History of the Ford Edsel
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- Опубліковано 21 лип 2024
- Hear the sordid tale of the Ford Edsel and how it failed and why.
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One problem with this video, it's too quiet for me to hear it properly on the toilet with the vent fan on
Lazar Nedeljkovic So you have a vacuum cleaner for a fan?
tolga1cool kinda not really
Lazar Nedeljkovic I had the exact same problem... stole my wife's Bluetooth speaker, boom problem solved
Lazar Nedeljkovic im having this exact problem
same here too: alone in my room and i could barely hear from the laptop speakers. Popped my headphones in and problem solved.
Other than that, i really enjoyed it; looking forward to the next one
Strangest thing about the Edsel is that it failed despite not actually being a particularly bad car.
Mike S can't unsee the vagina
Mike S I'm seeing a bit of Alfa in there, but the rest of the car is definitely not Alfa.
Henry Kincaid
Maybe that's been Alfa's secret all along - grilles that subliminally project vaginas into our minds.
Simon Coles I love the car myself. ..It's a great classic car if you want to be different!
It was still a case of overpromising and underdelivering. The intense ad buildup and the timing meant that people were expecting, and wanting, something really different. When it turned out to be a Ford with a different nose, people walked away.
Roman, these are great, keep them up. proud of you.
blackops2815 Is that an h3h3 reference?
Great Moves!
Funny how three out of the four names Ford came up with ended up eventually getting used by one car company or another.
I'd drive a car called the Dearborn Diamante.
Personally, I like Pluma Piluma 😁😁😁
A currently drive a Pittburgh Plumbing Fixture.
Yup, because those were all pretty decent names. So is Corsair, but the Corvair made it unusable.
Ford Corsair was a Ford of England car. AMC Pacer, Ford Ranger, Chevy Citation.
The poet actually came up with some names that were used. "Cresta Lark"? GM of England produced a car called the Vauxhall Cresta and of course Studebaker came up with the Lark. And Chaparral was the name of a great series of racing cars in the mid to late '60s which was actually named for a bird native to the Southwest also called the Roadrunner.
Ultimately ALL 4 became car model names, even if none would be the brand name.
The Pacer (Fishbowl) was taken by AMC, Citation by GM's Chevrolet and Ford retained the other two: Ranger as their small and then midsized pickup and Corsair as Lincoln's compact crossover.
Roman, please do more and make them more frequently. It might not be realistic to expect them weekly, but don't feel they should only be bookends for the seasons
I actually own a 59' Edsel Ranger 2 door coupe. It has the optional "mileage maker" inline 6, and the three on the tree. I love her, I named her "Donna" after Ritchie Valens' song that came out the same year. Bought her for 1,200$, and drove her off the parking lot. About a mile and a half later I was calling my dad to come with the tow rope, the fuel guage didn' work, had enough gas in it to put around the lot and start up for show. Still have it and Donna's my daily driver.
logan scott Make a bid please I'd love to see it!
The longer I look at the ford logo it less and less looks like a word
Michael V A P O R W A V E
FORD is more than a word, it's art!! haha
The 2003 logo looks like someone printed it on a cheap printer which is running out of ink
*Buttons on steering wheel*
Here he comes! Here comes Speed Racer! He's the demon on wheels!
Ironically, As a kid, I heard "Mach 5" as "Mark 5" - By 1977 there WAS a car called Mark V. A Lincoln....Made by Ford! LOL!
I really do love this series
Not going to lie, Thunder Crester is an awesome name.
Sounds like a character from "He-Man".
If they had removed "hurricane" from the poets suggestion of hurricane aquilla and gone with just "aquilla" it would have been a cool name
Turtle top
Cool to see Edsel get some attention. I really like Edsel's design.
do the history of AMC
These car stories and Mr.Regular's audiotapes are phenomenal, they really add something to the channel!
I love these short docs, but you forget to mention at the end that the Edsel failure had a silver lining for Ford. All the tooling build-up and factory logistics that Ford had done when they expected the Edsel to be a hit, was quickly re-purposed for the '59-'60 Falcon, and actually helped Ford keep up with production demands when that car became a hit.
Not all -- only about half. The body tooling, much of the Edsel-special engineering, the branding, most of the paints, and the entire Edsel Division executive staff were all discarded. In all, a $100-125million loss, equivalent to as much as $1.1 billion today. The Falcon was orig. intended as a "small Edsel", so they just had to badge-engineer that to roll it out as a Ford.
I want as many more of these.. "Pod-docs With Roman" as I can get. I can listen to Roman talk about this stuff all night long. And bringing Mr. Regular in to do some would be awesome too. ^^
Well anyways, in the end, all the tooling, people, and assets went into the Falcon, which sold 400k units as soon as FoMoCo killed the Edsel. The Falcon of course allowed the situation where the Mustang could come to be. So the investment into the Edsel division brand can be seen as parallel to Coca Cola's New Coke brand debacle that later allowed the company to become more of a classic than ever before. It was, in the end, a huge return on investment that's difficult to quantify, and undoubtedly historic.
Only Coca Cola tastes way different than it did in 1979
I have heard more than one of the ford leaders say the reason the Mustang was such a Hit
Was because of what Ford would learn from the mistakes they made with the EDSEL!
find out what the people want and build a car to fill that need!
They invested $250million in the Edsel, but only recovered $100-125million of that by re-using the tooling and having additional production capacity available. Hardly any of the senior Edsel people remained at Ford to be "reused" or have the company benefit from lessons learned. No formal postmortem was conducted, and the trace of the Edsel investment ultimately "recovered" remained subjective and very approximate. A deadweight loss of $125million in 1958 is the equiv. of $1.1billion today -- wow, that's Elon Musk territory. Not anyplace a car company wants to go, even if they managed to get back pennies on the dollar as a consolation prize.
@@roberthaworth9097 The only thing that ford didn't continue to use other than the body was the idiots that built the car, If ford would have kept those guys they would have proven that they didn't lurn any thing. One of the first things Lee Iacocca looked at was why did Edsel fail, make sure it don't happen again that is how the Mustang was the most successful Car ever built!
The names that poet imagined so sound just like shitty 90s car names.
I'm imagining Korean cars for the European market.
It is rare for UA-cam content to be so intellectually satisfying. Keep it up guys!
Great video on how the Edsel got it's name. Left out is that is was, in the beginning, a separate division within the Ford Motor Company. But with sales floundering, it was grouped into a new division combining Mercury, Edsel, and Lincoln. Wags called it "Mel."
Need more of these! I already know these stories, but you have a unique way of telling them. keep it up!
Roman, consider this the one aggressive youtube comment showing my love for these videos;
I fucking love this give me more of these types of videos
Future topic please. Sunbeam Tiger the only Chrysler owned but Ford V-8 powered British made Corvette killer designed by Carl Shelby sold in USA.
I love these not-the-usual videos, the audio blogs, the car chronicles, that one film noir styled thing you guys did about Pontiac. I think they're great, really. Just thought you should know!
Funny how most of those ended up being car names. Pacer, Ranger, ext...
they ended up being edsel names too. Edsel pacer, ranger, etc.
Edsel was envisioned as full make, not a "Ford Edsel" as the headline indicates. Corasair, Ranger and Pacer were actually Edsel models before being repurposed as a Ford pickup and an AMC disastermobile.
@@seed_drill7135 also the citation which Chevrolet is trying to forget!
Corsair was also used on separate Australian and British Ford's
Great to see that Ford brought back the Corsair name for Lincoln's newest small crossover/SUV.
Another strong contribution Roman! I hope you will continue to do more of these.
I like these roman, its a nice to have something like this to randomly posted. adds something different in the usual routine
Love these videos! Whenever you get a chance to do these, they're great, keep em coming!
Great work Roman! I really like this series! I am already looking forward to the next one!
Roman, have you ever considered making podcasts?
Peter Schmidt I'd sub to that! These are perfect and this story is very relevant to my major.
As an european that never heard of any of those cars (Edsel or Dale) this series is so awesome because it sheds light on a part of car culture that usually stays hidden for people like me. Good work Roman I'd be glad to have some more of these.
Please share the history of the Ford GT40
I really like these. Can't see them ever being super popular but I hope you keep them up.
These "Car-Docs with The Roman" are awesome!
You did a good job on this, with your wit. Verbally and in print too.
I had fun following along.
You say this is, by no means, fully comprehensive but there was a lot of detail in there and You really are a chirpy upbeat kind of chap. Rather amusing for a car history film.
Jolly well done old bean and Good afternoon from the UK.
Great job,Roman! This was really enjoyable and fun to listen to. More please!
I didn't realize these videoes would be a regular thing, It's great! keep up the good work!
These history videos are fantastic, and I definitely look forward to them as much as a normal RCR video.
I REALLY enjoyed this story Roman! I had always kind of been curious about the Edsel. As I was saying to Mr. Regular earlier, you both have an extremely interesting way of conveying information, facts, humorous observations in a format that makes for very good story telling. I couldn't tell you if I enjoyed this so much because the story was interesting or in the way it was presented. But I leave you this evening knowing way more about the Edsel story and all the issues that were stacked against it at the time. I'm definitely going to take your suggestion and read up on this some more after this. Thank you Roman! - Andrew in California
Big fan of history lesson. Liked listening to it while studying. Big fan of the show, and always will be
I would thoroughly enjoy it if you had time to make more of these videos. Thank you Roman
One of my youngest memories is going to and Edsel enthusiasts car show where they played "The Blob" on an outdoor screen. I heard about how these cars were a failure, but seeing them so young I'm sill enamored by them, cool looking things. Always good to be more informed. Thanks!
Despite other commenters talking about podcasts, this is the form factor I'd most prefer for this. ~20-40 minutes, single subject at a time, with all the background and context nicely packaged into a single video. Despite watching RCR I still know nothing about engines and how cars run, and it's not really in my area of interest, but hearing people talk about these subjects with passion is what I enjoy. The history behind these vehicles, the differences between them, the thought processes that went into the designs, all of this interests me, and I love to hear about these oddities in vehicular history.
Great story, Roman! Loved the Blazing Saddles reference, too!
You are an exceptional orator & if you haven’t done professional vocal work in television & movies, you should. You have a gift.
I love it Roman. To me the history of cars is just as interesting as the cars themselves. Keep these episodes up. Ooh I just had a thought, do the Tucker next. That'd be a fascinating one.
Good story, Mr. Roman. In case you wish to continue this series, some stories to consider might be Mr. John DeLorean's exploits or, perhaps something more curious, such as those of the Tucker, or the Cord :)
it's only my opinion, but chevys from this area had the nices body styles, ford kinda messed up their cars in that times.
Poland Garage I think the 1958 Dodge Coronet was one of the better looking cars at that time
Poland Garage the 55 Chevy has a special place in my heart
Hudson Hornet, Chevrolet C100... CAR PORN!!!
59 Impala.
1958 Plymouth Belvedere was the best looking 50's cars.
4am upload as always that's why i don't sleep, thanks RCR :D
taunusv4power it's 1 in the morning where I'm at but yeah thanks Richard Childress Racing oh sorry Regular Car Reviews man I gotta sleep
+automan224 hahahahaha!!!
automan224. lol west coast dido on the sleep....night John boy
Ive never been much of a car guy but this 'docuCast' scratches an itch I never knew I had
Love your storytelling, Roman. Keep it up.
great bit of history, Roman. definitely want more of this.
This has been in my "watch later" since it's upload. Glad I watched it. It's great content! Would watch more like this.
Great stuff, Roman! I'd love to hear more pod-docs from you.
1:56 *Zündapp
Great storytime! Love that you do these now. :)
Please keep doing these. I wish there was a class taught by you about what not to do in the auto industry. Looking forward to another installment.
loving these. keep them coming when you can. cheers.
No no, Thank YOU, and have a great week.
I love these, and would love to hear more awesome bits of car history.
these are awesome roman, keep them coming. I'd like to see the stories of recently defunct companies like scion, saturn, or pontiac, with the in depth/detailed coverage we've already seen in these videos.
I am still laughing about the accurate Reading Pa. description. I went to KU and love Berks county references and I really enjoyed both of these podcast style videos. Extremely well done.
Love the long form series - would love to hear your take on things like the Yugo, John DeLorean, Malcolm Bricklin, the entire Malaise era...
I actually really wanted a regular car review of the Edsel! Got this instead. Not complaining. Thanks Mr. Roman!
this makes for a great listen, hoping for more of these stories in the future!
Once again, awesome job. Enjoyed as much as the Dale. Please keep it up!
Thank you for making this one, was waiting for it for a long time.
If these mini-docs became a regular thing, it would be the best late Christmas present I've ever gotten.
These are pretty good, Roman. I hope you'll sprinkle more of these amongst the general RCR videos.
This was a fantastic dive into the old Edsels. I think a website exists where some of the remaining cars are tracked as to whether they still exist or not.
On top of your regular videos, these new pieces are great. Keep bringing more.
Mr Regular i stay up every sunday just to watch your videos
i regret it every monday morning but ill never stop doing it🚗.
I really like these short documentaries. Please do more!
Nice work Roman. I believe that they used the names Pacer, Citation, Ranger, and Bermuda for the models of the Edsel. Also there were a few 1960 Edsels that made production. Also after the Edsel was cancelled Ford continued the two new Edsel models, the 60 Comet and Meteor as Mercurys.
Hope to see more historic content about random vehicles.. You guys are great..
please keep these up! Theres so much great automotive history out there...chevy corvair next? The rise of the beetle?
Great job Roman. Looking forward to the next.
This is the best and most complete Story on the Edsel I have ever heard, Most Focus on one thing, You cover all the angles. I personally think the timing and the Looks were the main reason for the Car to fail!
Because there were lots of lookers on introduction day but no body was buying, This was before people found the Electronics were a disaster! your information is right on!
I was 7 years old when the Edsel came out, like most people My Dad was all excited to go to see the unveiling of the new car. I will never forget the expression on my Dad's face when he seen the Edsel for the first time. He stared at it for awhile and then said all the hype for this thing what a disappointment. The 1950's a new car was a big deal and every body made a big fuss about it!
Moar! Give us MOAR!!! Good work, Sr. ! 👍
Very good production and topic. Good job making this !
Little quiet video, but this is totally your new schtick roman. Keep making these!
RCR Stories Series = LazyGameReview's Tech Tales Series with slight vlog feel.
Great video. I'm loving these history podcasts so far? Do you think you could do one about the history of AMC?
1:10 As a toy car enthusiast, I wonder if any of those Edsel scale models are still around
here's my toy car
Here's my model car with my toy car inside my real car.
As a model car collector myself, I wish more manufacturers picked up on the idea of giving away model cars when you test drove the real ones. It would motivate me to test drive new cars at least, even if I have no intention of buying.
Polish Dog although that would be ideal, the problem is time is money and that takes up their time, they'd rather flog the car and give you the toy than just give you one without you buying anything
They're still out there. Search eBay for Edsel under Models & Kits > Promo and you can find a number of them. The problem with the models was that they're made of plastic, so a lot of them cracked or warped over time. They're also friction toys so that mechanism can break, too. Good ones are pretty expensive.
This was great I love it! I've always been a bit on the fence about your content Roman but this is Gold! You should think about doing a podcast!
Roman - Do John DeLorean, and if possible check out the DeLorean factory in Humble, TX. Great job!
its funny because today at my local cars and coffee i saw an Edsel and i totally wondered where that car came from. Before, i had never heard of an Edsel and i didn't even know ford made them! funny how this video popped up and gave me the incite on the Edsle. Thanks!
Keep these coming when you can! REALLY good stuff!!
this is really an enjoyable little series, great work
I really like these videos! Although I have never driven an Edsel, I have sat in one. It seemed like a really well built car. The main thing I remembered of it was metal. Everything was metal. The dash was all metal, the door panels were all metal. It was like the Eddie Bauer edition of the Sherman tank.
Loved the video of the Dale! You do a great job of story telling Roman. That got my sub!
Well done, Enjoyed the first one and this one! Hope to see more!
Surprisingly interesting. Quality show, would watch more. Cheers.
I never thought about this, but some videos about car history and culture done by The Roman and Mr R would be fantastic.
you killed this. please do one on
The brand, PONTIAC, and a part duex into
the delorean.
the Honda civic
Subaru and how they went into rally
movie cars and how, why, or could be chosen.
MORE MORE MOAR!!!!
Please do more, I didn't know I needed more Roman in my life
These videos should be a second series on this channel and be uploaded weekly.
wow, Roman, great moves! keep it up. proud of you.
These are actually better than reviews, I love this series :D
could do a video about the pinto and how ford's real fuck up wasn't its design as much as omitting the gas tank bladder and airbag system that it was originally supposed to have, the former of which virtually eliminated its gas tank problems and would have made it a remarkably safe car for its time. (most economy cars back then were absolute death traps, the pinto merely happened to have the propensity to also burst into flames)
then again i pretty much covered the entire video with that one summary, so maybe not.
fantastic to listen to whilst at work love 'em keep it up!
Great story Roman.
Part of Fords problem was that Edsel was actually a car brand like Ford or Mercury, and creating a new brand has always been hard as evidenced by the fates of Saturn, Scion, and Eagle.
The Edsel models were the names you mentioned: Pacer, Ranger, Citation, and Corsair.
Just as GM had Buick between Chevrolet and Cadillac, Ford felt it needed a premium brand positioned between Ford and Lincoln . After the Edsel debacle, Mercury filled this niche with cars like the Cougar and Montego. Why Ford didn't figure this out the 50's is a mystery.
I'd love to hear about more car histories.