Guinness: origin of nitro beer & epic adverts

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  • Опубліковано 28 гру 2024

КОМЕНТАРІ • 64

  • @LP290792
    @LP290792 Місяць тому +4

    Splitting the G is the most influencer thing you have ever done! Would have loved this even more with more of the Guinness ads cut in - definitely do a Guinness reaction vid

  • @wenkrush
    @wenkrush Місяць тому +4

    Whenever I think of a beer advert, the first thing I think of is the John Gilroy toucan. It just has a cool factor that I can't explain. Something about a tropical bird carrying a stout beer makes me smile. A true classic in advertising

  • @veeta_korneva
    @veeta_korneva 24 дні тому

    not a great fan of Guinness but you, guys, you are my 2 favorite people from internet. Like i shared a pint with my good friends. This warm feeling is priceless

  • @pac4life88
    @pac4life88 Місяць тому +2

    Love the black and white thumbnail to draw us in for a nice long chat about Guinness.

  • @FatherEarth93
    @FatherEarth93 Місяць тому +3

    Don't forget marketingwise how Guinness managed to become associated with Ireland or 'Irishness' in general worldwide. Don't know whether the Irish loved Guinness THAT much in earlier times, but a great marketing success either way.

  • @krisjones589
    @krisjones589 Місяць тому

    I’ve read your book and think it’s bloody awesome. Well done! I feel like I’ve been enlightened like how the monks do it on Brews Brothers. So much history which just flows in a manner which makes you want to read more. 👍🏻🍺👌👏🍻🍻🍻🍻🍻🍻🍻🍻

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +1

      @krisjones589 wow thanks so much Kris. Really glad you enjoyed it so much. If you can leave a review where you bought it that would be great to help spread the word!

  • @Adrian.Kirk.
    @Adrian.Kirk. Місяць тому +1

    Those adverts, it all came flooding back

  • @stuartrowbotham
    @stuartrowbotham Місяць тому +2

    So back in the late 70's my dad had glandular fever, and had a crate of Guinness prescribed to him by the NHS doctor to build him up again.. it was a weekly prescription!!.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому

      No way. Not sure there is any world in which that could be considered healthy!

  • @Srups11HD
    @Srups11HD Місяць тому +5

    Guinness is the ultimate safety pint, that or a standard cider. That being said, I once had such a terrible Guinness bought for me in a pub, that after one sip, made me walk home and abandon the night out entirely…

  • @MichaelAndersen_DK
    @MichaelAndersen_DK Місяць тому

    That's the beauty of a Guinness. You always know what you get no matter where you have it.
    And I'm still crying at around 21:20 (middle aged man here btw, haha)

  • @yodanetzephyr
    @yodanetzephyr Місяць тому +1

    Wadlow was the tallest guy’s name, not Ludlow. Love this podcast 😊

  • @seancar1988
    @seancar1988 Місяць тому +2

    As an Irish man this brought a creamy tear to my eye 😂. Sláinte 🍻

  • @ecophreak1
    @ecophreak1 Місяць тому +2

    Didn't know about the t-test, nice factoid to bring up at the pub next time

    • @rbrwr
      @rbrwr Місяць тому

      William Sealy Gosset (Student) was one of those Oxbridge mathematicians that Guinness loved so much. He had to publish the t-test under a pseudonym because the brewery didn't want the rest of the industry knowing what they were up to. I also love this line from his Wikipedia article: "Gosset was a friend of both [pioneering statisticians] Pearson and Fisher, a noteworthy achievement, for each had a massive ego and a loathing for the other."

  • @dannyganelin9777
    @dannyganelin9777 Місяць тому

    Johnny is a fan of Sufjan Stevens? Found another reason to like you guys even more! 😂

  • @liamscott1905
    @liamscott1905 Місяць тому +3

    Even as a kid the sight of a Guinness in adverts looked like a coffee or a chocolate drink with whipped cream on top, it’s the only beer that interested me back then.
    And when I was old enough to drink it I was massively disappointed.
    Guinness is not as good as it looks.

  • @clubmanPlus850
    @clubmanPlus850 Місяць тому

    Always loved the “Brilliant” campaigns they ran … stop motion paper cutout style. Gotta give it to them, epic and memorable adverts for sure. Got a mate who loves Guinness enough to name his dog and tattoo the harp over his heart … which might be a tad more than me

  • @johnturner2890
    @johnturner2890 Місяць тому

    The marketing discussion brought back a memory from my childhood. Back in the early 60's there used to be a Guinness clock, featuring the toucan and seal among other things on Bridlington sea front, and if I can remember correctly, at 1:00pm it would chime. People would wait for it to happen as it was a big animatronic event, things moving and turning and to a little boy it was a thing of wonder. At that age I had no idea what it was about but no doubt the parents watching suddenly had the urge to find a pub for a pint.

  • @danieltaylor3737
    @danieltaylor3737 Місяць тому

    Great video as always, but because of my job, all I could think was what's their business continuity plan when that 9000 year lease runs out 😀

  • @nicetheproject
    @nicetheproject Місяць тому +2

    The quintessential safe pint in any pub... If you can stomach it.
    Delicious when poured properly, decent when badly poured.

    • @prangbro
      @prangbro Місяць тому

      Weirdly i feel the opposite. Like most lagers will usually taste the same, whereas guinness can vary so wildly in texture and flavour. I had one this week that looked great - left to stand between pours, lovely dome, but had this nasty sourness to it. Also most UK pubs serve extra cold which makes it borderline unpleasant to drink, and flavourless too. IN the UK I'll generally only drink it in an Irish pub with a good reputation for it...

    • @nicetheproject
      @nicetheproject Місяць тому

      Yes, I did experience the ice cold Guinnesses that needs 10min to warm up but out of the millions of pints I drunk, the bad ones are far and few between... Maybe I've been lucky...

  • @Cs13762
    @Cs13762 Місяць тому +17

    Least toxic UA-cam channel 2024

  • @patavinity1262
    @patavinity1262 Місяць тому +1

    You say it has 'no right' to be as successful as it is, considering it's quite different to most other big-name beers, but that explains its success surely? They occupied a niche in the market that no one else was filling. When stout declined in popularity, they clung on and became the main player and now it's popular again they're reaping the rewards.

  • @JonW9999
    @JonW9999 Місяць тому

    Interesting video and looking forward to reading the book which arrived this week.
    Would’ve been good to intercut some images of the ads referred to in the discussion.

  • @xander1052
    @xander1052 Місяць тому

    Longest car in the world was still held as late as my newest copy of the Guinness book of world records by the Bugatti Type 41 Royale, at over 6m long. It was included in the list of "unbeatable records" in one of the books.

  • @thespencerarms2022
    @thespencerarms2022 Місяць тому

    What a great video about a brilliant stout . Looking forward to your book , but I’m told not to buy it . Think Santas bringing it me 🙏🏻. 😅. Cheers . 🍻

  • @thompson37
    @thompson37 Місяць тому

    I vaguely remember the Guinness Clock which used to appear at seaside resorts in the ‘60s

  • @ausfoodgarden
    @ausfoodgarden Місяць тому +2

    It's kind of the Mcdonalds of the beer world. Wherever you are, you know what you'll get.
    In many country areas here in Australia it's a choice between the state mega swill or Guinness.
    Sometimes Guinness is the best option.😁
    Oh, and Brad, how could you sit there for half an hour without taking another sip? I guess you're not a fan. Cheers guys!

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +1

      Brad loves Guinness, but as he said at the start he over indulged at lunch.....

  • @onyva3256
    @onyva3256 Місяць тому +1

    Great video as always. Would love to know why it’s so big in Africa, is that in the book?

  • @lucaparolin5623
    @lucaparolin5623 Місяць тому

    For me nitro and roasted malts are meant to be together, the taste goes so well with that creamy texture.

  • @daikidetbilisi
    @daikidetbilisi Місяць тому

    Great video. “Tick follows tock follows tick follows tock” with kelpie like horses charging as waves and lofi drums pounding has lived with me as one of the great screen art pieces since I first saw it as a child. Incredible advert.
    Although- is standard Guinness more of dark mild than a stout these days? Discuss…

  • @terryostype9099
    @terryostype9099 26 днів тому

    The Surfer! Back in 1999 all my mates were really looking forward to The Phantom Menace being released...I couldn't be arsed. I was really looking forward to Leftfields new album...Leftism was a stupidly good album so I was really looking forward to some new music. Then 'The Surfer.' I was at a friends house when the advert premier (sounds quaint now!) came on. I honestly had no idea that they were using Phat Planet on the advert but the minute I heard that bass I knew it was them....bloody amazing!
    They also did an amazing advert that used Stem by DJ Shadow...it was a really well made and beautiful video that made great use of the tune. It's absolutely disappeared though, I can't find it anywhere...if some kind soul could share a link it would be much appreciated.

  • @notthedj
    @notthedj Місяць тому

    Apart from the circus animals and surfing horses it’s Rutger Hauer who I think of in Guinness ads.

  • @aledbdavies
    @aledbdavies Місяць тому

    Brad's face when Jonny said "shall we split the G" was a picture!😂 great video as always!
    Hate to be that guy, but I was just wondering at what point new Patreons have their name added at the end of the videos?

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +1

      We do it monthly... it's possible I forgot to do it for November. I'll check!

  • @groovysoca
    @groovysoca Місяць тому +1

    A few visuals of the early advertising for those of us who may never have seen them would have really improved the video.

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +1

      We'll do a full video dedicated to them soon but I take the point!

  • @alejandroramirez4470
    @alejandroramirez4470 23 дні тому

    personally, not a guinness fan or a big stout/imperial stout person. I like variations like oatmeal stout and many Barrel-aged ones that the US craft scene has made and sometimes even a little pastry stout. Belhaven makes one, to my taste, that I'm sure is supposed to be similar to guinness but not widely known in california unfortunately to my dismay.

  • @hardyardsbrewers1225
    @hardyardsbrewers1225 Місяць тому

    What a great story, and such history... I'd love to visit St Jame's Gate one day in my lifetime, question though... do the police do raids every time you do a pub video? 😆 cheers Guys stay cool, Mike in NZ 🍻🍻

  • @roryomoore5306
    @roryomoore5306 Місяць тому

    I used to get great pints of Guinness at a pub here. At the end of the pour the bartender would make a shamrock in the head! What I call a proper pint! And remember the TV shows for Guiness World Records? I remember watching it in the late 70s as a kid, not knowing what Guiness was. By the 90s, boy did I know Guinness!

  • @masterhomebrewer2154
    @masterhomebrewer2154 Місяць тому

    Unfortunately the alot of the Guiness world records have to be taken with a pinch of salt. The ones where advertising it as the record holder can increase sales volume. In that regard Guiness World Records is effectively a marketing company and the highest bidder can buy the record. There has been loads of issues in the chilli pepper comminuty with first the Corolina Reaper snd now Pepper X being classed as the hottest peppers holding the GWR fot highest Schovile Units, but loads of chilli heads saying they have had much hotter peppers than both. The ones where subjectivity can play apart maybe up for sale it seems.

  • @masterhomebrewer2154
    @masterhomebrewer2154 Місяць тому +2

    Although Brad said early on that it goes down quickly and easily, he didnt take another sip 😂

  • @carlnewton7591
    @carlnewton7591 Місяць тому

    An ex Chief Executive found the cure for Alzheimer's too. Maybe the black stuff really is good for you.

  • @markjohnathanappleton8642
    @markjohnathanappleton8642 Місяць тому

    guinness on draft is the most overated stourt ,very little flavor poor abv,just well marketed ,London stourt ,samuel smith extra stourt,just to name two are far better ,sorry Guiness is just a macro brewed beer.Bottle extra stourt both versions are better ,i remember your London black video

  • @TheBlenderBaby92
    @TheBlenderBaby92 Місяць тому +1

    Guinness gives me diarrhoea 🤠

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +1

      I did not want to know this, but I do now want to know WHY. It's just a beer like all the others! Can't be nitrogen... that's most of what the air is made of...

    • @macehead
      @macehead Місяць тому +3

      @@TheCraftBeerChannelAir gives me diarrhea…. I always have diarrhea…. I want to die-arrhea

    • @alexyorkshots
      @alexyorkshots Місяць тому

      Maybe you're a coeliac. (Not kidding).

    • @liamscott1905
      @liamscott1905 11 днів тому

      @TheCraftBeerChannel
      It’ll probably be the fluoride.

  • @zeveroarerules
    @zeveroarerules Місяць тому

    Never. Put. Your. Tap. In. The. Beer.
    Disgusting.

    • @andrewsteer8860
      @andrewsteer8860 Місяць тому

      Tell that to the Czechs

    • @TheCraftBeerChannel
      @TheCraftBeerChannel  Місяць тому +5

      This is not an issue. It comes from a time when people would reuse their glasses, which makes not dipping the tap a perfectly valid request. But these days, glasses are not re-used which means only beer touches the outside of the tap - just like it touches the inside. Dipping the tap is actually VITAL to many pours - including UK cask ale and Czech pils pours. Nothing wrong with it - it just needs hygienic cleaning like the insides of the taps. In fact, it likely gets cleaned more often.