Mastering Your FranDev Goals with 4 Marketing Secrets

Welcome to another episode of The Advisory Board Podcast! 🎙️ In this episode, we delve deep into the world of franchise marketing with our special guest, Marci Kleinsasser, Vice President of Marketing at Home Franchise Concepts. With over 30 years of experience in the industry, Marci shares her expert insights on balancing organic franchise development marketing with consultant networks, and much more.
Episode Highlights:
Industry Trends and Challenges: Discover the latest trends and challenges in the franchising industry, including fluctuating lead volumes and the impact of election years on consumer behavior.
Setting and Achieving Growth Goals: Learn how to use historical data and industry benchmarks to set realistic growth goals and budget allocations.
Marketing Channels and Strategies: Get an inside look at the most effective marketing channels for franchise development, including PPC, SEO, content marketing, email marketing, and working with brokers and consultants.
Organic Channels: SEO and Content Strategy: Understand the importance of optimizing your website and creating high-quality content to drive organic traffic and leads.
Consultant Networks from a Marketer’s Perspective: Learn how to balance organic lead generation with consultant networks for a comprehensive marketing strategy.
Data-Driven Decision Making: Marci emphasizes the importance of using data to make informed marketing decisions, set KPIs, and continuously optimize campaigns.
In This Episode, You'll Discover:
The current state of lead generation in the franchising industry and how to navigate fluctuating volumes.
The step-by-step process of setting and achieving growth goals in franchise marketing.
How to choose and optimize marketing channels for maximum ROI.
The significance of a robust SEO and content strategy for organic lead generation.
Tips for effectively working with brokers and consultants to enhance lead quality.
The critical role of data in making strategic marketing decisions and improving performance.
🔥 Don't Miss Out! Whether you're a franchise owner looking to refine your marketing strategy, an aspiring entrepreneur seeking expert advice, or a marketing professional interested in the latest industry trends, this episode is packed with valuable insights and actionable takeaways!
A special thanks to ClientTether, our video sponsor, for supporting this engaging conversation about franchise marketing strategies and best practices. Tune in now to gain the knowledge you need to elevate your franchise operations! 🙌
Connect with Marci Kleinsasser: Email: [e-mail]
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Thank you, ClientTether!
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