Social Media Marketing vs Social Media Management - What’s the Difference?

Grow Your Social Media Marketing: www.marketing360.com/social/?...
Watch this video to learn the difference between paid social media marketing and organic social media management.
Tips Covered in Video:
We get asked a lot, what is the difference between social media marketing or social targeting ads and social media management.
Simple answer: Social Media Marketing or Advertising is paid
Social Media Management is organic
Social Media Marketing is short term.
Social Media Management is long term.
Think of social media marketing as paid search
Think of social media management as SEO and/or Retargeting (grows over time)
#SocialMediaManagement #SocialMediaMarketing #SocialMedia
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
/ jb-kellogg-8567a029
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[@theranasaini]

Awesome post, JB! I love how you explain the difference between social media marketing and social media management.

[@Marketing360]

Thanks so much!

[@carlosedmundorojasbaltazar6556]

Hi JB, the way you explain is awesome, very clear. you hit the spot..!!

[@Marketing360]

Hey, thanks! Glad this was helpful. :)

[@mishalekhuleni]

That was a simple and precise way to explain the difference between the two. Thank you.

[@Marketing360]

You're very welcome! I'm glad you found the video informative :)

[@brightigbokwe5596]

You answered a long term question in just few minutes. Thank you !

[@Marketing360]

Did my best. Thanks!

[@jonb7052]

1:38 - love how you explained social media management ^^

[@Marketing360]

Thanks, Jon!

[@Judyssma]

Thanks for the clarification !

[@Marketing360]

You're welcome

[@dan.rickard]

Great video, you answered the question quickly and clearly. Thank you. 😁👍

[@Marketing360]

My pleasure!

[@roshanmakhole1101]

Very helpful...thank you!

[@Marketing360]

Glad it was helpful!

[@ogundareoluwadamilola4609]

You explained it in a very simple way in a short time.. Thank you so much

[@Marketing360]

You're welcome!

[@AnitaStellium]

Thank you for clarifying.

[@Marketing360]

You're welcome, Anita!

[@clairjanecasinillo]

Very concise!

[@Marketing360]

I try. Glad you found the video helpful!

[@hibashamim3979]

Great video

[@Marketing360]

Thanks!

[@lornnyeng8617]

Thanks for your video, now I know what my work now. Do you have Social Media Marketing strategies?

[@Marketing360]

We sure do!
Social Media Strategy for Local Businesses - 7 Tips ua-cam.com/video/nBGn2DT_vNA/v-deo.html
Social Media Content Strategy for Local Business - 5 Tips - ua-cam.com/video/0bAgZT3n62s/v-deo.html
Social Media Management - Tips, Tricks and Strategies - ua-cam.com/video/5GcbA2EQFpU/v-deo.html
Social Media for Your eCommerce Business - 5 Steps to Success - ua-cam.com/video/hh_AuEnYj3E/v-deo.html

[@onlyb6854]

Is there a difference between these two and social media marketing agency or is the same as social media advertising?

[@Marketing360]

A "social media marketing agency" is just an agency that does social media advertising on behalf of their clients. Hope that helps!

[@Engel-ol5rm]

I believe that management is a subcategory to marketing. I'm sure that what it is lol

[@Marketing360]

Hey Angel! Great thoughts. We like to look at social media management and social media marketing as two sides of the same coin. They're both powerful tools for your business, but often times they take very different talents and skill sets to do effectively.

[@Engel-ol5rm]

Marketing 360 oh I see makes sense

[@petermburundungu8601]

@@Marketing360 can you do a video explaining the skills of social media marketing and those of social media management?

[@areejsa6576]

Thanxxxxxxx alot

[@Marketing360]

You're welcome!

[@HannahTran1]

I’m deciding to either start freelance social media management focusing on Instagram or start a social media marketing agency and focus on facebook ads. Or maybe both but start with the management 😅🤔

[@Marketing360]

It's not easy but it is an amazing career. Good luck!

[@mentaltherapyfitness3517]

great

[@Marketing360]

Thanks!

[@moniniekmet6]

Thanks

[@Marketing360]

You're welcome!

[@rattmann3170]

What is organic presence?

[@Marketing360]

Great question! 'Organic presence' generally refers to placement or results that show up in a users feed or online experience without the assistance of paid campaign. Essentially, your content shows up "organically" based solely on it's own merit.

[@rdlg9852]

What's with the cleaning lady in the background?

[@Marketing360]

Ha! She's not a cleaning lady - just a teammate putting away her pool cue after a game. :)

[@ozlemozz]

Do you think management or marketing in terms of job opportunities?

[@Marketing360]

While there is some crossover between both roles (often at the beginning of a career path) they are two very different disciplines. Management focusing on building and creating community, whereas Marketing focuses on advertising, ROI, and sales.

[@ozlemozz]

Marketing 360 Thank you so so much for your answer⭐️💯🙏🏻