History of the Chrysler / Mercedes Merger
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- Опубліковано 21 лип 2024
- Roman tells the tale of when Chrysler and Mercedes joined forces in the late 1990's and what happened as a result. It's an amazing tale!
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Chrysler: The manufacturer that just refuses to die even though it probably should have happened like three times already by now
Had 6 Chryslers.. all great cars.... slant six and 318 V8's ... AND A 1960 Royal... Tough
Here is something you didn't mention. Chrysler had $9 Billion in reserve before the merger. After the merger, Benz took that money and invested in Hyundai and other wasteful spending. What a screw over.
what is it with Chrysler and shitty partnerships?
80's: with Mitsubishi, who was known for its "reliability"
90's: with Mercedes, who was known for its "reliability"
2010's: with Fiat, who is known for its "reliability"
Because Chrysler is not known for reliability either. Lagging manufacturers banding together.
don't know bout Mitsubishi.
BUT
Every Fiat owner(i'm not one) will tell you that next car will be Fiat. I was pretty judgmental until i talked to handful of owners and drove in Fiat Bravo and Punto.
Merc was little iffy(rust as mf) form mid 90s to mid 00s(until redesign), before and after that they are solid cars with nice mpg, reliability, latest technology and great design.
At the end of the day, every new car is a great car(at least ones that are sold in EU),it's just matter of regular car maintenance.
Don't forget their buyout of AMC.
+GodricThe The Fiat 500 Americans have was widened for our market and it is built in Mexico. So I could see how it would have issues. Too many links down the chain you know?
misantroop But could the partners be to blame for that reputation?
"Chrysler: The Charlie Brown of the automotive world" My new favorite quote
I'm digging these "history of" videos. Keep doing these.
Ufugginwotm8 ye
Seriously, there are awesome,
Same, its amazing to see what was once considered new and fancy...oil filters and air filters...whodathunkit?
I look forward to these every time they get released...they're awesome.
I enjoy them quite a bit, too, especially since I had been working on a similar idea (shorter, more vocal flair) for a while before The Tale of the Dale was released.
its 3 am. this was worth it
Frack 6pm in Perth Australia
Now everyone knows you are on the west coast....
Frack was just about to write this
10:16 AM over here.
2am here with quiz early morning, still worth it!
That was a really interesting story and kind of changed my mind about Chrysler. I used to think that they were beyond redemption, what I did not know was that it wasn't entirely their fault. Personally I have really high hopes for Fiat, but after this I now want Chrysler to do well too because while I'm not usually patriotic in any capacity, it's hard to give up on a company with that kind of history and with that many scars.
I had always heard that the end of Daimler/Chrysler was in a board meeting where the German Union representatives on the board voted down any further investment to Chrysler because they could not see the benefit in it for their members. They wanted the money to go where their union members worked, not UAW guys!
7 years later Fiat is ded in America.
"it's better to chase the possibilities of the future than the distance glories of the past." RCR teaches me more about life than any real mentor figure
That is sad
Depends how bad the future is
I drive a "child" of Mercedes and Chrysler merger: a Jeep, that was built in Austria on Styer plant (G-class is also built there till now), it is Grand Cherokee CRD with 2.7l Mercedes engine OM647 and Mercedes 5-speed automatic transmisson. After some work and tuning on intake and turbo this thing MOVES! And it is very reliable.
It’s reliable because of the Mercedes power train lol
@@diablocls55 the Chrysler power train was known to be as good, if not better due to it’s simplicity.
OM647…..diesel??
@@stinkmeaner3016 yes
@@ryanthompson2893source?
Michael Scott's Sebring
I worked the press event in Detroit when the presidents of both car makers were standing on stage that lowered down to ground level. After the announcement they stepped off stage and the party began. It was a really good time.
My Dad's been steadfast on his love of Chrysler. His first car was a 1971 Dodge Demon, he's had a 1983 Dodge Challenger, a 2000 Dodge Dakota Sport, and now he has a 2013 Dodge Charger Daytona. I've never liked Chrysler vehicles and I've got a Chevrolet but he is and always will be in love with Chrysler, Dodge, Plymouth, and Jeep vehicles.
Loved it! I own a 2006 Chrysler 300C SRT8, and it is a strange mix of Mercedes and Chrysler. Some guys even swap on Mercedes parts, like the diff cooler or AMG brakes.
Then you bought a DaimlerChrysler product. This was back when Mercedes bought Chrysler
@@didncozosksma4466 He never said he didn't.
@@didncozosksma4466the only time it was worth owning a Chrysler and ONLY that model. 😂
did anyone else notice an oddly low volume compared to the other episodes. The brickland would be a good next topic btw
I did.
It's real noticeable when a commercial kicks on.
Not THE BRICKLAND! Actually Malcom Brickland and the cars he brought to the US market, the Subaru 600, Yugo, etc. might be fun.
My friend and I were watching Cars2 when he asked me about the AMC engines. We then watched this excellent documentary for the next 2 hours. Thank you for a network quality production.
I remember how popular and innovative Chrysler was in the 90s. Sadly those days are gone for good.
Im still rooting for you, Chrysler.
+KingMacintosh Fiat didn't kill Chrysler because of reliability. They were already unreliable to begin with. The 2.7 EER engine is case and point. That engine was created in 1998 and was suppressed to be their fuel efficient engine. However the engine had a problem with engine sludge build up because of venting problems and could kill the engine at 50-70 thousand miles. However they put that engine in every damn thing in the 2000s. Just look at this list: www.oilsludge.com/vehicles/ .They never really fixed the problem. I had a 2007 Dodge with the engine and I could start to smell oil burning at less than 50k miles. People forget about this engine oftentimes, but this is really where Chrysler reliability issues started in recent times.
LoneRedSgt the 300 are swag so they need to stay and not disappear like Plymouth.
KingMacintosh Mr Regular actually covered that aspect in the PT Cruiser review; they were originally bought by baby boomers who could afford the maintenance of these cars, but have now trickled down to gen Xers and Millenials who can't afford the maintenance costs, which is why good condition PTs are getting harder to find nowadays.
+KingMacintosh Yes some failures are due to the owner, but you can't say that for every gremlin.I accept Chrysler sometimes unreasonable amount of maintenance because I like working on my Jeep TJ. For the most part because it is very simple to maintain and learn on. I understand Chrysler can make a decent product. Every car company worth its salt fails sometimes when it tries to be ambitious. But when Chrysler fails, they fail HARD.
They really did make some turds (looking at you sebring and durango) but they also made some really innovative and quirky vehicles (mopar muscle cars, ram trucks, 90s jeeps, etc) its really a shame that the quality lacks so much
Great feature Roman! Thanks so much for working on it.
I love the insertion of the Rules of Acquisition.
Almost cried at the end "its better to chase the possibilities of the future than the distant glories of the past" So true :'(
Great video, Roman. Absolutely fascinating. A true credit to the channel. Come for the info, stay for the humour... long live RegularCars!
I'm holding onto hope that Chrysler can get it together. I've never been in one, but the 300 is a lovely nod to the 50s and 60s land yachts of old.
Try a Chevy SS or Pontiac G8. The best American cars ever built. In Australia
This came out 15 days ago and I'm glad I found the time to go back and watch it. As someone that lived in South America for most of its life and got really into cars only a few years ago, this is an awesome series. It's nice to be able to hear and digest a car companies history. specialty if you don't have the background of growing up in the US. Keep up the great work.
Brilliantly narrated overview, Roman. The visuals are perfectly synched with your narration. Altogether a very satisfying experience.
Roman, you are doing an awesome job with these automotive history lessons. The story and presentation kept me engaged all the way through the video. Not to mention the "My Ex" joke almost made me choke on my coffee. Looking forward to the next one!
Chrysler/Dodge/Ram/Jeep/Eagle + Daimler MercedesBenzMaybatch + Fiat/Ferrari/AlfaRomeo/Maserati best friends forever. Now Aston Martin uses Mercedes engines now too after years of using Ford engines.
Formerly with Mitsubishi (now Nissan/Datsun/Infiniti/Renault) + Hyundai + Kia
Strange Alliances. Good video.
Aston Martin uses Benz V8 engines
Chrysler owned 12.5% of Peugeot/Citroen in the late 80s, so you can add it in too.
THAT SNEAKY LITTLE MASS EFFECT 2 NOD MADE MY DAY
This is 100% better than the usual from you guys. There was actually some meat on the bone, thanks for putting out this time. Also, I really like when The Roman steps up and swings for the fences. I truly hope to see more like this in the near future.
Would be interested to hear your take on Pontiac's history, loss of identity and path into obscurity
PONTIAC WAS JUNK
BESIDES THE FIREBIRD AND TRANS AM
@@fabiodacosta9573 the grand prix and the bonneville were decent cars. the GTP and SSEi with their supercharged 3800's had decent engines.
Just finished that one and came to this one.
@@fabiodacosta9573 Bullshit!
Love the effort you put into this, this is a story more people need to be familiar with.
Learned more about the merger here, than I knew from nearly a decade of research. Thank you Roman for your time... it is most appreciated
I love the obscure Simpsons references. Also, Beautiful Bobby Eaton was the best. RIP.
I'm digging the several Rules of Acquisition thrown in there! Excellent touch!
As well, the whole thing was well put together and perfectly narrated. I love you guys' work and can't wait for more!
Finally, Roman found his voice. Good job!
Love these videos. Glad Roman is now much more involved with RCR. Roman sounds much more "at home" so to speak, when doing these videos because im sure he really enjoys the research and analysis aspect of all this. Please keep making these!
I want to commend you for this excellent put-together video. I wasn't originally excited about the 30 minutes, as I looked this up to do an assignment for school. The Daimler-Chrysler merger is the case study that I need to do a report on, and I can say that you did an excellent job with everything and gave a lot of information to help me with the assignment. I know this is 6 years late but thank you very much for this!
Roman, I thoroughly enjoyed this! Learned quite a few new thing in the process.
Oh, and I love the Ferengi rules. :)
Well done The Roman. And +1 for the Rules of Acquisition.
Please make more of these types of videos. I love learning about all the history to do with cars, car companies, ect. Great job Roman!
Bro, your reviews of specific vehicles are Epic.. but man your little documentaries on the history of cars and automakers are amazing. Please please do more informational stuff like this, from the Obscure to the everyday behemoth
styles clash, kevin owens, midnight express, impact wrestling :D
great video
Hahah all the wrestling references.
Great stuff!! Thanks for making these types of videos... Saludos!
amogus pp
That was amazing. please keep this series going! Roman you have a knack for these, definitely enjoyed this one.
thank you guys for doing this. i learned alot. it helped me enjoy my mindless cooking of meals for the week which will help me stay alive. please keep it up. it doesn't get you many views, but stuff like this is GOLDEN.
More story like this please, Thank you.
If you guys could dive into some of the books on the subject and make on of these about the Citroen-Maserati merge I'd be forever in debt to you.
Roman, ive been eagerly waiting for you to release this! Thanks for putting it together!
The Roman never ceases to amaze me with his well versed monologues and incredibly tactical researching skills. All whilst, in condensed-form, managing to insert intellectually crude humor. Keep it up, good sir. You have a fan for life here.
Roman: I love this! But can you do us a favor and somehow turn the volume up? My volume is all the way up on my laptop and can't really hear it that well. Keep it up!
Cerberus 2010: Resurrected Commander Shepard. Haha I see what you did there. Mass Effect II is an amazing game! Completing it on the Insane-difficulty level is the single best gaming experience I ever had.
Maurice Slingerland I didn't get the joke. I thought it had something to do with those comics about the ardvark.
What aardvark? :P
These history videos are great. As someone who loves automotive history as much as I do actual cars, it's nice to see the less glamorous "behind the scenes" side get some notice. There are reasons cars are they way they are, and understanding the background is an important part of understanding a car.
great work good sir. keep it up. not many have pulled off a history of a car manufacturer that complete in that short of a time span and managed to get it all in.
Two vids in one night? You spoil us so.
I found it very educational. Well done. Maybe do a history of the Land Rover brand next.
man.... you did great, I have been reviewing the history of this mergers since 2006, and you got every mark. great video 5 stars.
This was a well written and composed video...even having bitten off more than you can chew, you still finished your food and the plate under it. Keep it up!
I'm a Dodge/ram/Chrysler fanboy, and I can say that compared to their competition, they do well in style, design, and the feelings they inspire in their targeted market. There are always bad apples and American car manufacturers have never taken reliability and quality seriously over raw appeal and charisma of their platforms. The biggest draw for me about the vehicles from Mopar manufacturers is the adequate feeling of being apart of something special, my car squeeks and rattles, but any vehicle made by the big 3 does after 100,000 miles, and anybody who claims that theirs doesn't is lying. Ive loved all of my Dodge/Chrysler/Jeep/ram vehicles, even when they made less power than the competition or were not as well appointed on the interior. The reason that continue s bringing me back is compelling lack of comformity that is present in a the style of a Chrysler 300, or the shear tire shredding middle fingers raised to the world hellcat, or upcoming demon. They don't make good business, but good business rarely makes good, enjoyable cars.
@RegularCarReviews keep it up guys, despite the message of failure this video made me feel even more devoted to my favorite car manufacturers
All American car (and most European) manufacturers are PLANNED obsolescence.. they're not counting on you driving it more than 60k miles cause they know by that time your car will be about 3 years old and they'll have a newer, updated, design that will surely entice your consumer "driven" brain.. though I'll admit, I do like jeeps and Durango 😅
Cope. Chrysler products are substantially lower quality than GM and Ford. Obviously, none compare to Toyota.
I think it missed the most critical point. Chrysler was saved by multiple design brilliance like Caravan, PT Cruiser, 300/ Charger, Jeep Cherokee, Jeep Wrangler and Ram. But if you pay closer attention, there is two big problems: A. there is no good sequel to the success. B. none of these success stories can be attributed to a platform that can expand throughout the lineups. Why? Because you can't imagine Caravan to share the same platform as Jeep Cherokee or Jeep Wrangler and Ram share the same frame. Modern auto manufacturers are built on common components and platform sharing to lower the development cost and time. Mercedes and Fiat are facing the same death spiral: slower sales of Chrysler due to aging platforms. It is expensive to replace them because nothing is share between best sellers. The juicy profit is needed to keep the mother ship to stay afloat. So, they cut corners to build unreliable BS that make as much money as possible before jumping ship.
Mercedes passed BMW in sales, Merc is not going anywhere
"Design Brilliance"? "PT Cruiser" ? You must be a profession comedian!
+Burlats de Montaigne It sold well and a lot of people love it. It is the retro car that sells better than Mini and Beetle combined.
+GodricThe Mercedes was losing money by building "overengineered" cars back then. Mercedes had the same problem as Chrysler: multiple platforms and specialized parts for different classes. They looked down on Chrysler designs but then when they tried to "fix" the engineering, they realized they won't make any money or they simply built a cheaper and bigger version of their own car. So, they skipped most of the engineering works and left Chrysler to milk profitable models as long as possible, looking for buyers while sucking the profit dry for themselves.
The LX platform has done very well for them. I'm always surprised how well it continues on even after 12 years of it now. Though I do feel a little upset for jumping into it when I did. (2006 Charger Daytona) only to see it explode into what it is today. On the flip side the Dart and the 200 didn't work as well for them (I daily a 2015 Dart). The 200 and Dart are okay at best chassis (even though I keep hearing rave reviews, it doesn't live up to my old E36 BMW), and they also suffered from poor production quality. I love Chrysler/Dodge/Jeep and even the Plymouth of old, but I worry about their future...
Good job! Enjoyed this video! Still loving my 1996 Jeep Grand Cherokee with 318 V8 and 195,000 miles and counting! It was a well manufactured Chrysler product!
I enjoyed it. It was a great story, well told, had your great humor, and was interesting. Good job brochacho and thank you for your time. I have a dually 2016 f-350 with full deletes, exhaust, intake, ect if you ever find yourself around north ga. you're more than welcome to drive it alone or with me riding along to help explain anything.
One day Chrysler will stand up, square its shoulders and say "I'm Back."
One day.
Indeed
Chrysler is just fiats bitch now.
@@avdgaming3550It seems to me that Fiat hasn't learned anything about the American car market they were shit when they left the USA market in 1983 and they seem to be shit now,!
michael weizer they aren’t. Do research on CUSTOMER REVIEWS. you’ll be surprised.
They did just that when they had the 200, 300 and Pacifica. Once they knocked the 200 and dart they fell off. Great cars that the reviewers gave bad names. Sad.
YESSS, Roman you gotta do a story on Lee Iacocca at chrysler!!!!
Not only that a 50 Min one too!!!!
Roman, I love your RCR stories like these. I hope you keep on doing more. I just started into the AMC one and took a diversion to this where AMC rolled into Chrysler at one point.
I love these, really, please do more!
I especially like the ones that place brands with markets; it's really nice to have a capsule review of "this is what X brand is, and how it relates to the consumer". I never thought much about it before.
That said, oddities like the dale are awesome too.
Daimler-Benz was a mess from the middle of the 90's really. Just ask a W210 owner if he likes swiss cheese. Just remember to duck for the incoming punch. ;) Finding w210 with floor intact is like looking for a 40-yo virgin, and a W202 wasn't all that reliable either.
provostkhot As I understand it, the late '90s and early '00s, under Juergen Schrempp, was the problematic era. Under Dieter Zetsche, aka Dr. Z, who is an engineer, the products were better.
should've went back to making aircraft
provostkhot But it sure is a gorgeous car.
Chrysler was well into the black, had lots of cash back in the late 90's, but Daimler just sucked them dry...then Cerebrus maintained the problem and the rest is history.....precarious situation for the company, results of very poor management. They almost went under during the recession of 59, the famous 1979 year, then 2008.
Benjamin 1 that’s bmw. Get you’re facts right bitch
It seems like FCA has been a far, far better merger. The Chrysler Pacifica is the first completely new car for the brand since the FCA merger, and look at the reviews its been getting. It's one of the best cars in its class. Jeeps too have been getting tons of love, and Dodge has been releasing multiple high performance models. Uconnect is one of the best infotainment systems on the market. And (at least partially) because of the merger, America is finally seeing the return of a lot of FCA's european brands. Fiat and Alfa Romeo are both back in the US. I have a Fiat 500e and it's been nothing but fantastic. (And I know that I'm gonna be accused of being a fanboy because of this. I promise I'm not. I'm just trying to give personal experience.) Yes, FCA does have quality issues to work on, especially concerning its 9 speed automatic transmission, but overall, FCA seems to be a beneficial merger and I hope that it keeps getting better from here.
Well, it's because Gruppo FIAT (the Company under which FIAT SpA operated right before the merger) was losing cash by the billions ever month, it would've been dead as a doorknob in 10 years without it. FIAT needed a foothold in the US, as well as new powerplants and fresh capitals and ideas, Chrysler needed a new stock of models and some love.
After all, it seems us Italians understood what Americans like better than the Germans did... plus, we do honestly respect what Chrysler, Jeep and Dodge represent, they're not just a sticker to most of us. This was truly a merger between equals.
@@gabem.5242 except for Jeep just being a sticker, minus the renegade/actual Jeep looking vehicles, the splitting of Dodge and Dodge Trucks(and the losing of the exclusive Cummins diesel), the thought of spinning off Jeep and Dodge trucks and the selling off of MOPAR, the idea of discontinuing of Dodge, and somehow the quality is still...the same. Oh and Fiat still hasn't really gained a market share(excluding rebrands)
True. Also; from 1990 to 1997 Chrysler was doing pretty well. Then came the merge with Daimler-Benz in 1998. Daimler-Benz pretty much ran Chrysler into the ground from 1998 to 2009.
@@gabem.5242sure, fiat almost failure their financials and almost bankrupt. But they purchased Chrysler and their platforms and the vehicles helped both to increase his sales and exit the both them of red lines..
Now Fiat has found your golden goose: Chrysler/Dodge/Jeep platforms and vehicles, mainly SUVs/CUVs and pick up Trucks, cuz they've had a profit margin high, Fiat nowadays almost had in their line up SUVs and CUVs, they almost phase out his regular cars to increase the production of CUVs and SUVs.
I really enjoy these videos. I find Roman to be incredibly engaging, and the format to have great pacing.
You and Mr. Regular are the storytellers UA-cam needs and deserves. Very interesting video.
The 300C and Crossfire was probably the best that came out of this merger.
ChevyBM but charger & challenger
The SRT-6 Crossfire is a pretty cool car.
Don't forget the Sprinter vans! ;)
Mid-late 00's Grand Cherokee is also bretty good.
challenger yes, charger that name should have stayed in 1970
Is there a way you guys could make these long form, "story of" videos audio only podcasts? Perhaps on shout engine? I love listening to them, and they would be perfect for peoples morning commutes.
Honestly can't wait the next "History of" segment. This is one awesome piece of Automotive History that we can't afford to loose.
I just want to say I love these pieces so much. Seriously fantastic job on this!
Holy shit I just watched my first 30min youtube video in my life, it was great
The performance cars are a cry from Chrysler that "I'm still American! Look at these powerful V8s I made!"
Well, they do retain the crappy unrefined American suspension, so I guess you‘ll like them.
@@tomsommer8372 Are we talking about the Challenger/Charger? Because those are based off Mercedes E class suspension parts.
@@averyw.3939 - True.
Then again, suspension geometry is a bit "black magic" , and it takes little to thoroughly change the behavior of a car, especially when it comes to multilink ones, like those in the rears of all generations of Mercedes E-class, which use different stiffnesses if the aritulation rubber supports to tweak the response.
From the point of view of Europeans, all American cars have crappy suspension simply because they are designed to meet the needs of American buyers.
Sometimes, even European cars sold in the U. S. have their suspensions tweaked for American roads.
I have a neighbor that kept his Merceded when he moved back to Spain from New Jersey.
The only external difference with my own car are its federalized Lights and 5 mph bumpers.
But the couple of times he gave me a ride, I was surprised at how wobbly and mooshy his car felt.
On the other hand, when FCA "badge engineered" the new "Lancia Thema" out of the Chrysler 300, they tweaked the suspension and steering a bit to make it more palatable for Italian drivers.
In the end, an engineer is an engineer is sn engineer.
Give him the right set of goals and they will give you a nice car, but the goals are decided by the guys of the marketing with the hope of satisfying potential customers.
@@averyw.3939 It runs on the same chassis, not the same suspension parts. My E550 runs on air suspension, a 392 does not.
@@diablocls55 Didn’t know those cars were air ride, that’s pretty cool. I would expect that most of the links and geometry are similar though, just supported by coils rather than air.
Great video. I've read the book Taken For A Ride years ago. But have forgotten the details. This video is a very nice refresh. In fact, all of your videos are great help and entertainment in my current preparation to teach a related class. Good job!
Nice one Roman, Im pleasantly surprised by your style - delightful :D
Now do a follow-up video about Stellantis!
Yes please
You should consider tying a video like this in with some RCR's of products relevant to it, almost like a mini-series. Cars like the Jeep Compass/Patriot, Dodge Nitros, Chrysler 300's etc. should be pretty easy to find, and the history lesson gives a good context as to why some of these cars were just so bad.
I'm not even 10 minutes in, and you're killing it man. Great work
Brilliant research! Always nice to see you ace this! Keep it up mate. -Professor G. 🤠
Whenever I play these podcasts, my gf falls asleep. I love it!
Mr. Regular is the face of this channel. With that being said I'm more than happy to consume the Roman's content. I feel like I'm walking away from this video having learned a lot. Keep up the good work RCR dudes, and may you both be the faces of the RCR channel
It's 1am on a work night so worth it. It was a bit all over the place but good Keep it up.
Your automotive stories show that you put a lot of research and thought into the narrative. Keep up the good work!!
i worked for Plymouth during the merger years it was strange even at the dealer level
Chrysler and Mitsubishi was a better partnership
Yep. That 6G72 engine option in damn near everything was incredible. What a hell of a motor!
Tim Beck. and Cerberus was worse, just in terms of interior style and quality Cerberus era cars are less attractive to me than 90s era cars.
Kev Doe it was Japan's answer to GM's 3800 V6.
Go drive in a car with a Mitsubishi platform? I own 3 of them. My built 90 GSX and stock 94 3000GT VR-4 would probably embarrass whatever you drive. It was a good partnership
KingMacintosh so anything that isn't American is shit ?
Thumbs up, i really enjoyed it. Explains so much about that period for both companies and of course what the hell happened with the W210.
This is the best one of these history videos you have made. Keep on going strong roman
thanks for this amazing video. During the period of Dalmer\Chrysler through the Government Bailout, I was too young to understand what was going on financially. Being older now, I am wiser and, can fully comprehend what happened leading up to the bailout.
Originally, I thought it was Chrysler's fault for poor management etc but, now I interpret it as a mix of a bad merger and bad luck in the financial market
Adam K They just didn't get along with each other, though I believe that Chrysler didn't like to do the things that Mercedes instructed them to do that were probably good for them.
You really missed the impact of the LS400 on Daimler. They took one apart and concluded there was no way they could build as good as car and sell it for anywhere near the same price. This led to a lot of panic in the top management and a lot of knee-jerk reactions like the A-class, the W210, and the Chrysler merger.
True, but keep in mind the LS400 was a loss leader for Lexus, meaning they lost money on everyone they sold. My father had one for years, a tank, solid, incredibly smooth engine.
Thomas De Doncker but that loss leader made the lexus brand they executed it neat perfectly
Thank you for this video. This is filling in some holes for me. I used to teach about the merger as when I taught information literacy classes. My family had a deep love for Chrysler products especially Plymouths. My brother and uncle still have Dodges. One day, I'll find the right one again. Thank you again and please keep it up.
I was raised in wondsor Ont - home of the mini van I had friends who worked there and auburn hills we used to say do you know how to pronounce Daimler - chrysler ? Daimler - the chrysler is silent
I know SOMEONE besides myself caught onto the Ferengie “Rules Of Acquisition” quote, right? Lol great video man. Keep it up
Fiat Chrysler is actually a pretty good pairing. It's probably the only pairing where you will hear, "It only has 300hp, how can we get more?" As a result of the pairing Jeep is doing pretty well in foreign markets, and all brands except Chrysler and Fiat are selling exciting vehicles. Chrysler's interiors and quality control have seen major improvements from the merger. They have also become technology forward in a way they have not been in half a century. The profits from Ram and Jeep balance all the losses the company makes on new platforms that fail.
I think it would be a mistake for FIat Chrysler to ever try and appeal to reliability. Sure they should make decisions that make vehicles more reliable, but given the choice between reliability and cutting edge, they should always go with cutting edge. Even in the late 80s and 90s when they had some of the most reliable vehicles on the road, Chrysler was still thought of as an unreliable brand. They are never going to change that image no matter how many years they dedicate into that endeavor and have the most reliable vehicles on the road.
the only things that Fiat Chrysler cant sell are Fiats and Chryslers.
The Abarth 500 is exciting, but that’s technically an Abarth and not fiat
Fiatsler is junk, and were it not for Ram/Jeep would be long gone. Do not be surprised if that is exactly what happens as the industry continues to slow. Chrysler and Fiat get ditched, and only Ram/Jeep remains.
Cornelius McMuffin they sale a lot of Chrysler’s the Pacifica is too selling and the 300.
Nooooo shit! & it's srsly annoying. aside from "slant sixes are tough" everything else is 'junk'. which is a seemingly inescapable lie. Chrysler's least good stuff has always been from using brand x parts, not their own in house engineered stuff..which isn't so common anymore, bc of 'the merger' with Daimler who dropped all of the awesome Chrysler personnel in exchange for the Mercedes ppl. i too see how Fiat has been a blessing in multiple ways for Chrysler, as good as Daimler was bad.
#SAVETHEPENTASTAR +SavethePentastar
This was genuinely interesting to listen to, I would love to hear you guys interpret more brands history. it all makes sense now...
Thanks for coving the merger of Daimler and Chrysler in detail. When you mentioned that it was in the works in an "Ask RCR" video I couldn't wait. I didn't understand how 2 car companies with different business models expected to get along. It turns out it had more to do with being able to sustain their positions in the auto industry, the way things were rapidly becoming more global. I'd found some information in one of Bob Lutz' books as well as some of the speeches he's given, but I never had the full scoop on what cross-brand product development took place during their time together; parts bin stuff, rather than entire platforms. You do a great job with these stories, and I like how recent videos shine the spotlight on The Roman as well, since his writing is present in every review.
I really like this history lesson.
I own a '16 Charger 392, Best vehicle I have ever sat in. Dodge sells a shit ton of hellcats and 392s because fuel is cheap and people want raw power with a warranty. That and they're genuinely high quality products, the interiors are excellent, ride is extremely comfortable, handling is on par with everything in its sport class. and their infotainment system is one of the best of the american car market. And also 500 - 700 bhp
Awesomely told, well done sirs! Maybe I'm corrupt in the mind for routing for underdogs, but fuck me Mopar or no car ( except a twin turbo Subaru that I own right now! )
akaki202 im there with ya. i got a 70 plymouth gtx and 75 dodge ramcharger se, both with 440s and my 2004 dodge srt4 as a daily. i love the feeling of people asking "what kind of car is that?". mustangs and camaros are a dime a dozen from where im from. roadrunners are not :-) MOPAR or no car brother.
I got well informed and all those wrestling references sprinkled in and narrated by Roman Reigns, just made it ace! Great video!
had this one in my watch later list for ages - well worth the wait! really enjoyed this!