The Real Story Behind the ETrade Baby | Anatomy of an Ad Ep. 2

Episode 2, "The Real Story Behind the ETrade Baby"
This episode takes a look back at the making of one of the most talked-about ads in modern Super Bowl history.
See all the Anatomy of an Ad episodes here: adage.com/lp/playlist/?id=3253

[@43jaygee]

The best commercials I have ever seen on tv. That's all I've got!

[@Flightstar]

I think an hour could easily be given to a full documentary on the E-trade baby creation.

[@janawalczuk833]

Always fun to see behind the scenes of those fabulous ads

[@namewitheld2568]

He did not give the credit due to the guy who did the voice.. he makes those ads.

[@snapmalloy5556]

Best commercials ever made

[@rosemarymancera4318]

I Love E-Trade babies and their commercials!!!
Shankapotomus, airplane, milkaholic, priceless!!!

[@gigglyme2001]

Don’t forget “hey girl, can I hit cha back”? 🤣

[@Icon_of_Design]

Brilliant! Love these!

[@doughall4688]

The baby's voice was perfect!

[@hokahey54]

Greatest adds ever. That's coming from a marketing guy. My life is about swinging a giant marketing hammer.

[@christianneforman40]

I'm your biggest fan! I love the E-Trade Babies!!!! I think that the compilation is not complete though. And my favorite is the shankopotums

[@coina-dig-tion6322]

the clown commercial was one of my favorite

[@neosoul2010]

Still brilliant in 2020!😁

[@stevegabbert9626]

Is there a Hall of Fame for ads? These belong in one.

[@mikelrenout5521]

I luved being the clown BOBO. Great director and prompting as there was no baby but a monitor to watch. I did meet the baby's lips and twisted a few balloons as we chatted. I met the lips Mom too. Nice people all were. Thank you. Mikel aka Ernie EverLost Toronto

[@Flightstar]

Hey. cool, What year was that? Seems like centuries ago now.

[@mikelrenout5521]

@@Flightstar 2008

[@Reggmail]

@@mikelrenout5521 Cool, ( Great job) Thanks for sharing that info. Can you ask them to do a talking underwear commercial and a BEHIND 😉 the scenes of the technical ''asspect'' CGI of how it's done... Please. I love Toronto, traveled there with bands.

[@alancollins6438]

Bring the babies back, but at the age they are now

[@greasy2007]

That baby was $$$

[@jacquelineflowers100]

I love me some ETrade baby

[@firewalkerg11]

So cute

[@johnr5252]

Who did the voice?

[@jeffaddiego3740]

Babies and animals are can’t miss!!

[@catalinadog157]

I cant find the original!

[@kennethburke2607]

Did this Originate here ?

[@imapaine-diaz4451]

Who was this kid, and what is he doing now? Must have made a ton of money for his parents!

[@c.w.r.794]

So, yeah. Her online profile says she’s 5’11. I’m like pounds maybe.”