well.
I think Americans sometimes forget, or are simply unaware of much of US pop culture gets exported to the rest of the world, especially to places where English is the official language. Thanks to the British Empire, that is quite a few places.
But Americans always seem to be surprised when foreigners understand their pop culture references. Genre Novels, Comic books, Hollywood Movies and music created for US audiences are often exported to the rest of the world with no alteration or adaptation for culture at all, so we end up quite familiar with your culture.
I remember they had a photos of milk mustache people in my old school.
I love the attention to detail that you put into every video! My favorite got GOT MILK ad was always Angie Harmon and Jennifer Love Hewitt!
i’m gonna look those up now!
It's weird how even in Australia I remember this stuff from when I was a kid... and it STILL didn't boost milk sales
Dude I banished this part of GOT MILK from my brain like I remember GOT MILK? But EVERYONE having milk mustaches was fuckin wiped..
heh that Aaron Burr commercial guy was in the Skittles jelly beans commercials too! the muffled "Aaron Burr! AARON BURR!" has lived in my brain way too long. great video! 😅👍
My dad won a milk mustache competition at a grocery store one time for a discount on chocolate milk. Pretty funny how it's so innocent as a kid but now I can see it really is just marketing
Every contest is marketing. So much so, that it's actually considered gambling. That's why a lot of contests have the words "no purchase necessary." Because they legally cannot make someone buy a product for a contest without it being gambling. But they don't make it easy to enter for free.
Very informative, excellent production value, and charts. Boyyyy do I love a good chart. Thank you
*flashes back to life size+ posters in every public school*
They used Elmer's glue in the ads. There used to be a kind of children's advocacy/entertainment program on HBO that showed kids all of the tricks that advertisers use to lie about the imagery of their product. I think it was called something like Just for kids; don't get fooled! milk drops on cereal are glue and ice cream is actually lard. The meat in hamburgers is usually sprayed with furniture varnish to look shiny on film. Your show reminds me of that kind of. Keep it up, sir!
Now that i think about it, i think the peanut butter curator guy from the milk ads was in the just for kids program as well.
I remember on Conan O'brien's show, when he did his ad, he was talking to another celebrity who did it as well. They mentioned that the milk moustache was painted on. Not sure what it actually was, but yeah, wasn't actually milk.
"Stewart concocted the 'stache recipe -- a strange brew that includes cream cheese, sour cream, vanilla ice cream and secret ingredients Stewart refuses to divulge. "The trick was to make it the right density and have it taste good," says Stewart. "I pour it in a glass, and they tip it until it goes about three quarters of the way from their upper lip to the nose. After a dab with a tissue [and a little brushwork] it lasts for two rolls of film."'
@@emoaudrey the "Secret" ingredient was hand made 😉
these ads really were ubiquitous
Awesome video. As a history nerd born in the 80s I really enjoyed this adventure into the advertising world of years past. Lots to think about dude.
Love your reporting 🤩👍
Vox people never disappoint, good work dude
In Finland the only advertising in schools is for milk.
I remember seeing behind the scenes for the milk mustache campaign 15 or more years ago. I recall them saying the milk mustache was made from glue. Glue mixed with something. Totally surprised then, but the more one digs into advertising the more one realizes it's all tricks and we are tricked by it.
The reason you couldn't get the froth is because this isn't raw milk. It's homogenized & boiled (≠ pasteurized) which is what our overlords prefer us to drink
LOVE the verbose tagline in the resulting photo ;)
Jonny did you a solid with the promotion, but you whole heartedly killed this video! Amazing!
Here after Johnny’s post! Amazing content!
This channel will blow up someday, very great content 💯
I’m Brazilian and we (obviously) didn’t have the same campaign here. However, I remember seeing that all over the American pop culture we consumed
Anyone else here from Johnny harris?
Definitely an underrated youtuber. Maybe one of the best creators of explainer style videos
I was a kid when those were EVERYWHERE and for some reason at my school kids were into collecting them from magazines and trading them? Not sure what that was about, but it was a VERY BIG DEAL for several months. (Also, those Absolut Vodka ads around the same time even though we were like....12)
I remember that Oreo sold their commercials with the milk mustache. I don't know if it was just in my country though. If you ate a Oreo cookie, you had to do the milk mustache. Childhood memories
My older sister and her dance team were in a got milk ad and she told me the milk used for mustaches is actually not milk and more like a thick smoothie!! Great video 💯
Whoa they were actually in an ad! I am pretty jealous.
Great videos and content! I've subscribed.
The milk advertising policy is probably less about boosting milk sales but rather more about funding advertisers
Here from Johnny, love the vid! Glad I found your channel!
thank you for identifying and explaining one of the most common and recognizable things of my early years that I never pinpointed
This channel is a gold mine!❤️
1:20 wow, that brings back memories. I was 3 or 4 when this first aired, but I remmeber it. Also, the next year when I started Kindergarden, or maybe 1st grade, into 3rd grade, we had to make milk mustache pictures once a year. So it really stuck in my head.
P.S. We used vanilla ice cream to create our mustaches
Fantastic work! Gonna binge your stufff
I'm so glad you started your own channel!! love your work ♥️
After your video on "the Pentagon's Shape " video, I have been binge watching and I most say, " you are awesome ". Your delivery is smooth and your voice modulation is admirable. I would love to work with you some of your upcoming videos. Please reach out to me whenever you can. There's a whole lot you can do for young video bloggers like myself and the world at large!
Milk became a casualty of the low fat craze, when really along with broths it should be the only type of calorie drink people should have regularly, full fat, no skim nonsense.
The FIRST TIME i ever saw a picture of 90% of the world's biggest pop and Hollywood stars in the early 2k was GOT MILK posters all over the ceiling of my elementary school cafeteria
How do you only have 2k views on this video 😳 this video is great and very high quality keep up the great work just subscribed 👍
2:33 great shot!
Here from Johnny and I’m staying! I’m vegan and you said Milk Juice 😂😂😂😂
New sub. Looking forward to your future videos while I binge a few.
A kid from of Asia who had cable and loved the NBA I was curious why star players would leave milk on their upper lips during ads during the 90's.
Mr. Harris brought.
I love your Vox videos! And Johnny brought me here ❤️ oh and I saw a behind the scenes back in the day, apparently they used a special paste to make the milk mustaches (not real milk) 😅
I am so mad at my book for not giving me more details on this BTS method! And, quite frankly, I am a bit mad at the nation's celebrities for not telling me the truth!
True story, I grew up on a dairy farm. 19 different dairy farmers went bankrupt around 96. My parents sold out 07. ZERO dairy left in that area!! Always wondered who was paying.. sad deal
Wow. 19. Craziness.
@@PhilEdwardsInc the government also came in and bought out most of them. Payed cents per pound for milk cows and sent to butcher for beef. I think 97 and 07 the did that.. hundred of thousands cows. Put many farmers out of business
Fantastic video as always! “When I’m slinging content, I don’t have time to let cheese dissolve in my mouth for many, many hours.” 😂
yay, a new video!
Fascinating and story well told.. binging your videos. I know its frustrating starting out... it looks like you spend a lot of time on these.
The scariest part of this is the voting suddenly disappeared when the voters started disagreeing with those in power
Loved this! New subscriber. I remember all those ads. Got milk? Has always stayed with me as a great way to brand something. Looking forward to more. 😁😁🎨
Thanks John for sharing ❤from Bangladesh
Another guy doing great piece of work!! We support you💙💙
You are amazing journalist 👏 known you from vox but thank you Johnny for tell us about your channel. Subscribed and looking for more
Man, I always thought those got milk ads were weird as a kid even though I wound up doing one of those milk moustache competitions at my hometown's walmart.
Being from the UK I have milk in my porridge & in my tea and coffee, I stayed with friends in Florida and the PNW and was shocked by them not having milk at home. "no, I don't want creamer!"
Excelente contenido como siempre!!!
That's not Phil.. That's Lord Petyr Baelish😂
Quality video mate. of course, going to subscribe
I was a child in SoCal at that time and I remember that ad campaign well. You covered an interesting bit of history and made a great video here! I heard they used watered down craft glue for the mustaches. $25k also ain't a bad day's wage for getting to work with Annie Leibovitz.
I realized afterward that I was drinking a cup of warm milk while watching this. Such a full circle moment.
DUDE!! Strawberry rhubarb pie followed by a large glass of milk!!!! Don’t worry about cheat day once every decade or so.
Thanks for the video. So many questions from my past answered in one tidy package. Cheers!! from some random guy half continent away!
Looking forward to seeing more videos from you!
Awesome work @Phil 💕
So they didn't stop promoting milk they just moved marketing focus to schools. My girlfriend is a 1st grade teacher and every year they have a milk assembly and each classroom receives books and materials promoting health (by drinking milk and eating cheese of course). At every school lunch in California students are required to be provided with milk (chocolate, plain or sometimes rarely strawberry). If a kid doesn't like milk or is lactose intolerant they have the option of other healthy choices like water or... no just water.
Great content
They used white glue for the milk mustaches. Also, you left out the growing community of lactose intolerance.
Their is not more lactose intolerante people than the 80s. You baby back just refuse to drink milk so you can be a vegan gluten free weirdos
@@smhgaming3259 milk allergy went up massive after 80s read a book big bro
Dude your channel is awesome! What a great video. I respect the effort it takes to make these. Out of curiosity, how many hours did you spend on this video in particular?
Thanks! I wish I spent more but it was mostly a scramble during my kids' (all too short) naptimes for a couple weeks.
@@PhilEdwardsInc your channel is blowing up since Johnny shouted it out man that’s too cool! Thanks for the reply. Looking forward to more! One more question if you have time, what software are you using to edit?
@@Dakb1000 For better or worse I'm all Adobe, though I am always tempted to try Resolve.
@@PhilEdwardsInc good to know! Thanks 🤙
Just landed on this awesome video
Well made 🔥🔥🔥🔥
This is brilliant Phil!!! 👌🏻
Awesome video! Did you do a similar video for the California raisins? It's fascinating to me these ad campaigns for the most mundane stuff in life.
That’s a great idea - a very similar boondoggle!
@@PhilEdwardsInc Awesome! Quick personal note regarding why this video resonated with me: My dad worked for corporate Pepsi for years competing for and setting up contracts with school districts and universities, mostly in the 90s. One of headwinds for milk's sales then was losing market share to soft drinks in one their historically secure markets: the schools. Big Cola Vs. Big Milk LOL
Gary Sadman! Incredible delivery, I cried laughing
A long time ago I read that they used paint instead of milk to get the mustaches during photo shoots.
It would be interesting to see how this lines up with the overuse of dairy in national (eg food pyramid) communication
That’s a good idea for a whole video.
The only plus I can say when it comes to the Got Milk campaign is the Super Mario 64 ad they ran all the time during the late 90s to early 2000s. That got little me drinking two cups of milk a day. I never got super big like Mario or any better at the games as a matter of fact.
While I'm not a big fan of the diary industry, I still love Cow's milk and I think that Mario ad helped instill that in me.
God tier UA-cam channel
Quality content!
I would just assume that in the ads they are using something with the viscosity of Elmer’s glue to make the mustaches.
Good channel. Nice video. Subbed
Subbed. Johnny brought all of us here. But didn't stay for that Johnny said so. Haha stayed for the quality content 10/10.
you’ll notice in most American tv shows and film, families drink milk at dinner time with their roasts.
I actually started drinking more milk recently. I wonder why milk sales is falling? Any info on that?
Ultimately I'd be speculating, but anecdotally, people definitely blamed the lack of a national milk brand, general caloric consciousness, and competition (in oat and almond milk).
@@PhilEdwardsInc thanks for the insight! Why should there be one milk brand though? Won't that end up becoming a monopoly?
I found this great video because of Johnny Harris. I knew about you because I'm subscribed to Vox, but didn't know you had your own channel. (PS: I also subscribed to your channel)
Your self depreciation jokes are eerily spot on (i.e. Gary Oldman one and the Friends extras one). How did you come up with them? 🤣.
Great video!
“It’s a liquid I can drink as quickly as I want”. Phil Edwards 2021 8:45
Side note, It would be interesting to know if the decline in milk consumption has any relation to an increase in lactose intolerance which appears to affect almost 10% of Americans (according to the first Google result I found that supported my own opinion).
Yeah and why has lactose intolerance increased? Is it an actual increase (if so, why?) or is it just a reporting increase?
@@PhilEdwardsInc I’ve wondered the same. I’m 43 (I think, my wife’s not here to confirm:) I became lactose intolerant around the age of 20. Before then I drank milk pretty much daily all my life. One clue that makes me feel it is on the rise is the amount of actual lactose free milk products available ( as well as almond milk and other derivatives) that have become so popular. Seems like 15 or so years ago these products weren’t as readily available?? I wouldn’t be surprised if it was a result of other factors in the good ol’ American diet that has deteriorated our gut health.
I would think milk consumption would be on the uptick solely based on the amount of Cinnamon Toast Crunch I personally consume. Additional contrary anecdotal evidence: My father, born in 1944, says he and his two brother drank a gallon plus of milk a day growing up. That was in addition to going around and siphoning the cream off the top of the neighbor’s bottles of milk sitting on their porches.
I had never imagined I would be interested in hearing about milk mustaches... but man, this was so interesting!
That ad campaign for milk, who shot Alexander Hamilton, is how I learned who shot Alexander Hamilton.
On a side note turns out that the pistols that were used during that duel were cheater pistols and they were supplied by Alexander Hamilton. He picked the wrong gun.(or he picked the right gun but squeezed too tight) That's why he shot high.
Edited to correct myself.
Same. Though I didn’t know the second fact!
Subscribed! Heard of ur channel from Johnny
Going to chime in here and agree...This video is amazing, and so are the majority of your videos. Big things soon for this channel...That's my prediction
Another great video, I think it’s the marketing videos I like the best
I saw Phil’s face and subbed immediately. Shoutout to Johnny for the plug.
Holy hecc! It ran to 2015?!?
The Casio watch alone gives the 90s vibe :)
casio - timeless