MarketAcross Unveiled: PR and Marketing in Web3 | Daniel Porat & Daniella Assaf - MarketAcross

Join us for an exclusive behind-the-scenes look into the world of Market Across, a prominent blockchain PR agency making waves in the industry. At ETH Denver 2024, we sat down with Dan, Daniel, and Daniela from Market Across to uncover their journey from humble beginnings to becoming a pivotal force in blockchain marketing and PR.
In this insightful interview, they share the origins of Market Across, which traces back to the aftermath of the Mount Gox era and their evolution into a specialized agency focusing on blockchain technologies. From their early days in traditional tech and marketing to fully embracing the crypto revolution, Dan and Daniela reveal how their diverse backgrounds have shaped their approach to PR and media relations.
Discover the unique culture of Market Across, where a tight-knit team of 30-40 professionals operates more like family than colleagues. They discuss their commitment to being cycle-resistant in the volatile crypto space and their strategic focus on deliverable-based services, setting them apart from traditional retainer-based PR firms.
As they reflect on their experiences and growth, Dan and Daniela delve into their vision for the future of Market Across. They discuss upcoming partnerships, their role as media sponsors at major blockchain events like Paris Blockchain Week, and their strategy for navigating the competitive landscape of blockchain PR.
Join us as Market Across opens up about their strategies, challenges, and aspirations in the dynamic world of blockchain PR, offering insights that resonate with both industry insiders and newcomers alike. Don't miss this candid conversation that sheds light on the heartbeat of PR in the crypto space.
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