SEO vs. SEM: What's the difference? Do you need both?

Wondering how to pick a side in the SEO vs. SEM debate? Wonder no more! Ashley from the WebFX Internet Marketing team has some information to help you understand the differences (and similarities) between SEO and SEM.
SEO, which stands for search engine optimization, is an organic (a.k.a. unpaid) digital marketing strategy that aims to get your website ranking in search engine results pages (SERPs).
SEM, which stands for search engine marketing, has two different definitions. At one time, SEM referred to both paid and organic strategies that get your website in search engines. SEO would be considered a part of SEM by that definition.
Now, SEM is commonly used to describe the paid activities that allow you to appear in search results.
Whether you choose SEO, SEM, or both SEO and SEM for your business, you're taking action to get in front of more people. After all, research suggests that more than 90% of online experiences start with a search engine.
Want to partner with an agency to drive results using search engines?
🔵 Our SEO services: www.webfx.com/seo/services/
🔵 Our SEM services: www.webfx.com/digital-adverti...
⏰ Video timestamps:
Introduction // 00:00:00
SEO overview // 00:00:15
SEM overview // 00:01:01
Main differences between SEO and SEM // 00:01:56
SEO vs. SEM: Which should you choose? // 00:04:13
🎥 Check out these videos to keep learning!
Types of SEO ▶ • Types of SEO You Actua...
Cost of SEO ▶ • How Much Does SEO Cost...
How to choose an SEO agency ▶ • How to Pick an SEO Age...
📘 We also have written content on our website!
More on SEO vs. SEM ▶ www.webfx.com/blog/seo/seo-vs...
4 SEM tactics to try ▶ www.webfx.com/digital-adverti...
10 SEO tactics to try ▶ www.webfx.com/blog/marketing/...
▶ Subscribe to our UA-cam channel for new videos every week! ua-cam.com/users/webfx?sub_c...
▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! www.webfx.com/email-signup/
▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at www.webfx.com/free-quote/

[@hrithik6826]

Made my homework much easier, thankyou!

[@SusanFlynn-fl8jr]

This was a great video! Very well done! Thank you.

[@WebFX]

Thank YOU for watching, Susan!

[@StickLIoffical]

Great explanation! Easy to understand, thanks a lot!

[@WebFX]

We're glad it was helpful!

[@DarkMaximo]

Vídeo muito bem explicativo, Obrigado!

[@WebFX]

Obrigado por assistir!

[@jayakrishnanjayarajkozhipp4870]

EFFORTLESS AND INFORMATIVE - GOD BLESS

[@user-wz9mw8ij8u]

❤❤❤

[@shortnews4392]

nice