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Bye Bye Girl Boss - The Fall Of Glossier - Behind The Beauty
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- Опубліковано 13 чер 2024
- Instagram - james_s_welsh
Nail Instagram - @neophyte_nails
Nail UA-cam - @neophyte Nails
Glossier launched in 2014 with the aim of becoming a defining beauty lifestyle brand. Founded by Emily Weiss, who interned at Ralph Lauren and Teen Vogue before graduating from NYU, Glossier's roots trace back to her blog, "Into The Gloss," which began in 2010. Weiss raised $2 million in funding to create products that filled market gaps identified through reader feedback. Glossier debuted with four products epitomising the 'no-makeup' look, resonating with millennials and disrupting the beauty industry. Their innovative marketing, including the iconic pink bubble wrap pouches, fuelled rapid growth and success.
Glossier's cult following was now bigger than ever, but things were about to take a dramatic turn...or should I say tumble.
To Glossier: A Call for Accountability and Necessary Change:
/ to-glossier-a-call-for...
Sources:
www.theguardia...
edition.cnn.co...
/ to-glossier-a-call-for...
www.fastcompan...
www.ft.com/con...
www.elle.com.a...
nypost.com/202...
www.refinery29...
en.wikipedia.o...
en.wikipedia.o...
www.harpersbaz...
fortune.com/20...
intothegloss.c...
www.forbes.com...
www.cnbc.com/2...
www.nytimes.co...
beautymatter.c...
Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier:
shorturl.at/KnTEz
At the time, Glossier was a breath of fresh air to those of us who either didn’t look good with, or weren’t interested in, the cut - crease, ultra - contoured, dramatic false lashes, and overly sculpted eyebrows look of the 2010s.
People are so quick to forget history, I think. At that time, if someone didn’t have those makeup looks, they were made to feel ugly, or that their makeup was “wrong,” etc.
And then entered a brand like Glossier that seemed to tell us, “Hey, it’s okay to want to look like yourself! It’s okay to want to look polished but still recognizable.”
Exactly
Made to feel ugly? I guess for teenagers maybe. I was in my 20s in the 2010s and feel like nobody in my generation and definitely nobody in the older generations would have cared that a bunch of teens felt that contouring and fake lashes were the thing. I wouldn't call that "history" but rather a trend.
@@MikaRomeoright maybe it was a high school thing. As in my 20s being an adult in LA the cut crease was a choice but never the standard.
Thank you so much for calling George Floyd’s death a ‘murder’. A lot of people try to avoid it, but I love how you point blank said it😊
Anyone who is trying to avoid saying this, is a denier and people pleaser
Wait people avoid calling it a murder?
Oh absolutely was! I agree. I am so happy I found a bubble of people who "get it" has "seen it" growing up and now that we are adults we know can "fix it" or at least start healing
@@JelliesStar sometimes people wanna avoid discourse because it can upset their right-wing audience, so they talk about it as neutral as possible. like the comment before said, it’s essentially people pleasing. i, personally, think it’s really gross but like it’s probably morally dubious at best and disrespectful at worst
!!!!!!!!!!!
Today i found out that ive been watching you and your twin brother simultaneously thinking you were the same person 😭😭
We've all been there😂😂 In a while you'll think: was i blind not to see the difference?
You have to watch their joined channel for your weekly reminder that they're not the same person😅
You'll LOVE their combined channel!!
I JUST REALIZED TOO!🫢😅
It took like 5 videos for me to fully realize it’s 2 twins. I kept thinking wow Robert looks different
I love the little section/chapter intro slides. It makes this feel like an educational video. Honestly, I’d feel so comfortable showing students a video set out like this if it was about something relevant to a subject we were covering, they’re so well done
i like it too! keeps it easier to follow and pause if needed
I think it's great for people that are not seeing as well - love an accessible video!
I don't see them anymore, not sure if that's a issue with youtube on my end or if he removed them 😔
He says the chapters at the beginning of each. Not video divided into chapters @@anny8720
who cares he's no loss
Narrate an audiobook already, god i love your voice💜
Seriously though. I had my red light mask on listening to this and I didn't even realise it had turned off his voice is so calming
Pwease!!! ❤
In Sundays live I think he mentioned liking thrillers but not a big reader. But his voice would be perf for a thriller/crime series or dystopia sci-fi 🤔
Absolutely! I listen to audio books on Audible. The narrator can make or break the story. ❤
I fall asleep listening to him almost every night...
I can’t imagine breaking personal space and then getting upset that the person had a reaction to that. Customers are unhinged, and any company that doesn’t back up their emps in those times is also a bright red flag
Like what are you doing laying hands on my team
After years of working in retail, unfortunately those stories don’t surprise me anymore 😭
Those type of customers make reasonable customers want to shop online. It’s not just bad for employees.
Because they don’t view us as people to begin with
I really appreciate talking about the retail employee experiences, as I worked retail management for years and saw this kind of micro (and not so micro) aggression exist, often unaddressed, in the space.
I literally had a SM take me aside to "ask" me about an associate who had started to wear her hair natural and if I thought it " fit the brand."
I was confused, as not only did she look great, but several of the models on our site and catalogs wore their hair the same way. She dropped it, but I never really trusted her comments on that employee's deportment ever again.
Edit: well, really any employee, as she mostly hired a very particular type of employee description, so anyone outside of those parameters
So, a black woman with natural hair? Damn, not surprised....
I understand the history of why natural hair is disliked-it’s attached to black bodies and everything associated with blackness has been demonized-but it’s still crazy to me how natural hair is viewed as unprofessional. Healthy black hair looks different from healthy white hair. The association of voluminousness and curliness with “wildness” or “unkemptness” or even “dirtiness” is so unchallenged and accepted without a thought by many people to this day.
Hence why there is now The Crown Act in some states ( is it federal too?). Imagine having to have laws enacted simply because of how hair grows out of your head. Being Black is exhausting.
good, we don’t care
@@oliverwortley3822 who is "we" bro💀💀
I'm an older mature woman, and I've worked in retail my whole life, including some beauty retail shops. I have to say that this type of behavior in retail spaces is so common. Customers treating POC differently, and management turning a blind eye to it, or blaming the employee, then placating rude customers. One thing I've learned over and over in my life - never trust a company's branding. We've all heard of greenwashing at this point. Well there's inclusivity-washing too. So never fall in love with a brand's marketing, they are just trying to get your money. Find out if they stand behind their image. Very few live up to their image. Having said that, as an older woman, I find Glossier style products really work well with my type of skin. Older women can't use heavy foundation or overly pigmented products. Well, of course you can use whatever you like, but most aging skin loses some pigmentation, becomes more dry, and gains some texture. So really minimal, glowing products look great because they don't dry the skin or worsen the appearance of texture. Futuredew is a favorite product for me, and often I use it instead of foundation. In fact, I'd love to know if there are other products out there that do the same thing. And when it comes to shade range, they dropped the ball with their foundation, but Boy Brow is one of the only brow products that come in gray to match my hair color. So those are the two products I still buy from Glossier - gray Boy Brow and Futuredew. If you have alternatives to these products that work basicaly the same, I'd love to hear of them.
Have you tried the Natasha Denona Hy-Glam serum primer? It's very much like future dew and it doesn't feel as heavy (but still has a very dewy finish). I have dry skin and use that under Ilia foundation serum (which is pretty oily on its own) and it makes me glow. I'm 40 btw, so I'm always looking for minimal looks that don't settle on dry skin.
Futuredew: Milani dew drops, saie glowy super gel, laneige makeup serum, glow recipe watermelon dew drops
Boybrow: Elf wow brow, Benefit gimme brow
@@sienna1 Ooh the Benefit brow product comes in gray, I'll remember that. Too bad the elf one doesn't. I'll for sure check out the products you listed, thanks.
@@sienna1…awesome thanks!!
Look at By Terry’s complexion products, and the Chanel skin tint-prestige brands tend to cater to a slightly older clientele, meaning richer formulations. Sisley has a gorgeous tinted moisturizer that is my holy grail but is painfully expensive. Chantecaille and Surratt complexion products are also probably right up your alley.
Friday doesnt start until the Welshes walk in 💜💜💜💜
YAS!!!!!!
Agree💯%😂😂😂
You said it 👏🏾👏🏾💜
FORREAAL🕺🏽🕺🏽✨
Hi James
I’m legally blind and turn off voiceover while watching UA-cam /longer videos and in your last video of behind the beauty I kept checking if my phone had turned off or if I was getting a call when we were transitioning betweeen chapters. I really appreciate the change in this video and it’s so wholesome now. Thank you so much I’ve been loving so many of your recent series
I low key forgot why I never bought glossier and then I remembered that at the time it was popular, I had severe acne and the company’s marketing and products did not seem to be geared towards someone like me. It’s crazy that my skin has come so far i had to think back
THE SHIRT!!!❤
do you have any idea where it's from!? i love it!!
@@cloudy-vy7uy i would like to know where it's from too!
@@cloudy-vy7uy No i dont, i'm sorry!
@cloudy-vy7uy not sure the shirt brand but i think the character on it is esther bunny, so at least that helps when looking for it
For anyone who wants to know, it's the Esther x Lazy Oaf Bowling Shirt
It's so wild to me that while this brand launched in 2014, Australians will be able to buy it IRL for the first time in two weeks time. It took them A DECADE to bring their products to Oz! I know we're not a huge market but I remember being desperate to get my hands on Glossier in 2016/2017 only to find there was no way I could (they weren't shipping here yet either). So many countries were in the same boat. If you're trying to "democratise beauty" and capitalise on your growing success, why they kept their market so small for so long will forever remain a mystery to me
U and ur brothers channel gives me so much peace. No yelling the way both of u guys talk is so soothing. I could listen for hours. Time to get into true crime or audio books 😅
Love James’ take on everything. He’s always respectful but honest. I now cringe when I see any beauty product claiming to be “clean and natural”.
It’s interesting how almost every “girl boss” from the 10s has gone down in flames. Emily has her issues - namely she was obsessed with Glossier being a tech company for some bizarre reason and lost the plot - but I think she had decent intentions. She doesn’t seem near as bad as say Leandra Medine. Ironically, Glossier’s newest products are pretty good but the brand is considered passé now.
Probably because if you can get in early tech creates huge profits for people at the top of these startups. There was also probably some branding and “I want to be in the business world and taken seriously, but I don’t have many ideas for a new tech product” vibes going on as well
Is Glossier widely considered outdated? I know James kept mentioning Millenials, but I’m a Gen Z and most people I know use/own at least one product from glossier
Because every girl boss, just like every giant tech bro, is a greedy materialistic person just using diversionary rhetoric to disguise it.
James this is great content. We need more of these back stories ♥️☮️🖤
More coming soon! ☺️💜🙏🏼
i never knew that glossier was so popular until they closed, lol. in my country, all we knew about glossier is those really popular aesthetic pictures of their lip glosses. i didn't even know that they had other products, lol
Glossier always seemed like almost no makeup for a lot of price. It also seemed like it wasn't for my skin type (oily, acne-prone, textured) or my aesthetic (I like my makeup to be impactful), so I've never been interested.
Thank you for all the awesome information. 🖤💜🖤💜
I remember being a senior in college when glossier came out and being so sad I couldn’t afford anything when all the rich white girls in my sorority had all the products 😂….and how nothing worked for me once I got it 😅
If that picture is of you, you are absolutely gorgeous girl!! Sorry the makeup world is taking so long to recognize that there are more skin tones than shades of pale
@@x-gate-gate-gate It is and thank you so much - you just made my week 😊
you are so pretty and beautiful
@@x-gate-gate-gateI have to second this! You’re STUNNING!! @rinnw4746 ❤❤❤
You’re absolutely gorgeous holy shit. Bloody stunning
I’ve loved the video essay-style content lately! don’t be afraid to make even longer form content, I think we all enjoy a long video every now and then 😊
Yaas
Thank you for reading the chapter names out loud! It helps when I’m “watching” your videos while doing my skincare for the evening!
your shirt with the little bunnies is soooooo cute
I don’t know the shirt brand but the bunny’s name is Esther Bunny. 🐰 💕
When Glossier had a pop up shop in Seattle, i tried going like 4 different days, but im disabled, and the line was blocks long, and i cant stand for that long. One time i waited almost an hour, but we hardly moved at all, so i ended up leaving. And that time i even brought a little bag with blankets in it so i could sit on it😂😂 this was in like 2018 i think, maybe 2019.
Really love the "Behind the Beauty" format, James 🥰happy weekend!
These beauty documentaries are so enjoyable! You're such a good narrator, and its so easy to listen to ❤
All of the things the editors experienced have happened to me almost verbatim at various jobs !! The not too dark comment too. Good for these women for calling out the bullshit
When your first thought is “now what product did James say is causing his skin to look so freaking amazing?” Now I’ve got to rewatch your recent vids after this. Wow you look just so healthy, well rested, & energized! I refuse to believe it’s just a product giving you such a glow but tbh I’d be thrilled to get 25% of that fresh-facedness , I gotta try it…
Just FYI he did say in a yt community post that he had to move his lighting temporarily, so the position of the lights was making his skin look extra extra dewy recently. Don't know if he's corrected the light position now. 🙃
Glossier really is the white Millennial brand because they didn't have stuff for deeper skin tones in those first years
Jesus they started with skincare and brows and if the complexions aka foundations wasn’t inclusive it might have been bcs the formulars back then weren’t working hell RiRi started her own line bcs She was unhappy with all the brands. So you should stop picking and blame them all.
The only complexion product they had was the Skin Tint, and each shade was sheer enough to take care of 3 - 5 different shades. So, while it’s now trendy to cry “GlOsSiEr wAsN’T iNcLuSiVe,” the Skin Tints actually WERE very inclusive in what they did, and people from that time (those who actually deigned to try the products before presenting their assessments) would agree.
@@pinagrrrr2280 when people hear inclusiveness in brands they go straight for the complexion products argument and forget that other aspects of makeup also need to be inclusive. Speaking from experience you have to consider brow products with each depth to not only match the hair but show up on dark skin. Cheek products that look good on deeper skin tones that don't look like clown makeup. Eyeshadow that actually show up on eyelids without the use of a nearly white base. When people ask to be included in brands it's not only foundation ranges we ask for. Sometimes it's about other products just showing up on the skin. Even today there are brands I avoid because of this
@@AllezVous222 see my reply above. It's not always about complexion products
@@pinagrrrr2280it seems like my reply got deleted. However it's not always only about foundations. Speaking from experience it's about brow products being dark enough and showing up on the skin without looking grey. It's about blush and lip products that complements darker skin tones without looking like clown makeup. It about eyeshadow that shows up on darker skin tones without the need of a nearly white base. It's way more than complexion products but thanks for the snark
i love that you have different chapters. it makes for good pauses and my adhd brain likes it❤
Loved this deep dive. Glossier never felt like a brand meant for me. I see that feeling was right. Their employee's experiences are appalling!
Just want to say thank you for your research and insight, and also for the care you put into the production and visual beauty of these episodes. I'm really enjoying the "Behind the Beauty" series, cheers!
Thank you for reading the chapter titles!
Pleasure! ☺️🙏🏼
Into the Gloss interviews/profiles were sooooo enjoying. The Internet had never produced anything in that level since
I have never once in my life, thought of girl, boss or boss, babe, and then thought of glossier lol lol
I have, but not in a positive way 😂
I’m so glad you’re covering this. I’ve read articles about them and was surprised it didn’t get the coverage it deserves. Welllll, maybe I’m actually not surprised. 😒😒
The constant price increases has seemed like a really odd move from Glossier. It feels like they're always announcing a price increase of £2-4 every time but they're never clear as to why they're doing it.
Upper management wants to keep their profit margins and bonuses
Greed.
Jame's voice is ASMR to me now.😂
I don't suppose you'd consider reading an audio book, would you?😅
I need an 8 hour loop to go to sleep with 😊
not James saying “Sequoia capital?” as if it’s not the BIGGEST VC firm in the WORLD. Go James, way to humble 😂
I am a millenial and i heard of glossier for the 1st time a couple of months ago. I am not millenialing right.
I heard it years ago, but only because of James and Wobert ñ.ñ
Nah your doing it perfectly
You didn't miss much 😂
I remember being obsessed with Glossier when I was in middle school but I didn't know why.
I am so excited that Glossier brought back the Original Balm Dot Com formula!!!! Smartest move they have made in years!!!!
Yeah, changing the Balm dot Com formula was a huge mistake. Definitely glad they are course correcting and going back to the old formula.
Your shirt is giving me life
When I say I bought one thing from them and it didn’t feel right (before finding out about all of this) I returned it immediately and said I’ll never buy from them again despite their seemingly good reviews. Intuition wins today.
They have been on my list of brands to try for years, but I just never got around to it. I’m glad I never did. Thank goodness for intuition, indeed!
Yeah I kinda been side eyeing them for years, in a I want to try but f it I think I'll get this instead
Gen X here, I can remember when the brand first launched! Don’t forget about us!
They always forget about us. We are like the invisible generation.lol
When we walk on by, will they call our name? Spoiler: no.
First off, I loveeeee your shirt! Secondly, I love this series so much bc it helps me understand business so much as well as what not to do in my business.
I just find it incredible that I was a social media obsessed teenager who watched youtube tutorials during their rise and never picked up on how huge they were 😅
This was so informative and interesting James! Thank you and I'm excited to see more of these.
Yes! I've been waiting for a Glossier deep dive from James 💓
Two seconds in and I'm like oh my god this shirt though. Link the shirt, link the shirt. Lol
I'm so glad that you covered this!! I've said for the longest time that they are the Regina George of the beauty community. They used to seem amazing but they changed and showed their true colors.
18:30 ok story time gather round kids
so I'm white and I grew up in a small rural town in the midwest US that was also mostly white (for context, my high school had exactly 2 black students and no other POC i can remember). I am also autistic and a very touch-oriented hands-on type of person. obviously as a 30yo I understand all of the implications and the microaggressions associated with touching black folks' hair but at the time I was a child and knew nothing about because I lived in such a predominantly white place.
that said, I would have NEVER IN MY LIFE had the audacity to touch someone's hair without first asking. or touching any part of someone's body for that matter. it really all comes down to respect and that the (white) people who behave that way fundamentally do not view black people as human in the same way they view other white people.
tldr; just don't fucking touching people without their permission, ESPECIALLY IF YOU DO NOT KNOW THEM PERSONALLY.
THIS COMMENT, AMEN!!!!!
I can't...After all the twin videos, hearing you pronounce L'Oréal correctly, makes me chuckle even more.😄
LORREL 😂
I love these deep dives. Great format!
Thank you!!! 💜
They also reformulated their primer and perfume… the perfume used to last hours… even days on my clothes, now don’t last longer than 20 minutes
What people don’t realise is that she literally bought the glossier lifestyle into our lives and the hills! The show that changed my life ❤
I weirdly loved the hills it was strangely addictive I wonder what happened with those girls
Loved this, so interesting. The original balm Dotcom is back in all flavours now. The Glossier IG was always good for a laugh, so many people wild mad about the balm formula and the perfume!
First… your voice is soooo soothing.
Second… great reporting! I remembering standing in line for an hour for the SF popup back in the day. I still think the milky cleanser is my fav (although I haven’t purchased in a while)
Nice deep dive!!! This reminds of Nasty Gal by Sophia Amoruso, who practically invented the Girl Boss brand. Nasty Gal also faced accusations of racism and other similar micro aggressions. The brand didn't survive and she had to sell it off for far less than it was worth.
Say what you want, I love their sheer matte lipsticks.
as soon as i heard teen vogue internship, i knew there was gonna be a reference to the hills, i just got flashbacks to those episodes! LC was such an icon 😅
Go away people! He fixed the lights, he is no longer dewy and shiny. He looks like a mere mortal again! Avert your eyes! 😂😂😂😂
❤
I don’t use any of their products apart from the OG perfume. I have to say it is one of my all time faves for “everyday wear” .
I love that deep dive videos. The one on the Body Shop was fascinating! I hope to see this series continue.
Thanks for doing the research and sharing it with us! 😊
I have never been interested in the Glossier brand, but your content is so interesting with how informative it is, I'll watch you talk about anything James.😊🖤🤷♀️
I just saw the list of sources you used to put this together. James, you do this so damn well 💜
This is like a mini documentary! Love this format, James. 💜
Glossier is hit or miss but when it hits, boy does it slap! Their cloud paints, lipsticks and newest foundation are holy grails in my book 🔥
They actually just last month changed all flavors of Balm Dotcom to the ‘original’ formula, containing Lanolin and beeswax. As someone who looks for vegan and cruelty free makeup and skincare, I am in the minority here as most consumers are wildly appreciative of this change.
That giggle, after you said you didn’t know who James Harden was, was so cute!
27:03 It’s weird how so many people think putting tech into everything is a good idea!!
Omg as a glossier lover turned hater and as a James lover I really feel targeted ily
The glossier story is an interesting one!
This was like a nice inspiring lecture! Packed with very good info and also amazingly presented. You are a talent!❤
loving this series please keep making these kinda videos🩷
James, I just wanted to say that you look absolutely stunning. Love the hair and the glowy skin, it suits you very well! Very excited for this video :)
Never clicked so fast!! Love this series, James! ❤
I know a lot of people said Glossier was only for people with "perfect skin"... but I have acne scars, and I never felt that way about its marketing at all.
I felt like it stood for just awakening the face (like a good night of rest) and it felt very French minimalist to me.
The shade range was indeed meh, & they still don't carry my shade... but neither does Chanel, YSL, Armani, Shiseido etc so I'm not new to being excluded. My favorite products were the stretch concealer, brown mascara, & cloud paint. I don't think anyone needs makeup, but I like looking awake/healthy, & that brand did it for me.
It's not going to be for everyone, and I think its biggest mistake was trying to appeal to everyone. The Play products were absolute trash that I'm convinced were for 12 yr old girls just learning how to wear makeup. I don't find anything at Glossier too expensive, it's quite reasonable if you catch a sale... seeing people put it's for "rich white" people just turns my stomach. Nothing about it is rich, it's plastic bubble wrap and stickers for God's sake! But whatever... I stand by what I say, no one needs makeup, and if you think you can't leave the house without stage paint level camouflage, I'd say seek therapy. It took me years to accept my skin after being bullied for having acne. I still have ptsd from bullying... but it's not a makeup brand's problem that I feel inferior next to a model who's selling a product. I'd feel fat at a fashion show too, but that's not their problem- it's mine.
Love yourself, respect yourself, you are beautiful!!
Thank you I totally agree ❤
The brand is 100% rich white people coded as their shade ranges in multiple products, bts of how they treat their minority employees, and marketing reflects that. It was a demo that they cultivated as well as beyond lip service and token releases they have not done much to dispel that belief.
Glossier might not be expensive to you, but that’s def not the case for others. Especially when you factor in that up until 2ish years ago if you wanted their products you had to buy from them online directly from their website as most people had no glossier stores anywhere near them. Paying shipping or buying more products to get free shipping is more expensive than driving to your local makeup store and picking up stuff that’s readily available to try. When you factor in that many glossier products are duped or can be achieved by sheering out what people already have that makes glossier look even more overpriced by comparison.
Glossier’s aura of overpriced exclusivity for anyone that doesn’t fit their target mold is also not helped by fans of their products labeling anyone who wants a standard of pigment above tinted Vaseline as people who have “stage paint” for makeup and need to seek therapy… With that logic I could say glossier is for people who don’t know how or are scared of doing makeup beyond a “no makeup” makeup look and instead of admitting that fact to themselves they put others down that aren’t impressed with what glossier offers. I don’t tho cuz that’s rude.
Also seeing as how current makeup trends are geared towards minimal makeup looks glossier as a brand should be flourishing esp since they’re now in Sephora. They’re not tho because at the end of the day glossier is a millennial pink “not like other girls” makeup brand that tried to copy the luxury brand formula of exclusivity and creating products for people who don’t want or are afraid of pigment/makeup, but failed because branding wise they couldn’t convince customers to put up with their shortcomings the way brands like Chanel and Dior do. It’s great the products work for you and what you’re trying to achieve, but there’s a reason the brand is now passe to others
The point is that they never used people with textured skin in their ads. You might not have realised it or paid attention to it but others did
@@LP-ct9nk
You must be kidding me right? Dior and Chanel are heritage fashion houses of the ICONS and fashion GIANTS like Coco Chanel and Cristian Dior that will be known and big forever (even Coco was a nazi supporter herself) that on the way incorporated eywear and make up. Pls. Comparing those is obsolete.
@aesinam they had older women with wrinkles and therefore texture in their reels, not everyone was young with zero texture in their ads. I think what you're trying to say is scarring, deep marks or cystic acne- which they never had. But no brand features that level unless you're looking at Dermablend (which is made to cover scars, tattoos and to minimize/mattify skin so texture doesn't stand out). I used to watch shorts on Facebook with women 50+ applying Glossier and they looked great. So I'm not sure if you're just thinking about the site where they show color range, because there were always real pictures from users shown in a gallery reel on the site, and video shorts posted by them on Facebook back in the day (I'm not sure if they still do it). Glossier is sheer next to nothing coverage, it doesn't cover moles, freckles or scars- and it's moisturizing and dewy- anyone who knows anything about makeup knows oily makeup can accentuate texture. I have dry skin that was scarred by acne, slightly red by recent breakouts from that t.o.m., but I don't have pock marks or huge pores. The makeup looked fine on me, and I liked it didn't cover up every mark on my face because that's what made it look natural. I didn't set it either because my skin is dry, but at the end of the day, not every type of makeup is for every skin type, shade or texture type. But saying the models had no texture is just wrong. Like I said, they even had mature models in pics/reels and that's all anyone needs to know.
One of your best videos. Found this so interesting!
Omg I loved this!!! Please keep doing more !!!!❤
great video James- it reflects your thorough research and a well thought-out video.
Love how much work you've put into this, love the original style of video ❤
I think Glossier should transition their packaging to a futuristic look. I'm thinking sleek silver packaging with ND Golden palette x REM Beauty vibes.
I love your shirt James, you look amazing💜
And your accent. Omg i could listen to you talking about the weather and it still would sound good.
Really loving the deep dives!!!❤❤❤❤
I’ve never purchased a glossier product 😮
All this really does is to highlight how normal and institutionalised racism is in the US. Ignoring the company aspect the fact that CUSTOMERS felt this was an acceptable way to treat other US citizens says a lot, and that ''lot'' isn't good.
This new series is really great James, so thoughtful and interesting!!
Bravo! Such a great mini documentary James, keep it up 👏🏾👏🏾👏🏾👏🏾👏🏾
I love your videos-they are so informative and fascinating. I love how you break it into chapters, too. I didn't know anything about this. It's awful how those poor employees were treated! I was disgusted!! I just remember the hype around the brand and not much else; I've never bought anything from them either.
The thing about turning it into a tech company was for funding. it's the same that Wework did imho, which was never tech but real estate. But it is the only way to get access to this kind of VC money.
I still have some of the pink bubble wrap bags, I use them when traveling and they’ve been to Europe and back at this point 😂 Some of Glossier’s products are still some of my favorites lol, especially their stretch concealer and new foundation
These deep dives are everything. 😍💗
Thank you for the new video! Looking gorgeous as always
James ur t shirt is sooooo cutttte!!! 🩷🩷
Got here so quick! I love James’s videos, I’ve learned so much and have now got a new stash of K beauty products to try out after his advice 💜💜💜
So interesting!!! Mecca (Australian beauty shop like Sephora but better) just announced that Glossier is coming to their stores very very soon!!! Making Glossier accessible to Australians for the very first time!
Omg your shirt is amaziiing! 💛
I had never heard of this brand..(I am French) but I looove ❤ your videos James and this was so interesting! Thank you 🥰
This is informative. I've heard of glossier but never seen or tried the products. Guess I didn't miss anything.
I really love this series. It's very informative and well put together. I'm looking forward to the next one.