Great video! How small is too small for niching down? Also, should I pick a niche where the minimum transaction between the business owner and their client is at least $100?
You should aim for 1-2 businesses per niche, per location. As long as that volume exists, then it's not too small. But you do need to consider long-term growth as well. As far as transaction size, you'll want to consider AOV + the lifetime value of a client. For example, if a client is only worth $100, how many sales do they need to generate a ROI from SEO? The bigger the value, the less sales they need to generate an ROI. That's why legal, health, finance, home services, and B2B are popular niches to enter. There are hundreds of sub-niches within those
That's a fine approach to get some initial cash flow, but it will be problematic for scaling long-term. Speaking from experience. I went broad and worked with any niche and it was an operational headache. Since then, I've niched down in different parts of my business and my only regret is that I didn't do it sooner
Thanks, kinda what i was thinking… currently starting with websites because i dont have any results to show for, plan is to just go after everything in my local area to get some cash in, from there try to upsell happy clients to seo packages since i already have my foot in the door, then leverage these seo results and slowly transition to seo while niching down
Learn how to launch an SEO agency in 2024 with this crucial guide. Study the essential stages, methods, and resources for launching and growing a successful SEO firm.
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Thank you Nathan for this awesome content. Reach higher
Thank you for this video, Nathan. I needed to hear this. Especially the Super Hero part.
Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!
Awesome, thank you!
Thank you sir for producing Awesome Content❤
Great video! How small is too small for niching down? Also, should I pick a niche where the minimum transaction between the business owner and their client is at least $100?
You should aim for 1-2 businesses per niche, per location. As long as that volume exists, then it's not too small. But you do need to consider long-term growth as well. As far as transaction size, you'll want to consider AOV + the lifetime value of a client. For example, if a client is only worth $100, how many sales do they need to generate a ROI from SEO? The bigger the value, the less sales they need to generate an ROI. That's why legal, health, finance, home services, and B2B are popular niches to enter. There are hundreds of sub-niches within those
Isnt it a wise move to first go broad, test the waters a little bit and from there niche down? Im talking about the first lets say 5 or so clients?
That's a fine approach to get some initial cash flow, but it will be problematic for scaling long-term. Speaking from experience. I went broad and worked with any niche and it was an operational headache. Since then, I've niched down in different parts of my business and my only regret is that I didn't do it sooner
Thanks, kinda what i was thinking… currently starting with websites because i dont have any results to show for, plan is to just go after everything in my local area to get some cash in, from there try to upsell happy clients to seo packages since i already have my foot in the door, then leverage these seo results and slowly transition to seo while niching down
I'm a Niche Plumber , aged 52
Got fed up with all the SEO malarkey, Promise the Earth 🌎 don't deliver, So I built my own Site & do my own seo ,
Why is the kindle version of your book only available in US?
@ZdzisławKoza-d7g You can get the Ebook here: play.google.com/store/books/details/Nathan_Gotch_The_SEO_Entrepreneur?id=v-bcEAAAQBAJ&pli=1
Learn how to launch an SEO agency in 2024 with this crucial guide. Study the essential stages, methods, and resources for launching and growing a successful SEO firm.
great video
Can you give me link of eBook SEO entrepreneur. I live in Pakistan. It's difficult for me to buy physical book. so that's why i am asking.
We now have a digital version: www.gotchseo.com/product/the-seo-entrepreneur-book-digital/
Thank you so much for this video
Great and honest insights! Thank you.
Thanks dude.
You're awesome, dude. Thank you.
You're welcome Ryan!
How can i join your seo program
Is it repuploaded
Thank you, i've been struggling with most of these except getting good results.
Glad I could help!