CONTROL YOUR DESTINY By Doing This SIMPLE Thing | Richard Montañez
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- Опубліковано 23 вер 2024
- This episode is sponsored by BetterHelp. Go to betterhelp.com... for 10% off your first month. BetterHelp is an online counseling company with the mission to make professional counseling accessible, affordable, and convenient.
What situation are you currently dealing with that feels like all odds are stacked against you? Are you following rank and staying in line the way they told you, and now you’re frustrated and not sure what’s the next move? Well, I am excited to bring Richard Montanez, former PepsiCo executive, here to share his incredible story of what it means to start with nothing, break ranks, and figure out ways around your limitations along the way. Richard is evidence of someone taking potential and deep conviction and turning it into a massive success. He has been pioneering his way from janitor for Frito-Lay, to a top-level executive, author, and motivational speaker, and it is beyond inspiring. This is why I say action cures all. It doesn’t matter where you start, all that matters is the skills you work hard to acquire and what you do with those skills to forge a life worth living, with meaning and purpose.
Order Richard Montanez new book, Flaming Hot: www.amazon.com...
SHOW NOTES:
Pioneer | Why Richard sees himself as a pioneer beginning with picking grapes [1:44]
Fun Poor | Using imagination and community to have fun in poor conditions at labor camp [4:19]
Janitor | Richard’s excitement and gratitude becoming a janitor at Frito-Lay [6:50]
Initiative | Almost fired for no initiative, Richard learns the word and changes his world [11:43]
Truth Hurts | Richard on why you can’t get offended when someone gives you the truth [14:41]
Production Line | Richards journey from janitor to working line and creating new specs [16:00]
Record History | Richards advises you to write your history down and take the shot [21:38]
PhD Calling | How Richard earned his PhD, poor, hungry, and determined [24:29]
Influence | Focusing on the right people to influence, not on everyone [25:51]
Command Control | Richard on the revelation being told to act like an owner by the CEO [31:15]
What If | Richard’s revelation leads him to “what if” and calling the CEO with a new idea [36:37]
CEO Presentation | Richard details his journey to layout a $2 billion product for pennies [44:35]
Cookie Line | Why you have to get out of line, break ranks, and beat fear with hunger [50:25]
Overcome Adversity | Richards attitude and grit that got him through the adversities [54:57]
Career or Calling | Richard on legacy and having the power of a calling to entrepreneurs [59:27]
QUOTES:
“as much as I love the compensation, the promotions Frito Lay, Hot Cheetos, Pepsi. The truth is, it was never about them. It was always about my last name.” [9:33]
“I could influence people without saying one word, by my work ethics…” [10:49]
“When somebody tells you the truth, you've got to learn not to be offended, and use that because it is the truth [...] don't get abused. But hang in there, you know, build something.” [14:55]
“I'm not trying to influence everyone, only the right ones, who are the right ones, those who come into your life, they can help you and you can help them.” [26:00]
“A revelation is something that was always there, but it's been revealed or unveiled to you.[...] and here's the beauty of revelation, what do they do? They lead to revolutions. One revelation will lead to a revolution.” [31:22]
“don't become such an expert that you can't see things anymore [...] don't bring me ideas everyone can see, tap into the unseen, and together, let's pull it out into the scene and make it a reality.” [34:08]
“I've always been amazed at the leadership of a woman because of my grandma, my mom, and my wife, I consider it to be the best. My leadership is because of the leadership of a woman” [42:49]
“When somebody is inspired, encouraged, and reminded of their value, they'll conquer the world.” [47:10]
“there was something inside of me that was greater than the fear that was outside of me.” [50:33]
“Your job is to get out of that line they told you to get into and get into the cookie line. The line is your choice.” [52:15]
“Hunger is the antidote to fear when you're hungry to start a new business fear will leave.” [53:08]
“Many times greatness will come in a ridiculous form, and if you're not willing to look ridiculous, you will never achieve your greatness.” [54:23]
Guest Bio: Montañez was raised in a California migrant labor camp as one of ten siblings. He dropped out of school and worked as a laborer before being hired at the age of 18 as a janitor for Frito-Lay, at its Rancho Cucamonga factory, in 1976. Montañez was subsequently named vice president of multicultural sales & community promotions for PepsiCo. He is also a motivational speaker and instructor in leadership
Which part of Richard Montañez story was most inspiring to you?
'Don't pass the ball - take the shot!'
Patti- people come into our lives and however minor or small their interactions may be, the impact they might have is immeasurable. He inspired her enough for her to influence her boss and the rest is history. Treat EVERYONE how you would want to be treated
He is so down to earth and love how he smiled through thick and thin and his honesty. Yay Richard!✌😊💜🙋♀️
He rose to every occasion and wasn't afraid to ask for help and fake some things until he made it!
amazing podcast full of humility and lots of inspirations
"I've got a PhD. I've been poor, hungry, and determined."
BARS!!! 🔥🔥
+ -1-4-5-0-4-8-0-1-7-0-6
PHD - Poor, Hungry, Determined. I knew as soon as I heard that line, this is going to be a great video
I love how he speaks of his wife's leadership and influence. ❤
Thanks for the review
+1
Yes!!! I loved that too, he’s a man with character, he gave credit and was grateful to anyone who had any role in his success. He even mentioned the secretory of the CEO office. ❤️
Yes!!
A good reminder for us men. To find a wife of character and brings contentment.I mean he wife even filled out the forms for him❤☺
ua-cam.com/video/5e0hkRJCFEo/v-deo.html
“Greatness sometimes comes in the form of ridiculousness.”
This video just changed the game for me. Thank you Tom for getting individuals of diverse ethnicity and diverse backgrounds. I love how you understand the target audience.
I have literally watched more episodes of IT than I can recount. THIS is one of the single most inspirational, motivational, impactful episodes I’ve ever seen. I am sending the link to just about everyone in my inner circle.
Lol, you’ve been duped. Read the LA Times article. He did not invent Hot Cheetos.
Thanks for posting this - will definitely watch now
You're going to spread a web of deceit. This guy is a scumbag.
Best interview ever!!! Richard deserves all the success he has had! Hungry, humble, hard-working. Can't wait to share this with my kids!
*"Pain of regret is so much worse than pain of discipline."*
Thanks....for more..... guidance.....W•H•A•T•S•A•P•P
+•1•4•3•4•3•2•1•8•7•3•7
I am literally in tears. What an inspiring story. Thank you Tom for sharing this with the world.
“Stunning” is the only word to describe this episode.
YOOOOO!!!!!!! THIS IS THE STORY I NEVER KNEW I NEEDED! I been eating flaming hots since I was 8, I'm 32 now and just had some yesterday 😂😂😂😂😂
WOW!!! Mr.Tim Bilyeu what an empowering and uplifting interview to Mr.Richard Montañez indeed his resilience resolution determination and obsession is highly admirable, honorable and respectable, it reminded me of the life story of my grandfather in Venezuela back in the last century when he started working as a clerk in the BANCO DE VENEZUELA when being only a 15 year old adolescent teenager and 50 years later he became the Executive President, Chairman and stock owner too of the Bank, he dedicated all of his life to the financial institution didn't study at the University but meritocracy did it's job at it's finests;thank you.
Man, I started as a janitor and some of the philosophies Mr. Montanez shared are the same philosophies I have.
He mentioned his wife so many times. It got me thinking (revelation) that who you marry is really crucial. Seems like common sense but when you have someone who pushes you, it becomes priceless.
The pinnacle of this man’s success lies on his ability to put his ego aside. Remarkable, simple yet difficult and inspiring 💫
very well said
The word here "lie" is correct you must be a profit. Because it just came out recently this whole story is made up and another team invented this product not this guy. All a lie
We are Mexican, so we knew about this guy ever since the flaming cheetos came out but I am beyond happy to see that everyone else is getting to know his story! While I do not belive that just hard work equals success, he is a great example of how perseverance, hunger, and poverty can push someone to succeed.
Yo no tenía idea. Thank you for this!!
He lied....
He’s a complete fraud…read the LA Times article. He didn’t invent Hot Cheetos. He’s been making millions over the past 20 years in speaking engagement fees based on this lie.
This guy is badass and his story is so inspiring - PHD - poor, hungry and determined.
He reminds me so much of myself, he is such a great inspiration, And having a great partner in life, it helps! I like the way he speaks so gentle and simple and deep, like different kind of special intelligence, I accomplished a lot, but I have a long way to go, and my hands still tied behind my back, but I will keep going, I also have calling, and I have so much to offer, my day will come 🙏🏻☀️
Do your best one day at the time🙏
THE most humbling story i’ve ever heard. Richard i’m so happy for you and I’m glad you didn’t run away when you were out of your comfort zone. Being in a meeting with high level execs would probably make me pass out..Never thought flaming hot cheetos would bring me to tears when not currently eating them 😆 seriously tho you created a snack and helped a brand become a nostalgic memory and experience for generations. How cool! 😊
F•O•R•• M•O•R•E •• G•U•I•D•A•N•C•E••
W•H•A•T•S•A•P•P••
+•1•5•0•5•2•4•0•8•0•5•6^^^**
This man is a liar
"Only a winner takes a failure as an opportunity to grow not as the reason to fall" - NG
This man brought tears to my eyes. For real. Thank you so much for this!
This was extremely inspirational!!! Thank you so much!!!
+’1’4’5’0’4’8’0’1’7’0’6
Man the power of having a good woman by your side.
They say a woman will make you or break you.
This episode was very inspiring, what a story! thank you impact theory!
I’ve never seen Tom so speechless. This is a treasure😮
All of it... ‘take the shot’, honouring Judy the whole way through for her part, never giving up, ignoring the nay sayers despite the hurt/looks. Great story/great achievements 👍🏼
What an amazing man! Total inspiration and loved this interview. Thank you Tom.
*“Poor, hungry, and determined”! OMG* 👏🏻 yes 👏🏻 love 👏🏻 it 👏🏻
Poor hungry and determined...sounds like the Palestinian people in Gaza 😐
PhD.
One of the most powerful stories I've ever heard in my life.
*"Your self worth is determined by YOU. You don't have to depend on someone telling you who you are."*
-_Beyonce_
Don't let other people define *who you are.* 🖤🙏
I think this is one of my favorite episodes🙌🏽
Amazing and inspiring story. Being humble and focused is the way to succeed. Thank you!
This needs to be made into a movie asap.
This is one of the BEST most inspiring episodes I have watched. Every episode has its own level of value it brings and this one sets the bar
This guy dropped so many Nuggets, I'm going to have to re-watch this at least 3 TIMES!
Thanks for the review
+1
I love this man 😭 so humble that’s why he’s blessed. I love the first interview years ago. Happy to see him back in your channel Tom 🙏🏽
Yes! Yes! Yes! What an incredible story! Determination and willingness to look foolish made him become who he is now. Can’t wait to read the book!
I love the goodness of Judy🥰
Tom, I have another level of respect for you. You have had so many inspiring people on your show. Bringing on Richard was one of the best decision that Impact Theory has made. Impossible is nothing...
True inspiration right here ❤️❤️
No one can stop me now !
See you out there...
Usted es un chingon, Ricardo. Gracias por compartir su vida. Felicidades por haber elejido una pareja que lo apoya como lo hace se esposa. Y su bigote me encanta, nadie puede negar que usted es un paisano. Gracias por ser una inspiration!
I absolutely hate not in person videos BUT by far the best genuine interview you have done ✔️ thank you for for this Amazinggggg!!! ✨✨✨✨✨✨
Thanks for the review
+1
Absolutely inspiring. Thank you for making this episode ❤️
Thanks for sharing your story Richard
Love the story Tom!!!!
Thank you again!!!!!!!!!
Awesome..Awesome.. thank you and all the success to all!
I want to wake up one morning and find out that my portfolio is $80,000 . I know it’s possible
I never doubted trading with Tobias after seeing his POT (proof of trades) l made good profits last months , I hope to make more
Tobias strategy is great I’ve used them since 2017. I’ve average 3,455% per yr !
My first investment with Tobias trades services gave me profits of over $4,500 and ever since then he has never failed to deliver and i can ever say he’s the most sincere broker I’ve ever known !
He has really made a good name for himself
He's obviously the best I invested 2000USD with him and in 9 days I made a profit of 9101USD
I would so like to meet Judy. Such a great interview-I'm buying the book!
Great takeaways: Hunger is the antidote to fear. Many times greatness comes in a ridiculous form.
Absolutely inspiring, thank you.
Now, this was a story! I laughed and cried! Thank you! ♥️
What a badass of a man with a badass work ethic
I have always thought that I prefer PGD (personal growth development) over a PHD, but this man said Poor Hungry and Determined (PHD).
I have always thought that it is about who you know, not what you know; this man said that it is about who knows you🔥
He said that hunger is the antidote for fear. I still believe that action cures fear; however, that is a new perspective.
Richard is very insperational and I look up to him now
💯💯💯 great interview.. heard of Richard’s story before. However, I’m glad I heard it more in depth, thank you both
Thank you so much for this interview! It jas always been my belief that whatever job you do, do it well. Be proud of it and take initiative to work smarter not harder. His interview is so inspiring. At the ripe age of 50, I just opened my business and I love it! Being myself and keeping on learning! Thanks again!
Wow!!!! Just wow!!!! Every kid getting out of high school / college needs to watch this.
I am so hype. I am a franchise owner of a Cinnabon for more than a decade and I am about to sign another 10 year lease!!! This story was so inspiring. As a motivational speaker and and iceskating coach these stories are why are I stay So uplifted. Thank you Tom for sharing this man with the world of Impact Theory!❤❤❤❤❤
F•O•R•• M•O•R•E •• G•U•I•D•A•N•C•E••
W•H•A•T•S•A•P•P••
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His ending message is gold!!!!! 🙌🏼
wow wow wow...amazing interview! I feel like I'm watching a movie! I haven't finished watching and I had to come here to comment! I would love to meet Richard and Judy...and... wow! Congrats to them! Thanks for the interview Tom!
This just goes to show you that an opportunity is really all most people need.
Its a shame to know how many have been left behind by jealous co workers and threatened managers.
His story is great but i know so many who have been fired for outshining everyone else
This interview gives me chills!!!!!!!
What an amazing story🥺 Love this man's spirit. Thank you Tom for having him on your channel! 💞
You hav no idea how much impact this interview has on me. One day, I'll be on your show! 💪👊👍
God bless you Barbara!!! Always loved your words of inspiration,, wisdom and health!! Continued success..
One of the Best and Honest !!!!!
Inspiring story wow when people throw dirt on you don’t get offended it makes you grow
They think there hurting you but there not you don’t get offended keep the vision before you and make it plain .
Thanks 🙏 so much
Amazing!!! I will be coming back to this interview!
Wow, what an awesome inspiration and success story! That PhD line is priceless 🙌🙌
This story made me really emotional 😭 I can relate to everything this man is saying and I’ve always had this mindset growing up in the hood and it’s taken me far in life 💯
Absolutely LOVED this interview!
*This is a great story! Really teaches the power of hustle*
Thank you for this interview!
Beautiful story. Muy motivadora 💪
I love Judy!!
I lost my job 3 months back during the pandemic.
I created my channel for believing MYSELF, YOU and the rest of the WORLD ♥️🌍
Thank you so much Tom, was a awesome interview !!
F•O•R•• M•O•R•E •• G•U•I•D•A•N•C•E••
W•H•A•T•S•A•P•P••
+•1•5•0•5•2•4•0•8•0•5•6^^^**
Amazing and inspiring story!
Such an inspiring story! Thank you gentlemen! 🙏🏻🙌🏻💞
This guy is incredibly perceptive. He's a badass!
"Hunger is the anti-dote to failure."Richard Montanez
that's powerful
How does this interview not have a million views? This is so extraordinary!!!
Excellent- a wonderful interview!
Amazing story! 🔥
Its such a shame this video only has 40k views- its absolutely amazing
This is so inspirational, from this day forward I vow to never hold anyone of my loved ones back no matter how silly their ideals sound to me. After all, who am ?
Trust yourself. You've survived a lot, and you'll survive whatever is coming. :)
The best thing he explained which meant to be flawless i.e Your value doesn't decrease based on someone's inability to see your worth 💯. Rising up in the face of fear is remarkable ✨
What a awesome story 🎉😳🙌🏻
Thank you, Tom. I so needed to hear this interview with Richard Montañez. today! Excited to read his book.
Interesting conversation with two people who have experience in the food industry - albeit VERY different ends of the health spectrum.
god damn.
Thank you.
Thank you so fucking much.
Such an Amazing T-shirt. Thundercats was one of my favorite shows growing up.
This is One of the best episodes!!
FYI... the parent company has made a PUBLIC STATEMENT stating this janitor was not part of the team that developed flaming hot Cheetos and the woman that credited for inventing it is very offended by this guy.
Yes it's a documentary someone didn't do there homework obviously they don't do research before they interview people
The woman was BS , we all know that being the underdog gets a lot of bad rep. For example I played a role in a lot of quest nutrition stuff but my supervisor always wanted to take credit lol
So do we know the truth?
Ok, but Mexicans are known to add chili to all their foods....its more than likely that "the woman" got the idea from this man.
@@MarvelousMaterial Lol! Your arm must hurt from all that reaching. Ffs.🤣😂🤣 Ahhhhhh... nope 🙅🏻
Never seen Tom stay so quiet for so long. This is an incredible story and he's so humble!
I was inspired by the fact that he had courageous ambition, and it was his no matter what came his way.
Thanks for the review
+1
What a story, can't wait for the movie.
Thanks Tom
Am buying his book! Period
My favorite so far
This is awesome. There’s a lot of actionable gems for personal development in here. Learn from people that already did the hard work (or mistakes) for you.
Richard, your story is a Blessing it's already changing many Peoples life's . May The Lord Continue to open new doors in your life. Thank You for sharing such a Encouraging story .
He is super humble.